Blog

Many project management software solutions such as Asana and Trello are generic, limited, and not intended for the rigors of marketing campaigns. Our agency customers' common pain points with using Asana to manage their workflow include: Only covering part of the marketing workflow proc...

Advertising and marketing teams use a variety of tools to submit and collect new orders. Some companies (especially larger ones) rely on popular CRM platforms for this. Smaller companies, like boutique marketing agencies, often handle order management through more basic solutions like Google For...

Most marketing agencies use several different platforms to plan, launch, measure, and report on their marketing campaigns. But relying on fragmented platforms to manage your marketing operations can lead to bottlenecks, inefficient communication between teams, and crucial delays in client onboa...

Solutions for optimizing ad operations workflow often focus on the post-sales steps of planning, execution, and reporting. For example: Creating marketing deliverables Analyzing and managing campaign performance Creating reports for internal and external stakeholders But before...

For most marketing teams, the lifecycle of their services from planning and launching campaigns to measuring and reporting on performance is handled through several different online tools, most of which do not communicate with one another seamlessly. But the more fragmented your marketing ope...

2020 brought a wave of challenges and opportunities to businesses across the country. COVID-19 forced many non-essential businesses to temporarily close their storefronts and offices and shift to a virtual model, leading to a drop in sales for many as they attempted to adjust to a new way of wor...

To help you quickly create reports and present your data in a way that is visually engaging we put together a free, downloadable PPC report template. But even the best PPC report template comes with significant limits, such as a lack of automation and limited data analysis. Not to mention, wh...

To improve exposure in search engines, you need to find search terms that you're not currently ranking for. But you want to focus on organic keywords that provide value to your company, and bring you prospects who can benefit from your services. To do this, a good strategy is to look at which...

Blogging has long been the mainstay of content marketing initiatives. Blogs give companies, brands, and individuals a designated space to publish original content. Many companies use blogging to promote thought leadership and brand awareness, but a blog article can have many uses throughout the...

COVID-19 has completely shifted every aspect of life, from our personal interactions to the way we conduct business. Along with that, the digital marketing industry has changed considerably as companies adapt to new business models and selling processes to account for the pandemic's changing dem...