Adelphic (Early Access)

Adelphic (Early Access)

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High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Account ID Account Name
Add Payment Info Add To Cart
Advertiser Currency Code Advertiser ID
Advertiser Name Age Group Name
Auction Win Rate Auction Won
Avg Media Spend Bids
CPV CTR
Campaign Days Remaining Campaign Days Since Start
Campaign End Date Campaign ID
Campaign Lifetime Budget Campaign Name
Campaign Start Date Campaign Total Days
City Click Conversions
Click Conversions Up Clicks
Client PostClickROAS Client ROAS
Client Spend Client eCPA
Client eCPC Client eCPM
Conversion Rate Conversion Up
Conversions Country
Country Code Creative ID
Creative Name Creative Size
Creative Type Currency Code
Currency ID Currency Name
DMA Code DMA Name
Data Spend Date
Device Brand Device Model
Device Type Exchange Name
Gender Household Income
IAS High Risk IAS Low Risk
IAS Measured Rate IAS Moderate Risk
IAS Percentage In View IAS Percentage In View 15s
IAS Percentage In View 5s IAS Percentage Out View
IAS Percentage Suspicious Imps IAS Percentage Video Completed in View
IAS Percentage Video Never Started IAS Very High Risk
IAS Viewable Rate IO Number
Impressions Initiate Checkout
Inventory Carrier Name Inventory Channel ID
Inventory Channel Name Inventory Exchange ID
Inventory Site ID Inventory Site Type
Item View Landing Page
Lead Line ID
Line Name Media Clearing Price
Media Spend Normalized Site Name
OS Offline Purchases
Offline Sales Order Base CPM Bid
Order Daily Budget Order End Date
Order Hourly Pacing Order ID
Order Lifetime Budget Order Name
Order Optimization Goal Order Start Date
Other Page View
Pixel ID Pixel Name
Post Click Conversions Post Click Revenue
Post View Conversions PostClickROAS
Purchase ROAS
Region Region Code
Render Rate Revenue
Spend VCPM
Video 100% Completion Video 25% Completion
Video 50% Completion Video 75% Completion
Video Completion Rate Video Impressions
Visits Win Rate
Zip Code eCPA
eCPC eCPM

Account ID Account Name
Add Payment Info Add To Cart
Advertiser Currency Code Advertiser ID
Advertiser Name Auction Win Rate
Auction Won Avg Media Spend
Bids CPV
CTR Campaign Days Remaining
Campaign Days Since Start Campaign End Date
Campaign ID Campaign Lifetime Budget
Campaign Name Campaign Start Date
Campaign Total Days Click Conversions
Click Conversions Up Clicks
Client PostClickROAS Client ROAS
Client Spend Client eCPA
Client eCPC Client eCPM
Conversion Rate Conversion Up
Conversions Currency Code
Currency ID Currency Name
Data Spend Date
IAS High Risk IAS Low Risk
IAS Measured Rate IAS Moderate Risk
IAS Percentage In View IAS Percentage In View 15s
IAS Percentage In View 5s IAS Percentage Out View
IAS Percentage Suspicious Imps IAS Percentage Video Completed in View
IAS Percentage Video Never Started IAS Very High Risk
IAS Viewable Rate IO Number
Impressions Initiate Checkout
Item View Landing Page
Lead Line ID
Line Name Media Clearing Price
Media Spend Offline Purchases
Offline Sales Order Base CPM Bid
Order Daily Budget Order End Date
Order Hourly Pacing Order ID
Order Lifetime Budget Order Name
Order Optimization Goal Order Start Date
Other Page View
Post Click Conversions Post Click Revenue
Post View Conversions PostClickROAS
Purchase ROAS
Render Rate Revenue
Spend VCPM
Video 100% Completion Video 25% Completion
Video 50% Completion Video 75% Completion
Video Completion Rate Video Impressions
Visits Win Rate
eCPA eCPC
eCPM

Account ID Account Name
Advertiser Currency Code Advertiser ID
Advertiser Name Auction Win Rate
Auction Won Avg Media Spend
Bids CPV
CTR Campaign Days Remaining
Campaign Days Since Start Campaign End Date
Campaign ID Campaign Lifetime Budget
Campaign Name Campaign Start Date
Campaign Total Days Click Conversions
Click Conversions Up Clicks
Client Spend Client eCPA
Client eCPC Client eCPM
Conversion Rate Conversion Up
Conversions Creative ID
Creative Name Creative Size
Creative Type Currency Code
Currency ID Currency Name
Data Spend Date
IAS High Risk IAS Low Risk
IAS Measured Rate IAS Moderate Risk
IAS Percentage In View IAS Percentage In View 15s
IAS Percentage In View 5s IAS Percentage Out View
IAS Percentage Suspicious Imps IAS Percentage Video Completed in View
IAS Percentage Video Never Started IAS Very High Risk
IAS Viewable Rate IO Number
Impressions Line ID
Line Name Media Clearing Price
Media Spend Offline Purchases
Offline Sales Order Base CPM Bid
Order Daily Budget Order End Date
Order Hourly Pacing Order ID
Order Lifetime Budget Order Name
Order Optimization Goal Order Start Date
Render Rate Spend
VCPM Video 100% Completion
Video 25% Completion Video 50% Completion
Video 75% Completion Video Completion Rate
Video Impressions Visits
Win Rate eCPA
eCPC eCPM

Account ID Account Name
Advertiser Currency Code Advertiser ID
Advertiser Name Age Group Name
Auction Win Rate Auction Won
Avg Media Spend Bids
CPV CTR
Campaign Days Remaining Campaign Days Since Start
Campaign End Date Campaign ID
Campaign Lifetime Budget Campaign Name
Campaign Start Date Campaign Total Days
Click Conversions Click Conversions Up
Clicks Client Spend
Client eCPA Client eCPC
Client eCPM Conversion Rate
Conversion Up Conversions
Currency Code Currency ID
Currency Name Data Spend
Date Gender
IAS High Risk IAS Low Risk
IAS Measured Rate IAS Moderate Risk
IAS Percentage In View IAS Percentage In View 15s
IAS Percentage In View 5s IAS Percentage Out View
IAS Percentage Suspicious Imps IAS Percentage Video Completed in View
IAS Percentage Video Never Started IAS Very High Risk
IAS Viewable Rate IO Number
Impressions Line ID
Line Name Media Clearing Price
Media Spend Offline Purchases
Offline Sales Order Base CPM Bid
Order Daily Budget Order End Date
Order Hourly Pacing Order ID
Order Lifetime Budget Order Name
Order Optimization Goal Order Start Date
Render Rate Spend
VCPM Video 100% Completion
Video 25% Completion Video 50% Completion
Video 75% Completion Video Completion Rate
Video Impressions Visits
Win Rate eCPA
eCPC eCPM

Account ID Account Name
Advertiser Currency Code Advertiser ID
Advertiser Name Auction Win Rate
Auction Won Avg Media Spend
Bids CPV
CTR Campaign Days Remaining
Campaign Days Since Start Campaign End Date
Campaign ID Campaign Lifetime Budget
Campaign Name Campaign Start Date
Campaign Total Days Click Conversions
Click Conversions Up Clicks
Client Spend Client eCPA
Client eCPC Client eCPM
Conversion Rate Conversion Up
Conversions Currency Code
Currency ID Currency Name
Data Spend Date
Device Brand Device Model
Device Type IAS High Risk
IAS Low Risk IAS Measured Rate
IAS Moderate Risk IAS Percentage In View
IAS Percentage In View 15s IAS Percentage In View 5s
IAS Percentage Out View IAS Percentage Suspicious Imps
IAS Percentage Video Completed in View IAS Percentage Video Never Started
IAS Very High Risk IAS Viewable Rate
IO Number Impressions
Line ID Line Name
Media Clearing Price Media Spend
OS Offline Purchases
Offline Sales Order Base CPM Bid
Order Daily Budget Order End Date
Order Hourly Pacing Order ID
Order Lifetime Budget Order Name
Order Optimization Goal Order Start Date
Render Rate Spend
VCPM Video 100% Completion
Video 25% Completion Video 50% Completion
Video 75% Completion Video Completion Rate
Video Impressions Visits
Win Rate eCPA
eCPC eCPM

Account ID Account Name
Advertiser Currency Code Advertiser ID
Advertiser Name Auction Win Rate
Auction Won Avg Media Spend
Bids CPV
CTR Campaign Days Remaining
Campaign Days Since Start Campaign End Date
Campaign ID Campaign Lifetime Budget
Campaign Name Campaign Start Date
Campaign Total Days City
Click Conversions Click Conversions Up
Clicks Client Spend
Client eCPA Client eCPC
Client eCPM Conversion Rate
Conversion Up Conversions
Country Country Code
Currency Code Currency ID
Currency Name DMA Code
DMA Name Data Spend
Date IAS High Risk
IAS Low Risk IAS Measured Rate
IAS Moderate Risk IAS Percentage In View
IAS Percentage In View 15s IAS Percentage In View 5s
IAS Percentage Out View IAS Percentage Suspicious Imps
IAS Percentage Video Completed in View IAS Percentage Video Never Started
IAS Very High Risk IAS Viewable Rate
IO Number Impressions
Line ID Line Name
Media Clearing Price Media Spend
Offline Purchases Offline Sales
Order Base CPM Bid Order Daily Budget
Order End Date Order Hourly Pacing
Order ID Order Lifetime Budget
Order Name Order Optimization Goal
Order Start Date Region
Region Code Render Rate
Spend VCPM
Video 100% Completion Video 25% Completion
Video 50% Completion Video 75% Completion
Video Completion Rate Video Impressions
Visits Win Rate
Zip Code eCPA
eCPC eCPM

Account ID Account Name
Advertiser Currency Code Advertiser ID
Advertiser Name Auction Win Rate
Auction Won Avg Media Spend
Bids CPV
CTR Campaign Days Remaining
Campaign Days Since Start Campaign End Date
Campaign ID Campaign Lifetime Budget
Campaign Name Campaign Start Date
Campaign Total Days Click Conversions
Click Conversions Up Clicks
Client Spend Client eCPA
Client eCPC Client eCPM
Conversion Rate Conversion Up
Conversions Currency Code
Currency ID Currency Name
Data Spend Date
Household Income IAS High Risk
IAS Low Risk IAS Measured Rate
IAS Moderate Risk IAS Percentage In View
IAS Percentage In View 15s IAS Percentage In View 5s
IAS Percentage Out View IAS Percentage Suspicious Imps
IAS Percentage Video Completed in View IAS Percentage Video Never Started
IAS Very High Risk IAS Viewable Rate
IO Number Impressions
Line ID Line Name
Media Clearing Price Media Spend
Offline Purchases Offline Sales
Order Base CPM Bid Order Daily Budget
Order End Date Order Hourly Pacing
Order ID Order Lifetime Budget
Order Name Order Optimization Goal
Order Start Date Render Rate
Spend VCPM
Video 100% Completion Video 25% Completion
Video 50% Completion Video 75% Completion
Video Completion Rate Video Impressions
Visits Win Rate
eCPA eCPC
eCPM

Account ID Account Name
Add Payment Info Add To Cart
Advertiser Currency Code Advertiser ID
Advertiser Name Auction Win Rate
Auction Won Avg Media Spend
Bids CPV
CTR Campaign Days Remaining
Campaign Days Since Start Campaign End Date
Campaign ID Campaign Lifetime Budget
Campaign Name Campaign Start Date
Campaign Total Days Click Conversions
Click Conversions Up Clicks
Client PostClickROAS Client ROAS
Client Spend Client eCPA
Client eCPC Client eCPM
Conversion Rate Conversion Up
Conversions Currency Code
Currency ID Currency Name
Data Spend Date
IAS High Risk IAS Low Risk
IAS Measured Rate IAS Moderate Risk
IAS Percentage In View IAS Percentage In View 15s
IAS Percentage In View 5s IAS Percentage Out View
IAS Percentage Suspicious Imps IAS Percentage Video Completed in View
IAS Percentage Video Never Started IAS Very High Risk
IAS Viewable Rate IO Number
Impressions Initiate Checkout
Item View Landing Page
Lead Line ID
Line Name Media Clearing Price
Media Spend Offline Purchases
Offline Sales Order Base CPM Bid
Order Daily Budget Order End Date
Order Hourly Pacing Order ID
Order Lifetime Budget Order Name
Order Optimization Goal Order Start Date
Other Page View
Pixel ID Pixel Name
Post Click Conversions Post Click Revenue
Post View Conversions PostClickROAS
Purchase ROAS
Render Rate Revenue
Spend VCPM
Video 100% Completion Video 25% Completion
Video 50% Completion Video 75% Completion
Video Completion Rate Video Impressions
Visits Win Rate
eCPA eCPC
eCPM

Account ID Account Name
Advertiser Currency Code Advertiser ID
Advertiser Name Auction Win Rate
Auction Won Avg Media Spend
Bids CPV
CTR Campaign Days Remaining
Campaign Days Since Start Campaign End Date
Campaign ID Campaign Lifetime Budget
Campaign Name Campaign Start Date
Campaign Total Days Click Conversions
Click Conversions Up Clicks
Client Spend Client eCPA
Client eCPC Client eCPM
Conversion Rate Conversion Up
Conversions Creative ID
Creative Name Creative Size
Creative Type Currency Code
Currency ID Currency Name
Data Spend Date
Exchange Name IAS High Risk
IAS Low Risk IAS Measured Rate
IAS Moderate Risk IAS Percentage In View
IAS Percentage In View 15s IAS Percentage In View 5s
IAS Percentage Out View IAS Percentage Suspicious Imps
IAS Percentage Video Completed in View IAS Percentage Video Never Started
IAS Very High Risk IAS Viewable Rate
IO Number Impressions
Inventory Carrier Name Inventory Channel ID
Inventory Channel Name Inventory Exchange ID
Inventory Site ID Inventory Site Type
Line ID Line Name
Media Clearing Price Media Spend
Normalized Site Name Offline Purchases
Offline Sales Order Base CPM Bid
Order Daily Budget Order End Date
Order Hourly Pacing Order ID
Order Lifetime Budget Order Name
Order Optimization Goal Order Start Date
Render Rate Spend
VCPM Video 100% Completion
Video 25% Completion Video 50% Completion
Video 75% Completion Video Completion Rate
Video Impressions Visits
Win Rate eCPA
eCPC eCPM

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