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While most eCommerce platformsoffer some reporting features, they are typically limited in certain areas: Visualization:Some offer basic graphs and charts, but otherwise the types of visualizationsyou can use are limited. And you typically won't have the ability to combine metricsinto one...

TapClicks has been around for many years. We've been used by over 3,000+ customers for use cases ranging from marketing reporting and analytics, to advertising order management and agency workflow; or as an all-in-one marketing operations tool. Over time, many competing software products have...

Shopify's native dashboards and marketing reports are robust. They've gone to extensive lengths to help online store owners understand how marketing performance affects their bottom line. However, because the options within Shopify to export reports are restricted to spreadsheet and PDF files...

For any marketing agency or in-house marketing team that's running more than a handful of campaigns, a marketing campaign dashboard becomes an absolute necessity. Without it, it's tedious for marketers to send separate reports with key metrics for all your marketing channels to stakeholders....

Solutions to a marketing agency's workflowhave traditionally focused on the planning and execution phases of the campaign, the marketingworkflowbetween account managers, creative teamsand ad ops teams. However, this often overlooks that marketing campaignsbegin with sales and order management,...

Many project management software solutions such as Asana and Trello are generic, limited, and not intended for the rigors of marketing campaigns. Our agency customers' common pain points with using Asana to manage their workflow include: Only covering part of the marketing workflow proc...

Agencies (no matter their size) often rely on inefficient tools and processes to handle their Google Ads reporting. For example, it's not uncommon for marketers to rely solely on Excel spreadsheets and PowerPoint to create and distribute PPC reports to their clients. But these manual processe...

Advertising and marketing teams use a variety of tools to submit and collect new orders. Some companies (especially larger ones) rely on popular CRM platforms for this. Smaller companies, like boutique marketing agencies, often handle order management through more basic solutions like Google For...

Manually creating PPC reports for clients requires time-consuming and tedious tasks that become roadblocks as you scale your business. When you sit down to create a PPC report, you need to: Gather your PPC marketing data out of each digital marketing platform. This means pulling data ou...

Reporting to clients on paid search performance typically requires a wide set of tools. Digital marketing agencies are often caught pulling data out of Google Analytics and Google Ads (formerly Google AdWords), funneling it into Google Sheets (or Excel) and PowerPoint, and then sending reports o...