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Creating Analytics on Yelp Data for Deeper Insights Into Location-Driven Marketing Yelp is a treasure trove of localized advertising insights. It's the gold standard for localized marketing, buying research and decision making. Yelp Ads can be used to precisely target consumers ba...

Babak Hedayati - A Poem of Hope Babak Hedayati is the Co-Founder and CEO of Tapclicks. During this interview, Mr. Hedayati goes in depth on how poetry influenced his leadership and parenting style. He specifically recites "On Children" a poem from Kahlil Gibran and compares...

How to Craft Emails for Your Creative Team (or For Any of Your Teams) Email communication for business is a curious beast that can feel like a delicate balance at times. Friendly versus formal, comprehensive versus concise the list of factors that define your approach goes on and...

Customer Retention Strategy Through Proper Email Marketing Customer retention is one of the primary ways to increase the bottom line at your agency. In fact, increasing customer retention by 5% can boost profits by 95%, according to Bain & Company. Every agency is looking for the bes...

Corporate Strategy: An Interview with The VP of Corporate Development Author Note: The original article was published on martechcube on April 16, 2019. TapClicks VP of corporate strategy, Noah Jacobson, speaks with MTC on strategy, TapClicks, and marketing technology. Noah Jaco...

Since we all know what closing more deals means for an agency, it's clearly worth it to invest the time, energy, and money into sales and marketing operations alignment. And, the sooner, the better. However, this is always easier said than done, right? If you've seen breakdowns in communication...

Client Retention: The Lowest Hanging Fruit for Marketers to Achieve Growth Raw growth is great for any agency, and there's nothing like watching a sea of new clients and new work come in. It's an easy performance metric to appreciate, after all. However, just as important as se...

Marketing KPIs You Should Be Tracking What good is a concerted, brilliantly planned marketing campaign if you have no idea how effective and successful it is? Your efforts might as well be considered screaming blindly into the void if you have no way to measure the performance of...

What is a Data Dashboard? Big data is all the rage in the marketing and advertising world, and it's with good reason. Data tell you how your campaigns are performing, give you insight into how to make better business decisions, and keep you in the loop with customer preferences. As y...

When you think about marketing reporting, you probably aren't imagining anything you'll enjoy. End-of-month, end-of-quarter, and end-of-year meetings to discuss marketing metrics aren't exactly a thrill ride. But they're a necessary part of doing business. They're also an integral step you m...