Google Ads Display
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| % New Sessions | Account Currency Code |
| Account ID | Account Name |
| Account Time Zone | Active View Viewable CTR |
| Active View avg. CPM | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Ad (Headline) | Ad Event Type |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Status |
| Ad Group Tracking URL Template | Ad Group Type |
| Ad ID | Ad Label IDs |
| Ad Labels | Ad Network |
| Ad Preview | Ad State |
| Ad Strength | Ad Tracking URL Template |
| Ad Type | Adjusted Content Impression Share |
| Adjusted Content Impression Share 10 Percent | Adjusted Content Impression Share 5 Percent |
| Adjusted Content Impression Share Old | Adjusted Display Impression Share |
| Adjusted Search Click Share | Adjusted Search Impression Share |
| Adjusted Search Impression Share 10 Percent | Adjusted Search Impression Share 5 Percent |
| Adjusted Search Impression Share Old | Adwords Metro ID |
| Age Range | Age Range State |
| All Conv. | All Conv. Rate |
| All Conv. Value | All conv. (by conv. time) |
| All conv. value (by conv. time) | All conv. value / cost |
| App Final URL | Asset ID |
| Asset ID at Google Ads | Asset Name |
| Asset Sub Type | Asset Type |
| Associated Ad Groups | Associated Ad Groups Number |
| Associated Campaigns | Associated Campaigns Number |
| Audience | Audience ID |
| Audience State | Audience Type |
| Average Mobile Friendly Clicks Rate | Average Valid AMP Click Rate |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. Bounce Rate | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | Avg. Cost |
| Avg. Daily Content Impr. share | Avg. Daily Cost |
| Avg. Daily Display Impr. Share | Avg. Daily Display Lost IS (budget) |
| Avg. Daily Display Lost IS (rank) | Avg. Daily Search Exact match IS |
| Avg. Daily Search Impr. Share | Avg. Daily Search Lost IS (budget) |
| Avg. Daily Search Lost IS (rank) | Avg. session duration |
| Bid Strategy ID | Bid Strategy Name |
| Bid Strategy Type | Bid adj. |
| Bidding Strategy | Brand |
| Budget Id | Budget Period |
| CTR | CVR |
| Call ad business name | Call ad call tracking enabled? |
| Call ad conversion action | Call ad conversion behavior |
| Call ad disable call conversion? | Call ad phone number verification URL |
| Call-only ad phone number | Campaign |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Network(s) |
| Campaign Optimization Score | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Canonical Name |
| Category (1st level) | Category (2nd level) |
| Category (3rd level) | Category (4th level) |
| Category (5th level) | City |
| City (User location) | Click Type |
| Clicks | Client All Conv. Value / Cost |
| Client Avg. Daily Cost | Client Cost |
| Client Cost / All Conv. | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Content Lost IS (rank) | Conv. Value |
| Conv. value (by conv. time) | Conv. value (current model) |
| Conversion Action ID | Conversion Action Name |
| Conversion Adjustment | Conversion Category |
| Conversion Name | Conversion Rate |
| Conversion Source | Conversion Tracker ID |
| Conversions | Conversions (by conv. time) |
| Conversions (current model) | Cost |
| Cost / All Conv. | Cost / all conv. |
| Cost Per All Conv. | Cost Per Conversion |
| Cost Per View-Through Conversion | Country |
| Country / Territory | Country / Territory (User location) |
| Criteria | Criteria ID |
| Criteria Name | Criteria Type |
| Cross-Device Conv. | Cross-Device Conversions |
| Cross-device conv. | Currency |
| Custom Parameter | Custom label 0 |
| Custom label 1 | Custom label 2 |
| Custom label 3 | Custom label 4 |
| Customer Descriptive Name | Customer Name |
| Customer Optimization Score | Daily Budget |
| Date | Days to Conversion |
| Days to Conversion or Adjustment | Default max. CPC |
| Description | Description 1 |
| Description 1 Asset ID | Description 2 |
| Description 2 Asset ID | Description Line 1 |
| Description Line 2 | Device |
| Display URL | Domain |
| End Date | Engagement Rate |
| Engagements | Enhanced CPV Enabled |
| Enhanced Cpc Enabled | Example of responsive display ad marketing image |
| Example of responsive display ad square logo | Example of responsive display ad square marketing image |
| Example of responsive display ad video | Example of responsive display ad video preview URL |
| Example of responsive display ad video title | Example of returned responsive display ad logo |
| Expanded Final URL | Expanded Text Ad Description 2 |
| Expanded Text Ad Headline 3 | Extension (upgraded) |
| Final URL | First Page CPC |
| Gender | Gender State |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Headline 1 |
| Headline 1 Asset ID | Headline 2 |
| Headline 2 Asset ID | Height |
| Hour of Day | Household Income |
| ID | Image Ad Preview |
| Image Preview | Image Preview Link |
| Image ad height | Image ad name |
| Image ad preview height | Image ad preview image url |
| Image ad preview width | Image ad size |
| Image ad width | Impr. (Absolute Top) % |
| Impr. (Top) % | Impressions |
| Interaction Types | Interactions |
| Interactions Rate | Invalid Click Rate |
| Invalid Clicks | Is Budget Explicitly Shared |
| Is Negative | Is negative |
| Is targeting location? | Item Id |
| Keyword | Keyword / Placement |
| Keyword ID | Keyword Label IDs |
| Keyword Labels | Keyword/Placement destination URL |
| Language | Location ID |
| Location Type | Long Headline |
| MC ID | Match type |
| Max CPC source | Max CPM Source |
| Max. CPC | Max. CPC Source |
| Max. CPM | Max. CPM Source |
| Max. CPV | Max. CPV Source |
| Metro (Geo data) | Metro (User location) |
| Metro area | Mobile Final URL |
| Mobile Speed Score | Month |
| Most Specific Location | Most Specific Location Canonical Name |
| Most Specific Location ID | Most Specific Location Name |
| Name | Network |
| Pages / session | Parental Status |
| Parental Status State | Partition Type |
| Path1 | Path2 |
| Phone calls | Phone impressions |
| Placement | Placement Display Name |
| Placement State | Placement Type |
| Possible Content Impressions | Possible Display Impressions |
| Possible Search Impressions | Post Click Quality Score |
| Postal Code (User location) | Product Partition ID |
| Product Title | Product type (1st level) |
| Product type (2nd level) | Product type (3rd level) |
| Product type (4th level) | Product type (5th level) |
| Quality Score | Quarter |
| Region | Region (User location) |
| Relative CTR% | Resource |
| Resource Name | Responsive display ad accent color |
| Responsive display ad allow flexible color? | Responsive display ad call-to-action text |
| Responsive display ad display ad format setting | Responsive display ad main color |
| Responsive display ad price prefix | Responsive display ad promo text |
| Review State | Search (Absolute Top) IS |
| Search (Top) IS | Search Exact Match Impression Share |
| Served Assets Details | Serving Status |
| Short Headline | Source |
| Start Date | Status |
| Store ID | Summary Daily Budget |
| Target Type | Target URL |
| Time Zone | Top of Page CPC |
| Topic | Total Calls |
| Total Conv. Value / cost | Total Impressions |
| Total conv. value | Tracking Template |
| Trueview Video Views | Type |
| URL | Unexpanded Final URL |
| User List ID | User List Name |
| Value / All Conv. | Value / Conv |
| Value / Conv. | Value / Conv. (by conv. time) |
| Value / all conv. (by conv. time) | Value Per Conv |
| Video Preview | Video Preview Link |
| Video View Rate | Video Views |
| View Through Conv. | View in search results |
| View-through conv. | Week |
| Width |
| Account ID | Account Name |
| Active View Viewable CTR | Active View measurable cost |
| Active View measurable impr. | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | All Conv. |
| All Conv. Rate | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Associated Ad Groups | Associated Ad Groups Number |
| Associated Campaigns | Associated Campaigns Number |
| Audience | Audience ID |
| Audience State | Audience Type |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Cost | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conv. value (by conv. time) |
| Conversions | Conversions (by conv. time) |
| Cost | Cost Per All Conv. |
| Cross-device conv. | Currency |
| Date | Engagements |
| Final URL | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Impr. (Absolute Top) % | Impr. (Top) % |
| Impressions | Interactions |
| Max. CPC | Max. CPC Source |
| Max. CPM | Max. CPM Source |
| Mobile Final URL | Time Zone |
| Total conv. value | User List ID |
| User List Name | Value / Conv. (by conv. time) |
| Value / all conv. (by conv. time) | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| Active View Viewable CTR | Active View avg. CPM |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | All Conv. |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Associated Ad Groups | Associated Ad Groups Number |
| Associated Campaigns | Associated Campaigns Number |
| Audience | Audience ID |
| Audience State | Audience Type |
| Avg. CPC | Avg. CPM |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Daily Cost | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Click Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conversion Rate | Conversions |
| Conversions (by conv. time) | Cost |
| Cost / All Conv. | Cross-device conv. |
| Currency | Date |
| Device | Final URL |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Interactions |
| Max. CPC | Max. CPC Source |
| Max. CPM | Max. CPM Source |
| Mobile Final URL | Time Zone |
| Total Impressions | Total conv. value |
| User List ID | User List Name |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Conv. Value |
| Conv. value (by conv. time) | Conversion Action ID |
| Conversion Action Name | Conversion Category |
| Conversions | Conversions (by conv. time) |
| Cross-Device Conversions | Currency |
| Date | Network |
| Time Zone | Value / All Conv. |
| Value / Conv | Value / Conv. (by conv. time) |
| Value / all conv. (by conv. time) | View Through Conv. |
| % New Sessions | Account ID |
| Account Name | Active View Viewable CTR |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group Status |
| Ad Group Tracking URL Template | Ad Group Type |
| Adjusted Content Impression Share | Adjusted Content Impression Share 10 Percent |
| Adjusted Content Impression Share 5 Percent | Adjusted Content Impression Share Old |
| Adjusted Display Impression Share | Adjusted Search Impression Share |
| Adjusted Search Impression Share 10 Percent | Adjusted Search Impression Share 5 Percent |
| Adjusted Search Impression Share Old | All Conv. |
| All Conv. Rate | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Content Impr. share | Avg. Daily Cost |
| Avg. Daily Display Impr. Share | Avg. Daily Display Lost IS (rank) |
| Avg. Daily Search Exact match IS | Avg. Daily Search Impr. Share |
| Avg. Daily Search Lost IS (rank) | Avg. session duration |
| Bid Strategy ID | Bid Strategy Name |
| Bid Strategy Type | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Content Lost IS (rank) |
| Conv. value (by conv. time) | Conversion Rate |
| Conversions | Conversions (by conv. time) |
| Cost | Cost Per Conversion |
| Cost Per View-Through Conversion | Cross-device conv. |
| Currency | Date |
| Default max. CPC | Engagements |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Impr. (Absolute Top) % |
| Impr. (Top) % | Impressions |
| Interactions | Max. CPM |
| Max. CPV | Network |
| Pages / session | Phone calls |
| Phone impressions | Possible Content Impressions |
| Possible Display Impressions | Possible Search Impressions |
| Relative CTR% | Search (Absolute Top) IS |
| Search (Top) IS | Time Zone |
| Total Calls | Total conv. value |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | All Conv. |
| All Conv. Value | All conv. (by conv. time) |
| All conv. value (by conv. time) | Avg. CPC |
| Avg. CPM | Avg. Client CPC |
| Avg. Client CPM | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Click Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conv. value (by conv. time) | Conversion Rate |
| Conversions | Conversions (by conv. time) |
| Cost | Cost Per Conversion |
| Cost Per View-Through Conversion | Cross-device conv. |
| Currency | Date |
| Device | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Interactions | Time Zone |
| Total Impressions | Total conv. value |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| View-through conv. |
| % New Sessions | Account ID |
| Account Name | Active View Viewable CTR |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad (Headline) |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| Ad ID | Ad Label IDs |
| Ad Labels | Ad Preview |
| Ad State | Ad Strength |
| Ad Tracking URL Template | Ad Type |
| All Conv. | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| App Final URL | Average Video 100% Completes |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Avg. Bounce Rate |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Cost | Avg. session duration |
| CTR | Call ad business name |
| Call ad call tracking enabled? | Call ad conversion action |
| Call ad conversion behavior | Call ad disable call conversion? |
| Call ad phone number verification URL | Call-only ad phone number |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conv. value (by conv. time) |
| Conversion Rate | Conversions |
| Conversions (by conv. time) | Cost |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Cross-device conv. | Currency |
| Date | Description |
| Description Line 1 | Description Line 2 |
| Display URL | Engagements |
| Example of responsive display ad marketing image | Example of responsive display ad square logo |
| Example of responsive display ad square marketing image | Example of responsive display ad video |
| Example of responsive display ad video preview URL | Example of responsive display ad video title |
| Example of returned responsive display ad logo | Expanded Text Ad Description 2 |
| Expanded Text Ad Headline 3 | Final URL |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Headline 1 |
| Headline 2 | Image Ad Preview |
| Image ad height | Image ad name |
| Image ad preview height | Image ad preview image url |
| Image ad preview width | Image ad size |
| Image ad width | Impressions |
| Interactions | Long Headline |
| Mobile Final URL | Network |
| Pages / session | Path1 |
| Path2 | Responsive display ad accent color |
| Responsive display ad allow flexible color? | Responsive display ad call-to-action text |
| Responsive display ad display ad format setting | Responsive display ad main color |
| Responsive display ad price prefix | Responsive display ad promo text |
| Short Headline | Time Zone |
| Total conv. value | Value / Conv. (by conv. time) |
| Value / all conv. (by conv. time) | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| Active View Viewable CTR | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Ad (Headline) | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | Ad ID |
| Ad Label IDs | Ad Labels |
| Ad Preview | Ad State |
| Ad Strength | Ad Tracking URL Template |
| Ad Type | All Conv. |
| All Conv. Value | All conv. (by conv. time) |
| All conv. value (by conv. time) | App Final URL |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Cost | CTR |
| Call ad business name | Call ad call tracking enabled? |
| Call ad conversion action | Call ad conversion behavior |
| Call ad disable call conversion? | Call ad phone number verification URL |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conv. value (by conv. time) |
| Conversion Rate | Conversions |
| Conversions (by conv. time) | Cost |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Cross-device conv. | Currency |
| Date | Description |
| Description Line 1 | Description Line 2 |
| Device | Display URL |
| Engagements | Example of responsive display ad marketing image |
| Example of responsive display ad square logo | Example of responsive display ad square marketing image |
| Example of responsive display ad video | Example of responsive display ad video preview URL |
| Example of responsive display ad video title | Example of returned responsive display ad logo |
| Final URL | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Headline 1 | Headline 2 |
| Image Ad Preview | Image ad height |
| Image ad name | Image ad preview height |
| Image ad preview image url | Image ad preview width |
| Image ad size | Image ad width |
| Impressions | Interactions |
| Long Headline | Mobile Final URL |
| Path1 | Path2 |
| Responsive display ad accent color | Responsive display ad allow flexible color? |
| Responsive display ad call-to-action text | Responsive display ad display ad format setting |
| Responsive display ad main color | Responsive display ad price prefix |
| Responsive display ad promo text | Short Headline |
| Time Zone | Total conv. value |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| Active View Viewable CTR | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| Age Range | Age Range State |
| All Conv. | All Conv. Value |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Cost | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost / All Conv. | Cost Per View-Through Conversion |
| Cross-device conv. | Currency |
| Date | Engagements |
| Final URL | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Impressions | Interactions |
| Is Negative | Max. CPC Source |
| Max. CPM | Max. CPM Source |
| Mobile Final URL | Network |
| Time Zone | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| Active View Viewable CTR | Active View measurable cost |
| Active View measurable impr. | All Conv. |
| All Conv. Rate | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Audience | Audience ID |
| Audience State | Audience Type |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Cost | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conv. value (by conv. time) | Conversions |
| Conversions (by conv. time) | Cost |
| Cost Per All Conv. | Cross-device conv. |
| Currency | Date |
| Engagements | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Impr. (Absolute Top) % | Impr. (Top) % |
| Impressions | Interactions |
| Time Zone | Total conv. value |
| User List ID | User List Name |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Network |
| All Conv. | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Avg. CPC | Avg. CPM |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Daily Cost | Bid Strategy ID |
| Bid Strategy Name | CTR |
| Campaign | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Click Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conv. value (by conv. time) | Conversion Rate |
| Conversions | Conversions (by conv. time) |
| Cost | Cost Per Conversion |
| Cost Per View-Through Conversion | Cross-device conv. |
| Currency | Date |
| Device | Enhanced CPV Enabled |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Invalid Click Rate |
| Invalid Clicks | Serving Status |
| Time Zone | Total Impressions |
| Total conv. value | Value / Conv. (by conv. time) |
| Value / all conv. (by conv. time) |
| Account ID | Account Name |
| All Conv. | All Conv. Rate |
| All Conv. Value | Asset ID at Google Ads |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Cost | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost per All Conv. | Conversions |
| Cost | Cost Per All Conv. |
| Cross-device conv. | Currency |
| Date | Engagements |
| Extension (upgraded) | Final URL |
| Impressions | Interactions |
| Phone calls | Phone impressions |
| Source | Status |
| Time Zone | Total conv. value |
| Type | Video View Rate |
| Video Views |
| % New Sessions | Account Currency Code |
| Account ID | Account Name |
| Account Time Zone | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Adjusted Content Impression Share | Adjusted Content Impression Share 10 Percent |
| Adjusted Content Impression Share 5 Percent | Adjusted Content Impression Share Old |
| Adjusted Display Impression Share | Adjusted Search Impression Share |
| Adjusted Search Impression Share 10 Percent | Adjusted Search Impression Share 5 Percent |
| Adjusted Search Impression Share Old | All Conv. |
| All Conv. Rate | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| All conv. value / cost | Average Video 100% Completes |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Avg. Bounce Rate |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Content Impr. share | Avg. Daily Cost |
| Avg. Daily Display Impr. Share | Avg. Daily Display Lost IS (budget) |
| Avg. Daily Display Lost IS (rank) | Avg. Daily Search Exact match IS |
| Avg. Daily Search Impr. Share | Avg. Daily Search Lost IS (budget) |
| Avg. Daily Search Lost IS (rank) | Avg. session duration |
| Bid Strategy ID | Bid Strategy Name |
| Bidding Strategy | Budget Id |
| Budget Period | CTR |
| CVR | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Network(s) |
| Campaign Optimization Score | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client All Conv. Value / Cost | Client Avg. Daily Cost |
| Client Cost | Client Cost / All Conv. |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Content Lost IS (rank) | Conv. value (by conv. time) |
| Conversion Rate | Conversions |
| Conversions (by conv. time) | Cost |
| Cost / all conv. | Cost Per Conversion |
| Cost Per View-Through Conversion | Cross-device conv. |
| Customer Descriptive Name | Customer Optimization Score |
| Daily Budget | Date |
| End Date | Engagements |
| Enhanced Cpc Enabled | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Impr. (Absolute Top) % | Impr. (Top) % |
| Impressions | Interactions |
| Invalid Click Rate | Invalid Clicks |
| Is Budget Explicitly Shared | Network |
| Pages / session | Phone calls |
| Phone impressions | Possible Content Impressions |
| Possible Display Impressions | Possible Search Impressions |
| Relative CTR% | Search (Absolute Top) IS |
| Search (Top) IS | Serving Status |
| Start Date | Summary Daily Budget |
| Total Conv. Value / cost | Total conv. value |
| Trueview Video Views | Value / Conv. (by conv. time) |
| Value / all conv. (by conv. time) | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| All Conv. | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Canonical Name |
| City (User location) | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Country / Territory (User location) | Cross-device conv. |
| Currency | Date |
| Impressions | Interactions |
| Is targeting location? | Network |
| Region (User location) | Time Zone |
| Total conv. value | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| All Conv. | All Conv. Value |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| City (User location) | Conversion Category |
| Conversion Name | Conversion Tracker ID |
| Conversions | Country / Territory (User location) |
| Cross-device conv. | Currency |
| Date | Is targeting location? |
| Most Specific Location Canonical Name | Most Specific Location ID |
| Most Specific Location Name | Network |
| Region (User location) | Time Zone |
| Total conv. value | Value / All Conv. |
| Value / Conv. | View-through conv. |
| Account ID | Account Name |
| All Conv. | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Conv. Value |
| Conv. value (by conv. time) | Conversion Action ID |
| Conversion Action Name | Conversion Category |
| Conversions | Conversions (by conv. time) |
| Cross-Device Conversions | Currency |
| Daily Budget | Date |
| Network | Time Zone |
| Value / All Conv. | Value / Conv |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| View Through Conv. |
| Account ID | Account Name |
| Ad (Headline) | Ad Group |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| Ad ID | Ad Label IDs |
| Ad Labels | Ad State |
| Ad Strength | Ad Tracking URL Template |
| Ad Type | All Conv. |
| All Conv. Value | All conv. (by conv. time) |
| All conv. value (by conv. time) | App Final URL |
| Call ad business name | Call ad call tracking enabled? |
| Call ad conversion action | Call ad conversion behavior |
| Call ad disable call conversion? | Call ad phone number verification URL |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Conv. value (by conv. time) |
| Conversion Action ID | Conversion Action Name |
| Conversion Category | Conversions |
| Conversions (by conv. time) | Cross-device conv. |
| Currency | Date |
| Description | Description Line 1 |
| Description Line 2 | Display URL |
| Example of responsive display ad marketing image | Example of responsive display ad square logo |
| Example of responsive display ad square marketing image | Example of responsive display ad video |
| Example of responsive display ad video preview URL | Example of responsive display ad video title |
| Example of returned responsive display ad logo | Final URL |
| Headline 1 | Headline 2 |
| Image ad height | Image ad name |
| Image ad preview height | Image ad preview image url |
| Image ad preview width | Image ad size |
| Image ad width | Long Headline |
| Mobile Final URL | Network |
| Path1 | Path2 |
| Responsive display ad accent color | Responsive display ad allow flexible color? |
| Responsive display ad call-to-action text | Responsive display ad display ad format setting |
| Responsive display ad main color | Responsive display ad price prefix |
| Responsive display ad promo text | Short Headline |
| Time Zone | Total conv. value |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| View-through conv. |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Conv. value (by conv. time) |
| Conversion Action ID | Conversion Action Name |
| Conversion Category | Conversions |
| Conversions (by conv. time) | Cross-device conv. |
| Currency | Date |
| Final URL | First Page CPC |
| Is negative | Keyword |
| Keyword ID | Match type |
| Max. CPC | Max. CPM |
| Mobile Final URL | Network |
| Status | Time Zone |
| Top of Page CPC | Total conv. value |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| View-through conv. |
| Account ID | Account Name |
| Adwords Metro ID | All Conv. |
| All Conv. Value | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Conversion Action Name |
| Conversion Category | Conversion Tracker ID |
| Conversions | Cross-device conv. |
| Currency | Date |
| Metro (Geo data) | Network |
| Time Zone | Total conv. value |
| View-through conv. |
| Account ID | Account Name |
| Ad Event Type | All Conv. |
| All Conv. Value | All conv. (by conv. time) |
| All conv. value (by conv. time) | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Conv. value (by conv. time) |
| Conversion Action Name | Conversion Adjustment |
| Conversion Category | Conversion Source |
| Conversions | Conversions (by conv. time) |
| Cross-device conv. | Currency |
| Daily Budget | Date |
| Days to Conversion | Days to Conversion or Adjustment |
| Time Zone | Total conv. value |
| Value / All Conv. | Value / Conv. (by conv. time) |
| Value / all conv. (by conv. time) |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Conv. value (by conv. time) |
| Conv. value (current model) | Conversion Action ID |
| Conversion Action Name | Conversion Adjustment |
| Conversion Category | Conversion Source |
| Conversions | Conversions (by conv. time) |
| Conversions (current model) | Cross-device conv. |
| Currency | Date |
| Days to Conversion | Days to Conversion or Adjustment |
| Time Zone | Total conv. value |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| Account ID | Account Name |
| Active View avg. CPM | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Value |
| App Final URL | Avg. CPC |
| Avg. CPM | Avg. Client CPC |
| Avg. Client CPM | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conversion Rate | Conversions |
| Cost | Cost / All Conv. |
| Cost Per View-Through Conversion | Criteria |
| Criteria ID | Criteria Name |
| Criteria Type | Cross-device conv. |
| Currency | Date |
| Device | Engagement Rate |
| Engagements | Final URL |
| Impressions | Interactions |
| Is Negative | Keyword/Placement destination URL |
| Max. CPC | Max. CPC Source |
| Max. CPM | Max. CPV |
| Max. CPV Source | Mobile Final URL |
| Month | Quarter |
| Time Zone | Total conv. value |
| Value Per Conv | Week |
| Account ID | Account Name |
| Active View Viewable CTR | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Rate |
| All Conv. Value | All conv. (by conv. time) |
| All conv. value (by conv. time) | Average Video 100% Completes |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | Avg. Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conv. value (by conv. time) | Conversion Rate |
| Conversions | Conversions (by conv. time) |
| Cost | Cost Per All Conv. |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Cross-device conv. | Currency |
| Date | Device |
| Engagements | Impr. (Absolute Top) % |
| Impr. (Top) % | Impressions |
| Interactions | Search (Absolute Top) IS |
| Search (Top) IS | Time Zone |
| Total conv. value | Value / Conv. (by conv. time) |
| Value / all conv. (by conv. time) | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| Active View Viewable CTR | Active View avg. CPM |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | All Conv. |
| All Conv. Value | Avg. CPC |
| Avg. CPM | Avg. Client CPC |
| Avg. Client CPM | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Click Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost / All Conv. | Cross-device conv. |
| Currency | Date |
| Device | Final URL |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | ID |
| Interactions | Is Negative |
| Keyword | Max. CPC |
| Max. CPC Source | Max. CPM |
| Max. CPM Source | Mobile Final URL |
| Status | Time Zone |
| Total Impressions | Total conv. value |
| Account ID | Account Name |
| Active View Viewable CTR | Active View avg. CPM |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | All Conv. |
| All Conv. Value | Avg. CPC |
| Avg. CPM | Avg. Client CPC |
| Avg. Client CPM | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Click Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost / All Conv. | Cross-device conv. |
| Currency | Date |
| Device | Final URL |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | ID |
| Interactions | Is Negative |
| Max. CPC | Max. CPC Source |
| Max. CPM | Max. CPM Source |
| Mobile Final URL | Status |
| Time Zone | Topic |
| Total Impressions | Total conv. value |
| Account ID | Account Name |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | All Conv. |
| All Conv. Rate | All Conv. Value |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Cost | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversions |
| Cost | Cost Per All Conv. |
| Cross-device conv. | Currency |
| Date | Engagements |
| Final URL | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| ID | Impressions |
| Interactions | Is Negative |
| Keyword | Max. CPC |
| Max. CPC Source | Max. CPM |
| Max. CPM Source | Max. CPV |
| Max. CPV Source | Mobile Final URL |
| Status | Time Zone |
| Total conv. value | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| Active View Viewable CTR | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Rate |
| All Conv. Value | Average Video 100% Completes |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | Avg. Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conversion Rate | Conversions |
| Cost | Cost Per All Conv. |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Cross-device conv. | Currency |
| Date | Domain |
| Engagements | Impressions |
| Interactions | Keyword / Placement |
| Time Zone | Total conv. value |
| URL | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| Active View Viewable CTR | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Value |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Cost | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost / All Conv. | Cost Per View-Through Conversion |
| Cross-device conv. | Currency |
| Date | Engagements |
| Final URL | Gender |
| Gender State | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Impressions | Interactions |
| Is Negative | Max. CPC Source |
| Max. CPM | Max. CPM Source |
| Mobile Final URL | Network |
| Time Zone | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Rate |
| All Conv. Value | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | Avg. Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conversions | Cost |
| Cost Per All Conv. | Cross-device conv. |
| Currency | Date |
| Engagement Rate | Engagements |
| Household Income | Impressions |
| Interactions | Interactions Rate |
| Time Zone | Total conv. value |
| Value Per Conv | Video View Rate |
| Video Views | View-through conv. |
| % New Sessions | Account ID |
| Account Name | Active View Viewable CTR |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | Adjusted Search Impression Share |
| Adjusted Search Impression Share 10 Percent | Adjusted Search Impression Share 5 Percent |
| Adjusted Search Impression Share Old | All Conv. |
| All Conv. Value | All conv. (by conv. time) |
| All conv. value (by conv. time) | Average Video 100% Completes |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | Avg. Daily Cost |
| Avg. Daily Search Impr. Share | Avg. session duration |
| Bid Strategy ID | Bid Strategy Name |
| Bid Strategy Type | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conv. value (by conv. time) |
| Conversion Rate | Conversions |
| Conversions (by conv. time) | Cost |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Cross-device conv. | Currency |
| Date | Engagements |
| Final URL | First Page CPC |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Impr. (Absolute Top) % |
| Impr. (Top) % | Impressions |
| Interactions | Is negative |
| Keyword | Keyword ID |
| Keyword Label IDs | Keyword Labels |
| Match type | Max. CPC |
| Max. CPM | Mobile Final URL |
| Network | Pages / session |
| Possible Search Impressions | Post Click Quality Score |
| Quality Score | Search (Absolute Top) IS |
| Search (Top) IS | Search Exact Match Impression Share |
| Status | Time Zone |
| Top of Page CPC | Total conv. value |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| Video View Rate | Video Views |
| View in search results | View-through conv. |
| Account ID | Account Name |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | All Conv. |
| All Conv. Value | All conv. (by conv. time) |
| All conv. value (by conv. time) | Avg. CPC |
| Avg. CPM | Avg. Client CPC |
| Avg. Client CPM | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Click Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conv. value (by conv. time) |
| Conversion Rate | Conversions |
| Conversions (by conv. time) | Cost |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Cross-device conv. | Currency |
| Date | Device |
| First Page CPC | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Interactions | Keyword |
| Keyword ID | Post Click Quality Score |
| Quality Score | Time Zone |
| Top of Page CPC | Total Impressions |
| Total conv. value | Value / Conv. (by conv. time) |
| Value / all conv. (by conv. time) | View-through conv. |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| Average Mobile Friendly Clicks Rate | Average Valid AMP Click Rate |
| Avg. CPC | Avg. CPM |
| Avg. Client CPC | Avg. Client CPM |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Conversion Rate |
| Conversions | Cost |
| Cost / All Conv. | Cross-device conv. |
| Currency | Customer Descriptive Name |
| Date | Expanded Final URL |
| Impressions | Mobile Speed Score |
| Time Zone | Total conv. value |
| Unexpanded Final URL | Value / Conv. |
| Account ID | Account Name |
| All Conv. | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Cost | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| City | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Conversions | Cost |
| Cost Per View-Through Conversion | Country / Territory |
| Cross-Device Conv. | Currency |
| Date | Impressions |
| Interactions | Metro area |
| Region | Time Zone |
| Total conv. value | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| All Conv. | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Cost | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| City | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Country / Territory | Cross-device conv. |
| Currency | Date |
| Impressions | Interactions |
| Metro area | Most Specific Location Canonical Name |
| Network | Region |
| Time Zone | Total conv. value |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Cost | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | City |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conversion Rate | Conversions |
| Cost | Cost Per Conversion |
| Cost Per View-Through Conversion | Country / Territory |
| Cross-device conv. | Currency |
| Customer Name | Date |
| Impressions | Interactions |
| Metro area | Region |
| Time Zone | Total conv. value |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| All Conv. | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Canonical Name |
| City | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Country / Territory | Cross-device conv. |
| Currency | Date |
| Impressions | Interactions |
| Location Type | Metro area |
| Most Specific Location | Network |
| Region | Target Type |
| Time Zone | Total conv. value |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| All Conv. | All Conv. Rate |
| All Conv. Value | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Canonical Name | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost Per All Conv. | Cost Per Conversion |
| Cost Per View-Through Conversion | Country / Territory (User location) |
| Cross-device conv. | Currency |
| Date | Impressions |
| Interactions | Is targeting location? |
| Metro (User location) | Network |
| Time Zone | Total conv. value |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| Ad ID | Asset ID |
| Asset Name | Asset Sub Type |
| Asset Type | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Currency | Date |
| Height | Image Preview |
| Image Preview Link | Review State |
| Time Zone | Video Preview |
| Video Preview Link | Width |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| Ad ID | Ad Preview |
| Ad Type | Asset Type |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Currency |
| Date | Description 1 |
| Description 1 Asset ID | Description 2 |
| Description 2 Asset ID | Final URL |
| Headline 1 | Headline 1 Asset ID |
| Headline 2 | Headline 2 Asset ID |
| Impressions | Network |
| Resource Name | Served Assets Details |
| Time Zone |
| Account ID | Account Name |
| Active View Viewable CTR | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Rate |
| All Conv. Value | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | Avg. Cost |
| Avg. Daily Cost | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conversion Rate | Conversions |
| Cost | Cost / All Conv. |
| Cross-device conv. | Currency |
| Customer Name | Date |
| Engagements | Final URL |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Impressions |
| Interaction Types | Interactions |
| Is negative | Max. CPC |
| Max. CPC Source | Max. CPM |
| Max. CPM Source | Mobile Final URL |
| Parental Status | Parental Status State |
| Time Zone | Total conv. value |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Daily Cost | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Click Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost / All Conv. | Cross-device conv. |
| Currency | Custom Parameter |
| Date | Device |
| Is Negative | Max. CPC |
| Month | Partition Type |
| Product Partition ID | Quarter |
| Time Zone | Total Impressions |
| Total conv. value | Tracking Template |
| Value Per Conv | Week |
| Account ID | Account Name |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | All Conv. |
| All Conv. Value | Average Video 100% Completes |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | Avg. Daily Cost |
| Bid adj. | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Cross-device conv. | Currency |
| Date | Engagements |
| Final URL | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Impressions | Interactions |
| Is negative | Max CPC source |
| Max CPM Source | Max. CPC |
| Max. CPM | Mobile Final URL |
| Placement | Placement State |
| Time Zone | Total conv. value |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| All Conv. | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Canonical Name |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conversion Rate | Conversions |
| Cost | Cost Per Conversion |
| Cost Per View-Through Conversion | Country / Territory (User location) |
| Cross-device conv. | Currency |
| Date | Impressions |
| Interactions | Is targeting location? |
| Network | Postal Code (User location) |
| Region (User location) | Time Zone |
| Total conv. value | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| Adjusted Search Click Share | All Conv. |
| Avg. CPC | Avg. CPM |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Daily Cost | Brand |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Category (1st level) | Category (2nd level) |
| Category (3rd level) | Category (4th level) |
| Category (5th level) | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Conversion Rate | Conversions |
| Cost | Cost / All Conv. |
| Cross-device conv. | Currency |
| Custom label 0 | Custom label 1 |
| Custom label 2 | Custom label 3 |
| Custom label 4 | Date |
| Impressions | Item Id |
| Language | MC ID |
| Product Title | Product type (1st level) |
| Product type (2nd level) | Product type (3rd level) |
| Product type (4th level) | Product type (5th level) |
| Store ID | Time Zone |
| Total conv. value |
| Account ID | Account Name |
| All Conv. | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Canonical Name |
| City | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost / All Conv. | Cost Per View-Through Conversion |
| Country | Currency |
| Date | Engagements |
| Impressions | Interaction Types |
| Interactions | Location ID |
| Name | Region |
| Status | Target Type |
| Time Zone | Video Views |
| View-through conv. |
| Account ID | Account Name |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Status |
| Ad Group Type | Adjusted Content Impression Share |
| Adjusted Content Impression Share 10 Percent | Adjusted Content Impression Share 5 Percent |
| Adjusted Content Impression Share Old | Adjusted Display Impression Share |
| Adjusted Search Impression Share | Adjusted Search Impression Share 10 Percent |
| Adjusted Search Impression Share 5 Percent | Adjusted Search Impression Share Old |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Content Impr. share | Avg. Daily Cost |
| Avg. Daily Display Impr. Share | Avg. Daily Search Impr. Share |
| Bid Strategy ID | Bid Strategy Type |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Conversion Rate | Conversions |
| Cost | Cost Per Conversion |
| Cost Per View-Through Conversion | Currency |
| Date | Default max. CPC |
| Engagements | Hour of Day |
| Impressions | Interactions |
| Max. CPM | Max. CPV |
| Phone calls | Phone impressions |
| Possible Content Impressions | Possible Display Impressions |
| Possible Search Impressions | Relative CTR% |
| Time Zone | Total conv. value |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | All Conv. |
| All Conv. Rate | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Cost | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost per All Conv. |
| Conversions | Cost |
| Cost Per All Conv. | Cross-device conv. |
| Currency | Date |
| Engagements | Impressions |
| Interactions | Placement |
| Placement Display Name | Placement Type |
| Resource | Target URL |
| Time Zone | Total conv. value |
| Video View Rate | Video Views |
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