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6 Ways We Improved Agency Reporting Software Most agency reporting software will import data from popular marketing platforms, let you do some calculations, and give you a reporting tool to build out graphs, charts, etc. TapClicks does all of those things while also improving on them...

A Practical Guide to Radio Advertising Analytics Companies running radio advertising campaigns need to answer, Did the radio ad reach the right people and convince those people to take action (i.e. visit a website, walk in the store, sign up for a special promotion, etc.)?'  Lo...

DSP Reporting: 3 Features Marketers Should Consider DSPs automate the buying and management of digital advertising inventory (e.g. ads on mobile apps or website banner ads) from multiple publishers and sources. They are an efficient way for agencies to manage the whole process fro...

6 Cloud Reporting Tools (Plus a Detailed Analysis of Our Own) There are hundreds of cloud reporting tools available for analyzing and building reports from a variety of business data (financial, sales, marketing, operations) and finding the right one for your needs can be difficul...

White Label Reporting and Analytics Dashboards for Agencies: How to Create 100% Customized Client Reports One of the most common use cases of a white label reporting tool is relatively straightforward: Customizing your reports with your client's logo and their own branding. In fac...

Marketing Data Warehouse: What It Is and How to Choose the Right Solution Most data management platforms are designed for database programmers, not marketers. So, capturing, storing, and analyzing multiple marketing campaigns can be a huge headache for agencies and marketing teams...

Amazon Ads Reporting: How to Store All Your Amazon Data in One Place and Do Advanced Calculations and Analysis If you're an agency running multiple ad campaigns for multiple clients on Amazon, making sense of the different reports generated by Amazon is a challenge for two main re...

Workflow Automation Software: 10 Tools You Should Consider (Including In-Depth Analysis of Our Tool) Many bottlenecks in businesses are caused by staff getting stuck doing tedious and repetitive manual tasks like data entry. Using workflow management software to help streamline ma...

Agency Client Retention: Why Owning Your Data and Differentiating Your Reporting is Key Most advice on what agencies can do to retain clients is pretty basic and obvious, for example, Communication is so important or, Set Goals and Expectations and many other vague terms. These tr...

4 Key Factors to Look for in an Effective Data Warehouse Automation Tool There are many data warehouse automation (DWA) tools available that vary in scope, capability and cost. So, being specific about exactly what type of data your organization will be primarily dealing with (e.g...