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Managing marketing campaigns becomes challenging when marketing teams rely on disconnected workflow tools and communication channels. Excessive time spent on manual tasks slows down operations and impacts outcomes. The right marketing workflow software can address these issues. It offers suppor...

Marketing agencies handle clients with varying levels of understanding of digital marketing, key performance indicators (KPIs), and marketing strategy. Some clients expect immediate results like qualified leads or increased conversion rates, while others focus on long-term goals such as customer...

Introduction Winning campaigns don’t happen by chance. They happen when your data pipeline is working for you—not against you. While luck might help you stumble upon a winning campaign, true marketing success comes from well-structured data that delivers insights you can act on. Mastering data pip...

Proving return on investment (ROI) to clients can be difficult for agencies. Different industries and business models track key metrics differently, which makes it hard to present a clear return on investment. A strong ROI analysis simplifies complex data using visual reports and comparisons ov...

Everyone wants to look like a tech superstar in front of clients, but who has the time and resources to develop world-class tech? In this modern era, white-labeled products are the answer to that question. They let you present marketing performance, sales data, and customer insights in a fully...

Marketing teams can quickly get overwhelmed with manual reporting for Google AdWords campaigns. The more time they spend on recurring reporting tasks, the less time they have to work on revenue-generating activities like optimizing campaigns. Plus, Google changes the layout, widgets, and reporti...

Introduction Imagine stumbling upon a gold mine. At first glance, it’s just dirt and rocks. But with the right tools, expertise, and refining process, you extract immense value in the pure gold. Marketing data works the same way. Brands generate an avalanche of raw data daily—clicks, impressions...

Managing client campaigns, project progress, and marketing efforts requires the right advertising agency software. Many marketing agencies struggle with disconnected tools. If, say, your CRM platform doesn’t align with your social media management software, it leads to inefficiencies and a lot...

Top 4 Datorama Competitors for Marketing Analytics Datorama, now called Salesforce Marketing Cloud Intelligence, offers data integration, data modeling, and interactive dashboards. However, its steep learning curve and pricing lead many to seek alternatives with better API integration,...

Marketing Agency Reporting Tools: What to Consider (+ 6 Tools) Marketing agencies manage large amounts of marketing data across multiple marketing channels, including Google Analytics, Google Ads, LinkedIn Ads, and social media platforms. Tracking key metrics and optimizing marketing campaigns...