AdLib DSP

AdLib: The Premium Ad Platform For Everyone Reach Your Audience On The World's Most Popular Sites & Apps. No Contracts. No Minimums.

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High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

100% Completion Rate	100% Completions
25% Completion Rate	25% Completions
50% Completion Rate	50% Completions
75% Completion Rate	75% Completions
Advertiser Id	Advertiser Name
App Id	App Name
Browser	CPA
CPC	CPM
CTR	Campaign Id
Campaign Name	Clicks
Country Name	Creative Id
Creative Name	Date
Day Part	Device Make
Device Model	Device Type
Exchange Name	Expands
Impressions	Metro Name
Operating System	Post Click CPA
Post Click Conversion Rate	Post Click Conversions
Post View CPA	Post View Conversion Rate
Post View Conversions	Region Name
Rewinds	Site Name
Starts	Total Conversions
Total Spend	Uniqueness Key

100% Completion Rate	100% Completions
25% Completion Rate	25% Completions
50% Completion Rate	50% Completions
75% Completion Rate	75% Completions
Advertiser Id	Advertiser Name
App Id	App Name
Campaign Id	Campaign Name
Clicks	Date
Expands	Impressions
Post Click Conversions	Post View Conversions
Rewinds	Starts
Total Conversions	Total Spend
Uniqueness Key

100% Completion Rate	100% Completions
25% Completion Rate	25% Completions
50% Completion Rate	50% Completions
75% Completion Rate	75% Completions
Advertiser Id	Advertiser Name
CPA	CPC
CPM	CTR
Campaign Id	Campaign Name
Clicks	Date
Expands	Impressions
Post Click CPA	Post Click Conversion Rate
Post Click Conversions	Post View CPA
Post View Conversion Rate	Post View Conversions
Rewinds	Starts
Total Conversions	Total Spend
Uniqueness Key

100% Completion Rate	100% Completions
25% Completion Rate	25% Completions
50% Completion Rate	50% Completions
75% Completion Rate	75% Completions
Advertiser Id	Advertiser Name
Campaign Id	Campaign Name
Clicks	Creative Id
Creative Name	Date
Expands	Impressions
Post Click Conversions	Post View Conversions
Rewinds	Starts
Total Conversions	Total Spend
Uniqueness Key

100% Completion Rate	100% Completions
25% Completion Rate	25% Completions
50% Completion Rate	50% Completions
75% Completion Rate	75% Completions
Advertiser Id	Advertiser Name
Campaign Id	Campaign Name
Clicks	Date
Day Part	Expands
Impressions	Post Click Conversions
Post View Conversions	Rewinds
Starts	Total Conversions
Total Spend	Uniqueness Key

100% Completion Rate	100% Completions
25% Completion Rate	25% Completions
50% Completion Rate	50% Completions
75% Completion Rate	75% Completions
Advertiser Id	Advertiser Name
Browser	Campaign Id
Campaign Name	Clicks
Date	Expands
Impressions	Post Click Conversions
Post View Conversions	Rewinds
Starts	Total Conversions
Total Spend	Uniqueness Key

100% Completion Rate	100% Completions
25% Completion Rate	25% Completions
50% Completion Rate	50% Completions
75% Completion Rate	75% Completions
Advertiser Id	Advertiser Name
Campaign Id	Campaign Name
Clicks	Date
Device Make	Device Model
Device Type	Expands
Impressions	Post Click Conversions
Post View Conversions	Rewinds
Starts	Total Conversions
Total Spend	Uniqueness Key

100% Completion Rate	100% Completions
25% Completion Rate	25% Completions
50% Completion Rate	50% Completions
75% Completion Rate	75% Completions
Advertiser Id	Advertiser Name
Campaign Id	Campaign Name
Clicks	Date
Exchange Name	Expands
Impressions	Post Click Conversions
Post View Conversions	Rewinds
Starts	Total Conversions
Total Spend	Uniqueness Key

100% Completion Rate	100% Completions
25% Completion Rate	25% Completions
50% Completion Rate	50% Completions
75% Completion Rate	75% Completions
Advertiser Id	Advertiser Name
Campaign Id	Campaign Name
Clicks	Country Name
Date	Expands
Impressions	Metro Name
Post Click Conversions	Post View Conversions
Region Name	Rewinds
Starts	Total Conversions
Total Spend	Uniqueness Key

100% Completion Rate	100% Completions
25% Completion Rate	25% Completions
50% Completion Rate	50% Completions
75% Completion Rate	75% Completions
Advertiser Id	Advertiser Name
Campaign Id	Campaign Name
Clicks	Date
Expands	Impressions
Operating System	Post Click Conversions
Post View Conversions	Rewinds
Starts	Total Conversions
Total Spend	Uniqueness Key

100% Completion Rate	100% Completions
25% Completion Rate	25% Completions
50% Completion Rate	50% Completions
75% Completion Rate	75% Completions
Advertiser Id	Advertiser Name
Campaign Id	Campaign Name
Clicks	Date
Expands	Impressions
Post Click Conversions	Post View Conversions
Rewinds	Site Name
Starts	Total Conversions
Total Spend	Uniqueness Key