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Shopify makes it easier for over 2 million US merchants to run an eCommerce business. But as stores grow in size, especially those using Shopify Plus, many outgrow the platform’s built-in reporting. The main issue is that Shopify reports only show part of your eCommerce data. There’s no easy wa...

The Best Marketing KPIs to Track for Measurable Growth Marketing teams put in a lot of effort to reach potential customers, but without the right performance tracking, it’s hard to know what’s working. That’s where marketing key performance indicators (KPIs) come in. These measurable val...

If your marketing feels like herding cats, your tech stack is probably to blame. Every disconnected tool, every login screen, every spreadsheet you manually stitch together—it’s all dragging your team down and choking your campaigns before they even take off. Here’s the truth: You don’t have a te...

Running a business with multiple locations means more than just repeating the same marketing playbook. Each location serves a different local audience, which means your messaging, promotions, and campaigns need to adapt without losing the same brand identity. But the real challenge often shows up i...

Marketers rely on accurate data to measure what works and what doesn’t across social media. But with so many channels and campaigns running at once, tracking performance manually has become inefficient. That’s where social reporting tools help. These tools collect data from different social me...

Digital marketers deal with data from many platforms like search ads, email tools, and social media. Without a central place to track results, it becomes hard to measure what’s working. Many marketing agencies rely on spreadsheets or multiple tools, which makes the reporting process slow and messy....

If you’re handling weekly reports for five different clients, you need something fast. You want to pull data from all your platforms, drop it into clean dashboards, and send it off without digging through settings or building every chart from scratch. That’s where Klipfolio can start to slow y...

Many agencies still rely on manual tools like Excel and PowerPoint to build Google Ads reports. These methods slow you down, limit scale, and increase the chance of errors. But using reporting software saves time, reduces mistakes, and helps show results more clearly. With clear, visual report...

Modern marketing depends on data. Marketing teams pull information from dozens of tools, ad platforms, CRM systems, email software, and more. Without a way to organize it, the data stays disconnected and hard to use. That’s where a marketing data warehouse comes in. It brings all your marketing an...

Cloud-based tools have changed the way teams manage and share reports. Instead of relying on complex desktop systems, companies now use web-based platforms to track business performance and pull data from many sources. But with so many tools out there, it’s not easy to choose the right one. Some p...