8 Top Social Reporting Tools for Marketers in 2025

Marketers rely on accurate data to measure what works and what doesn’t across social media.

But with so many channels and campaigns running at once, tracking performance manually has become inefficient. That’s where social reporting tools help.

These tools collect data from different social media platforms and organize it into one place. You can see what’s working, find trends, and share results with your teams or clients.

In this article, you will learn about the eight best social media analytics tools that can help you stay organized, reduce reporting time, and improve results in 2025.

Save hours every week by automating your social media reports across all platforms. Schedule a demo with TapClicks now!

What is Social Media Analytics?

Social media analytics means collecting and studying data from different social platforms.

It helps you see how content performs, what the audience responds to, and where you should focus next. Instead of relying on guesses, this process gives clear direction based on real numbers.

These tools do more than count likes or shares. They organize the data so you can understand what is happening and why.

Benefits of social media analytics:

• Measure performance – Evaluate how your social media campaigns perform by tracking key performance indicators (KPIs) such as engagement rates, reach, and conversions.

• Understand audience demographics – Gain insights into the age, gender, location, and interests of your audience to shape content that fits their needs.

• Analyze competitor performance – Competitor analysis helps you identify what works for them and where you can gain an advantage.

• Optimize paid advertising – Review the results of your paid campaigns and adjust your budget based on actual return.

• Assess influencer impact – See how influencer content affects engagement and conversion so you can decide who to work with.

• Monitor brand sentiment – Track how people talk about your brand across social media platforms to manage your reputation and respond faster.

Types of Social Media Analytics

There’s more than one way to look at your data. Each type of social media analytics gives you a different view of how your content and campaigns perform.

Knowing the difference between these categories helps you focus on the right numbers and get answers that actually guide your decisions.

Performance Analysis

Social media performance analysis shows how your content performs across each platform. You can track likes, shares, comments, views, clicks, and saves.

Many analytics tools also group these into engagement metrics to compare content side by side. When you see what type of post gets the most attention, you can adjust your social media strategy and post more of what works.

Some major social media networks, like Instagram Insights or Facebook Analytics, let you sort content by top-performing posts, giving you a fast view of what had the biggest impact.

Audience Analytics

Audience data helps you understand who your followers are, where they live, and what they’re interested in.

Most social media analytics tools show age, gender, location, and top activity times so your posts reach the right people at the right time.

If you manage multiple social media accounts, audience analysis can show how different audiences respond to different types of content.

For example, a product launch might perform better on LinkedIn during work hours, while casual posts do better on Instagram after 6 p.m.

Competitor Analysis

Competitor analysis gives you insight into what other brands are doing and how well it’s working for them. You can track post frequency, content type, audience growth, and social engagement.

Some social media analysis tools even let you compare key performance indicators between your brand and your top competitors.

By using this data, you can identify content gaps, learn what trends are gaining traction, and make smarter decisions without guessing.

If your competitors are growing faster, competitor analysis helps you find out why.

Paid Social Analytics

Paid content needs a different set of tracking tools. With paid social analytics, you can see how much you spend and what return you’re getting.

You can view cost-per-click (CPC), cost-per-acquisition (CPA), conversion rates, and total reach.

An advanced analytics software will also connect this data to broader social media metrics like leads or sales. That will help you understand the full impact of ad campaigns and not just impressions.

If you’re spending across several social media channels, this helps you compare ad results in one place.

Sentiment Analysis

Sentiment analysis helps you understand how people feel about your brand or campaigns.

This type of analysis reviews comments, mentions, and hashtags to detect if the message is being received positively, negatively, or neutrally.

Tracking sentiments lets you respond to customer feedback quickly and avoid missing important signs of trouble.

If a new product launch gets negative feedback, sentiment data can help you spot it early and shift your social strategy messaging before it spreads.

Influencer Analysis

Working with influencers can grow your reach fast, but it’s not enough to look at likes. You need to track results.

Influencer analysis measures reach, clicks, conversions, and engagement tied to a specific creator’s content.

Some tools break this down by campaign and show you which influencers drive the most action. This helps marketing teams focus on partnerships that bring real value and cut those that don’t. It also supports long-term planning for future brand collaborations.

Why Reporting on Social Media Campaigns at Scale Fails with Basic Tools

Free tools like Facebook Insights, Instagram Analytics, or X Analytics can work for a small number of campaigns.

But if you’re managing dozens or even thousands of clients or products, these tools quickly fall short. Here’s why relying on them makes reporting harder:

Manually Gathering Data from Different Tools Slows Down Your Workflow

When you use free tools like X Analytics, you have to log into each platform, export the data, and organize it manually in a spreadsheet.

If you’re running campaigns on Facebook, LinkedIn, and X, that means pulling separate reports from each one every time you create a report.

Even simple metrics like click-through rate take extra work. You need to total the impressions and clicks from each platform, then do the math yourself. The same goes for cost per lead, return on ad spend, or total engagement.

This process is slow, even with a few clients. Once you manage more than ten, it becomes difficult to keep up.

If you’re working with hundreds of campaigns, you would need a full team just to keep the reports updated.

Basic Tools Have Basic Analysis Capability

Most native tools give you a limited view of your data. They may handle simple tasks like tracking engagement or reach, but they often lack deeper analysis.

Tools built for specific purposes, such as sentiment tracking or competitor monitoring, are useful but narrow in scope.

For example, Facebook Insights might show total engagement, but it won’t break that down into clicks, comments, and direct messages. If you need that level of detail, your team will have to calculate it manually in spreadsheets every week or month.

Limited in Viewing Data for Multi-Locations

Agencies and franchises with many accounts or regions often need to report on results by location. Basic tools don’t support that kind of view.

You may have to create separate reports for each account and build custom dashboards from scratch. This slows things down and increases the chance of inconsistency across reports.

Inability to Track Your Performance Against Your Goals

Tracking results is only helpful when you can compare them to your targets.

Many basic tools don’t let you measure progress toward goals like conversions, lead quality, or return on ad spend. This makes it harder to evaluate campaign performance and defend your budget or strategy.

Formatting Social Reports into PowerPoint or PDF Slows Down Delivery

Once data is pulled, someone still has to format it into a deck or client-friendly PDF. When done manually, this adds another layer of work.

Charts have to be built, labeled, and updated each time results change. For large teams, this slows report delivery and pulls staff away from higher-impact tasks.

Top Social Media Management Tools with Reporting Features

The right tools help you manage posts, track performance, and build reports faster. Below are the top social media analytics software in 2025 with solid reporting features.

These tools give you access to real-time data, automated reports, and insights on your brand’s social media presence across all major platforms:

1. TapClicks

TapClicks is built for agencies and companies managing multiple campaigns across many brands or clients. With TapClicks, you can:

Pull Data from All Your Social Media Channels

TapClicks connects to over 250 marketing platforms, including major social media channels like Facebook, Instagram, LinkedIn, X, YouTube, Pinterest, and Snapchat. These instant-on connectors let you start pulling data automatically, without the need to log into each platform.

You can also connect to tools like Google Analytics. If a connector doesn’t exist yet, the TapClicks team can usually set one up for you.

Once connected, your data updates daily or as often as needed. TapClicks also pulls up to 12 months of historical data at setup, so you can start reporting right away with full context.

Customize and Combine Metrics from All Social Channels

Combining data across platforms is difficult when done manually. TapClicks lets you define a particular umbrella metric and apply it across different sources.

For example, you can group Facebook reactions, LinkedIn clicks, and YouTube views under one term like “engagement.” Once you set it up, TapClicks uses that definition across all dashboards and reports.

You can also view your ad creatives next to the campaign metrics they generated. This gives your reports more context and makes it easier to explain what worked.

Build Live Dashboards You Can Reuse Across Clients and Campaigns

TapClicks not only pulls and organizes data but also turns that data into live dashboards that update automatically. Since data collection and calculations are automated, the visuals are always current, whether updated daily or near real time.

Dashboards are easy to set up using pre-built templates and widgets like charts, graphs, and tables. Each dashboard starts as a template, so you can create it once and use it across dozens or hundreds of clients.

If you ever need to update how something is reported, you can edit the main template, and it will apply to every connected dashboard. This saves hours compared to tools like Google Data Studio, where you have to update dashboards individually.

TapClicks dashboards can also hide sections automatically if there’s no data for a specific client or campaign. You still have the flexibility to make one-off changes when needed.

You can further set alerts for any metric. For example, if the cost per click rises above a set amount, TapClicks will send a notification so you can review and respond right away.

These alerts help you stay on top of performance without watching every campaign manually.

Scalable Reporting for Multi-Location Brands

TapClicks makes it easy to view and compare social media data across locations. Whether you’re tracking one storefront or hundreds across different regions, you can group data at the local, regional, or national level.

For example, a dealership group could look at spending for one store, combine stats for a few in the same area, or roll up performance across the entire brand.

With built-in mapping features, you can zoom in and out by city, state, or country to see location-specific results.

Widgets can be set to show metrics like click-through rate by month, and the data will update automatically based on the location selected.

TapClicks also includes a goal vs. pacing tool. This lets you track live campaign data against performance targets.

You can monitor whether a campaign is meeting its KPIs and adjust while it’s running instead of waiting until it ends.

All of this works across a single location or at scale, no matter how many clients or campaigns you’re managing.

Create and Send Reports Automatically

TapClicks lets you turn your live dashboard data into scheduled reports using its ReportStudio tool.

Think of it as a PowerPoint deck that stays updated with the latest stats. Once you build a report, you can schedule it to go out weekly, monthly, or at any time you choose.

The charts, graphs, and visuals will always reflect the most recent data.

Reports can be sent automatically by email as attachments. You can also control who gets access and what they can see.

For example, you can hide certain widgets, like markup costs, if needed. Once set up, the entire reporting process runs without extra effort from your team.

TapClicks gives your team the tools to scale social media reporting without the manual work. Start your 14-day free trial today!

2. Sprout Social

Image Source: sproutsocial.com

Sprout Social is a full-featured social media management tool built for teams that need strong scheduling and reporting in one place. It supports platforms like Instagram, LinkedIn, Facebook, and X.

The platform includes post and profile-level reporting that allows you to monitor what’s working and adjust faster. You can build and schedule custom reports, track team tasks, and manage approval workflows.

It also connects with CRM tools and customer service platforms, which makes it easier to manage social conversations and measure their impact.

Sprout’s detailed analytics and reporting options make it a solid choice for agencies and growing businesses that need more than basic metrics.

Pros

• Central inbox for managing multiple accounts

• Built-in content planning and team collaboration tools

Cons

• The entry-level plan limits users to five social profiles

• Feature set can be overwhelming for new users

Pricing

Sprout Social offers four plans. 

The Standard plan is $249 per user per month and works well for small teams with a few profiles. The Professional plan, at $399 per user per month, adds better reporting and higher limits.

Advanced starts at $499 per user per month and is designed for teams with complex needs. Enterprise pricing is available for large organizations and includes custom features and support.

3. HubSpot

Image Source: hubspot.com

HubSpot offers a social media management tool that works best for businesses that are already using its CRM.

It brings publishing, monitoring, and reporting into one platform and connects it directly to your contact database. You can track comments on your posts, set up keyword-based alerts, and monitor sentiment using built-in AI.

HubSpot also tracks website traffic and conversions tied to specific social media channels, which gives you a clear view of how each platform supports your overall social media strategy.

With social media analytics dashboards that are easy to understand, you can review engagement and performance without digging through spreadsheets.

You can also link conversations back to customer records, which helps with personalizing future outreach.

Pros

• Easy to use, especially if you’re already in the HubSpot ecosystem

• Helpful insights to guide content planning and lead nurturing

Cons

• Long-term contracts can be restrictive if you’re testing the platform

• Missing direct email forwarding may slow some workflows

Pricing

HubSpot has a free plan with basic tools for small teams. The Marketing Hub Starter and Starter Customer Platform plans both begin at $20 per seat each month.

For larger teams that need deeper analytics and advanced features, the Marketing Hub Professional plan starts at $880 per month.

4. Facelift Data Studio (Formerly Quintly)

Image Source: quintly.com

Facelift Data Studio, previously known as Quintly, helps marketing teams that need strong analytics across multiple brands or regions. It works best for enterprise users who want to measure performance at scale.

The platform supports over 350 metrics and lets you build custom dashboards that match your reporting needs. You can compare different accounts, your own or your competitors, and measure them against predefined benchmarks.

It also includes tools for exporting data in multiple formats, like CSV, Excel, PDF, or PowerPoint.

Marketing teams that work with automated reports or external BI systems can also use the API to pull data into custom tools or dashboards.

Pros

• Dashboards can be fully customized based on your priorities

• Customer support is fast, helpful, and highly rated

Cons

• Pricing may limit access for smaller teams or individual users

• Auto-generated visuals in Excel may not meet design expectations

Pricing

Pricing details are not listed publicly.

5. Followerwonk

Image Source: followerwonk.com

Followerwonk is a specialized social media analytics tool focused entirely on X (formerly Twitter).

It allows you to analyze your own account or review competitors to see how your followers compare. The platform offers demographic insights, time zone analysis, and engagement trends.

You can search bios by keyword, location, or topic to identify potential influencers or community members.

Followerwonk also allows side-by-side account comparisons to highlight overlaps and differences in followers.

Pros

• Helps compare multiple X accounts to find shared or unique followers

• Bio search makes it easier to find people based on specific interests or locations

Cons

• Only supports one platform (X), which limits broader campaign reporting

• No built-in push notifications for alerts or real-time updates

Pricing

Pricing is not publicly listed.

6. Iconosquare

Image Source: iconosquare.com

Iconosquare is a performance-focused social media analytics tool that works best for brands and agencies managing visual platforms like Instagram, Facebook, and TikTok.

The platform offers detailed metrics, including follower growth, audience engagement rate, reach, and impressions.

You can build custom dashboards to track performance across profiles and export reports for clients or internal teams. Iconosquare also supports competitor benchmarking, which helps you compare engagement and posting habits with similar brands.

The platform further includes visual reporting tools that help simplify campaign reviews and give you suggestions to improve your content strategy over time.

It further includes publishing tools for scheduling posts across multiple profiles from a single draft.

Pros

• Includes TikTok analytics, which many tools still lack

• Streamlined publishing across platforms using one draft

Cons

• No keyword tracking in its social listening feature

• The interface is segmented by profile, which can slow down cross-account analysis

Pricing

Iconosquare offers three plans. The Launch plan starts at $39 per month and works for solo users or small teams.

Scale is $83 per month and adds more advanced analytics. Excel is $139 per month and is built for agencies or businesses managing a larger number of profiles.

7. Keyhole

Image Source: keyhole.co

Keyhole is for marketers focused on campaign tracking, influencer performance, and brand monitoring. The platform provides real-time hashtag tracking, which makes it easy to measure reach and engagement during live campaigns.

It includes built-in sentiment analysis to gauge how audiences react to your posts and brand mentions. Keyhole also delivers clear, well-structured reports, so it is easier to share results with teams or clients.

You can review influencer impact, compare competitor performance, and monitor audience demographics to shape your messaging better.

Additional tools include content analysis, custom alerts, and full campaign tracking across different social media platforms.

Pros

• Excels at hashtag tracking and campaign monitoring in real time

• Offers detailed insights for influencer selection and performance tracking

Cons

• Interface may feel complex for new users or small teams

• Platform coverage is more limited than some broader reporting tools

Pricing

Pricing is not publicly listed.

8. Onlypult

Image Source: onlypult.com

Onlypult handles content scheduling, account access, and team collaboration for businesses of all sizes.

The platform’s PRO plan allows up to 50 profiles, which is especially useful for agencies or businesses with many brands.

You can create and review social media posts as a team to maintain content quality and consistency. The interface is clean and easy to learn, with built-in guides for new users.

While Onlypult includes performance tracking, its analytics tools focus more on account management than deep reporting.

Businesses that need more advanced breakdowns may prefer combining Onlypult with a separate analytics platform.

Pros

• Supports a large number of accounts, even in lower-tier plans

• Designed to make team collaboration smooth and structured

Cons

• Analytics features are more limited than in dedicated reporting tools

• Does not include specialized hashtag tracking or sentiment analysis

Pricing

Plans start at $25 per month for five profiles. Higher tiers include the SMM plan at $35 per month, AGENCY at $65 per month, and PRO at $99 per month for up to 50 profiles and 10 team members.

Level Up Your Social Media Reporting Workflow with TapClicks

If you’re managing multiple campaigns, clients, or locations, TapClicks brings everything into one place.

It saves time by automating data collection, report building, and dashboard updates. You no longer need to switch between platforms, calculate metrics manually, or copy data into spreadsheets.

From pulling in performance data to customizing reports and tracking goals, TapClicks replaces the need for multiple tools.

Ready to see how TapClicks can support your team, improve reporting, and simplify campaign tracking? Request a demo today!

FAQs About Social Reporting Tools

What is the best social media reporting tool?

The best social media reporting tool depends on your needs, but TapClicks is a strong choice for agencies and large teams due to its automation, scalability, and ability to combine data from multiple platforms into unified reports.

What are the methods of social reporting?

Social reporting methods include real-time dashboards, scheduled reports, custom metrics tracking, campaign comparisons, and sentiment analysis. These methods help monitor performance, track goals, and share insights with clients or teams.

What is a social analytics tool?

A social analytics tool collects and analyzes data from social media platforms to help you understand performance, audience behavior, and campaign impact. It turns raw data into insights you can use to guide strategy.

What is Socialbakers' free tool?

The Socialbakers free tool provides basic insights for comparing Facebook page performance to help you benchmark your results against competitors. It has since been folded into Emplifi’s broader platform.