High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Account | Account ID |
| Account Number | Account Status |
| Ad Extension ID | Ad Extension Type |
| Ad Extension Type ID | Ad Extension Version |
| Ad Group | Ad Group ID |
| Ad Group Status | Ad Group Tracking URL Template |
| Ad ID | Ad Labels |
| Ad Preview | Ad Status |
| Ad Title | Ad Tracking URL Template |
| Ad Type | Adjusted Impression Share |
| Age Group | Assists |
| Average Position | Avg. Daily Impr. Share Lost to Budget |
| Avg. Daily Impression Share | Avg. Quality Score |
| Bid Match Type | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Campaign Labels | Campaign Status |
| Campaign Tracking URL Template | City |
| Clicks | Client |
| Client CPC | Client CPM |
| Client Cost | Client Cost Per Conversion |
| Client Cost per Assist | Conversion Rate |
| Conversions | Conversions Qualified |
| Cost Per Assist | Cost Per Conversion |
| Cost per Assist | Country |
| Currency | Current Budget Association Status |
| Current Budget Name | Current Budget Status |
| Daily Budget | Date |
| Delivered Match Type | Description |
| Description 1 | Description 2 |
| Description 3 | Description 4 |
| Description 5 | Descriptions |
| Device OS | Device Type |
| Display URL | Est. Available Impressions |
| Estimated CTR | Estimated Clicks |
| Estimated Conversion Rate | Estimated Conversions |
| Estimated Impressions | Final URL |
| Gender | Goal |
| Goal Conversions | Goal Id |
| Goal Type | Headline 1 |
| Headline 10 | Headline 11 |
| Headline 12 | Headline 13 |
| Headline 14 | Headline 15 |
| Headline 2 | Headline 3 |
| Headline 4 | Headline 5 |
| Headline 6 | Headline 7 |
| Headline 8 | Headline 9 |
| Headlines | Impressions |
| Keyword | Keyword ID |
| Metro Area | Network |
| Operating System | Path 1 |
| Path 2 | Phone Calls |
| Phone Impressions | Return on Ad Spend |
| Revenue | Revenue Per Assist |
| Revenue Per Click | Revenue Per Conversion |
| Revenue Per Thousand Impr. | Revenue per Click |
| Revenue per Thousand Impr. | Search Query |
| Spend | State |
| Title | Title Part 1 |
| Title Part 2 | Title Part 3 |
| Top vs Other | Type |
| UTM: Campaign | UTM: Content |
| UTM: Medium | UTM: Source |
| UTM: Term |
| Account | Account ID |
| Account Number | Account Status |
| Ad Extension ID | Ad Extension Type |
| Ad Extension Type ID | Ad Extension Version |
| Ad Group | Ad Group ID |
| Ad Group Status | Ad ID |
| Ad Status | Ad Title |
| Assists | Bid Match Type |
| CPC | CPM |
| CTR | Campaign |
| Campaign ID | Campaign Labels |
| Campaign Status | Clicks |
| Client | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per Assist |
| Conversion Rate | Conversions |
| Cost Per Conversion | Cost per Assist |
| Date | Delivered Match Type |
| Description | Device Type |
| Impressions | Network |
| Return on Ad Spend | Revenue |
| Revenue per Click | Revenue per Thousand Impr. |
| Spend | Top vs Other |
| Account | Account ID |
| Account Number | Account Status |
| Ad Group | Ad Group ID |
| Ad Group Status | Ad Group Tracking URL Template |
| Adjusted Impression Share | Assists |
| Average Position | Avg. Daily Impr. Share Lost to Budget |
| Avg. Daily Impression Share | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Campaign Labels | Campaign Status |
| Campaign Tracking URL Template | Clicks |
| Client | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per Assist |
| Conversion Rate | Conversions |
| Cost Per Conversion | Cost per Assist |
| Date | Est. Available Impressions |
| Goal Conversions | Impressions |
| Phone Calls | Phone Impressions |
| Return on Ad Spend | Revenue |
| Revenue per Click | Revenue per Thousand Impr. |
| Spend |
| Account | Account ID |
| Account Number | Account Status |
| Ad Group | Ad Group ID |
| Ad Group Status | Ad Group Tracking URL Template |
| Ad ID | Ad Labels |
| Ad Preview | Ad Status |
| Ad Tracking URL Template | Assists |
| Average Position | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Campaign Labels | Campaign Status |
| Campaign Tracking URL Template | Clicks |
| Client | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per Assist |
| Conversion Rate | Conversions |
| Cost Per Conversion | Cost per Assist |
| Date | Description |
| Description 1 | Description 2 |
| Description 3 | Description 4 |
| Description 5 | Descriptions |
| Display URL | Final URL |
| Headline 1 | Headline 10 |
| Headline 11 | Headline 12 |
| Headline 13 | Headline 14 |
| Headline 15 | Headline 2 |
| Headline 3 | Headline 4 |
| Headline 5 | Headline 6 |
| Headline 7 | Headline 8 |
| Headline 9 | Headlines |
| Impressions | Path 1 |
| Path 2 | Return on Ad Spend |
| Revenue | Revenue per Click |
| Revenue per Thousand Impr. | Spend |
| Title | Title Part 1 |
| Title Part 2 | Title Part 3 |
| Type | UTM: Campaign |
| UTM: Content | UTM: Medium |
| UTM: Source | UTM: Term |
| Account | Account ID |
| Account Number | Account Status |
| Adjusted Impression Share | Assists |
| Average Position | Avg. Daily Impr. Share Lost to Budget |
| Avg. Daily Impression Share | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Campaign Labels | Campaign Status |
| Campaign Tracking URL Template | Clicks |
| Client CPC | Client CPM |
| Client Cost | Client Cost Per Conversion |
| Client Cost per Assist | Conversion Rate |
| Conversions | Cost Per Conversion |
| Cost per Assist | Currency |
| Current Budget Association Status | Current Budget Name |
| Current Budget Status | Daily Budget |
| Date | Est. Available Impressions |
| Goal Conversions | Impressions |
| Phone Calls | Phone Impressions |
| Return on Ad Spend | Revenue |
| Revenue per Click | Revenue per Thousand Impr. |
| Spend |
| Account | Account ID |
| Account Number | Account Status |
| Ad Group | Ad Group ID |
| Ad Group Status | Age Group |
| Campaign | Campaign ID |
| Campaign Labels | Campaign Status |
| Client | Date |
| Estimated CTR | Estimated Clicks |
| Estimated Conversion Rate | Estimated Conversions |
| Estimated Impressions | Gender |
| Account | Account ID |
| Account Number | Account Status |
| Ad Group | Ad Group ID |
| Ad Group Status | Assists |
| Average Position | CPC |
| CTR | Campaign |
| Campaign ID | Campaign Labels |
| Campaign Status | Clicks |
| Client | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per Assist |
| Conversions | Cost Per Assist |
| Date | Device Type |
| Impressions | Operating System |
| Return on Ad Spend | Revenue |
| Revenue Per Assist | Revenue Per Click |
| Revenue Per Conversion | Revenue Per Thousand Impr. |
| Spend |
| Account | Account ID |
| Account Number | Account Status |
| Ad Group | Ad Group ID |
| Ad Group Status | Assists |
| Average Position | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Campaign Labels | Campaign Status |
| City | Clicks |
| Client | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per Assist |
| Conversions | Cost Per Assist |
| Cost Per Conversion | Country |
| Date | Impressions |
| Metro Area | Revenue |
| Revenue Per Assist | Revenue Per Conversion |
| Spend | State |
| Account | Account ID |
| Account Number | Account Status |
| Ad Group | Ad Group ID |
| Ad Group Status | Assists |
| Campaign | Campaign ID |
| Campaign Labels | Campaign Status |
| Client | Conversions |
| Date | Device OS |
| Device Type | Goal |
| Goal Id | Goal Type |
| Keyword ID | Revenue |
| Revenue Per Assist | Revenue Per Conversion |
| Account | Account ID |
| Account Number | Account Status |
| Ad Group | Ad Group ID |
| Ad Group Status | Assists |
| Average Position | Avg. Quality Score |
| Bid Match Type | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Campaign Labels | Campaign Status |
| Clicks | Client |
| Client CPC | Client CPM |
| Client Cost | Client Cost Per Conversion |
| Client Cost per Assist | Conversion Rate |
| Conversions | Cost Per Conversion |
| Cost per Assist | Date |
| Impressions | Keyword |
| Keyword ID | Return on Ad Spend |
| Revenue | Revenue per Click |
| Revenue per Thousand Impr. | Spend |
| Account | Account ID |
| Account Number | Account Status |
| Adjusted Impression Share | Assists |
| Average Position | Avg. Daily Impr. Share Lost to Budget |
| Avg. Daily Impression Share | CPC |
| CPM | CTR |
| Campaign | Campaign ID |
| Campaign Labels | Campaign Status |
| Clicks | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per Assist |
| Conversion Rate | Conversions |
| Cost Per Conversion | Cost per Assist |
| Date | Est. Available Impressions |
| Impressions | Network |
| Phone Calls | Phone Impressions |
| Return on Ad Spend | Revenue |
| Revenue per Click | Revenue per Thousand Impr. |
| Spend |
| Account | Account ID |
| Account Number | Account Status |
| Ad Group | Ad Group ID |
| Ad Group Status | Ad ID |
| Ad Status | Ad Title |
| Ad Type | Assists |
| Average Position | Bid Match Type |
| CPC | CPM |
| CTR | Campaign |
| Campaign ID | Campaign Labels |
| Campaign Status | Clicks |
| Client | Client CPC |
| Client CPM | Client Cost |
| Client Cost Per Conversion | Client Cost per Assist |
| Conversion Rate | Conversions |
| Conversions Qualified | Cost Per Conversion |
| Cost per Assist | Date |
| Delivered Match Type | Impressions |
| Keyword ID | Return on Ad Spend |
| Revenue | Revenue per Click |
| Revenue per Thousand Impr. | Search Query |
| Spend |
| Absolute Top Impression Rate Percent | Absolute Top Impression Share Lost To Budget Percent |
| Absolute Top Impression Share Lost To Rank Percent | Absolute Top Impression Share Percent |
| Account Id | Account Name |
| Account Number | Account Status |
| Ad Description | Ad Description 2 |
| Ad Distribution | Ad Extension Id |
| Ad Extension Property Value | Ad Extension Type Id |
| Ad Extension Version | Ad Group Id |
| Ad Group Labels | Ad Group Name |
| Ad Group Status | Ad Id |
| Ad Labels | Ad Preview |
| Ad Relevance | Ad Status |
| Ad Title | Ad Title Part 1 |
| Ad Title Part 2 | Ad Title Part 3 |
| Ad Type | All Conversion Rate |
| All Conversions | All Cost Per Conversion |
| All Return On AdSpend (ROAS) | All Revenue |
| All Revenue Per Conversion | Area Code |
| Assists | Association Id |
| Association Level | Association Status |
| Audience Id | Audience Impression Lost To Budget Percent |
| Audience Impression Lost To Rank Percent | Audience Impression Share Percent |
| Audience Type | Average Cpc |
| Average Position | Base Campaign Id |
| Bid Adjustment | Bid Match Type |
| Bid Strategy Type | Budget Association Status |
| Budget Name | Budget Status |
| Business Name | CTR |
| Call End Time | Campaign Id |
| Campaign Labels | Campaign Name |
| Campaign Status | Campaign Type |
| Category List | City |
| Click Share Percent | Clicks |
| Company Name | Conversion Rate |
| Conversions | Cost Per Assist |
| Cost Per Conversion | Country |
| County | Currency Code |
| Current Max Cpc | Custom Parameters |
| Customer Id | Customer Name |
| Daily Spend | Date |
| Delivered Match Type | Destination Url |
| Device OS | Device Type |
| Display Url | Duration |
| Dynamic Ad Target | Dynamic Ad Target ID |
| Exact Match Impression Share Percent | Expected Ctr |
| Extended Cost | Feed URL |
| Final APP URL | Final Mobile Url |
| Final Url | Final Url Suffix |
| First Page Bid | Gender |
| Goal | Goal Id |
| Goal Type | Headline |
| Historical Ad Relevance | Historical Expected Ctr |
| Historical Landing Page Experience | Historical Quality Score |
| Impression Lost To Budget Percent | Impression Lost To Rank Agg Percent |
| Impression Share Percent | Impressions |
| Job Function Name | Keyword |
| Keyword Id | Keyword Labels |
| Keyword Status | Landing Page Experience |
| Landing Page Title | Language |
| Location Id | Location Type |
| Long Headline | Low Quality Clicks |
| Low Quality Clicks Percent | Low Quality Conversion Rate |
| Low Quality Conversions | Low Quality GeneralClicks |
| Low Quality Impressions | Low Quality Impressions Percent |
| Low Quality Sophisticated Clicks | Mainline Bid |
| Mainline1 Bid | Metro Area |
| Month To Date Spend | Monthly Budget |
| Most Specific Location | Network |
| Path1 | Path2 |
| Phone Calls | Phone Impressions |
| Postal Code | Proximity Target Location |
| Ptr | Quality Impact |
| Quality Score | Query Intent City |
| Query Intent Country | Query Intent County |
| Query Intent DMA | Query Intent Location Id |
| Query Intent Postal Code | Query Intent State |
| Radius | Return On Ad Spend |
| Revenue | Revenue Per Assist |
| Revenue Per Conversion | Spend |
| State | Status |
| Targeting Setting | Top Impression Rate Percent |
| Top Impression Share Lost To Budget Percent | Top Impression Share Lost To Rank Percent |
| Top Impression Share Percent | Top Vs Other |
| Tracking Template | View Through Conversions |
| Absolute Top Impression Rate Percent | Absolute Top Impression Share Lost To Budget Percent |
| Absolute Top Impression Share Lost To Rank Percent | Absolute Top Impression Share Percent |
| Account Id | Account Number |
| Account Status | Ad Distribution |
| All Conversion Rate | All Conversions |
| All Cost Per Conversion | All Return On AdSpend (ROAS) |
| All Revenue | All Revenue Per Conversion |
| Assists | Audience Impression Lost To Budget Percent |
| Audience Impression Lost To Rank Percent | Audience Impression Share Percent |
| Average Cpc | Average Position |
| Bid Match Type | CTR |
| Click Share Percent | Clicks |
| Conversion Rate | Conversions |
| Cost Per Assist | Cost Per Conversion |
| Currency Code | Customer Id |
| Customer Name | Date |
| Delivered Match Type | Device OS |
| Device Type | Exact Match Impression Share Percent |
| Goal | Goal Type |
| Impression Lost To Budget Percent | Impression Lost To Rank Agg Percent |
| Impression Share Percent | Impressions |
| Low Quality Clicks | Low Quality Clicks Percent |
| Low Quality Conversion Rate | Low Quality Conversions |
| Low Quality GeneralClicks | Low Quality Impressions |
| Low Quality Impressions Percent | Low Quality Sophisticated Clicks |
| Network | Phone Calls |
| Phone Impressions | Ptr |
| Return On Ad Spend | Revenue |
| Revenue Per Assist | Revenue Per Conversion |
| Spend | Top Impression Rate Percent |
| Top Impression Share Lost To Budget Percent | Top Impression Share Lost To Rank Percent |
| Top Impression Share Percent | Top Vs Other |
| View Through Conversions |
| Account Id | Account Name |
| Account Status | Ad Extension Id |
| Ad Extension Property Value | Ad Extension Type Id |
| Ad Extension Version | Ad Group Id |
| Ad Group Name | Ad Group Status |
| Ad Id | Ad Status |
| Ad Title | All Conversion Rate |
| All Conversions | All Cost Per Conversion |
| All Return On AdSpend (ROAS) | All Revenue |
| All Revenue Per Conversion | Assists |
| Average Cpc | Bid Match Type |
| CTR | Campaign Id |
| Campaign Name | Campaign Status |
| Clicks | Conversion Rate |
| Conversions | Cost Per Assist |
| Cost Per Conversion | Date |
| Delivered Match Type | Device OS |
| Device Type | Goal |
| Goal Type | Impressions |
| Network | Return On Ad Spend |
| Revenue | Revenue Per Assist |
| Revenue Per Conversion | Spend |
| Top Vs Other |
| Absolute Top Impression Rate Percent | Absolute Top Impression Share Lost To Budget Percent |
| Absolute Top Impression Share Lost To Rank Percent | Absolute Top Impression Share Percent |
| Account Id | Account Name |
| Account Number | Account Status |
| Ad Distribution | Ad Group Id |
| Ad Group Labels | Ad Relevance |
| All Conversion Rate | All Conversions |
| All Cost Per Conversion | All Return On AdSpend (ROAS) |
| All Revenue | All Revenue Per Conversion |
| Assists | Audience Impression Lost To Budget Percent |
| Audience Impression Lost To Rank Percent | Audience Impression Share Percent |
| Average Cpc | Average Position |
| Base Campaign Id | Bid Match Type |
| CTR | Campaign Id |
| Campaign Name | Campaign Status |
| Campaign Type | Click Share Percent |
| Clicks | Conversion Rate |
| Conversions | Cost Per Assist |
| Cost Per Conversion | Currency Code |
| Custom Parameters | Customer Id |
| Customer Name | Date |
| Delivered Match Type | Device OS |
| Device Type | Exact Match Impression Share Percent |
| Expected Ctr | Final Url Suffix |
| Goal | Goal Type |
| Historical Ad Relevance | Historical Expected Ctr |
| Historical Quality Score | Impression Lost To Budget Percent |
| Impression Lost To Rank Agg Percent | Impression Share Percent |
| Impressions | Landing Page Experience |
| Language | Network |
| Phone Calls | Phone Impressions |
| Ptr | Quality Score |
| Return On Ad Spend | Revenue |
| Revenue Per Assist | Revenue Per Conversion |
| Spend | Status |
| Top Impression Rate Percent | Top Impression Share Lost To Budget Percent |
| Top Impression Share Lost To Rank Percent | Top Impression Share Percent |
| Top Vs Other | Tracking Template |
| View Through Conversions |
| Account Id | Account Name |
| Account Number | Account Status |
| Ad Description | Ad Description 2 |
| Ad Distribution | Ad Group Id |
| Ad Group Name | Ad Group Status |
| Ad Id | Ad Labels |
| Ad Preview | Ad Status |
| Ad Title Part 1 | Ad Title Part 2 |
| Ad Title Part 3 | Ad Type |
| All Conversion Rate | All Conversions |
| All Cost Per Conversion | All Return On AdSpend (ROAS) |
| All Revenue | All Revenue Per Conversion |
| Assists | Average Cpc |
| Average Position | Base Campaign Id |
| Bid Match Type | Business Name |
| CTR | Campaign Id |
| Campaign Name | Campaign Status |
| Campaign Type | Clicks |
| Conversion Rate | Conversions |
| Cost Per Assist | Cost Per Conversion |
| Currency Code | Custom Parameters |
| Customer Id | Customer Name |
| Date | Delivered Match Type |
| Destination Url | Device OS |
| Device Type | Display Url |
| Final APP URL | Final Mobile Url |
| Final Url | Final Url Suffix |
| Goal | Goal Type |
| Headline | Impressions |
| Language | Long Headline |
| Network | Path1 |
| Path2 | Return On Ad Spend |
| Revenue | Revenue Per Assist |
| Revenue Per Conversion | Spend |
| Top Vs Other | Tracking Template |
| View Through Conversions |
| Account Id | Account Name |
| Account Number | Account Status |
| Ad Distribution | Ad Group Id |
| Ad Group Name | Ad Group Status |
| All Conversions | All Revenue |
| Assists | Base Campaign Id |
| Campaign Id | Campaign Name |
| Campaign Status | Clicks |
| Conversions | Date |
| Extended Cost | Gender |
| Goal | Goal Type |
| Impressions | Language |
| Revenue | Spend |
| View Through Conversions |
| Account Id | Account Name |
| Account Number | Account Status |
| Ad Group Id | Ad Group Name |
| Ad Group Status | All Conversion Rate |
| All Conversions | All Cost Per Conversion |
| All Return On AdSpend (ROAS) | All Revenue |
| All Revenue Per Conversion | Association Id |
| Association Level | Association Status |
| Audience Id | Audience Type |
| Average Cpc | Average Position |
| Base Campaign Id | Bid Adjustment |
| CTR | Campaign Id |
| Campaign Name | Campaign Status |
| Clicks | Conversion Rate |
| Conversions | Cost Per Conversion |
| Date | Goal |
| Goal Type | Impressions |
| Return On Ad Spend | Revenue |
| Revenue Per Conversion | Spend |
| Targeting Setting | View Through Conversions |
| Account Id | Account Name |
| Account Number | Campaign Id |
| Currency Code | Daily Spend |
| Month To Date Spend | Monthly Budget |
| Account Id | Account Name |
| Account Status | Ad Group Id |
| Ad Group Name | Ad Group Status |
| Area Code | Call End Time |
| Campaign Id | Campaign Status |
| City | Duration |
| State |
| Absolute Top Impression Rate Percent | Absolute Top Impression Share Lost To Budget Percent |
| Absolute Top Impression Share Lost To Rank Percent | Absolute Top Impression Share Percent |
| Account Id | Account Name |
| Account Number | Account Status |
| Ad Distribution | Ad Relevance |
| All Conversion Rate | All Conversions |
| All Cost Per Conversion | All Return On AdSpend (ROAS) |
| All Revenue | All Revenue Per Conversion |
| Assists | Audience Impression Lost To Budget Percent |
| Audience Impression Lost To Rank Percent | Audience Impression Share Percent |
| Average Cpc | Average Position |
| Base Campaign Id | Bid Match Type |
| Budget Association Status | Budget Name |
| Budget Status | CTR |
| Campaign Id | Campaign Labels |
| Campaign Status | Campaign Type |
| Click Share Percent | Clicks |
| Conversion Rate | Conversions |
| Cost Per Assist | Cost Per Conversion |
| Currency Code | Custom Parameters |
| Customer Id | Customer Name |
| Date | Delivered Match Type |
| Device OS | Device Type |
| Exact Match Impression Share Percent | Expected Ctr |
| Final Url Suffix | Goal |
| Goal Type | Historical Ad Relevance |
| Historical Expected Ctr | Historical Landing Page Experience |
| Historical Quality Score | Impression Lost To Budget Percent |
| Impression Lost To Rank Agg Percent | Impression Share Percent |
| Impressions | Landing Page Experience |
| Low Quality Clicks | Low Quality Clicks Percent |
| Low Quality Conversion Rate | Low Quality Conversions |
| Low Quality GeneralClicks | Low Quality Impressions |
| Low Quality Impressions Percent | Low Quality Sophisticated Clicks |
| Network | Phone Calls |
| Phone Impressions | Ptr |
| Quality Score | Return On Ad Spend |
| Revenue | Revenue Per Assist |
| Revenue Per Conversion | Spend |
| Top Impression Rate Percent | Top Impression Share Lost To Budget Percent |
| Top Impression Share Lost To Rank Percent | Top Impression Share Percent |
| Top Vs Other | Tracking Template |
| View Through Conversions |
| Account Id | Account Name |
| Account Number | Account Status |
| Ad Distribution | Ad Group Id |
| Ad Group Name | Ad Group Status |
| Ad Id | Ad Status |
| All Conversion Rate | All Conversions |
| All Cost Per Conversion | All Return On AdSpend (ROAS) |
| All Revenue | All Revenue Per Conversion |
| Assists | Average Cpc |
| Average Position | CTR |
| Campaign Id | Campaign Name |
| Campaign Status | Category List |
| Clicks | Conversion Rate |
| Conversions | Cost Per Assist |
| Cost Per Conversion | Customer Id |
| Customer Name | Date |
| Device OS | Device Type |
| Dynamic Ad Target | Dynamic Ad Target ID |
| Feed URL | Final Url |
| Goal | Goal Type |
| Headline | Impressions |
| Landing Page Title | Language |
| Network | Return On Ad Spend |
| Revenue | Revenue Per Assist |
| Revenue Per Conversion | Spend |
| Top Vs Other |
| Account Id | Account Name |
| Account Number | Account Status |
| Ad Distribution | Ad Group Id |
| Ad Group Name | Ad Group Status |
| All Conversion Rate | All Conversions |
| All Cost Per Conversion | All Return On AdSpend (ROAS) |
| All Revenue | All Revenue Per Conversion |
| Assists | Average Cpc |
| Average Position | Base Campaign Id |
| Bid Match Type | CTR |
| Campaign Id | Campaign Name |
| Campaign Status | City |
| Clicks | Conversion Rate |
| Conversions | Cost Per Assist |
| Cost Per Conversion | County |
| Currency Code | Delivered Match Type |
| Device OS | Device Type |
| Goal | Goal Type |
| Impressions | Language |
| Location Id | Location Type |
| Metro Area | Most Specific Location |
| Network | Postal Code |
| Proximity Target Location | Radius |
| Return On Ad Spend | Revenue |
| Revenue Per Assist | Revenue Per Conversion |
| Spend | Top Vs Other |
| View Through Conversions |
| Account Id | Account Name |
| Account Number | Account Status |
| Ad Group Id | Ad Group Name |
| Ad Group Status | All Conversions |
| All Revenue | Assists |
| Campaign Id | Campaign Name |
| Campaign Status | Date |
| Device OS | Device Type |
| Goal Id | Goal Type |
| Keyword | Keyword Id |
| Keyword Status | View Through Conversions |
| Account Id | Account Name |
| Account Number | Account Status |
| Ad Distribution | Ad Group Id |
| Ad Group Name | Ad Group Status |
| Ad Id | Ad Relevance |
| Ad Type | All Conversion Rate |
| All Conversions | All Cost Per Conversion |
| All Return On AdSpend (ROAS) | All Revenue |
| All Revenue Per Conversion | Assists |
| Average Cpc | Average Position |
| Base Campaign Id | Bid Match Type |
| Bid Strategy Type | CTR |
| Campaign Id | Campaign Name |
| Campaign Status | Clicks |
| Conversion Rate | Conversions |
| Cost Per Assist | Cost Per Conversion |
| Currency Code | Current Max Cpc |
| Custom Parameters | Date |
| Delivered Match Type | Destination Url |
| Device OS | Device Type |
| Expected Ctr | Final APP URL |
| Final Mobile Url | Final Url |
| Final Url Suffix | First Page Bid |
| Goal | Goal Type |
| Historical Ad Relevance | Historical Expected Ctr |
| Historical Landing Page Experience | Historical Quality Score |
| Impressions | Keyword Id |
| Keyword Labels | Keyword Status |
| Landing Page Experience | Language |
| Mainline Bid | Mainline1 Bid |
| Network | Quality Impact |
| Quality Score | Return On Ad Spend |
| Revenue | Revenue Per Assist |
| Revenue Per Conversion | Spend |
| Top Vs Other | Tracking Template |
| View Through Conversions |
| Account Id | Account Name |
| Account Number | Account Status |
| Ad Distribution | Ad Group Id |
| Ad Group Name | Ad Group Status |
| All Conversions | All Revenue |
| Assists | Average Position |
| Campaign Id | Campaign Name |
| Campaign Status | Clicks |
| Company Name | Conversions |
| Date | Goal |
| Goal Type | Impressions |
| Job Function Name | Language |
| Revenue | Spend |
| View Through Conversions |
| Account Id | Account Name |
| Account Number | Account Status |
| Ad Distribution | Ad Group Id |
| Ad Group Name | Ad Group Status |
| All Conversion Rate | All Conversions |
| All Cost Per Conversion | All Return On AdSpend (ROAS) |
| All Revenue | All Revenue Per Conversion |
| Assists | Average Cpc |
| Average Position | Bid Match Type |
| CTR | Campaign Id |
| Campaign Name | Campaign Status |
| Clicks | Conversion Rate |
| Conversions | Cost Per Assist |
| Cost Per Conversion | Currency Code |
| Date | Delivered Match Type |
| Device OS | Device Type |
| Goal | Goal Type |
| Impressions | Language |
| Network | Return On Ad Spend |
| Revenue | Revenue Per Assist |
| Revenue Per Conversion | Spend |
| Top Vs Other | View Through Conversions |
| Account Id | Account Name |
| Account Number | Ad Distribution |
| Ad Group Id | Ad Group Name |
| All Conversion Rate | All Conversions |
| All Cost Per Conversion | All Return On AdSpend (ROAS) |
| All Revenue | Assists |
| Average Cpc | Average Position |
| Bid Match Type | CTR |
| Campaign Id | City |
| Clicks | Conversion Rate |
| Conversions | Cost Per Assist |
| Cost Per Conversion | Country |
| County | Currency Code |
| Date | Delivered Match Type |
| Device OS | Device Type |
| Goal | Goal Type |
| Impressions | Language |
| Location Id | Metro Area |
| Network | Postal Code |
| Proximity Target Location | Query Intent City |
| Query Intent Country | Query Intent County |
| Query Intent DMA | Query Intent Location Id |
| Query Intent Postal Code | Query Intent State |
| Radius | Return On Ad Spend |
| Revenue | Revenue Per Assist |
| Revenue Per Conversion | Spend |
| Top Vs Other | View Through Conversions |
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