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How the Bottleneck Between Media and Analytics Teams Hurts Agency Performance (and How to Remove It) Many agencies find that their analytics team spends a good chunk of their time putting together reports and dashboards for their media team, thus minimizing the time they have to s...

Media Planning Tools: An In Depth Analysis of MediaOcean and 4 Top Alternatives Tools like MediaOcean are an industry favorite for media planningand execution. As you develop complex marketing plans, these platforms save you time and ensure your clients easily understand and accep...

Key Takeaways from the G2 Momentum Grid® Report for Marketing Analytics | Winter 2020   Takeaways from the G2 Momentum Grid Report for Marketing Analytics | Winter 2020 G2 Crowd just released its Momentum Grid Report for Marketing Analytics for Winter 2020. What makes a good...

How Client Dashboards Can Be Used to Improve Marketing Operations for Agencies, Brands, and Media Companies Without the right system, piercing through the vast clutter of your marketing operations and performance data can be overwhelming.Client dashboards help you understand and displ...

Datorama Alternatives: Comparing the Top 4 Marketing Analytics Platforms Much of the existing information online about Datorama alternatives provides a list of every SaaS platform on the market with a few sentences about each, but doesn't go into depth on any of them. In this a...

As the number of marketing analytics and reporting software on the market continues to grow, figuring out which tool is right for your business is requiring more and more time to research and weigh options against each other. If you need to be able to see data about how your client's users ar...

20+ Best Reporting Tools (and How to Determine Which One is Right for Your Business) Businesses are generating more data than ever. In many cases, it becomes siloed as different departments use different tools and nobody including upper management has access to the bigger picture....

There are inflection points along the path of scaling a digital marketing agency that require increases in efficiency to continue driving results for your clients as you grow. It's during these times that we see agencies looking to invest in marketing operations or performance management platfor...

4 Tips for Using Omnichannel Data What is omnichannel? Omnichannel marketing is a concept of seamless, controlled user experience across the touchpoints of a customer journey. This experience happens across several or all available channels that are relevant to a buyer's journey from...