In 2024, mastering AI prompting is essential for digital marketers to stay competitive. This skill enhances content creation, optimizes customer interactions, and streamlines data analysis. To help you stay on pace with the evolving landscape, we've rounded up some of the best-rated, free online courses and tutorials available. These resources will equip you with the knowledge to integrate AI prompting into your marketing toolkit effectively.
 

Prompt Engineering for ChatGPT by Vanderbilt University (Coursera)

In this course from Vanderbilt University, you'll gain practical examples and learn prompting in simple language. The curriculum covers real-world applications for generative AI, making it accessible for personal and professional use. You'll explore how to integrate AI prompting into everyday tasks, enhancing productivity and creativity.
ai prompting
The course is designed for beginners and intermediate users, ensuring a smooth learning curve. It includes hands-on exercises that allow you to practice and refine your skills. By the end of the course, you'll be proficient in using ChatGPT for various applications, from content creation to customer service.
 
Key topics include:
 
  1. Basics of AI prompting
  2. Real-world applications
  3. Hands-on exercises
  4. Integration into daily tasks

Introduction to Prompt Engineering for Generative AI (LinkedIn)

This LinkedIn course offers a crash course in DALL-E and Midjourney for AI image generation. If you haven't explored these tools yet, this course will guide you through the basics. You'll learn how to use zero-shot and few-shot prompts to achieve desired results efficiently.
 
The course is structured to provide a comprehensive understanding of AI image generation. It includes practical examples and exercises to help you apply what you've learned. By the end, you'll be able to create high-quality images using AI prompting.
 
Key topics include:
 
  1. Introduction to DALL-E and Midjourney
  2. Zero-shot and few-shot prompts
  3. Practical exercises
  4. Real-world applications

Generating Insights with the TapClicks ChatGPT Feature (TapClicks)

If you want to get data insights and have AI build executive summaries for your TapClicks dashboards quickly, this course is for you. You'll learn an easy prompting framework to follow and receive step-by-step guidance to improve your prompts and outputs. No prior ChatGPT experience is required, making it accessible for beginners.
 
The course focuses on practical applications within the TapClicks platform. You'll discover how to generate insightful reports and summaries efficiently. This skill can significantly enhance your data analysis capabilities and streamline your reporting processes.
 
Key topics include:
 
  1. AI Prompting framework
  2. Step-by-step guidance
  3. Generating executive summaries
  4. Practical applications in TapClicks

More Advanced Courses

For those looking to dive deeper into AI prompting, consider these more advanced courses. These programs offer in-depth knowledge and practical skills for more experienced users.
 

ChatGPT Prompt Engineering for Developers (DeepLearning.ai)

This beginner-friendly ML engineering course requires a basic understanding of Python. Offered by DeepLearning.AI and OpenAI, it provides a comprehensive introduction to prompt engineering. The course is free and includes hands-on practice, making it accessible and practical.
 
You'll learn to create effective prompts and integrate them into your applications. The curriculum covers essential concepts and offers real-world examples to solidify your understanding. By the end, you'll be proficient in using ChatGPT for various development tasks.
 
Key topics include:
 
  1. Basics of AI prompting
  2. Hands-on practice
  3. Integration with Python
  4. Real-world applications

AI Applications and Prompt Engineering (edX)

Create AI applications with prompt engineering in this introductory course on edX. You'll learn to leverage LangChain and ChatGPT to build your own app. Some experience with APIs, JavaScript, and Node.js is recommended to get the most out of this course.
Ai prompting
The curriculum covers the fundamentals of prompt engineering and its application in AI development. You'll engage in practical exercises that guide you through the process of creating functional AI applications. By the end, you'll have a solid foundation in using these tools for real-world projects.
 
Key topics include:
 
  1. Fundamentals of Prompt Engineering
  2. Leveraging LangChain and ChatGPT
  3. API integration
  4. Practical application development

Maximizing Learning Outcomes with AI Prompting

Maximizing learning outcomes from these AI prompting courses involves consistent practice and application. Start practicing what you've learned in your daily tasks. Use real-world scenarios to test and refine your skills. Engage with online communities to share insights and seek feedback. Continuously update your knowledge as AI technology evolves. These strategies will help you stay ahead and make the most of your AI prompting skills. We hope this curated list of courses accelerates your journey in mastering AI. If you find other valuable courses, share them in our Reddit Community. Visit TapClicks Academy to see more TapClicks courses.