MediaMath
Open up the limitless possibilities of programmatic through customizable, fully transparent, and optimized execution – delivering unbeatable performance for any vertical, across any channel.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| 100% Completion Rate | 100% Completions |
| 25% Completion Rate | 25% Completions |
| 50% Completion Rate | 50% Completions |
| 75% Completion Rate | 75% Completions |
| Advertiser | Advertiser ID |
| Browser | Budget |
| CPC | CPM |
| CTR | Campaign |
| Campaign Cost Fill Rate | Campaign Cost OSI |
| Campaign ID | Campaign Impr. Fill Rate |
| Campaign Impr. OSI | Campaign Name |
| Channel | Clicks |
| Client | Client CPC |
| Client CPM | Client Total Spend |
| Conversion Rate | Country |
| Creative | Creative Concept |
| Creative Concept ID | Creative ID |
| Currency Code | Date |
| Daypart | Device Name |
| End Date | Expands |
| Goal Type | Goal Value |
| Impressions | Lifetime CTR |
| Lifetime Clicks | Lifetime Impressions |
| MM Data Cost | Media Cost |
| Metro Name | Post Click Conv. Rate |
| Post Click Conversions | Post View Conv. Rate |
| Post View Conversions | Region ID |
| Region Name | Revenue |
| Rewinds | Site Domain |
| Size | Start Date |
| Starts | Stategy Type |
| Strategy | Strategy ID |
| Strategy Type | Timezone |
| Total Ad Cost | Total Conversions |
| Total Spend | UDI Data Cost |
| Weekday |
| 100% Completion Rate | 100% Completions |
| 25% Completion Rate | 25% Completions |
| 50% Completion Rate | 50% Completions |
| 75% Completion Rate | 75% Completions |
| Advertiser | Advertiser ID |
| Budget | CPC |
| CPM | CTR |
| Campaign | Campaign Cost Fill Rate |
| Campaign Cost OSI | Campaign ID |
| Campaign Impr. Fill Rate | Campaign Impr. OSI |
| Channel | Clicks |
| Client CPC | Client CPM |
| Client Total Spend | Conversion Rate |
| Currency Code | Date |
| End Date | Expands |
| Goal Type | Goal Value |
| Impressions | Lifetime CTR |
| Lifetime Clicks | Lifetime Impressions |
| MM Data Cost | Media Cost |
| Post Click Conv. Rate | Post Click Conversions |
| Post View Conv. Rate | Post View Conversions |
| Revenue | Rewinds |
| Start Date | Starts |
| Timezone | Total Ad Cost |
| Total Conversions | Total Spend |
| UDI Data Cost |
| 100% Completion Rate | 100% Completions |
| 25% Completion Rate | 25% Completions |
| 50% Completion Rate | 50% Completions |
| 75% Completion Rate | 75% Completions |
| Advertiser | Advertiser ID |
| CPC | CPM |
| CTR | Campaign |
| Campaign ID | Channel |
| Clicks | Client |
| Client CPC | Client CPM |
| Client Total Spend | Conversion Rate |
| Creative | Creative Concept |
| Creative Concept ID | Creative ID |
| Date | Expands |
| Goal Type | Impressions |
| MM Data Cost | Media Cost |
| Post Click Conv. Rate | Post Click Conversions |
| Post View Conv. Rate | Post View Conversions |
| Revenue | Rewinds |
| Size | Starts |
| Total Ad Cost | Total Conversions |
| Total Spend | UDI Data Cost |
| Advertiser | Advertiser ID |
| CPC | CPM |
| CTR | Campaign |
| Campaign ID | Channel |
| Clicks | Client |
| Client CPC | Client CPM |
| Client Total Spend | Conversion Rate |
| Date | Daypart |
| Goal Type | Impressions |
| Media Cost | Post Click Conv. Rate |
| Post Click Conversions | Post View Conv. Rate |
| Post View Conversions | Total Ad Cost |
| Total Conversions | Total Spend |
| Weekday |
| Browser | CPC |
| CPM | CTR |
| Campaign ID | Campaign Name |
| Clicks | Date |
| Impressions | Media Cost |
| Post Click Conversions | Post View Conversions |
| Total Ad Cost | Total Conversions |
| Total Spend |
| CPC | CPM |
| CTR | Campaign ID |
| Campaign Name | Clicks |
| Date | Device Name |
| Impressions | Media Cost |
| Post Click Conversions | Post View Conversions |
| Total Ad Cost | Total Conversions |
| Total Spend |
| Advertiser | Advertiser ID |
| CPC | CPM |
| CTR | Campaign |
| Campaign ID | Channel |
| Clicks | Client |
| Client CPC | Client CPM |
| Client Total Spend | Conversion Rate |
| Country | Date |
| Goal Type | Impressions |
| Media Cost | Metro Name |
| Post Click Conv. Rate | Post Click Conversions |
| Post View Conv. Rate | Post View Conversions |
| Region ID | Region Name |
| Total Ad Cost | Total Conversions |
| Total Spend |
| Advertiser | Advertiser ID |
| CPC | CPM |
| CTR | Campaign |
| Campaign ID | Channel |
| Clicks | Client |
| Client CPC | Client CPM |
| Client Total Spend | Conversion Rate |
| Date | Goal Type |
| Impressions | Media Cost |
| Post Click Conv. Rate | Post Click Conversions |
| Post View Conv. Rate | Post View Conversions |
| Site Domain | Total Ad Cost |
| Total Conversions | Total Spend |
| 100% Completion Rate | 100% Completions |
| 25% Completion Rate | 25% Completions |
| 50% Completion Rate | 50% Completions |
| 75% Completion Rate | 75% Completions |
| Advertiser | Advertiser ID |
| Budget | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Channel | Clicks |
| Client | Client CPC |
| Client CPM | Client Total Spend |
| Conversion Rate | Date |
| End Date | Expands |
| Goal Type | Goal Value |
| Impressions | MM Data Cost |
| Media Cost | Post Click Conv. Rate |
| Post Click Conversions | Post View Conv. Rate |
| Post View Conversions | Revenue |
| Rewinds | Start Date |
| Starts | Stategy Type |
| Strategy | Strategy ID |
| Total Ad Cost | Total Conversions |
| Total Spend | UDI Data Cost |
| 100% Completion Rate | 100% Completions |
| 25% Completion Rate | 25% Completions |
| 50% Completion Rate | 50% Completions |
| 75% Completion Rate | 75% Completions |
| Advertiser | Advertiser ID |
| CPC | CPM |
| CTR | Campaign |
| Campaign ID | Channel |
| Clicks | Client |
| Client CPC | Client CPM |
| Client Total Spend | Conversion Rate |
| Date | Expands |
| Goal Type | Impressions |
| MM Data Cost | Media Cost |
| Post Click Conv. Rate | Post Click Conversions |
| Post View Conv. Rate | Post View Conversions |
| Revenue | Rewinds |
| Starts | Strategy Type |
| Total Ad Cost | Total Conversions |
| Total Spend | UDI Data Cost |
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