Published March 25, 2026
AI & Data Strategy Most AI Reporting Projects Fail.It's Not the AI's Fault. After talking with hundreds of marketing operations leaders, the story is almost always the same — great demo, fine model, real-world disaster. Here's why, and what to do instead. B Babak Hedayati Founder & CEO...
Published March 11, 2026
Is Your Marketing Intelligence Platform AI-Ready? How CIOs, Operations Leaders, and Analysts at Agencies, Media Companies, and Enterprise Brands Can Build the Foundation AI Actually Requires. Executive Summary AI is reshaping stakeholder expectations across marketing organizations....
Published November 5, 2024
Explore the latest AI-powered industry benchmarks with TapClicks' 2024 Marketing Metrics Report. Grasp key insights to optimize your campaigns, track your performance, and boost your ROI. Download now!
Published June 2, 2021
TapClicks Q1-2021 Martech Benchmark Report. Metrics that will help create plans that look ahead into the later quarters of 2021, where it is expected to see an increase in marketing spend, as economies continue to open up.
Published February 9, 2021
TapClicks Q4-2020 Martech Benchmark Report. A vision into how connecting and aggregating campaign data on a unified platform can deliver actionable insights and recommendations to drive KPIs and increase ROI. Insights and benchmarks.
Published December 7, 2020
The TapClicks Marketing Benchmark Report leverages a database of marketing activities across the TapClicks family of brands. Paid media analytics and optimization platforms to connect campaign data for all marketing channels.
Published June 25, 2020
TapClicks CEO and Founder Babak Hedayati talks to Debjani Chaudhury in an exclusive interview with TalkCMO about improving the efficiency of the evolving marketing stack during COVID-19.
Published June 11, 2020
TapClicks allows you to explore the statistics on the coronavirus pandemic across the world, including charts and visualizations of the present metrics and trends. TapClicks helps with marketing operations, analytics, and reports for your business.
Published May 5, 2020
TapClicks Whitepaper Digital tools, marketing automation, and services around data have shown a continued growth trend. The need for a single unified platform to help capture, manage, analyze, strategize, and visualize your data is paramount.
Most AI Reporting Projects Fail. It's Not the AI's Fault.
Is Your Marketing Intelligence Platform AI-Ready?
Chasing Greatness: TapClicks Marketing Metrics Report
TapClicks Q1-2021 Martech Benchmark Report
TapClicks Q4-2020 Martech Benchmark Report
TapClicks Q3-2020 Martech Benchmark Report
Improving Effeciency of the Evolving Marketing Stack During COVID- 19
Explore worldwide pandemic statistics on our interactive dashboard
Whitepaper: Embracing a Marketing Cloud in the New Normal