Any eCommerce business looking to grow needs analytics software. While eCommerce platforms themselves provide valuable data like conversion rates, customer acquisition costs, and top traffic sources, they mean little without context.
To gain actionable insights, eCommerce companies have to connect this information to their marketing strategies and sales data. Otherwise, you’ll miss out on understanding customer behavior and improving your marketing efforts across channels.
This article covers how TapClicks and other top eCommerce analytics software help businesses analyze data, improve customer satisfaction, and deliver data-driven insights for better website optimization and sales performance.
Book a demo with TapClicks today—join other businesses in connecting data, optimizing marketing strategies, and growing faster.
The Costs of Siloing eCommerce Analytics From Marketing Data
The data provided by eCommerce platforms varies. For example, Shopify can pull data from Google Analytics. However, most platforms are not built for advanced analytics and reporting that cover all relevant data sets. While these platforms offer basic metrics, they lack the depth needed to analyze eCommerce data alongside marketing campaigns and sales performance for valuable insights.
Consider a scenario where an eCommerce business launches a landing page targeting bottom-of-the-funnel customers. The eCommerce platform may show the number of visitors and conversions. However, critical questions remain unanswered:
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Where did those visitors come from?
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How many touchpoints were needed before purchase?
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How does this page’s performance compare to other marketing campaigns, like recent email marketing campaigns or search engine optimization efforts?
Without analyzing this data in a broader context, online stores miss opportunities to improve performance. Manually creating reports across multiple channels also wastes time and limits growth.
The solution is to centralize eCommerce data and marketing channel insights in a single analytics platform. Instead of relying on limited platform analytics, you can use the best eCommerce analytics tools to access customizable dashboards.
These tools provide a complete view of customer behavior, track key performance indicators (KPIs), and deliver data-driven insights for better customer satisfaction and improved sales performance.
Top 5 eCommerce Analytics Software Tools in 2025
Let’s check out the top options when it comes to eCommerce analytics.
1. TapClicks
TapClicks is a powerful eCommerce analytics software tool that helps businesses centralize their customer data, sales performance, and marketing campaigns in one easy-to-use analytics platform. It offers a complete solution for businesses looking to analyze eCommerce data, track key metrics, and gain valuable insights without switching between multiple tools.
Integration with popular sources like Google Analytics, Google Ads, and various eCommerce platforms allows eCommerce companies to make faster, smarter, and data-driven decisions.
Key Features of TapClicks for Ecommerce Analytics:
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Unified analytics dashboard: Displays key metrics like conversion rates, customer retention, and sales funnel progress in real time.
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Omnichannel marketing insights: Tracks marketing campaigns across search engine optimization (SEO), social media, and email marketing campaigns to show which channels drive the most conversions.
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Automated reporting: Generates detailed reports quickly, saving time and reducing manual work. Teams can shift their focus from reporting tasks to business growth.
How eCommerce Companies Use TapClicks to Improve Omnichannel Analytics and Reporting
An eCommerce company often faces challenges when analyzing marketing efforts due to decentralized data from multiple marketing channels. This scattered data creates obstacles that limit performance and decision-making.
Key issues include:
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High reporting costs: Many analytics teams rely on spreadsheets with complex formulas or Google Data Studio dashboards. Although these tools work, they slow down reporting and make the process costly.
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Data inaccuracies: Manual data handling increases the risk of errors. Inaccurate data leads to poor decisions, while complete, reliable data supports more targeted strategies.
TapClicks addresses these challenges by centralizing eCommerce data and marketing insights in a single analytics platform.
This integration reduces reporting costs, improves accuracy, and provides valuable insights that help optimize marketing campaigns, enhance customer engagement, and boost sales performance. Let’s check out how TapClicks improves analytics and reporting:
Centralized Data for Better Insights
TapClicks offers two key methods to combine eCommerce data and marketing campaigns in one dashboard:
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Instant-on connectors: Live API connections that integrate data from over 250 platforms, including Facebook Ads, Google Search Console, and Shopify. Data updates in real time, offering the latest performance insights.
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Smart connectors: For unsupported platforms, Smart Connectors import data nightly. TapClicks also performs deep historical pulls (up to 12 months), giving marketing teams immediate access to extensive data for analysis.
Complete Overviews and In-Depth Analysis
With centralized data, eCommerce businesses gain two main advantages. First, they can view all marketing performance data from platforms like Facebook, Instagram, and Shopify in one place. Second, they can drill down into specific campaigns, analyzing performance by state, ad group, or customer demographic.
For example, an eCommerce company using Shopify can use an instant-on connector to import Shopify data directly into TapClicks. This setup allows a comparison of ad performance with on-site metrics, such as customer acquisition rates and customer experience data.
Even without marketing data, TapClicks helps analyze internal metrics like average order value and quantity sold, offering insights into which products contribute most to sales.
Visually Compelling Reports for Faster Insights
Reporting is more effective when insights are easy to interpret. Many eCommerce platforms export data in spreadsheets, slowing analysis. TapClicks overcomes this with data visualization features that provide a clear overview of net sales, returns, shipping costs, and taxes in one dashboard.
In the image above, you can see net sales, returns, shipping costs, and taxes. Plus, you can view top-performing regions, such as New York leading with 31 orders, and drill down into specific areas for deeper insights.
Automated Reporting and KPI Alerts
With centralized data, TapClicks enables automated reporting and alerts through:
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Recurring reports: Teams can schedule custom reports, such as weekly comparisons of ad clicks and total sales. Reports can be sent automatically in PDF, Excel, or PowerPoint formats.
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KPI alerts: Alerts notify teams when key performance indicators drop below targets. This feature ensures that as marketing campaigns grow, no critical metric goes unnoticed.
With unified access to eCommerce data and marketing insights, eCommerce companies can see how customers interact with their eCommerce site, identify the most profitable marketing strategies, and improve customer lifetime value.
The flexibility to view sales funnel performance at a high level or focus on specific customer demographics makes TapClicks one of the best eCommerce analytics tools for boosting search engine optimization, increasing customer retention, and driving data-driven decisions that grow sales.
Recommended Reading
Analytics for Shopify: How TapClicks Expands Your eCommerce Reporting
2. Kissmetrics
Source: Kissmetrics.io
Kissmetrics is a behavioral analytics platform designed to help businesses understand how users interact with their products and services. It offers insights into customer behavior, enabling companies to optimize marketing strategies, reduce churn, and increase conversions.
With features like funnel analysis, cohort reports, and A/B testing, Kissmetrics provides a comprehensive view of the customer journey.
Pricing Plans:
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Silver plan: $299 per month with tracking up to 2 million events monthly and two user seats. It features reports such as KPI, funnel, cohort, and more.
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Featured plan: $499 per month with up to 5 million events monthly and five user seats. It offers advanced reports, email campaigns, A/B testing, and additional integrations.
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Build your own plan: A customizable plan starting at $125.99 per month for 1 million events.
3. Crazy Egg
Source: Crazyegg.com
Crazy Egg is a website optimization platform that offers insights into user behavior through tools such as heatmaps, session recordings, and A/B testing.
These tools help businesses understand visitor behavior, identify areas for improvement, and enhance overall user experience.
Pricing Plans:
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Starter: $29 per month with 5,000 tracked pageviews, 5 heatmap reports, 50 recordings per month, and 6 months of recording storage.
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Plus: $99 per month with 150,000 tracked pageviews, 75 heatmap reports, 1,000 recordings per month, 2 years of recording storage, unlimited A/B testing, and priority support.
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Pro: $249 per month with 500,000 tracked pageviews, 100 heatmap reports, 5,000 recordings per month, 2 years of recording storage, unlimited A/B testing, and priority support.
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Enterprise: $499 per month with 1,000,000 tracked pageviews, 200 heatmap reports, 10,000 recordings per month, 2 years of recording storage, unlimited A/B testing, priority support, SAML single sign-on, and dedicated onboarding and training.
4. Hotjar
Source: Hotjar.com
Hotjar is a user experience analytics tool that offers behavioral insights and feedback data, enabling businesses to better understand their website visitors. Its features include heatmaps, session recordings, surveys, and feedback widgets. You can use it to visualize user behavior and gather feedback to improve user experience.
The platform also features customizable survey tools to collect user feedback directly. This gives you insights into form performance and which fields are causing user drop-off.
Pricing Plans:
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Basic: Free, includes 35 daily sessions, unlimited heatmaps, and access to basic features suitable for small websites or personal projects.
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Plus: $39 per month with 100 daily sessions, session-level filters, and behavioral insights
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Business: $99 per month with 500 to 270,000 daily sessions and advanced tools like frustration and engagement scores.
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Scale: $213 per month with unlimited responses, advanced customization, and dedicated support.
5. Metrilo
Source: Metrilo.com
Metrilo is a growth marketing platform designed for modern consumer brands. It focuses on eCommerce analytics, customer relationship management (CRM), and email marketing.
It provides real-time dashboards, marketing performance reports, and customer database insights to help businesses understand individual shopping journeys.
The platform integrates with major eCommerce platforms like Shopify, WooCommerce, and Adobe Commerce.
Pricing Plans:
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Essential: $199 per month with eCommerce analytics and CRM features.
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Pro: $379 per month with email marketing capabilities
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Premium: $599 per month with personalized onboarding and priority support.
How to Choose the Best Analytics Software
Selecting the right eCommerce analytics software depends on the specific needs of an eCommerce business. For those focusing on improving conversion rates through checkout optimization or strategic call to action (CTA) placement, tools like Crazy Egg and Hotjar provide useful insights into customer behavior with heatmaps and A/B testing features.
However, for businesses seeking a complete view of their data within the broader marketing strategy, TapClicks offers the most comprehensive solution. It centralizes data from eCommerce platforms, advertising channels, and CRM tools into a single dashboard. This allows you to analyze data from a high level or drill down into specific sales performance and ad trends.
If you’re looking for an all-in-one solution that delivers valuable insights and supports smart data-driven decisions, TapClicks remains the top choice.
FAQs About eCommerce Analytics Software
What is the most popular eCommerce analytics tool?
Some of the most popular eCommerce analytics tools include Google Analytics, TapClicks, Hotjar, and Crazy Egg. Among these, TapClicks stands out for its ability to centralize data from multiple sources, offering comprehensive insights into marketing campaigns, customer behavior, and sales performance.
What is ecommerce analytics?
eCommerce analytics tracks data like conversion rates and customer behavior to help businesses improve marketing strategies and boost sales performance.
What is the best software for eCommerce?
The best ecommerce analytics software depends on business needs. Software such as Tapclicks integrates with major eCommerce platforms, advertising channels, and CRM tools. For businesses focusing on user behavior and website optimization, tools like Hotjar and Crazy Egg are also highly recommended.
How much does Shopify analytics cost?
Basic analytics come with all Shopify plans. Advanced Shopify at $399/month offers detailed reports. TapClicks enhances this with deeper multi-channel insights.
