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Since we all know what closing more deals means for an agency, it's clearly worth it to invest the time, energy, and money into sales and marketing operations alignment. And, the sooner, the better. However, this is always easier said than done, right? If you've seen breakdowns in communication...

Client Retention: The Lowest Hanging Fruit for Marketers to Achieve Growth Raw growth is great for any agency, and there's nothing like watching a sea of new clients and new work come in. It's an easy performance metric to appreciate, after all. However, just as important as se...

Marketing KPIs You Should Be Tracking What good is a concerted, brilliantly planned marketing campaign if you have no idea how effective and successful it is? Your efforts might as well be considered screaming blindly into the void if you have no way to measure the performance of...

What is a Data Dashboard? Big data is all the rage in the marketing and advertising world, and it's with good reason. Data tell you how your campaigns are performing, give you insight into how to make better business decisions, and keep you in the loop with customer preferences. As y...

When you think about marketing reporting, you probably aren't imagining anything you'll enjoy. End-of-month, end-of-quarter, and end-of-year meetings to discuss marketing metrics aren't exactly a thrill ride. But they're a necessary part of doing business. They're also an integral step you m...

Client Marketing Mistakes: 6 Mistakes to Avoid When you're providing clients with marketing services, there's nothing more exciting than presenting them with good results. You've done a lot of hard work to get to this point. You've taken a few risks, but your expertise and insight...

How to Create Linkable Assets Through Art and Infographics Digital content doesn't just exist for content's sake, or for the sake of an abstract concept like providing value to your customers. There are real, measurable metrics and attributes for the importance of the assets you c...

Data Visualization Types: Everything a Marketer Needs to Know Nailing it in the marketing and advertising department involves sorting through batches of data to glean insights. Without data, it's impossible to know how your campaigns are performing, where your website visitors...

There are several ways agencies can market products, but the tricky thing is, there is no one-size fits all solution. What works in terms of successful marketing for a dental office will differ drastically from a company introducing a new, hip skateboard, or some sort of new marketing tech. M...

When done right, visual data should tell a story. Unlike plain text, data visualization takes complex information and boils it down to a simple, attention-grabbing image that conveys your message without scaring your reader away with long, blocky walls of text.  Data visualization can make al...