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DSP Reporting: 3 Features Marketers Should Consider DSPs automate the buying and management of digital advertising inventory (e.g. ads on mobile apps or website banner ads) from multiple publishers and sources. They are an efficient way for agencies to manage the whole process fro...

6 Cloud Reporting Tools (Plus a Detailed Analysis of Our Own) There are hundreds of cloud reporting tools available for analyzing and building reports from a variety of business data (financial, sales, marketing, operations) and finding the right one for your needs can be difficul...

White Label Reporting and Analytics Dashboards for Agencies: How to Create 100% Customized Client Reports One of the most common use cases of a white label reporting tool is relatively straightforward: Customizing your reports with your client's logo and their own branding. In fac...

Marketing Data Warehouse: What It Is and How to Choose the Right Solution Most data management platforms are designed for database programmers, not marketers. So, capturing, storing, and analyzing multiple marketing campaigns can be a huge headache for agencies and marketing teams...

Amazon Ads Reporting: How to Store All Your Amazon Data in One Place and Do Advanced Calculations and Analysis If you're an agency running multiple ad campaigns for multiple clients on Amazon, making sense of the different reports generated by Amazon is a challenge for two main re...

Workflow Automation Software: 10 Tools You Should Consider (Including In-Depth Analysis of Our Tool) Many bottlenecks in businesses are caused by staff getting stuck doing tedious and repetitive manual tasks like data entry. Using workflow management software to help streamline ma...

Agency Client Retention: Why Owning Your Data and Differentiating Your Reporting is Key Most advice on what agencies can do to retain clients is pretty basic and obvious, for example, Communication is so important or, Set Goals and Expectations and many other vague terms. These tr...

4 Key Factors to Look for in an Effective Data Warehouse Automation Tool There are many data warehouse automation (DWA) tools available that vary in scope, capability and cost. So, being specific about exactly what type of data your organization will be primarily dealing with (e.g...

Omnichannel Reporting: Aggregate, Analyze and Report in One Place Aggregating, calculating, and reporting on all your marketing data from every omnichannel campaign in one place and at scale is a challenge faced by agencies with tens or even hundreds of retail clients. There ar...

Marketing Agency Reporting Tools: 4 Factors to Consider What should you look for in a marketing agency reporting tool? In our experience, for larger agencies managing multiple clients, the key is automation. Reporting can become a massive time suck for agencies, with employees...