Yahoo! Native
Yahoo! Native gives marketers the tools to target, reach and engage their audiences to provide action and conversations with native search and advertising solutions.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| 100% Completes | 25% Completes |
| 30+ Second Views | 50% Completes |
| 75% Completes | Ad Description |
| Ad Display URL | Ad Extn CPA |
| Ad Extn CPC | Ad Extn CPM |
| Ad Extn CTR | Ad Extn Clicks |
| Ad Extn Conversion Rate | Ad Extn Conversions |
| Ad Extn Impressions | Ad Extn Spend |
| Ad Group End Date | Ad Group ID |
| Ad Group Name | Ad Group Start Date |
| Ad Group Status | Ad ID |
| Ad Image Preview | Ad Landing URL |
| Ad Name | Ad Sponsored By |
| Ad Status | Ad Title |
| Advertiser ID | Age Range |
| App Locale | Average CPC |
| Average Position | Bidding Strategy |
| Budget | Budget Type |
| CPA | CPM |
| CTR | Call To Action Text |
| Campaign ID | Campaign Name |
| Campaign Objective | Campaign Status |
| Category Name | Channel |
| City | Clicks |
| Client | Client CPA |
| Client CPC | Client CPM |
| Client Cost | Client Cost Per Conversion |
| Client Cost per Post Click Conversion | Client Cost per Post Impression Conversion |
| Client Cost per Video View | Content URL |
| Conversion Device | Conversion Rate |
| Conversions | Conversions Value |
| Cost per Post Click Conversion | Cost per Post Impression Conversion |
| Cost per Video View | Country |
| Currency | Date |
| Device Type | Excluded Geos |
| Gender | Impressions |
| Keyword ID | Keyword Value |
| Landing URL | Language |
| Max Bid | Objective |
| On Yahoo Partner Network? | Post Click Conversions |
| Post Click Conversions Value | Post Impression Conversions |
| Post View Conversions | Post View Conversions Value |
| Price Type | Pricing Type |
| Rule ID | Rule Name |
| Source | Spend |
| State | Status |
| Targeted Geos | Timezone |
| Total Conversion Value | Tracking Partner |
| Tumblr Engagement Rate | Tumblr Engagements |
| Tumblr Follow Rate | Tumblr Follows |
| Tumblr Like Rate | Tumblr Likes |
| Tumblr Paid Engagement Rate | Tumblr Paid Engagements |
| Tumblr Reblog Rate | Tumblr Reblogs |
| Video Closes | Video Primary URL |
| Video Skips | Video Starts |
| Video Views | Zip |
| eCPA Goal |
| 100% Completes | 25% Completes |
| 30+ Second Views | 50% Completes |
| 75% Completes | Ad Extn CPA |
| Ad Extn CPC | Ad Extn CPM |
| Ad Extn CTR | Ad Extn Clicks |
| Ad Extn Conversion Rate | Ad Extn Conversions |
| Ad Extn Impressions | Ad Extn Spend |
| Ad Group End Date | Ad Group ID |
| Ad Group Name | Ad Group Start Date |
| Advertiser ID | Average CPC |
| Average Position | Bidding Strategy |
| CPA | CPM |
| CTR | Campaign ID |
| Campaign Name | Campaign Objective |
| Campaign Status | Clicks |
| Client | Client CPA |
| Client CPC | Client CPM |
| Client Cost | Client Cost Per Conversion |
| Client Cost per Post Click Conversion | Client Cost per Post Impression Conversion |
| Client Cost per Video View | Conversion Rate |
| Conversions | Cost per Post Click Conversion |
| Cost per Post Impression Conversion | Cost per Video View |
| Date | Excluded Geos |
| Impressions | Max Bid |
| Post Click Conversions | Post Impression Conversions |
| Pricing Type | Source |
| Spend | Status |
| Targeted Geos | Total Conversion Value |
| Video Closes | Video Skips |
| Video Starts | Video Views |
| eCPA Goal |
| 100% Completes | 25% Completes |
| 30+ Second Views | 50% Completes |
| 75% Completes | Ad Description |
| Ad Display URL | Ad Extn CPA |
| Ad Extn CPC | Ad Extn CPM |
| Ad Extn CTR | Ad Extn Clicks |
| Ad Extn Conversion Rate | Ad Extn Conversions |
| Ad Extn Impressions | Ad Extn Spend |
| Ad Group End Date | Ad Group ID |
| Ad Group Name | Ad Group Start Date |
| Ad Group Status | Ad ID |
| Ad Image Preview | Ad Landing URL |
| Ad Name | Ad Sponsored By |
| Ad Status | Ad Title |
| Advertiser ID | Average CPC |
| Average Position | CPA |
| CPM | CTR |
| Call To Action Text | Campaign ID |
| Campaign Name | Campaign Objective |
| Campaign Status | Clicks |
| Client | Client CPA |
| Client CPC | Client CPM |
| Client Cost | Client Cost Per Conversion |
| Client Cost per Post Click Conversion | Client Cost per Post Impression Conversion |
| Client Cost per Video View | Content URL |
| Conversion Rate | Conversions |
| Cost per Post Click Conversion | Cost per Post Impression Conversion |
| Cost per Video View | Date |
| Impressions | Max Bid |
| Post Click Conversions | Post Impression Conversions |
| Pricing Type | Source |
| Spend | Total Conversion Value |
| Video Closes | Video Primary URL |
| Video Skips | Video Starts |
| Video Views |
| 100% Completes | 25% Completes |
| 30+ Second Views | 50% Completes |
| 75% Completes | Ad Extn CPA |
| Ad Extn CPC | Ad Extn CPM |
| Ad Extn CTR | Ad Extn Clicks |
| Ad Extn Conversion Rate | Ad Extn Conversions |
| Ad Extn Impressions | Ad Extn Spend |
| Advertiser ID | App Locale |
| Average CPC | Average Position |
| Budget | Budget Type |
| CPA | CPM |
| CTR | Campaign ID |
| Campaign Name | Channel |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Cost | Client Cost Per Conversion |
| Client Cost per Post Click Conversion | Client Cost per Post Impression Conversion |
| Client Cost per Video View | Conversion Rate |
| Conversions | Cost per Post Click Conversion |
| Cost per Post Impression Conversion | Cost per Video View |
| Currency | Date |
| Excluded Geos | Impressions |
| Landing URL | Language |
| Max Bid | Objective |
| On Yahoo Partner Network? | Post Click Conversions |
| Post Impression Conversions | Pricing Type |
| Source | Spend |
| Status | Targeted Geos |
| Timezone | Total Conversion Value |
| Tracking Partner | Video Closes |
| Video Skips | Video Starts |
| Video Views |
| Ad Group End Date | Ad Group ID |
| Ad Group Name | Ad Group Start Date |
| Ad Group Status | Advertiser ID |
| Campaign ID | Campaign Name |
| Campaign Objective | Campaign Status |
| Category Name | Conversion Device |
| Conversions | Conversions Value |
| Date | Keyword ID |
| Keyword Value | Post Click Conversions |
| Post Click Conversions Value | Post View Conversions |
| Post View Conversions Value | Price Type |
| Rule ID | Rule Name |
| Source | Total Conversion Value |
| 100% Completes | 25% Completes |
| 30+ Second Views | 50% Completes |
| 75% Completes | Ad Extn CPA |
| Ad Extn CPC | Ad Extn CPM |
| Ad Extn CTR | Ad Extn Clicks |
| Ad Extn Conversion Rate | Ad Extn Conversions |
| Ad Extn Impressions | Ad Extn Spend |
| Ad Group End Date | Ad Group ID |
| Ad Group Name | Ad Group Start Date |
| Ad Group Status | Advertiser ID |
| Average CPC | Average Position |
| CPA | CPM |
| CTR | Campaign ID |
| Campaign Name | Campaign Objective |
| Campaign Status | City |
| Clicks | Client |
| Client CPA | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per Post Click Conversion |
| Client Cost per Post Impression Conversion | Client Cost per Video View |
| Conversion Rate | Conversions |
| Cost per Post Click Conversion | Cost per Post Impression Conversion |
| Cost per Video View | Country |
| Date | Impressions |
| Post Click Conversions | Post Impression Conversions |
| Pricing Type | Source |
| Spend | State |
| Total Conversion Value | Tumblr Engagement Rate |
| Tumblr Engagements | Tumblr Follow Rate |
| Tumblr Follows | Tumblr Like Rate |
| Tumblr Likes | Tumblr Paid Engagement Rate |
| Tumblr Paid Engagements | Tumblr Reblog Rate |
| Tumblr Reblogs | Video Closes |
| Video Skips | Video Starts |
| Video Views | Zip |
| 100% Completes | 25% Completes |
| 30+ Second Views | 50% Completes |
| 75% Completes | Ad Extn CPA |
| Ad Extn CPC | Ad Extn CPM |
| Ad Extn CTR | Ad Extn Clicks |
| Ad Extn Conversion Rate | Ad Extn Conversions |
| Ad Extn Impressions | Ad Extn Spend |
| Ad Group End Date | Ad Group ID |
| Ad Group Name | Ad Group Start Date |
| Ad Group Status | Advertiser ID |
| Age Range | Average CPC |
| Average Position | CPA |
| CPM | CTR |
| Campaign ID | Campaign Name |
| Campaign Objective | Campaign Status |
| Clicks | Client |
| Client CPA | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per Post Click Conversion |
| Client Cost per Post Impression Conversion | Client Cost per Video View |
| Conversion Rate | Conversions |
| Cost per Post Click Conversion | Cost per Post Impression Conversion |
| Cost per Video View | Date |
| Device Type | Gender |
| Impressions | Post Click Conversions |
| Post Impression Conversions | Pricing Type |
| Source | Spend |
| Total Conversion Value | Tumblr Engagement Rate |
| Tumblr Engagements | Tumblr Follow Rate |
| Tumblr Follows | Tumblr Like Rate |
| Tumblr Likes | Tumblr Paid Engagement Rate |
| Tumblr Paid Engagements | Tumblr Reblog Rate |
| Tumblr Reblogs | Video Closes |
| Video Skips | Video Starts |
| Video Views |
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