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How the Bottleneck Between Media and Analytics Teams Hurts Agency Performance (and How to Remove It) Many agencies find that their analytics team spends a good chunk of their time putting together reports and dashboards for their media team, thus minimizing the time they have to s...

Media Planning Tools: An In Depth Analysis of MediaOcean and 4 Top Alternatives Tools like MediaOcean are an industry favorite for media planningand execution. As you develop complex marketing plans, these platforms save you time and ensure your clients easily understand and accep...

Key Takeaways from the G2 Momentum Grid® Report for Marketing Analytics | Winter 2020   Takeaways from the G2 Momentum Grid Report for Marketing Analytics | Winter 2020 G2 Crowd just released its Momentum Grid Report for Marketing Analytics for Winter 2020. What makes a good...

How Client Dashboards Can Be Used to Improve Marketing Operations for Agencies, Brands, and Media Companies Without the right system, piercing through the vast clutter of your marketing operations and performance data can be overwhelming.Client dashboards help you understand and displ...

4 Tips for Using Omnichannel Data What is omnichannel? Omnichannel marketing is a concept of seamless, controlled user experience across the touchpoints of a customer journey. This experience happens across several or all available channels that are relevant to a buyer's journey from...

4 Things to Consider for your Google DSM Replacement Google's DoubleClick Sales Manager (DSM) is quickly approaching the sunset date of July 31st, 2019. The time to search for a suitable replacement is now. The market is full of options, but not all order management systems (OMS)...

Babak Hedayati - A Poem of Hope Babak Hedayati is the Co-Founder and CEO of Tapclicks. During this interview, Mr. Hedayati goes in depth on how poetry influenced his leadership and parenting style. He specifically recites "On Children" a poem from Kahlil Gibran and compares...

How to Craft Emails for Your Creative Team (or For Any of Your Teams) Email communication for business is a curious beast that can feel like a delicate balance at times. Friendly versus formal, comprehensive versus concise the list of factors that define your approach goes on and...

Customer Retention Strategy Through Proper Email Marketing Customer retention is one of the primary ways to increase the bottom line at your agency. In fact, increasing customer retention by 5% can boost profits by 95%, according to Bain & Company. Every agency is looking for the bes...