High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| 1 Sec 100% Visible % | 1 Sec 100% Visible Impressions |
| Active Page Dwell Time | Ad Size |
| Attention Quality | Average Minute Audience |
| Browser Name | Campaign ID |
| Campaign Name | Click Rate |
| Clicks | Creative ID |
| Creative Name | Date |
| Fully On-Screen Impressions (No Time Minimum) | Fully On-Screen Measurable Impressions |
| Fully On-Screen Rate (No Time Minimum) | Heatmap Clicks |
| Heatmap Hovers | Heatmap Interactions |
| Heatmap Touches | Hover Rate |
| Hovers | IO ID |
| IO Name | Impressions Analyzed |
| In-View % | In-View Impressions |
| In-View Measurable Impressions | In-View Measurable Rate |
| In-View Time | In-View Time > 1 Min Impressions |
| In-View Time > 10 Sec Impressions | In-View Time > 10s % |
| In-View Time > 15 Sec Impressions | In-View Time > 15s % |
| In-View Time > 1m % | In-View Time > 30 Sec Impressions |
| In-View Time > 30s % | In-View Time > 5 Sec Impressions |
| In-View Time > 5s % | Moat Score |
| Mobile Impressions Analyzed | Mobile Non-Iframe Impressions Analyzed |
| Publisher ID | Publisher Name |
| SWF/IMG Impressions | Screenshot |
| Scroll Measurable Impressions | Scroll Rate |
| Scrolls | Site ID |
| Site Name | Sum Universal Interaction Time |
| Time Until Hover | Time Until Scroll |
| Time Until Touch | Total Active Page Dwell Time |
| Total Ad Dwell Time | Total Exposure Time (hr) |
| Total Exposure Time (sec) | Total Time Until Hover |
| Total Time Until Touch | Total Time to Scroll |
| Universal Interaction % | Universal Interaction Time |
| Universal Interactions | Universal Touch Rate |
| Universal Touches |
| 1 Sec 100% Visible % | 1 Sec 100% Visible Impressions |
| Active Page Dwell Time | Attention Quality |
| Average Minute Audience | Browser Name |
| Click Rate | Clicks |
| Date | Fully On-Screen Impressions (No Time Minimum) |
| Fully On-Screen Measurable Impressions | Fully On-Screen Rate (No Time Minimum) |
| Hover Rate | Hovers |
| IO ID | IO Name |
| Impressions Analyzed | In-View % |
| In-View Impressions | In-View Measurable Impressions |
| In-View Measurable Rate | In-View Time |
| In-View Time > 1 Min Impressions | In-View Time > 10 Sec Impressions |
| In-View Time > 10s % | In-View Time > 15 Sec Impressions |
| In-View Time > 15s % | In-View Time > 1m % |
| In-View Time > 30 Sec Impressions | In-View Time > 30s % |
| In-View Time > 5 Sec Impressions | In-View Time > 5s % |
| Moat Score | Mobile Impressions Analyzed |
| Mobile Non-Iframe Impressions Analyzed | SWF/IMG Impressions |
| Scroll Measurable Impressions | Scroll Rate |
| Scrolls | Sum Universal Interaction Time |
| Time Until Hover | Time Until Scroll |
| Time Until Touch | Total Active Page Dwell Time |
| Total Ad Dwell Time | Total Exposure Time (hr) |
| Total Exposure Time (sec) | Total Time Until Hover |
| Total Time Until Touch | Total Time to Scroll |
| Universal Interaction % | Universal Interaction Time |
| Universal Interactions | Universal Touch Rate |
| Universal Touches |
| 1 Sec 100% Visible % | 1 Sec 100% Visible Impressions |
| Active Page Dwell Time | Attention Quality |
| Average Minute Audience | Campaign ID |
| Campaign Name | Click Rate |
| Clicks | Date |
| Fully On-Screen Impressions (No Time Minimum) | Fully On-Screen Measurable Impressions |
| Fully On-Screen Rate (No Time Minimum) | Hover Rate |
| Hovers | IO ID |
| IO Name | Impressions Analyzed |
| In-View % | In-View Impressions |
| In-View Measurable Impressions | In-View Measurable Rate |
| In-View Time | In-View Time > 1 Min Impressions |
| In-View Time > 10 Sec Impressions | In-View Time > 10s % |
| In-View Time > 15 Sec Impressions | In-View Time > 15s % |
| In-View Time > 1m % | In-View Time > 30 Sec Impressions |
| In-View Time > 30s % | In-View Time > 5 Sec Impressions |
| In-View Time > 5s % | Moat Score |
| Mobile Impressions Analyzed | Mobile Non-Iframe Impressions Analyzed |
| SWF/IMG Impressions | Scroll Measurable Impressions |
| Scroll Rate | Scrolls |
| Sum Universal Interaction Time | Time Until Hover |
| Time Until Scroll | Time Until Touch |
| Total Active Page Dwell Time | Total Ad Dwell Time |
| Total Exposure Time (hr) | Total Exposure Time (sec) |
| Total Time Until Hover | Total Time Until Touch |
| Total Time to Scroll | Universal Interaction % |
| Universal Interaction Time | Universal Interactions |
| Universal Touch Rate | Universal Touches |
| 1 Sec 100% Visible % | 1 Sec 100% Visible Impressions |
| Active Page Dwell Time | Ad Size |
| Attention Quality | Average Minute Audience |
| Click Rate | Clicks |
| Creative ID | Creative Name |
| Date | Fully On-Screen Impressions (No Time Minimum) |
| Fully On-Screen Measurable Impressions | Fully On-Screen Rate (No Time Minimum) |
| Heatmap Clicks | Heatmap Hovers |
| Heatmap Interactions | Heatmap Touches |
| Hover Rate | Hovers |
| IO ID | IO Name |
| Impressions Analyzed | In-View % |
| In-View Impressions | In-View Measurable Impressions |
| In-View Measurable Rate | In-View Time |
| In-View Time > 1 Min Impressions | In-View Time > 10 Sec Impressions |
| In-View Time > 10s % | In-View Time > 15 Sec Impressions |
| In-View Time > 15s % | In-View Time > 1m % |
| In-View Time > 30 Sec Impressions | In-View Time > 30s % |
| In-View Time > 5 Sec Impressions | In-View Time > 5s % |
| Moat Score | Mobile Impressions Analyzed |
| Mobile Non-Iframe Impressions Analyzed | SWF/IMG Impressions |
| Screenshot | Scroll Measurable Impressions |
| Scroll Rate | Scrolls |
| Sum Universal Interaction Time | Time Until Hover |
| Time Until Scroll | Time Until Touch |
| Total Active Page Dwell Time | Total Ad Dwell Time |
| Total Exposure Time (hr) | Total Exposure Time (sec) |
| Total Time Until Hover | Total Time Until Touch |
| Total Time to Scroll | Universal Interaction % |
| Universal Interaction Time | Universal Interactions |
| Universal Touch Rate | Universal Touches |
| 1 Sec 100% Visible % | 1 Sec 100% Visible Impressions |
| Active Page Dwell Time | Attention Quality |
| Average Minute Audience | Click Rate |
| Clicks | Date |
| Fully On-Screen Impressions (No Time Minimum) | Fully On-Screen Measurable Impressions |
| Fully On-Screen Rate (No Time Minimum) | Hover Rate |
| Hovers | IO ID |
| IO Name | Impressions Analyzed |
| In-View % | In-View Impressions |
| In-View Measurable Impressions | In-View Measurable Rate |
| In-View Time | In-View Time > 1 Min Impressions |
| In-View Time > 10 Sec Impressions | In-View Time > 10s % |
| In-View Time > 15 Sec Impressions | In-View Time > 15s % |
| In-View Time > 1m % | In-View Time > 30 Sec Impressions |
| In-View Time > 30s % | In-View Time > 5 Sec Impressions |
| In-View Time > 5s % | Moat Score |
| Mobile Impressions Analyzed | Mobile Non-Iframe Impressions Analyzed |
| SWF/IMG Impressions | Scroll Measurable Impressions |
| Scroll Rate | Scrolls |
| Sum Universal Interaction Time | Time Until Hover |
| Time Until Scroll | Time Until Touch |
| Total Active Page Dwell Time | Total Ad Dwell Time |
| Total Exposure Time (hr) | Total Exposure Time (sec) |
| Total Time Until Hover | Total Time Until Touch |
| Total Time to Scroll | Universal Interaction % |
| Universal Interaction Time | Universal Interactions |
| Universal Touch Rate | Universal Touches |
| 1 Sec 100% Visible % | 1 Sec 100% Visible Impressions |
| Active Page Dwell Time | Attention Quality |
| Average Minute Audience | Click Rate |
| Clicks | Date |
| Fully On-Screen Impressions (No Time Minimum) | Fully On-Screen Measurable Impressions |
| Fully On-Screen Rate (No Time Minimum) | Hover Rate |
| Hovers | IO ID |
| IO Name | Impressions Analyzed |
| In-View % | In-View Impressions |
| In-View Measurable Impressions | In-View Measurable Rate |
| In-View Time | In-View Time > 1 Min Impressions |
| In-View Time > 10 Sec Impressions | In-View Time > 10s % |
| In-View Time > 15 Sec Impressions | In-View Time > 15s % |
| In-View Time > 1m % | In-View Time > 30 Sec Impressions |
| In-View Time > 30s % | In-View Time > 5 Sec Impressions |
| In-View Time > 5s % | Moat Score |
| Mobile Impressions Analyzed | Mobile Non-Iframe Impressions Analyzed |
| Publisher ID | Publisher Name |
| SWF/IMG Impressions | Scroll Measurable Impressions |
| Scroll Rate | Scrolls |
| Sum Universal Interaction Time | Time Until Hover |
| Time Until Scroll | Time Until Touch |
| Total Active Page Dwell Time | Total Ad Dwell Time |
| Total Exposure Time (hr) | Total Exposure Time (sec) |
| Total Time Until Hover | Total Time Until Touch |
| Total Time to Scroll | Universal Interaction % |
| Universal Interaction Time | Universal Interactions |
| Universal Touch Rate | Universal Touches |
| 1 Sec 100% Visible % | 1 Sec 100% Visible Impressions |
| Active Page Dwell Time | Attention Quality |
| Average Minute Audience | Click Rate |
| Clicks | Date |
| Fully On-Screen Impressions (No Time Minimum) | Fully On-Screen Measurable Impressions |
| Fully On-Screen Rate (No Time Minimum) | Hover Rate |
| Hovers | IO ID |
| IO Name | Impressions Analyzed |
| In-View % | In-View Impressions |
| In-View Measurable Impressions | In-View Measurable Rate |
| In-View Time | In-View Time > 1 Min Impressions |
| In-View Time > 10 Sec Impressions | In-View Time > 10s % |
| In-View Time > 15 Sec Impressions | In-View Time > 15s % |
| In-View Time > 1m % | In-View Time > 30 Sec Impressions |
| In-View Time > 30s % | In-View Time > 5 Sec Impressions |
| In-View Time > 5s % | Moat Score |
| Mobile Impressions Analyzed | Mobile Non-Iframe Impressions Analyzed |
| SWF/IMG Impressions | Scroll Measurable Impressions |
| Scroll Rate | Scrolls |
| Site ID | Site Name |
| Sum Universal Interaction Time | Time Until Hover |
| Time Until Scroll | Time Until Touch |
| Total Active Page Dwell Time | Total Ad Dwell Time |
| Total Exposure Time (hr) | Total Exposure Time (sec) |
| Total Time Until Hover | Total Time Until Touch |
| Total Time to Scroll | Universal Interaction % |
| Universal Interaction Time | Universal Interactions |
| Universal Touch Rate | Universal Touches |
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