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Sometimes marketing teams report on their paid media strategies by exporting data out of their advertising platforms such as Facebook Ads or Google Ads and putting that data into an Excel spreadsheet. From there they compile reports manually using PowerPoint, or funnel data into a reporting tool...

In this post, we look at TapClicks as an alternative to Klipfolio a popular business intelligence tool that is sometimes used by digital marketing agencies as their reporting and analytics software. After reviewing Klipfolio.com (including trying its available demo) and referencing user revie...

To help you quickly create reports and present your data in a way that is visually engaging we put together a free, downloadable PPC report template. But even the best PPC report template comes with significant limits, such as a lack of automation and limited data analysis. Not to mention, wh...

In this post, we look at TapClicks as an alternative to AgencyAnalytics a popular analytics and reporting tool used by digital marketing agencies. We've put together an in-depth comparison to explain the differences between the two platforms and help you decide whether or not TapClicks is the...

To improve exposure in search engines, you need to find search terms that you're not currently ranking for. But you want to focus on organic keywords that provide value to your company, and bring you prospects who can benefit from your services. To do this, a good strategy is to look at which...

eCommerce platforms provide valuable data such as conversion rates, return rates, and even top traffic sources but the usefulness of that data is limited if you can't view it within the context of your broader marketing strategies and campaigns.   Most web analytics teams know this and are al...

Blogging has long been the mainstay of content marketing initiatives. Blogs give companies, brands, and individuals a designated space to publish original content. Many companies use blogging to promote thought leadership and brand awareness, but a blog article can have many uses throughout the...

COVID-19 has completely shifted every aspect of life, from our personal interactions to the way we conduct business. Along with that, the digital marketing industry has changed considerably as companies adapt to new business models and selling processes to account for the pandemic's changing dem...

Marketers spend a lot of time switching back and forth between various Martech platforms to gather data, glean valuable insights, and modify current campaigns. To alleviate some of this burden, companies look for marketing operations software to reduce the number of platforms needed. But most...

Most agencies use several different search engine optimization (SEO) tools to track progress, generate insights, and show results to their clients. These tools range from Google Search Console to Google Analytics to non-Google platforms such as SEMRush and MOZ. The problem is that these tools...