Reddit Ads (Early Access)
Attract new customers with Reddit Ads. High-intent, high-earning redditors participate every day in genuine conversations about millions of topics.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Account Currency | Account ID |
| Account Name | Account Timezone |
| Ad Group ID | Ad Group Name |
| Ad ID | Ad Name |
| Advertiser Product ID | Allow Comments |
| App ID | App Install |
| App Install Add Payment Info | App Install Add To Cart |
| App Install App Launch | App Install Completed Tutorial |
| App Install Level Achieved | App Install Purchase |
| App Install Search | App Install Sign Up |
| App Install Spend Credits | App Install View Content |
| Available After | Bid Strategy |
| Bid Type | Bid Value |
| CPC | CPM |
| CTR | Call To Action Text |
| Campaign ID | Campaign Name |
| Catalog ID | Click Trackers |
| Click URL | Clicks |
| Client CPC | Client CPM |
| Client Spend | Communities |
| Community | Configured Status |
| Conversion Add To Cart Avg Value | Conversion Add To Cart Clicks |
| Conversion Add To Cart Total Items | Conversion Add To Cart Total Value |
| Conversion Add To Cart Views | Conversion Add To Wishlist Avg Value |
| Conversion Add To Wishlist Clicks | Conversion Add To Wishlist Total Items |
| Conversion Add To Wishlist Total Value | Conversion Add To Wishlist Views |
| Conversion Custom Clicks | Conversion Custom Views |
| Conversion Lead Avg Value | Conversion Lead Clicks |
| Conversion Lead Total Value | Conversion Lead Views |
| Conversion Page Visit Clicks | Conversion Page Visit Views |
| Conversion Purchase Avg Value | Conversion Purchase Clicks |
| Conversion Purchase Total Items | Conversion Purchase Total Value |
| Conversion Purchase Views | Conversion ROAS |
| Conversion Search Clicks | Conversion Search Views |
| Conversion Sign Up Clicks | Conversion Sign Up Views |
| Conversion Signup Avg Value | Conversion Signup Total Value |
| Conversion View Content Clicks | Conversion View Content Views |
| Country | Created At |
| Custom Audience IDs | Date |
| Destination URL | Device Label Map |
| Device Max Version | Device Min Version |
| Device OS | Device Type |
| Effective Status | End Time |
| Excluded Communities | Excluded Custom Audience IDs |
| Excluded Gelocations | Excluded Interests |
| Excluded Keywords | Expand Targeting |
| First Line CTA | Funding Instrument |
| Gallery Item Caption | Gallery Item ID |
| Gender | Geolocations |
| Goal Type | Goal Value |
| Headline | Impressions |
| Interest | Interests |
| Is Processing | Is Strikethrough Price Enabled |
| Key Conversion Clicks | Key Conversion Rate |
| Key Conversion Total Count | Key Conversion Views |
| Key Conversion eCPA | Keywords |
| Locations | Metro |
| Modified At | Objective |
| Optimization Goal | Optimization Strategy Type |
| Placement | Placements |
| Post ID | Post URL |
| Preview Expiry | Preview URL |
| Product ID | Product Set ID |
| Profile ID | Region |
| Rejection Reason | SKAD Available After |
| SKAD Source ID | SKAD Status |
| Search Term | Second Line CTA |
| Shopping Ad Conversion Event Types | Shopping Ad Excluded Conversion Event Types |
| Shopping Ad Type | Shopping Ads Lookback Window Days |
| Shopping Ads Targeting Types | Source ID |
| Special Ad Categories | Spend |
| Start Time | Status |
| Suppression Event Types | Targeting End Day |
| Targeting End Hour | Targeting Start Day |
| Targeting Start Hour | Third Party Trackers |
| Video Fully Viewable Impressions | Video Plays Expanded |
| Video Plays With Sound | Video Started |
| Video Viewable Impressions | Video Watched 10 Seconds |
| Video Watched 100 Percent | Video Watched 25 Percent |
| Video Watched 3 Seconds | Video Watched 5 Seconds |
| Video Watched 50 Percent | Video Watched 75 Percent |
| Video Watched 95 Percent | Viewer Comments |
| Account ID | Ad Group ID |
| Ad Group Name | App ID |
| App Install | App Install Add Payment Info |
| App Install Add To Cart | App Install App Launch |
| App Install Completed Tutorial | App Install Level Achieved |
| App Install Purchase | App Install Search |
| App Install Sign Up | App Install Spend Credits |
| App Install View Content | Bid Strategy |
| Bid Type | Bid Value |
| CPC | CPM |
| CTR | Campaign ID |
| Campaign Name | Clicks |
| Client CPC | Client CPM |
| Client Spend | Communities |
| Community | Configured Status |
| Conversion Add To Cart Avg Value | Conversion Add To Cart Clicks |
| Conversion Add To Cart Total Items | Conversion Add To Cart Total Value |
| Conversion Add To Cart Views | Conversion Add To Wishlist Avg Value |
| Conversion Add To Wishlist Clicks | Conversion Add To Wishlist Total Items |
| Conversion Add To Wishlist Total Value | Conversion Add To Wishlist Views |
| Conversion Custom Clicks | Conversion Custom Views |
| Conversion Lead Avg Value | Conversion Lead Clicks |
| Conversion Lead Total Value | Conversion Lead Views |
| Conversion Page Visit Clicks | Conversion Page Visit Views |
| Conversion Purchase Avg Value | Conversion Purchase Clicks |
| Conversion Purchase Total Items | Conversion Purchase Total Value |
| Conversion Purchase Views | Conversion ROAS |
| Conversion Search Clicks | Conversion Search Views |
| Conversion Sign Up Clicks | Conversion Sign Up Views |
| Conversion Signup Avg Value | Conversion Signup Total Value |
| Conversion View Content Clicks | Conversion View Content Views |
| Created At | Custom Audience IDs |
| Date | Device Label Map |
| Device Max Version | Device Min Version |
| Device OS | Device Type |
| Effective Status | End Time |
| Excluded Communities | Excluded Custom Audience IDs |
| Excluded Gelocations | Excluded Interests |
| Excluded Keywords | Expand Targeting |
| Gender | Geolocations |
| Goal Type | Goal Value |
| Impressions | Interests |
| Is Processing | Key Conversion Clicks |
| Key Conversion Rate | Key Conversion Total Count |
| Key Conversion Views | Key Conversion eCPA |
| Keywords | Locations |
| Modified At | Optimization Goal |
| Optimization Strategy Type | Placements |
| SKAD Available After | SKAD Source ID |
| SKAD Status | Shopping Ad Conversion Event Types |
| Shopping Ad Excluded Conversion Event Types | Shopping Ad Type |
| Shopping Ads Lookback Window Days | Shopping Ads Targeting Types |
| Spend | Start Time |
| Suppression Event Types | Targeting End Day |
| Targeting End Hour | Targeting Start Day |
| Targeting Start Hour | Video Fully Viewable Impressions |
| Video Plays Expanded | Video Plays With Sound |
| Video Started | Video Viewable Impressions |
| Video Watched 10 Seconds | Video Watched 100 Percent |
| Video Watched 25 Percent | Video Watched 3 Seconds |
| Video Watched 5 Seconds | Video Watched 50 Percent |
| Video Watched 75 Percent | Video Watched 95 Percent |
| Viewer Comments |
| Account ID | Ad Group ID |
| Ad Group Name | Ad ID |
| Ad Name | Advertiser Product ID |
| Allow Comments | App Install |
| App Install Add Payment Info | App Install Add To Cart |
| App Install App Launch | App Install Completed Tutorial |
| App Install Level Achieved | App Install Purchase |
| App Install Search | App Install Sign Up |
| App Install Spend Credits | App Install View Content |
| Available After | CPC |
| CPM | CTR |
| Call To Action Text | Campaign ID |
| Campaign Name | Catalog ID |
| Click Trackers | Click URL |
| Clicks | Client CPC |
| Client CPM | Client Spend |
| Community | Configured Status |
| Conversion Add To Cart Avg Value | Conversion Add To Cart Clicks |
| Conversion Add To Cart Total Items | Conversion Add To Cart Total Value |
| Conversion Add To Cart Views | Conversion Add To Wishlist Avg Value |
| Conversion Add To Wishlist Clicks | Conversion Add To Wishlist Total Items |
| Conversion Add To Wishlist Total Value | Conversion Add To Wishlist Views |
| Conversion Custom Clicks | Conversion Custom Views |
| Conversion Lead Avg Value | Conversion Lead Clicks |
| Conversion Lead Total Value | Conversion Lead Views |
| Conversion Page Visit Clicks | Conversion Page Visit Views |
| Conversion Purchase Avg Value | Conversion Purchase Clicks |
| Conversion Purchase Total Items | Conversion Purchase Total Value |
| Conversion Purchase Views | Conversion ROAS |
| Conversion Search Clicks | Conversion Search Views |
| Conversion Sign Up Clicks | Conversion Sign Up Views |
| Conversion Signup Avg Value | Conversion Signup Total Value |
| Conversion View Content Clicks | Conversion View Content Views |
| Created At | Date |
| Destination URL | Effective Status |
| First Line CTA | Gallery Item Caption |
| Gallery Item ID | Headline |
| Impressions | Interest |
| Is Processing | Is Strikethrough Price Enabled |
| Key Conversion Clicks | Key Conversion Rate |
| Key Conversion Total Count | Key Conversion Views |
| Key Conversion eCPA | Modified At |
| Placement | Post ID |
| Post URL | Preview Expiry |
| Preview URL | Product ID |
| Product Set ID | Profile ID |
| Rejection Reason | Search Term |
| Second Line CTA | Source ID |
| Spend | Status |
| Third Party Trackers | Video Fully Viewable Impressions |
| Video Plays Expanded | Video Plays With Sound |
| Video Started | Video Viewable Impressions |
| Video Watched 10 Seconds | Video Watched 100 Percent |
| Video Watched 25 Percent | Video Watched 3 Seconds |
| Video Watched 5 Seconds | Video Watched 50 Percent |
| Video Watched 75 Percent | Video Watched 95 Percent |
| Viewer Comments |
| Account Currency | Account ID |
| Account Name | Account Timezone |
| App Install | App Install Add Payment Info |
| App Install Add To Cart | App Install App Launch |
| App Install Completed Tutorial | App Install Level Achieved |
| App Install Purchase | App Install Search |
| App Install Sign Up | App Install Spend Credits |
| App Install View Content | CPC |
| CPM | CTR |
| Campaign ID | Campaign Name |
| Clicks | Client CPC |
| Client CPM | Client Spend |
| Configured Status | Conversion Add To Cart Avg Value |
| Conversion Add To Cart Clicks | Conversion Add To Cart Total Items |
| Conversion Add To Cart Total Value | Conversion Add To Cart Views |
| Conversion Add To Wishlist Avg Value | Conversion Add To Wishlist Clicks |
| Conversion Add To Wishlist Total Items | Conversion Add To Wishlist Total Value |
| Conversion Add To Wishlist Views | Conversion Custom Clicks |
| Conversion Custom Views | Conversion Lead Avg Value |
| Conversion Lead Clicks | Conversion Lead Total Value |
| Conversion Lead Views | Conversion Page Visit Clicks |
| Conversion Page Visit Views | Conversion Purchase Avg Value |
| Conversion Purchase Clicks | Conversion Purchase Total Items |
| Conversion Purchase Total Value | Conversion Purchase Views |
| Conversion ROAS | Conversion Search Clicks |
| Conversion Search Views | Conversion Sign Up Clicks |
| Conversion Sign Up Views | Conversion Signup Avg Value |
| Conversion Signup Total Value | Conversion View Content Clicks |
| Conversion View Content Views | Created At |
| Date | Effective Status |
| Funding Instrument | Impressions |
| Is Processing | Key Conversion Clicks |
| Key Conversion Rate | Key Conversion Total Count |
| Key Conversion Views | Key Conversion eCPA |
| Modified At | Objective |
| Special Ad Categories | Spend |
| Video Fully Viewable Impressions | Video Plays Expanded |
| Video Plays With Sound | Video Started |
| Video Viewable Impressions | Video Watched 10 Seconds |
| Video Watched 100 Percent | Video Watched 25 Percent |
| Video Watched 3 Seconds | Video Watched 5 Seconds |
| Video Watched 50 Percent | Video Watched 75 Percent |
| Video Watched 95 Percent | Viewer Comments |
| Account ID | Ad Group ID |
| Ad Group Name | Ad ID |
| Ad Name | App Install |
| App Install Add Payment Info | App Install Add To Cart |
| App Install App Launch | App Install Completed Tutorial |
| App Install Level Achieved | App Install Purchase |
| App Install Search | App Install Sign Up |
| App Install Spend Credits | App Install View Content |
| CPC | CPM |
| CTR | Campaign ID |
| Campaign Name | Clicks |
| Client CPC | Client CPM |
| Client Spend | Community |
| Conversion Add To Cart Avg Value | Conversion Add To Cart Clicks |
| Conversion Add To Cart Total Items | Conversion Add To Cart Total Value |
| Conversion Add To Cart Views | Conversion Add To Wishlist Avg Value |
| Conversion Add To Wishlist Clicks | Conversion Add To Wishlist Total Items |
| Conversion Add To Wishlist Total Value | Conversion Add To Wishlist Views |
| Conversion Custom Clicks | Conversion Custom Views |
| Conversion Lead Avg Value | Conversion Lead Clicks |
| Conversion Lead Total Value | Conversion Lead Views |
| Conversion Page Visit Clicks | Conversion Page Visit Views |
| Conversion Purchase Avg Value | Conversion Purchase Clicks |
| Conversion Purchase Total Items | Conversion Purchase Total Value |
| Conversion Purchase Views | Conversion ROAS |
| Conversion Search Clicks | Conversion Search Views |
| Conversion Sign Up Clicks | Conversion Sign Up Views |
| Conversion Signup Avg Value | Conversion Signup Total Value |
| Conversion View Content Clicks | Conversion View Content Views |
| Country | Date |
| Impressions | Interest |
| Key Conversion Clicks | Key Conversion Rate |
| Key Conversion Total Count | Key Conversion Views |
| Key Conversion eCPA | Metro |
| Region | Spend |
| Video Fully Viewable Impressions | Video Plays Expanded |
| Video Plays With Sound | Video Started |
| Video Viewable Impressions | Video Watched 10 Seconds |
| Video Watched 100 Percent | Video Watched 25 Percent |
| Video Watched 3 Seconds | Video Watched 5 Seconds |
| Video Watched 50 Percent | Video Watched 75 Percent |
| Video Watched 95 Percent | Viewer Comments |
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