Moat Display

Moat Display

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

1 Sec 100% Visible % 1 Sec 100% Visible Impressions
Active Page Dwell Time Ad Size
Attention Quality Average Minute Audience
Browser Name Campaign ID
Campaign Name Click Rate
Clicks Creative ID
Creative Name Date
Fully On-Screen Impressions (No Time Minimum) Fully On-Screen Measurable Impressions
Fully On-Screen Rate (No Time Minimum) Heatmap Clicks
Heatmap Hovers Heatmap Interactions
Heatmap Touches Hover Rate
Hovers IO ID
IO Name Impressions Analyzed
In-View % In-View Impressions
In-View Measurable Impressions In-View Measurable Rate
In-View Time In-View Time > 1 Min Impressions
In-View Time > 10 Sec Impressions In-View Time > 10s %
In-View Time > 15 Sec Impressions In-View Time > 15s %
In-View Time > 1m % In-View Time > 30 Sec Impressions
In-View Time > 30s % In-View Time > 5 Sec Impressions
In-View Time > 5s % Moat Score
Mobile Impressions Analyzed Mobile Non-Iframe Impressions Analyzed
Publisher ID Publisher Name
SWF/IMG Impressions Screenshot
Scroll Measurable Impressions Scroll Rate
Scrolls Site ID
Site Name Sum Universal Interaction Time
Time Until Hover Time Until Scroll
Time Until Touch Total Active Page Dwell Time
Total Ad Dwell Time Total Exposure Time (hr)
Total Exposure Time (sec) Total Time Until Hover
Total Time Until Touch Total Time to Scroll
Universal Interaction % Universal Interaction Time
Universal Interactions Universal Touch Rate
Universal Touches

1 Sec 100% Visible % 1 Sec 100% Visible Impressions
Active Page Dwell Time Attention Quality
Average Minute Audience Browser Name
Click Rate Clicks
Date Fully On-Screen Impressions (No Time Minimum)
Fully On-Screen Measurable Impressions Fully On-Screen Rate (No Time Minimum)
Hover Rate Hovers
IO ID IO Name
Impressions Analyzed In-View %
In-View Impressions In-View Measurable Impressions
In-View Measurable Rate In-View Time
In-View Time > 1 Min Impressions In-View Time > 10 Sec Impressions
In-View Time > 10s % In-View Time > 15 Sec Impressions
In-View Time > 15s % In-View Time > 1m %
In-View Time > 30 Sec Impressions In-View Time > 30s %
In-View Time > 5 Sec Impressions In-View Time > 5s %
Moat Score Mobile Impressions Analyzed
Mobile Non-Iframe Impressions Analyzed SWF/IMG Impressions
Scroll Measurable Impressions Scroll Rate
Scrolls Sum Universal Interaction Time
Time Until Hover Time Until Scroll
Time Until Touch Total Active Page Dwell Time
Total Ad Dwell Time Total Exposure Time (hr)
Total Exposure Time (sec) Total Time Until Hover
Total Time Until Touch Total Time to Scroll
Universal Interaction % Universal Interaction Time
Universal Interactions Universal Touch Rate
Universal Touches

1 Sec 100% Visible % 1 Sec 100% Visible Impressions
Active Page Dwell Time Attention Quality
Average Minute Audience Campaign ID
Campaign Name Click Rate
Clicks Date
Fully On-Screen Impressions (No Time Minimum) Fully On-Screen Measurable Impressions
Fully On-Screen Rate (No Time Minimum) Hover Rate
Hovers IO ID
IO Name Impressions Analyzed
In-View % In-View Impressions
In-View Measurable Impressions In-View Measurable Rate
In-View Time In-View Time > 1 Min Impressions
In-View Time > 10 Sec Impressions In-View Time > 10s %
In-View Time > 15 Sec Impressions In-View Time > 15s %
In-View Time > 1m % In-View Time > 30 Sec Impressions
In-View Time > 30s % In-View Time > 5 Sec Impressions
In-View Time > 5s % Moat Score
Mobile Impressions Analyzed Mobile Non-Iframe Impressions Analyzed
SWF/IMG Impressions Scroll Measurable Impressions
Scroll Rate Scrolls
Sum Universal Interaction Time Time Until Hover
Time Until Scroll Time Until Touch
Total Active Page Dwell Time Total Ad Dwell Time
Total Exposure Time (hr) Total Exposure Time (sec)
Total Time Until Hover Total Time Until Touch
Total Time to Scroll Universal Interaction %
Universal Interaction Time Universal Interactions
Universal Touch Rate Universal Touches

1 Sec 100% Visible % 1 Sec 100% Visible Impressions
Active Page Dwell Time Ad Size
Attention Quality Average Minute Audience
Click Rate Clicks
Creative ID Creative Name
Date Fully On-Screen Impressions (No Time Minimum)
Fully On-Screen Measurable Impressions Fully On-Screen Rate (No Time Minimum)
Heatmap Clicks Heatmap Hovers
Heatmap Interactions Heatmap Touches
Hover Rate Hovers
IO ID IO Name
Impressions Analyzed In-View %
In-View Impressions In-View Measurable Impressions
In-View Measurable Rate In-View Time
In-View Time > 1 Min Impressions In-View Time > 10 Sec Impressions
In-View Time > 10s % In-View Time > 15 Sec Impressions
In-View Time > 15s % In-View Time > 1m %
In-View Time > 30 Sec Impressions In-View Time > 30s %
In-View Time > 5 Sec Impressions In-View Time > 5s %
Moat Score Mobile Impressions Analyzed
Mobile Non-Iframe Impressions Analyzed SWF/IMG Impressions
Screenshot Scroll Measurable Impressions
Scroll Rate Scrolls
Sum Universal Interaction Time Time Until Hover
Time Until Scroll Time Until Touch
Total Active Page Dwell Time Total Ad Dwell Time
Total Exposure Time (hr) Total Exposure Time (sec)
Total Time Until Hover Total Time Until Touch
Total Time to Scroll Universal Interaction %
Universal Interaction Time Universal Interactions
Universal Touch Rate Universal Touches

1 Sec 100% Visible % 1 Sec 100% Visible Impressions
Active Page Dwell Time Attention Quality
Average Minute Audience Click Rate
Clicks Date
Fully On-Screen Impressions (No Time Minimum) Fully On-Screen Measurable Impressions
Fully On-Screen Rate (No Time Minimum) Hover Rate
Hovers IO ID
IO Name Impressions Analyzed
In-View % In-View Impressions
In-View Measurable Impressions In-View Measurable Rate
In-View Time In-View Time > 1 Min Impressions
In-View Time > 10 Sec Impressions In-View Time > 10s %
In-View Time > 15 Sec Impressions In-View Time > 15s %
In-View Time > 1m % In-View Time > 30 Sec Impressions
In-View Time > 30s % In-View Time > 5 Sec Impressions
In-View Time > 5s % Moat Score
Mobile Impressions Analyzed Mobile Non-Iframe Impressions Analyzed
SWF/IMG Impressions Scroll Measurable Impressions
Scroll Rate Scrolls
Sum Universal Interaction Time Time Until Hover
Time Until Scroll Time Until Touch
Total Active Page Dwell Time Total Ad Dwell Time
Total Exposure Time (hr) Total Exposure Time (sec)
Total Time Until Hover Total Time Until Touch
Total Time to Scroll Universal Interaction %
Universal Interaction Time Universal Interactions
Universal Touch Rate Universal Touches

1 Sec 100% Visible % 1 Sec 100% Visible Impressions
Active Page Dwell Time Attention Quality
Average Minute Audience Click Rate
Clicks Date
Fully On-Screen Impressions (No Time Minimum) Fully On-Screen Measurable Impressions
Fully On-Screen Rate (No Time Minimum) Hover Rate
Hovers IO ID
IO Name Impressions Analyzed
In-View % In-View Impressions
In-View Measurable Impressions In-View Measurable Rate
In-View Time In-View Time > 1 Min Impressions
In-View Time > 10 Sec Impressions In-View Time > 10s %
In-View Time > 15 Sec Impressions In-View Time > 15s %
In-View Time > 1m % In-View Time > 30 Sec Impressions
In-View Time > 30s % In-View Time > 5 Sec Impressions
In-View Time > 5s % Moat Score
Mobile Impressions Analyzed Mobile Non-Iframe Impressions Analyzed
Publisher ID Publisher Name
SWF/IMG Impressions Scroll Measurable Impressions
Scroll Rate Scrolls
Sum Universal Interaction Time Time Until Hover
Time Until Scroll Time Until Touch
Total Active Page Dwell Time Total Ad Dwell Time
Total Exposure Time (hr) Total Exposure Time (sec)
Total Time Until Hover Total Time Until Touch
Total Time to Scroll Universal Interaction %
Universal Interaction Time Universal Interactions
Universal Touch Rate Universal Touches

1 Sec 100% Visible % 1 Sec 100% Visible Impressions
Active Page Dwell Time Attention Quality
Average Minute Audience Click Rate
Clicks Date
Fully On-Screen Impressions (No Time Minimum) Fully On-Screen Measurable Impressions
Fully On-Screen Rate (No Time Minimum) Hover Rate
Hovers IO ID
IO Name Impressions Analyzed
In-View % In-View Impressions
In-View Measurable Impressions In-View Measurable Rate
In-View Time In-View Time > 1 Min Impressions
In-View Time > 10 Sec Impressions In-View Time > 10s %
In-View Time > 15 Sec Impressions In-View Time > 15s %
In-View Time > 1m % In-View Time > 30 Sec Impressions
In-View Time > 30s % In-View Time > 5 Sec Impressions
In-View Time > 5s % Moat Score
Mobile Impressions Analyzed Mobile Non-Iframe Impressions Analyzed
SWF/IMG Impressions Scroll Measurable Impressions
Scroll Rate Scrolls
Site ID Site Name
Sum Universal Interaction Time Time Until Hover
Time Until Scroll Time Until Touch
Total Active Page Dwell Time Total Ad Dwell Time
Total Exposure Time (hr) Total Exposure Time (sec)
Total Time Until Hover Total Time Until Touch
Total Time to Scroll Universal Interaction %
Universal Interaction Time Universal Interactions
Universal Touch Rate Universal Touches

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