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DSP Reporting: 3 Features Marketers Should Consider DSPs automate the buying and management of digital advertising inventory (e.g. ads on mobile apps or website banner ads) from multiple publishers and sources. They are an efficient way for agencies to manage the whole process fro...

6 Cloud Reporting Tools (Plus a Detailed Analysis of Our Own) There are hundreds of cloud reporting tools available for analyzing and building reports from a variety of business data (financial, sales, marketing, operations) and finding the right one for your needs can be difficul...

Marketing Data Warehouse: What It Is and How to Choose the Right Solution Most data management platforms are designed for database programmers, not marketers. So, capturing, storing, and analyzing multiple marketing campaigns can be a huge headache for agencies and marketing teams...

Amazon Ads Reporting: How to Store All Your Amazon Data in One Place and Do Advanced Calculations and Analysis If you're an agency running multiple ad campaigns for multiple clients on Amazon, making sense of the different reports generated by Amazon is a challenge for two main re...

Agency Client Retention: Why Owning Your Data and Differentiating Your Reporting is Key Most advice on what agencies can do to retain clients is pretty basic and obvious, for example, Communication is so important or, Set Goals and Expectations and many other vague terms. These tr...

4 Key Factors to Look for in an Effective Data Warehouse Automation Tool There are many data warehouse automation (DWA) tools available that vary in scope, capability and cost. So, being specific about exactly what type of data your organization will be primarily dealing with (e.g...

Omnichannel Reporting: Aggregate, Analyze and Report in One Place Aggregating, calculating, and reporting on all your marketing data from every omnichannel campaign in one place and at scale is a challenge faced by agencies with tens or even hundreds of retail clients. There ar...

How to Automate Google Sheets Reporting Using Any Business Data Source Many people find Google Sheets to be a useful and simple way to present and analyze business performance and marketing data. In particular, many marketing agencies use Google Sheets for reporting when they have...

3 Features to Look for in a PPC Reporting Tool [In-Depth Analysis] If you need to report on multiple PPC campaigns or your marketing agency has multiple clients with PPC campaigns, finding the right PPC reporting tool can be confusing.   We've been creating and providing market...

There is a vast range of different social media analytics tools available and it can be difficult to work out what's best for your needs. Broadly speaking, the tools fall into two buckets, depending on what you're analyzing: Tools to analyze and report on your social media campaign perf...