We help you turn calls into customers. We route your incoming calls where they need to go in the most optimal fashion, configure and maintain the systems, track leads from your marketing campaigns, and help you analyze the results.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
Active In TapClicks | Ad Size |
AdGeo ID | Agent Billing Amount |
Agent Commission | Agent Or Customer |
Answer Status | Bill To Term Or Bill To CTN |
Billable Call Duration | Billable Calls |
CDR Ad Name | CDR Advertiser Name |
CDR Billable Flag | CDR Call ID |
CDR Client Number | CDR Directory |
CDR Directory Code | CDR End Date |
CDR Heading | CDR Org |
CDR Org/Ad Type | CDR Pub Date |
CDR Publisher | CDR Start Date |
CDR State | CDR UDAC |
Call Answer Date/Time | Call Date |
Call Duration | Call Duration (sec) |
Call End Date/Time | Call Record |
Call Start Date/Time | Call Tracking Number |
Caller Address | Caller City |
Caller DNC | Caller Name |
Caller Number | Caller State |
Caller Type | Caller Zip |
Campaign Name | Campaign Type |
Category | Client Brand |
Client Code | Client Name |
Commission | Cost |
Cost Per Call | Date |
Directory | Heading |
Interim Line Assigned | Invoice Date |
Invoice Status | Key |
Line Charge Per Minute | Line Charges Per Minute |
Line Flag | Location Name |
Location Number | Markup |
Markup by Call | Master Client Code |
Monthly Line Cost | Net Rate |
Net Rate Amount | Net Rate Total |
Original Campaign | PMP Bill |
PPC Telco | PPC or Sub |
PYP Heading | Program Name |
Pub Funded | Pub Gross |
Pub Gross Rate | Pub Net |
Pub Net Rate | Pub Net Total |
Publisher | Publisher Gross Total |
Ring Count | Salesman |
Secondary Billable Call Duration | Secondary Dedupe Code |
Secondary PPC Billable | Secondary Unanswered Billable |
Sub Client Code | Sub Publisher |
Telco | Termination Number |
Uniqueness Key |
Active In TapClicks | Ad Size |
AdGeo ID | Agent Billing Amount |
Agent Commission | Agent Or Customer |
Answer Status | Bill To Term Or Bill To CTN |
Billable Call Duration | Billable Calls |
CDR Ad Name | CDR Advertiser Name |
CDR Billable Flag | CDR Call ID |
CDR Client Number | CDR Directory |
CDR Directory Code | CDR End Date |
CDR Heading | CDR Org |
CDR Org/Ad Type | CDR Pub Date |
CDR Publisher | CDR Start Date |
CDR State | CDR UDAC |
Call Answer Date/Time | Call Date |
Call Duration | Call Duration (sec) |
Call End Date/Time | Call Record |
Call Start Date/Time | Call Tracking Number |
Caller Address | Caller City |
Caller DNC | Caller Name |
Caller Number | Caller State |
Caller Type | Caller Zip |
Campaign Name | Campaign Type |
Category | Client Brand |
Client Code | Client Name |
Commission | Cost |
Cost Per Call | Date |
Directory | Heading |
Interim Line Assigned | Invoice Date |
Invoice Status | Key |
Line Charge Per Minute | Line Charges Per Minute |
Line Flag | Location Name |
Location Number | Markup |
Markup by Call | Master Client Code |
Monthly Line Cost | Net Rate |
Net Rate Amount | Net Rate Total |
Original Campaign | PMP Bill |
PPC Telco | PPC or Sub |
PYP Heading | Program Name |
Pub Funded | Pub Gross |
Pub Gross Rate | Pub Net |
Pub Net Rate | Pub Net Total |
Publisher | Publisher Gross Total |
Ring Count | Salesman |
Secondary Billable Call Duration | Secondary Dedupe Code |
Secondary PPC Billable | Secondary Unanswered Billable |
Sub Client Code | Sub Publisher |
Telco | Termination Number |
Uniqueness Key |