Blog
What You Can Do With an Amazon Ads Dashboard
An Amazon Ads dashboard gives sellers and advertisers a way to clearly see how their campaigns are doing. It puts everything you need in one place, from spend and impressions to sales and click-through rates. With so many types of advertising campaign structures, you need a reliable tool to keep tr...
What You Should Know Before Analyzing Marketing Insights
Marketing insights help teams make smarter decisions, but not every piece of data counts as insight. Many people look at numbers not knowing what to do with them. Others jump into reports and dashboards without setting goals first. Both lead to wasted time and missed chances. To avoid that, you ne...
Improve Your Reporting With a Social Media Report Template
If you manage campaigns on Facebook, Instagram, LinkedIn, or any other platform, you need a simple way to measure and present your results. That’s where a social media report template comes in. It gives you a consistent format to share your progress, goals, and outcomes with clients or your tea...
Marketing Data Lake: Why You Need a Tool That Does More
Marketing Data Lake: Why You Need a Tool That Does More A marketing data lake is essential in 2025 because it lets teams store, access, and analyze large volumes of marketing data from one place. It handles raw files, structured reports, and unstructured content like social media feed...
6 Analytics Reporting Tools to Enhance Actionable Insights
Most businesses collect a lot of raw data, but they often struggle to turn it into something useful. Without the right reporting tool, teams spend hours digging through numbers with little to show for it. Analytics reporting tools fix this problem by helping users sort, filter, and present data in...
What Is Looker Studio and How to Use It?
Looker Studio, formerly Google Data Studio, gives businesses a way to create custom data reports and interactive dashboards. You can connect multiple data sources, build visualizations, and share reports across teams. After the rebrand, Google Looker Studio added more features that help marketers a...
Beginner’s Guide to Marketing ETL Workflows and Tools
Marketers handle data from many different sources, including ads, CRMs, social platforms, websites, and more. Each source uses a different format. To make sense of this, you need a system that pulls all the data together, organizes it, and sends it where it needs to go. That’s the job of ETL tools...
Advertising Analytics: What Marketers Need to Know
Running ads across several marketing channels creates a flood of numbers. But numbers alone don’t show what’s working. You need context. That’s where advertising analytics helps. It connects your ad spend to real outcomes and shows where your advertising budget goes and what brings results. There’...
4 Key Agency Dashboard Features for Enterprise-Level Agencies
Running a marketing agency means handling a lot of moving parts. From ads to reporting, you need a simple way to bring everything together. That’s where an agency dashboard helps. It organizes your clients’ marketing data and saves your team hours of manual work. Choosing the right dashboard depen...
How TapClicks Paid Media Dashboard Makes Reporting Easier
Marketing teams often report on paid media campaigns by exporting data from platforms like Facebook Ads or Google Ads and building reports manually in Excel or PowerPoint. Some teams use tools like Google Data Studio or Tableau, but the process still takes a lot of time. As marketing campaigns...