High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Account ID | Account Name |
| Actual Begin Date | Actual End Date |
| Answered | Avg. Quality Score |
| Bing Ads Account IDs | Bing Ads Account Numbers |
| Bing Ads Campaign IDs | Bounce Rate |
| Bounces | CTR |
| Call Rating | Call Tracking Number |
| Caller Number | Campaign Actual Begin Date |
| Campaign Actual End Date | Campaign Contract Begin Date |
| Campaign Contract End Date | Campaign ID |
| Campaign Name | Click Type |
| Clicks | Client Media CPC |
| Client Media CPM | Client Media Cost |
| Contract Begin Date | Contract End Date |
| Date | Date / Time Received |
| Destination Number | Device |
| Duration | Goal Completions |
| Goal Value | Google Ads CIDs |
| Google Ads Campaign IDs | Impressions |
| Keyphrase | Match Type |
| Media CPC | Media CPM |
| Media Cost | Media Fraction |
| Page Views | Page Views per Visit |
| Recording ID | Retail CPC |
| Retail CPM | Retail Cost |
| Rollover | Search Engine |
| Segment ID | Segment Name |
| Source | Spend Target |
| Time On Site | Total Calls |
| Transaction Revenue | Transactions |
| Unique Page Views | Visits |
| Account ID | Account Name |
| Answered | Bing Ads Account IDs |
| Bing Ads Account Numbers | Call Rating |
| Call Tracking Number | Caller Number |
| Campaign Actual Begin Date | Campaign Actual End Date |
| Campaign Contract Begin Date | Campaign Contract End Date |
| Campaign ID | Campaign Name |
| Date | Date / Time Received |
| Destination Number | Duration |
| Google Ads CIDs | Recording ID |
| Account ID | Account Name |
| Actual Begin Date | Actual End Date |
| Avg. Quality Score | Bing Ads Account IDs |
| Bing Ads Account Numbers | CTR |
| Campaign ID | Campaign Name |
| Clicks | Client Media CPC |
| Client Media CPM | Client Media Cost |
| Contract Begin Date | Contract End Date |
| Date | Google Ads CIDs |
| Impressions | Media CPC |
| Media CPM | Media Cost |
| Media Fraction | Retail CPC |
| Retail CPM | Retail Cost |
| Rollover | Spend Target |
| Total Calls |
| Account ID | Account Name |
| Bing Ads Account IDs | Bing Ads Account Numbers |
| Campaign Actual Begin Date | Campaign Actual End Date |
| Campaign Contract Begin Date | Campaign Contract End Date |
| Campaign ID | Campaign Name |
| Click Type | Clicks |
| Client Media CPC | Client Media Cost |
| Date | Device |
| Google Ads CIDs | Media CPC |
| Media Cost | Retail CPC |
| Retail Cost | Search Engine |
| Segment ID | Segment Name |
| Account ID | Account Name |
| Avg. Quality Score | Bing Ads Account IDs |
| Bing Ads Account Numbers | Bing Ads Campaign IDs |
| CTR | Campaign Actual Begin Date |
| Campaign Actual End Date | Campaign Contract Begin Date |
| Campaign Contract End Date | Campaign ID |
| Campaign Name | Clicks |
| Client Media CPC | Client Media CPM |
| Client Media Cost | Date |
| Google Ads CIDs | Google Ads Campaign IDs |
| Impressions | Keyphrase |
| Match Type | Media CPC |
| Media CPM | Media Cost |
| Retail CPC | Retail CPM |
| Retail Cost | Search Engine |
| Segment ID | Segment Name |
| Account ID | Account Name |
| Bing Ads Account IDs | Bing Ads Account Numbers |
| Bounce Rate | Bounces |
| Campaign Actual Begin Date | Campaign Actual End Date |
| Campaign Contract Begin Date | Campaign Contract End Date |
| Campaign ID | Campaign Name |
| Client Media Cost | Date |
| Device | Goal Completions |
| Goal Value | Google Ads CIDs |
| Keyphrase | Match Type |
| Page Views | Page Views per Visit |
| Search Engine | Segment ID |
| Segment Name | Source |
| Time On Site | Transaction Revenue |
| Transactions | Unique Page Views |
| Visits |
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