Amazon Ads
(Requires Advertising Console or Seller Central User Access) Providing advertisers opportunity to programmatically manage their advertising campaigns.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| ACOS 14d | ACOS 1d |
| ACOS 30d | ACOS 7d |
| ASIN | Account ID |
| Account Name | Account Type |
| Ad Group ID | Ad Group Name |
| Ad Group State | Ad ID |
| Ad Keyword Status | Add To Cart |
| Add To Cart Clicks | Add To Cart View |
| Attributed Conversions 14d (Purchases Clicks) | Attributed Conversions 14d Same SKU |
| Attributed Conversions 1d | Attributed Conversions 1d Same SKU |
| Attributed Conversions 30d | Attributed Conversions 30d Same SKU |
| Attributed Conversions 7d | Attributed Conversions 7d Same SKU |
| Attributed Sales 14d (Sale Clicks) | Attributed Sales 14d Same SKU |
| Attributed Sales 1d | Attributed Sales 1d Same SKU |
| Attributed Sales 30d | Attributed Sales 30d Same SKU |
| Attributed Sales 7d | Attributed Sales 7d Same SKU |
| Attributed Units Ordered 14d | Attributed Units Ordered 1d |
| Attributed Units Ordered 30d | Attributed Units Ordered 7d |
| Audience ID | Bid |
| Branded Searches | Branded Searches Clicks |
| Branded Searches View | CPC |
| CPM | CTR |
| Campaign Budget | Campaign Budget Type |
| Campaign Daily Budget | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Type | Clicks |
| Client CPC | Client CPM |
| Client Cost | Cost |
| Cost Type | Country Code |
| Creation Date | Currency Code |
| Date | Delivery Reasons |
| Delivery Status | Detail Page Views |
| Detail Page Views Clicks | ECP Add To Cart |
| ECP Brand Search | End Date |
| Event | Impressions |
| Impressions View | Is Multi AdGroups Enabled For Campaign? (SB Only) |
| Is Multi AdGroups Enabled? (SB Only) | Keyword Bid |
| Keyword ID | Keyword Text |
| Keyword Type | Kindle Edition Normalized Pages Read 14d |
| Kindle Edition Normalized Pages Royalties 14d | Last Updated Date |
| Loockback | Market Place ID |
| Match Type | Month |
| Native Language Keyword | Native Language Locale |
| New To Brand Detail Page View Click | New To Brand Detail Page View View |
| New To Brand Detail Page Views | New To Brand ECP Detail Page View |
| New To Brand Purchases | New To Brand Purchases Clicks |
| New To Brand Sales | New To Brand Sales Click |
| New To Brand Units Sold | New To Brand Units Sold Clicks |
| Portfolio ID | Premium Bid Adjustment |
| Product Age Range | Product Age Range Resolved |
| Product Brand | Product Brand Resolved |
| Product Category ID | Product Category Resolved |
| Product Genre | Product Genre Resolved |
| Product Price Greater Than | Product Price Less Than |
| Product Prime Shipping Eligible | Product Rating Greater Than |
| Product Rating Less Than | Profile Daily Budget |
| Profile ID | Purchases |
| Purchases Clicks | Purchases Promoted |
| SKU | Sale |
| Sale Click | Sales Other Sku 7d |
| Sales Promoted | Search Term |
| Serving Status | Sponsored Display Campaign Tactic |
| Start Date | State |
| Target ID | Targeting |
| Targeting Type | Timezone |
| Units Sold | Units Sold Click |
| Units Sold Other Sku 7d | Units Sold Same Sku 14d |
| Units Sold Same Sku 1d | Units Sold Same Sku 30d |
| Units Sold Same Sku 7d | Video 5 seconds View |
| Video Complete View | Video First Quartile View |
| Video Midpoint View | Video Third Quartile View |
| Video Unmute | Viewable Impressions |
| Week | acos Clicks 14d |
| acos Clicks 7d | roas Clicks 14d |
| roas Clicks 7d |
| ACOS 14d | ACOS 1d |
| ACOS 30d | ACOS 7d |
| Account ID | Account Name |
| Account Type | Ad Group ID |
| Ad Group Name | Ad Group State |
| Add To Cart | Add To Cart Clicks |
| Add To Cart View | Attributed Conversions 14d (Purchases Clicks) |
| Attributed Conversions 14d Same SKU | Attributed Conversions 1d |
| Attributed Conversions 1d Same SKU | Attributed Conversions 30d |
| Attributed Conversions 30d Same SKU | Attributed Conversions 7d |
| Attributed Conversions 7d Same SKU | Attributed Sales 14d (Sale Clicks) |
| Attributed Sales 14d Same SKU | Attributed Sales 1d |
| Attributed Sales 1d Same SKU | Attributed Sales 30d |
| Attributed Sales 30d Same SKU | Attributed Sales 7d |
| Attributed Sales 7d Same SKU | Attributed Units Ordered 14d |
| Attributed Units Ordered 1d | Attributed Units Ordered 30d |
| Attributed Units Ordered 7d | Branded Searches |
| Branded Searches Clicks | Branded Searches View |
| CPC | CPM |
| CTR | Campaign Budget |
| Campaign Budget Type | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Type | Clicks |
| Client CPC | Client CPM |
| Client Cost | Cost |
| Cost Type | Country Code |
| Creation Date | Currency Code |
| Date | Detail Page Views |
| Detail Page Views Clicks | ECP Add To Cart |
| ECP Brand Search | Impressions |
| Impressions View | Is Multi AdGroups Enabled For Campaign? (SB Only) |
| Last Updated Date | Market Place ID |
| New To Brand Detail Page View Click | New To Brand Detail Page View View |
| New To Brand Detail Page Views | New To Brand ECP Detail Page View |
| New To Brand Purchases | New To Brand Purchases Clicks |
| New To Brand Sales | New To Brand Sales Click |
| New To Brand Units Sold | New To Brand Units Sold Clicks |
| Profile ID | Purchases |
| Purchases Promoted | Sale |
| Sales Promoted | Serving Status |
| Timezone | Units Sold |
| Units Sold Click | Video Complete View |
| Video First Quartile View | Video Midpoint View |
| Video Third Quartile View | Video Unmute |
| ACOS 14d | ACOS 1d |
| ACOS 30d | ACOS 7d |
| ASIN | Account ID |
| Account Name | Account Type |
| Ad Group ID | Ad Group Name |
| Ad ID | Add To Cart |
| Add To Cart Clicks | Add To Cart View |
| Attributed Conversions 14d (Purchases Clicks) | Attributed Conversions 14d Same SKU |
| Attributed Conversions 1d | Attributed Conversions 1d Same SKU |
| Attributed Conversions 30d | Attributed Conversions 30d Same SKU |
| Attributed Conversions 7d | Attributed Conversions 7d Same SKU |
| Attributed Sales 14d (Sale Clicks) | Attributed Sales 14d Same SKU |
| Attributed Sales 1d | Attributed Sales 1d Same SKU |
| Attributed Sales 30d | Attributed Sales 30d Same SKU |
| Attributed Sales 7d | Attributed Sales 7d Same SKU |
| Attributed Units Ordered 14d | Attributed Units Ordered 1d |
| Attributed Units Ordered 30d | Attributed Units Ordered 7d |
| Branded Searches | Branded Searches Clicks |
| Branded Searches View | CPC |
| CPM | CTR |
| Campaign Budget | Campaign Budget Type |
| Campaign End Date | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign State | Campaign Type |
| Clicks | Client CPC |
| Client CPM | Client Cost |
| Cost | Cost Type |
| Country Code | Creation Date |
| Currency Code | Date |
| Detail Page Views | Detail Page Views Clicks |
| ECP Add To Cart | ECP Brand Search |
| Impressions | Impressions View |
| Is Multi AdGroups Enabled For Campaign? (SB Only) | Last Updated Date |
| Market Place ID | New To Brand Detail Page View Click |
| New To Brand Detail Page View View | New To Brand Detail Page Views |
| New To Brand ECP Detail Page View | New To Brand Purchases |
| New To Brand Purchases Clicks | New To Brand Sales |
| New To Brand Sales Click | New To Brand Units Sold |
| New To Brand Units Sold Clicks | Profile ID |
| Purchases | Purchases Promoted |
| SKU | Sale |
| Sales Promoted | Serving Status |
| State | Timezone |
| Units Sold | Units Sold Click |
| Video Complete View | Video First Quartile View |
| Video Midpoint View | Video Third Quartile View |
| Video Unmute |
| ACOS 14d | ACOS 1d |
| ACOS 30d | ACOS 7d |
| Account ID | Account Name |
| Account Type | Add To Cart |
| Add To Cart Clicks | Add To Cart View |
| Attributed Conversions 14d (Purchases Clicks) | Attributed Conversions 14d Same SKU |
| Attributed Conversions 1d | Attributed Conversions 1d Same SKU |
| Attributed Conversions 30d | Attributed Conversions 30d Same SKU |
| Attributed Conversions 7d | Attributed Conversions 7d Same SKU |
| Attributed Sales 14d (Sale Clicks) | Attributed Sales 14d Same SKU |
| Attributed Sales 1d | Attributed Sales 1d Same SKU |
| Attributed Sales 30d | Attributed Sales 30d Same SKU |
| Attributed Sales 7d | Attributed Sales 7d Same SKU |
| Attributed Units Ordered 14d | Attributed Units Ordered 1d |
| Attributed Units Ordered 30d | Attributed Units Ordered 7d |
| Branded Searches | Branded Searches Clicks |
| Branded Searches View | CPC |
| CPM | CTR |
| Campaign Budget | Campaign Budget Type |
| Campaign Daily Budget | Campaign ID |
| Campaign Name | Campaign State |
| Campaign Type | Clicks |
| Client CPC | Client CPM |
| Client Cost | Cost |
| Cost Type | Country Code |
| Currency Code | Date |
| Detail Page Views | Detail Page Views Clicks |
| ECP Add To Cart | ECP Brand Search |
| End Date | Impressions |
| Impressions View | Is Multi AdGroups Enabled? (SB Only) |
| Market Place ID | New To Brand Detail Page View Click |
| New To Brand Detail Page View View | New To Brand Detail Page Views |
| New To Brand ECP Detail Page View | New To Brand Purchases |
| New To Brand Purchases Clicks | New To Brand Sales |
| New To Brand Sales Click | New To Brand Units Sold |
| New To Brand Units Sold Clicks | Premium Bid Adjustment |
| Profile Daily Budget | Profile ID |
| Purchases | Purchases Promoted |
| Sale | Sales Promoted |
| Sponsored Display Campaign Tactic | Start Date |
| Targeting Type | Timezone |
| Units Sold | Units Sold Click |
| Video Complete View | Video First Quartile View |
| Video Midpoint View | Video Third Quartile View |
| Video Unmute |
| ACOS 14d | ACOS 1d |
| ACOS 30d | ACOS 7d |
| Account ID | Account Name |
| Account Type | Ad Group ID |
| Ad Group Name | Attributed Conversions 14d (Purchases Clicks) |
| Attributed Conversions 14d Same SKU | Attributed Conversions 1d |
| Attributed Conversions 1d Same SKU | Attributed Conversions 30d |
| Attributed Conversions 30d Same SKU | Attributed Conversions 7d |
| Attributed Conversions 7d Same SKU | Attributed Sales 14d (Sale Clicks) |
| Attributed Sales 14d Same SKU | Attributed Sales 1d |
| Attributed Sales 1d Same SKU | Attributed Sales 30d |
| Attributed Sales 30d Same SKU | Attributed Sales 7d |
| Attributed Sales 7d Same SKU | Attributed Units Ordered 14d |
| Attributed Units Ordered 1d | Attributed Units Ordered 30d |
| Attributed Units Ordered 7d | Bid |
| CPC | CPM |
| CTR | Campaign Budget |
| Campaign Budget Type | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Type | Clicks |
| Client CPC | Client CPM |
| Client Cost | Cost |
| Country Code | Creation Date |
| Currency Code | Date |
| Impressions | Is Multi AdGroups Enabled For Campaign? (SB Only) |
| Keyword ID | Keyword Text |
| Last Updated Date | Market Place ID |
| Match Type | Profile ID |
| Serving Status | State |
| Timezone |
| ACOS 14d | ACOS 1d |
| ACOS 30d | ACOS 7d |
| Account ID | Account Name |
| Account Type | Ad Group ID |
| Ad Group Name | Ad Keyword Status |
| Attributed Conversions 14d (Purchases Clicks) | Attributed Conversions 14d Same SKU |
| Attributed Conversions 1d | Attributed Conversions 1d Same SKU |
| Attributed Conversions 30d | Attributed Conversions 30d Same SKU |
| Attributed Conversions 7d | Attributed Conversions 7d Same SKU |
| Attributed Sales 14d (Sale Clicks) | Attributed Sales 14d Same SKU |
| Attributed Sales 1d | Attributed Sales 1d Same SKU |
| Attributed Sales 30d | Attributed Sales 30d Same SKU |
| Attributed Sales 7d | Attributed Sales 7d Same SKU |
| Attributed Units Ordered 14d | Attributed Units Ordered 1d |
| Attributed Units Ordered 30d | Attributed Units Ordered 7d |
| CPC | CPM |
| CTR | Campaign Budget |
| Campaign Budget Type | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Type | Clicks |
| Client CPC | Client CPM |
| Client Cost | Cost |
| Country Code | Currency Code |
| Date | Impressions |
| Is Multi AdGroups Enabled For Campaign? (SB Only) | Keyword Bid |
| Keyword ID | Keyword Text |
| Keyword Type | Kindle Edition Normalized Pages Read 14d |
| Kindle Edition Normalized Pages Royalties 14d | Market Place ID |
| Match Type | Portfolio ID |
| Profile ID | Purchases |
| Purchases Clicks | Sale |
| Sale Click | Sales Other Sku 7d |
| Search Term | Targeting |
| Timezone | Units Sold |
| Units Sold Other Sku 7d | Units Sold Same Sku 14d |
| Units Sold Same Sku 1d | Units Sold Same Sku 30d |
| Units Sold Same Sku 7d | Video 5 seconds View |
| Video Complete View | Video First Quartile View |
| Video Midpoint View | Video Third Quartile View |
| Video Unmute | Viewable Impressions |
| acos Clicks 14d | acos Clicks 7d |
| roas Clicks 14d | roas Clicks 7d |
| ACOS 14d | ACOS 1d |
| ACOS 30d | ACOS 7d |
| ASIN | Account ID |
| Account Name | Account Type |
| Ad Group ID | Ad Group Name |
| Add To Cart | Add To Cart Clicks |
| Add To Cart View | Attributed Conversions 14d (Purchases Clicks) |
| Attributed Conversions 14d Same SKU | Attributed Conversions 1d |
| Attributed Conversions 1d Same SKU | Attributed Conversions 30d |
| Attributed Conversions 30d Same SKU | Attributed Conversions 7d |
| Attributed Conversions 7d Same SKU | Attributed Sales 14d (Sale Clicks) |
| Attributed Sales 14d Same SKU | Attributed Sales 1d |
| Attributed Sales 1d Same SKU | Attributed Sales 30d |
| Attributed Sales 30d Same SKU | Attributed Sales 7d |
| Attributed Sales 7d Same SKU | Attributed Units Ordered 14d |
| Attributed Units Ordered 1d | Attributed Units Ordered 30d |
| Attributed Units Ordered 7d | Audience ID |
| Bid | Branded Searches |
| Branded Searches Clicks | Branded Searches View |
| CPC | CPM |
| CTR | Campaign Budget |
| Campaign Budget Type | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Type | Clicks |
| Client CPC | Client CPM |
| Client Cost | Cost |
| Cost Type | Country Code |
| Creation Date | Currency Code |
| Date | Delivery Reasons |
| Delivery Status | Detail Page Views |
| Detail Page Views Clicks | ECP Add To Cart |
| ECP Brand Search | Event |
| Impressions | Impressions View |
| Is Multi AdGroups Enabled For Campaign? (SB Only) | Keyword Bid |
| Keyword Type | Last Updated Date |
| Loockback | Market Place ID |
| Match Type | Month |
| Native Language Keyword | Native Language Locale |
| New To Brand Detail Page View Click | New To Brand Detail Page View View |
| New To Brand Detail Page Views | New To Brand ECP Detail Page View |
| New To Brand Purchases | New To Brand Purchases Clicks |
| New To Brand Sales | New To Brand Sales Click |
| New To Brand Units Sold | New To Brand Units Sold Clicks |
| Product Age Range | Product Age Range Resolved |
| Product Brand | Product Brand Resolved |
| Product Category ID | Product Category Resolved |
| Product Genre | Product Genre Resolved |
| Product Price Greater Than | Product Price Less Than |
| Product Prime Shipping Eligible | Product Rating Greater Than |
| Product Rating Less Than | Profile ID |
| Purchases | Purchases Promoted |
| Sale | Sales Promoted |
| Target ID | Targeting |
| Timezone | Units Sold |
| Units Sold Click | Video Complete View |
| Video First Quartile View | Video Midpoint View |
| Video Third Quartile View | Video Unmute |
| Week |
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