High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Account Name | Ad Channel Type |
| Ad Display Status | Ad Group Deleted? |
| Ad Group Display Status | Ad Group ID |
| Ad Group Name | Ad Group Serving State Reasons |
| Ad Group Serving Status | Ad Group Status |
| Ad ID | Ad Name |
| Ad Preview | Ad Serving State Reasons |
| Ad Status | Admin Area |
| App Name | Automated Keywords On? |
| Avg. CPM | Avg. CPT |
| Bid | Bid Amount |
| Bid Currency | Billing Event |
| CPA Goal | Campaign ID |
| Campaign Is Deleted? | Campaign Name |
| Campaign Status | Client Avg CPA |
| Client Avg CPM | Client Avg CPT |
| Client Local Spend | Conversion Rate |
| Countries Or Regions | Country Code |
| Country Or Region Serving State Reasons | Creation Time |
| Creative ID | Creative Type |
| Daily Budget | Daily Budget Currency |
| Date | Default Bid |
| Default BidCurrency | Deleted? |
| Device | Display Status |
| End Time | Impressions |
| Keyword | Keyword Display Status |
| Keyword ID | Keyword Status |
| LAT Off Installs | LAT On Installs |
| Language | Local Spend |
| Local Spend Currency | Locality |
| Match Type | Modification Time |
| Org ID | Pricing Model |
| Product Page ID | Search Term Source |
| Search Term Text | Serving State Reasons |
| Serving Status | Start Time |
| Status | Supply Source |
| TTR | Tap Install CPI |
| Tap Install Rate | Tap Installs |
| Tap New Downloads | Tap Re-Downloads |
| Taps | Total Avg. CPI |
| Total Budget | Total Budget Currency |
| Total Installs | Total New Downloads |
| Total Re-Downloads | View Installs |
| View New Downloads | View Re-Downloads |
| Account Name | Ad Channel Type |
| Ad Group Display Status | Ad Group ID |
| Ad Group Name | Ad Group Serving State Reasons |
| Ad Group Serving Status | Ad Group Status |
| Automated Keywords On? | Avg. CPM |
| Avg. CPT | CPA Goal |
| Campaign ID | Campaign Name |
| Campaign Status | Client Avg CPA |
| Client Avg CPM | Client Avg CPT |
| Client Local Spend | Conversion Rate |
| Date | Default Bid |
| Default BidCurrency | Deleted? |
| End Time | Impressions |
| LAT Off Installs | LAT On Installs |
| Local Spend | Local Spend Currency |
| Modification Time | Org ID |
| Pricing Model | Start Time |
| TTR | Tap Install CPI |
| Tap Install Rate | Tap Installs |
| Tap New Downloads | Tap Re-Downloads |
| Taps | Total Avg. CPI |
| Total Installs | Total New Downloads |
| Total Re-Downloads | View Installs |
| View New Downloads | View Re-Downloads |
| Account Name | Ad Channel Type |
| Ad Display Status | Ad Group ID |
| Ad Group Name | Ad Group Status |
| Ad ID | Ad Name |
| Ad Preview | Ad Serving State Reasons |
| Ad Status | Avg. CPM |
| Avg. CPT | Campaign ID |
| Campaign Name | Campaign Status |
| Client Avg CPA | Client Avg CPM |
| Client Avg CPT | Client Local Spend |
| Conversion Rate | Creation Time |
| Creative ID | Creative Type |
| Date | Deleted? |
| Impressions | LAT Off Installs |
| LAT On Installs | Language |
| Local Spend | Local Spend Currency |
| Org ID | Product Page ID |
| Status | TTR |
| Tap Install CPI | Tap Install Rate |
| Tap Installs | Tap New Downloads |
| Tap Re-Downloads | Taps |
| Total Avg. CPI | Total Installs |
| Total New Downloads | Total Re-Downloads |
| View Installs | View New Downloads |
| View Re-Downloads |
| Account Name | Ad Channel Type |
| App Name | Avg. CPM |
| Avg. CPT | Billing Event |
| Campaign ID | Campaign Is Deleted? |
| Campaign Name | Campaign Status |
| Client Avg CPA | Client Avg CPM |
| Client Avg CPT | Client Local Spend |
| Conversion Rate | Countries Or Regions |
| Country Or Region Serving State Reasons | Daily Budget |
| Daily Budget Currency | Date |
| Display Status | Impressions |
| LAT Off Installs | LAT On Installs |
| Local Spend | Local Spend Currency |
| Modification Time | Org ID |
| Serving State Reasons | Serving Status |
| Supply Source | TTR |
| Tap Install CPI | Tap Install Rate |
| Tap Installs | Tap New Downloads |
| Tap Re-Downloads | Taps |
| Total Avg. CPI | Total Budget |
| Total Budget Currency | Total Installs |
| Total New Downloads | Total Re-Downloads |
| View Installs | View New Downloads |
| View Re-Downloads |
| Account Name | Ad Channel Type |
| Ad Group Display Status | Ad Group ID |
| Ad Group Name | Ad Group Serving State Reasons |
| Ad Group Serving Status | Ad Group Status |
| Automated Keywords On? | Avg. CPM |
| Avg. CPT | CPA Goal |
| Campaign ID | Campaign Name |
| Campaign Status | Client Avg CPA |
| Client Avg CPM | Client Avg CPT |
| Client Local Spend | Conversion Rate |
| Date | Default Bid |
| Default BidCurrency | Deleted? |
| Device | End Time |
| Impressions | LAT Off Installs |
| LAT On Installs | Local Spend |
| Local Spend Currency | Modification Time |
| Org ID | Pricing Model |
| Start Time | TTR |
| Tap Install CPI | Tap Install Rate |
| Tap Installs | Tap New Downloads |
| Tap Re-Downloads | Taps |
| Total Avg. CPI | Total Installs |
| Total New Downloads | Total Re-Downloads |
| View Installs | View New Downloads |
| View Re-Downloads |
| Account Name | Ad Channel Type |
| Ad Group Display Status | Ad Group ID |
| Ad Group Name | Ad Group Serving State Reasons |
| Ad Group Serving Status | Ad Group Status |
| Admin Area | Automated Keywords On? |
| Avg. CPM | Avg. CPT |
| CPA Goal | Campaign ID |
| Campaign Name | Campaign Status |
| Client Avg CPA | Client Avg CPM |
| Client Avg CPT | Client Local Spend |
| Conversion Rate | Country Code |
| Date | Default Bid |
| Default BidCurrency | Deleted? |
| End Time | Impressions |
| LAT Off Installs | LAT On Installs |
| Local Spend | Local Spend Currency |
| Locality | Modification Time |
| Org ID | Pricing Model |
| Start Time | TTR |
| Tap Install CPI | Tap Install Rate |
| Tap Installs | Tap New Downloads |
| Tap Re-Downloads | Taps |
| Total Avg. CPI | Total Installs |
| Total New Downloads | Total Re-Downloads |
| View Installs | View New Downloads |
| View Re-Downloads |
| Account Name | Ad Channel Type |
| Ad Group ID | Ad Group Name |
| Ad Group Status | Avg. CPM |
| Avg. CPT | Bid |
| Bid Currency | Campaign ID |
| Campaign Name | Campaign Status |
| Client Avg CPA | Client Avg CPM |
| Client Avg CPT | Client Local Spend |
| Conversion Rate | Date |
| Deleted? | Impressions |
| Keyword | Keyword Display Status |
| Keyword ID | Keyword Status |
| LAT Off Installs | LAT On Installs |
| Local Spend | Local Spend Currency |
| Match Type | Modification Time |
| Org ID | TTR |
| Tap Install CPI | Tap Install Rate |
| Tap Installs | Tap New Downloads |
| Tap Re-Downloads | Taps |
| Total Avg. CPI | Total Installs |
| Total New Downloads | Total Re-Downloads |
| View Installs | View New Downloads |
| View Re-Downloads |
| Account Name | Ad Channel Type |
| Ad Group Deleted? | Ad Group ID |
| Ad Group Name | Ad Group Status |
| Avg. CPM | Avg. CPT |
| Bid Amount | Bid Currency |
| Campaign ID | Campaign Name |
| Campaign Status | Client Avg CPA |
| Client Avg CPM | Client Avg CPT |
| Client Local Spend | Conversion Rate |
| Date | Deleted? |
| Impressions | Keyword |
| Keyword Display Status | Keyword ID |
| LAT Off Installs | LAT On Installs |
| Local Spend | Local Spend Currency |
| Match Type | Org ID |
| Search Term Source | Search Term Text |
| TTR | Tap Install CPI |
| Tap Install Rate | Tap Installs |
| Tap New Downloads | Tap Re-Downloads |
| Taps | Total Avg. CPI |
| Total Installs | Total New Downloads |
| Total Re-Downloads | View Installs |
| View New Downloads | View Re-Downloads |
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