AdRoll
AdRoll is the global leader in retargeting with over 20,000 active advertisers worldwide. The company’s innovative and easy-to-use marketing platform enables brands of all sizes to create personalized ad campaigns.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Ad | Ad Format |
| Ad Format ID | Ad Group |
| Ad Group ID | Ad Group Status |
| Ad ID | Ad Optimization |
| Ad Size | Ad Status |
| Advertisable ID | Body |
| Bounce Rate | Bounced Visitors |
| Budget | CPA |
| CPC | CPM |
| CTC Rate | CTR |
| Campaign | Campaign CPC |
| Campaign CPM | Campaign ID |
| Campaign Max CPM | Campaign Name |
| Campaign Status | Channel |
| Click CPA | Click Through Conversions |
| Click Through Revenue | Clicks |
| Client CPC | Client CPM |
| Client Cost | Cost |
| Created Date | Creative Preview URL |
| Currency | Date |
| Delay Hours | Destination URL |
| Email ID | Email Subject |
| End Date | Engaged Visitor Cost |
| Engaged Visitors | Flight Timezone |
| Has Edits? | Has Pending Edits? |
| Headline | Height |
| Impressions | Is Active? |
| Is Outlined? | Message |
| New Visitor Cost | New Visitors |
| Non-Bounced Visitors | Open Rate |
| Opens | Original Ad |
| Outline Color | Prospecting KPI Goal |
| Prospecting KPI Metric | Revenue |
| Sends | Sequence Position |
| Source | Start Date |
| Status | Total Conversions |
| Type | Updated Date |
| Valid Clicktag? | View Through Conversions |
| View Through Revenue | Width |
| Ad Group | Ad Group ID |
| Ad Group Status | Ad Optimization |
| Advertisable ID | Bounce Rate |
| Bounced Visitors | CPA |
| CPC | CPM |
| CTC Rate | CTR |
| Campaign ID | Campaign Name |
| Campaign Status | Channel |
| Click CPA | Click Through Conversions |
| Click Through Revenue | Clicks |
| Cost | Created Date |
| Date | Engaged Visitor Cost |
| Engaged Visitors | Flight Timezone |
| Impressions | Is Active? |
| New Visitor Cost | New Visitors |
| Non-Bounced Visitors | Open Rate |
| Revenue | Source |
| Total Conversions | Updated Date |
| View Through Conversions | View Through Revenue |
| Ad | Ad Format |
| Ad Format ID | Ad Group |
| Ad Group ID | Ad Group Status |
| Ad ID | Ad Size |
| Ad Status | Advertisable ID |
| Body | Bounce Rate |
| Bounced Visitors | CPA |
| CPC | CPM |
| CTC Rate | CTR |
| Campaign ID | Campaign Name |
| Campaign Status | Channel |
| Click CPA | Click Through Conversions |
| Click Through Revenue | Clicks |
| Client CPC | Client CPM |
| Client Cost | Cost |
| Created Date | Creative Preview URL |
| Date | Destination URL |
| Engaged Visitor Cost | Engaged Visitors |
| Has Edits? | Has Pending Edits? |
| Headline | Height |
| Impressions | Is Active? |
| Is Outlined? | Message |
| New Visitor Cost | New Visitors |
| Non-Bounced Visitors | Open Rate |
| Original Ad | Outline Color |
| Revenue | Source |
| Total Conversions | Type |
| Updated Date | Valid Clicktag? |
| View Through Conversions | View Through Revenue |
| Width |
| Advertisable ID | Bounce Rate |
| Bounced Visitors | Budget |
| CPA | CPC |
| CPM | CTC Rate |
| CTR | Campaign |
| Campaign CPC | Campaign CPM |
| Campaign ID | Campaign Max CPM |
| Campaign Status | Channel |
| Click CPA | Click Through Conversions |
| Click Through Revenue | Clicks |
| Client CPC | Client CPM |
| Client Cost | Cost |
| Created Date | Currency |
| Date | End Date |
| Engaged Visitor Cost | Engaged Visitors |
| Impressions | New Visitor Cost |
| New Visitors | Non-Bounced Visitors |
| Open Rate | Opens |
| Prospecting KPI Goal | Prospecting KPI Metric |
| Revenue | Sends |
| Source | Start Date |
| Total Conversions | Type |
| Updated Date | View Through Conversions |
| View Through Revenue |
| Advertisable ID | Bounce Rate |
| Bounced Visitors | CPA |
| CPC | CPM |
| CTC Rate | CTR |
| Campaign ID | Campaign Name |
| Campaign Status | Channel |
| Click CPA | Click Through Conversions |
| Click Through Revenue | Clicks |
| Cost | Created Date |
| Date | Delay Hours |
| Email ID | Email Subject |
| Engaged Visitor Cost | Engaged Visitors |
| Impressions | New Visitor Cost |
| New Visitors | Non-Bounced Visitors |
| Open Rate | Opens |
| Revenue | Sends |
| Sequence Position | Source |
| Status | Total Conversions |
| View Through Conversions | View Through Revenue |
| Ad Actual Status | Ad Actual Status json |
| Ad Body | Ad Call to Action |
| Ad Campaign Type | Ad Channel |
| Ad Created Date | Ad Destination URL |
| Ad EID | Ad Format |
| Ad Format ID | Ad Format Name |
| Ad Group Created Date | Ad Group EID |
| Ad Group Flight Timezone | Ad Group Flights |
| Ad Group Status | Ad Group Updated Date |
| Ad Headline | Ad Height |
| Ad Message | Ad Optimization |
| Ad Outline Color | Ad Preview |
| Ad SRC | Ad Status |
| Ad Type | Ad Updated Date |
| Ad Width | Ad has Edits? |
| Ad has Pending Edits? | Ad has future Campaigns? |
| Ads AdRoll EID | Advertisable Business Unit |
| Advertisable Created Date | Advertisable EID |
| Advertisable Organization | Advertisable Status |
| Advertisable URL | Attributed Revenue |
| Audience EID | Audience Inclusion |
| Audience Size New | Audience Size Total |
| Audience Size in Date Range | Average Order Value |
| Bounce Rate | Bounced Visitors |
| CPA | CPC |
| CPM | CTC Rate |
| CTR | Campaign ABM Type |
| Campaign Actual Status | Campaign Actual Status Json |
| Campaign Budget | Campaign Budget End Date |
| Campaign Budget Goal | Campaign Budget Settings String |
| Campaign Budget Start Date | Campaign Budget Type |
| Campaign Channel | Campaign Created Date |
| Campaign EID | Campaign Effective Status |
| Campaign End Date | Campaign Kpi Currency |
| Campaign Kpi Goal | Campaign Kpi Metric |
| Campaign Max CPM | Campaign Newsletter Scheduled Date |
| Campaign Newsletter Sends | Campaign Playbook EID |
| Campaign Playbook Name | Campaign Processing Status |
| Campaign Source | Campaign Spend Limit Until |
| Campaign Spend Limit Until Reason | Campaign Start Date |
| Campaign Status | Campaign Targeting Type |
| Campaign Type | Campaign Updated Date |
| Campaign for Segment | Click CPA |
| Click ROAS | Click ROI |
| Click Revenue | Click Through Conversion Window |
| Click Throughs | Clicks |
| Conversion Ad Size | Conversion Adroll Conversion Id |
| Conversion Attributed Conversions | Conversion Attribution Credit |
| Conversion Attribution Model | Conversion City |
| Conversion Cookie | Conversion Country |
| Conversion Device | Conversion External Data |
| Conversion First Touch Timestamp | Conversion Last Touch Timestamp |
| Conversion Rate | Conversion Referrer URL |
| Conversion Time | Conversion Touchpoint Timestamp |
| Conversion Value | Conversions |
| Cost | Daily Bounce Rate |
| Daily Enaged Visitor Cost | Daily Engaged Visitors |
| Daily New Visitor Cost | Daily New Visitors |
| Date | Days to Conversion First Touch |
| Days to Conversion Last Touch | Duration |
| Email Actual Status | Email Actual Status json |
| Email Created Date | Email Delay Hours |
| Email EID | Email Sequence Position |
| Email Status | Engaged Visitor Cost |
| Engaged Visitors | Facebook Permalink |
| Frequency | Impressions |
| In Ad Group Relationship EID | Influenced Revenue |
| Influenced Throughs | Instagram Permalink |
| Is Abm Customer? | Is Ad Active? |
| Is Ad Group Active? | Is Ad Outlined? |
| Is Advertisable Active? | Is Advertisable B2B? |
| Is Audience Active? | Is Click Tag Valid? |
| Is Conversion Segment? | Is Segment Active? |
| Kpi Currency | Kpi Goal |
| Kpi Metric | LinkedIn Permalink |
| New Visitor Cost | New Visitors |
| Non Bounced Visitors | Non Bounced Visitors Rate |
| Open Rate | Opens |
| Original Ad EID | ROAS |
| ROI | Rev Share Click Percent |
| Rev Share View Percent | Revenue |
| Segment Conversion Value | Segment Currency |
| Segment Description | Segment Duration |
| Segment EID | Segment Tags |
| Segment Type | Sends |
| Significant Ad Group Flight End | Significant Ad Group Flight Start |
| UTM Campaign | UTM Content |
| UTM Medium | UTM Source |
| UTM Term | VTC Rate |
| View CPA | View ROAS |
| View ROI | View Revenue |
| View Through Conversion Window | View Throughs |
| previewUrl |
| Ad Actual Status | Ad Actual Status json |
| Ad Body | Ad Call to Action |
| Ad Campaign Type | Ad Channel |
| Ad Created Date | Ad Destination URL |
| Ad EID | Ad Format |
| Ad Format ID | Ad Format Name |
| Ad Group EID | Ad Headline |
| Ad Height | Ad Message |
| Ad Outline Color | Ad Preview |
| Ad SRC | Ad Status |
| Ad Type | Ad Updated Date |
| Ad Width | Ad has Edits? |
| Ad has Pending Edits? | Ad has future Campaigns? |
| Ads AdRoll EID | Advertisable EID |
| Average Order Value | Bounce Rate |
| Bounced Visitors | CPA |
| CPC | CPM |
| CTC Rate | CTR |
| Click CPA | Click ROAS |
| Click ROI | Click Revenue |
| Click Through Conversion Window | Click Throughs |
| Clicks | Conversion Rate |
| Conversion Value | Conversions |
| Cost | Daily Bounce Rate |
| Daily Enaged Visitor Cost | Daily Engaged Visitors |
| Daily New Visitor Cost | Daily New Visitors |
| Date | Engaged Visitor Cost |
| Engaged Visitors | Facebook Permalink |
| Frequency | Impressions |
| In Ad Group Relationship EID | Influenced Revenue |
| Influenced Throughs | Instagram Permalink |
| Is Ad Active? | Is Ad Group Active? |
| Is Ad Outlined? | Is Click Tag Valid? |
| LinkedIn Permalink | New Visitor Cost |
| New Visitors | Non Bounced Visitors |
| Non Bounced Visitors Rate | Open Rate |
| Opens | Original Ad EID |
| ROAS | ROI |
| Revenue | Sends |
| UTM Campaign | UTM Content |
| UTM Medium | UTM Source |
| UTM Term | VTC Rate |
| View CPA | View ROAS |
| View ROI | View Revenue |
| View Through Conversion Window | View Throughs |
| previewUrl |
| Ad Group Created Date | Ad Group EID |
| Ad Group Flight Timezone | Ad Group Flights |
| Ad Group Status | Ad Group Updated Date |
| Ad Optimization | Ad Type |
| Advertisable EID | Average Order Value |
| Bounce Rate | Bounced Visitors |
| CPA | CPC |
| CPM | CTC Rate |
| CTR | Campaign EID |
| Campaign Effective Status | Campaign Processing Status |
| Campaign Status | Click CPA |
| Click ROAS | Click ROI |
| Click Revenue | Click Through Conversion Window |
| Click Throughs | Clicks |
| Conversion Rate | Conversion Value |
| Conversions | Cost |
| Daily Bounce Rate | Daily Enaged Visitor Cost |
| Daily Engaged Visitors | Daily New Visitor Cost |
| Daily New Visitors | Date |
| Engaged Visitor Cost | Engaged Visitors |
| Frequency | Impressions |
| Influenced Revenue | Influenced Throughs |
| Is Ad Group Active? | Kpi Currency |
| Kpi Goal | Kpi Metric |
| New Visitor Cost | New Visitors |
| Non Bounced Visitors | Non Bounced Visitors Rate |
| Open Rate | Opens |
| ROAS | ROI |
| Revenue | Sends |
| Significant Ad Group Flight End | Significant Ad Group Flight Start |
| VTC Rate | View CPA |
| View ROAS | View ROI |
| View Revenue | View Through Conversion Window |
| View Throughs |
| Advertisable Business Unit | Advertisable Created Date |
| Advertisable EID | Advertisable Organization |
| Advertisable Status | Advertisable URL |
| Average Order Value | Bounce Rate |
| Bounced Visitors | CPA |
| CPC | CPM |
| CTC Rate | CTR |
| Click CPA | Click ROAS |
| Click ROI | Click Revenue |
| Click Through Conversion Window | Click Throughs |
| Clicks | Conversion Rate |
| Conversion Value | Conversions |
| Cost | Daily Bounce Rate |
| Daily Enaged Visitor Cost | Daily Engaged Visitors |
| Daily New Visitor Cost | Daily New Visitors |
| Date | Engaged Visitor Cost |
| Engaged Visitors | Frequency |
| Impressions | Influenced Revenue |
| Influenced Throughs | Is Abm Customer? |
| Is Advertisable Active? | Is Advertisable B2B? |
| New Visitor Cost | New Visitors |
| Non Bounced Visitors | Non Bounced Visitors Rate |
| Open Rate | Opens |
| ROAS | ROI |
| Rev Share Click Percent | Rev Share View Percent |
| Revenue | Sends |
| VTC Rate | View CPA |
| View ROAS | View ROI |
| View Revenue | View Through Conversion Window |
| View Throughs |
| Audience EID | Audience Inclusion |
| Audience Size New | Audience Size Total |
| Audience Size in Date Range | Campaign for Segment |
| Conversion Value | Duration |
| Is Audience Active? |
| Advertisable EID | Average Order Value |
| Bounce Rate | Bounced Visitors |
| CPA | CPC |
| CPM | CTC Rate |
| CTR | Campaign ABM Type |
| Campaign Actual Status | Campaign Actual Status Json |
| Campaign Budget | Campaign Budget End Date |
| Campaign Budget Goal | Campaign Budget Settings String |
| Campaign Budget Start Date | Campaign Budget Type |
| Campaign Channel | Campaign Created Date |
| Campaign EID | Campaign End Date |
| Campaign Kpi Currency | Campaign Kpi Goal |
| Campaign Kpi Metric | Campaign Max CPM |
| Campaign Newsletter Scheduled Date | Campaign Newsletter Sends |
| Campaign Playbook EID | Campaign Playbook Name |
| Campaign Processing Status | Campaign Source |
| Campaign Spend Limit Until | Campaign Spend Limit Until Reason |
| Campaign Start Date | Campaign Status |
| Campaign Targeting Type | Campaign Type |
| Campaign Updated Date | Click CPA |
| Click ROAS | Click ROI |
| Click Revenue | Click Through Conversion Window |
| Click Throughs | Clicks |
| Conversion Rate | Conversion Value |
| Conversions | Cost |
| Daily Bounce Rate | Daily Enaged Visitor Cost |
| Daily Engaged Visitors | Daily New Visitor Cost |
| Daily New Visitors | Date |
| Engaged Visitor Cost | Engaged Visitors |
| Frequency | Impressions |
| Influenced Revenue | Influenced Throughs |
| New Visitor Cost | New Visitors |
| Non Bounced Visitors | Non Bounced Visitors Rate |
| Open Rate | Opens |
| ROAS | ROI |
| Revenue | Sends |
| VTC Rate | View CPA |
| View ROAS | View ROI |
| View Revenue | View Through Conversion Window |
| View Throughs |
| Date | Email Actual Status |
| Email Actual Status json | Email Created Date |
| Email Delay Hours | Email EID |
| Email Sequence Position | Email Status |
| Open Rate | Opens |
| Sends |
| Attributed Revenue | Conversion Ad Size |
| Conversion Adroll Conversion Id | Conversion Attributed Conversions |
| Conversion Attribution Credit | Conversion Attribution Model |
| Conversion City | Conversion Cookie |
| Conversion Country | Conversion Device |
| Conversion External Data | Conversion First Touch Timestamp |
| Conversion Last Touch Timestamp | Conversion Referrer URL |
| Conversion Time | Conversion Touchpoint Timestamp |
| Days to Conversion First Touch | Days to Conversion Last Touch |
| Is Conversion Segment? | Is Segment Active? |
| Segment Conversion Value | Segment Currency |
| Segment Description | Segment Duration |
| Segment EID | Segment Tags |
| Segment Type |
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