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Advertising Analytics Tools: Build vs. Buy Without an advertising analytics tool, the ability of marketers to understand their data is severely limited. Whether you're an agency needing to demonstrate results for clients, or a marketing department needing to justify advertising bu...

When companies that rely heavily on real-time marketing data specifically digital marketing agencies, media publishing companies, and large retail brands start looking for Funnel.io alternatives, it's usually for one of three reasons. Their marketing and advertising teams need an extract,...

PPC Dashboards: 4 Must-Have Capabilities Marketers Need Most marketing teams handle their pay per click (PPC) reporting by exporting data out of various advertising platforms and into one dashboard often developed in-house using Excel spreadsheets or software like Google Data Stud...

If your marketing reporting tool is only made to handle simple, straightforward reporting  by pulling data from advertising platforms and using templates to create engaging monthly marketing reports   then you're missing out on key functionality. We know this because we built (and continue to...

As omnichannel PPC strategies have become the norm of paid media marketing, the ability to report on multi-touch attribution has become a necessity for most agencies. But for agencies who use their own in-house reporting systems, they're often challenged to accurately depict the customer journey...

Advertising dashboards let marketing teams pull data from multiple marketing channels into one single platform. That way teams can track the efficacy of their marketing strategies in real-time. But within that large umbrella of functionality, there are unique needs within various verticals and w...

Even the smallest advertising agencies are likely using a handful of tools to manage their operations. In working with agencies of all sizes, we've noticed that the software they typically need to run their businesses can be grouped into four broad categories: Reporting and Analytics Project...

For most agencies evaluating their PPC reporting software options, price, scalability, and ease of use are typically the first criteria that come to mind. And while there are more factors to consider, we think there are two in particular that are worth more attention than they receive: Is thi...

What Agencies Need to Know When Choosing a Facebook Ads Analytics and Reporting Tool Often when digital marketing agencies piece together in-house reporting processes to analyze  Facebook advertising data, they eventually end up seeking out a third-party reporting or analytics too...

Smaller marketing agencies often use Google Data Studio (GDS) a free tool to show results to their clients in the form of graphs and dashboards. However, there are only 17 free Google connectors, and they're for platforms within Google's ecosystem Google Ads, Google Sheets, Google Analytics, Bi...