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Advertising Analytics Solutions: 3 Key Features Marketers Should Look For The purpose of advertising analytics is to help agencies and marketing teams understand the success of their marketing campaigns what's working and how well it's working (i.e. the ROAS, return on ad spend)....

Agency Dashboards: 4 Key Features for Enterprise-Level Agencies (Plus Example Dashboard Templates) There are many agency dashboard tools on the market. Knowing which one is right for you depends on the size of your marketing or ad agency. If your agency handles a small number o...

5 Essential Features Your Marketing Reporting Software Should Have (with 7 Competitors to Consider) There are plenty of solutions available that analyze marketing data and build reports. But knowing what specific features to look for and finding the right tool can be a challenge....

Many Companies Have Data Teams, But the Smartest Companies Are Making Data Analysis Accessible to All Employees The last several years have seen the rise of the in-house data team. Nowadays it feels like most enterprise-level businesses have data teams to handle a large swath of s...

Free Marketing Reporting Template + How Enterprise Marketing Teams Can Automate Reporting There are a ton of downloadable templates available that agencies can use to create marketing reports for their clients. We have our own free template which we'll discuss in depth in this pos...

Marketing Data Lakes: Why Most Marketers Need a Tool That Does More Enterprise marketing teams have been tackling the problem of storing large volumes of marketing data by using data lakes and data warehouses. What's the difference? While they are both places to consolidate and st...

7 Marketing Project Management Tools (Plus Our Own Tool for Enterprise-Level Agencies) There are plenty of traditional project management tools (such as Trello and Asana) that are used by many marketing agencies to help with task management and team collaboration. These work well...

Ad Agency Management Software: Why You Need a Solution That Manages the Entire Workflow The workflow handled by an enterprise-level ad agency is complex stretching from placing orders and executing campaigns to analytics and reporting. Each stage of the process requires the manage...

Why Your Omnichannel Marketing Analytics Tool Should Have These 3 Features Gathering analytics across every omnichannel campaign that delivers insightful information for improving marketing strategy is a challenge for marketing teams with retail brands. This is because most omnich...

Why You Need a Tool That Does More than Your Marketing Data Analysis Many people define marketing data analysis in extremely general terms, like getting insights from data, but that's not a helpful definition  it's obvious and not specific to marketing. The goal of marketing data...