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To help you quickly create reports and present your data in a way that is visually engaging we put together a free, downloadable PPC report template. But even the best PPC report template comes with significant limits, such as a lack of automation and limited data analysis. Not to mention, wh...

In this post, we look at TapClicks as an alternative to AgencyAnalytics a popular analytics and reporting tool used by digital marketing agencies. We've put together an in-depth comparison to explain the differences between the two platforms and help you decide whether or not TapClicks is the...

To improve exposure in search engines, you need to find search terms that you're not currently ranking for. But you want to focus on organic keywords that provide value to your company, and bring you prospects who can benefit from your services. To do this, a good strategy is to look at which...

eCommerce platforms provide valuable data such as conversion rates, return rates, and even top traffic sources but the usefulness of that data is limited if you can't view it within the context of your broader marketing strategies and campaigns.   Most web analytics teams know this and are al...

Blogging has long been the mainstay of content marketing initiatives. Blogs give companies, brands, and individuals a designated space to publish original content. Many companies use blogging to promote thought leadership and brand awareness, but a blog article can have many uses throughout the...

COVID-19 has completely shifted every aspect of life, from our personal interactions to the way we conduct business. Along with that, the digital marketing industry has changed considerably as companies adapt to new business models and selling processes to account for the pandemic's changing dem...

Marketers spend a lot of time switching back and forth between various Martech platforms to gather data, glean valuable insights, and modify current campaigns. To alleviate some of this burden, companies look for marketing operations software to reduce the number of platforms needed. But most...

Most agencies use several different search engine optimization (SEO) tools to track progress, generate insights, and show results to their clients. These tools range from Google Search Console to Google Analytics to non-Google platforms such as SEMRush and MOZ. The problem is that these tools...

Despite their size and resources, many enterprise companies have inefficient in-house reporting processes. They're either working out of Google Sheets and Microsoft PowerPoint, repeatedly exporting data into tools such as Google Data Studio, or using more complex business intelligence tools like...

Marketing teams often start looking for Google Data Studio alternatives when they encounter common problems that come up, such as: Google Data Studio doesn't offer the connectors they need. Google Data Studio only offers native connectors for Google-affiliated platforms, such as BigQuery and...