Search Ads 360
Search Ads 360 bring multi-channel support to campaigns and ability to respond to real time changes in the market.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Ad | Ad Description 1 |
| Ad Description 2 | Ad Display URL |
| Ad Group | Ad Group ID |
| Ad Group Labels | Ad Headline |
| Ad ID | Ad Labels |
| Ad Landing Page | Ad Promotion Line |
| Ad Type | Avg. CPC |
| Avg. CPM | Bid Strategy |
| Budget Delivery Method | CTR |
| Campaign ID | Campaign Labels |
| Campaign Name | Campaign Type |
| City Targets | Clicks |
| Client Avg. CPC | Client Avg. CPM |
| Client Cost | Conversion Attribution Type |
| Conversion ID | Conversion Quantity |
| Conversion Revenue | Conversion Type |
| Conversion Visit External Click ID | Conversion Visit ID |
| Cost | Country Targets |
| Creation Timestamp | Daily Budget |
| Date | Device Segment |
| Device Targets | Feed ID |
| Feed Type | Floodlight Activity |
| Floodlight Activity ID | Floodlight Activity Tag |
| Floodlight Group Conversion Type | Floodlight Group Tag |
| Floodlight Order ID | Floodlight Original Revenue |
| GEO Targets | Google Ads Conversion Value |
| Google Ads Conversions | Google Ads Viewthrough Conversions |
| Impressions | Keyword Clickserver URL |
| Keyword ID | Keyword Landing Page |
| Keyword Match Type | Keyword Max Bid |
| Keyword Max CPC | Keyword Min Bid |
| Keyword Text | Language Targets |
| Network Target | Number of Transactions |
| SA360 Customer ID | SA360 Customer Name |
| Status | Total Revenue |
| Visits |
| Ad Group | Ad Group ID |
| Ad Group Labels | Avg. CPC |
| Avg. CPM | Bid Strategy |
| CTR | Campaign ID |
| Campaign Name | City Targets |
| Clicks | Client Avg. CPC |
| Client Avg. CPM | Client Cost |
| Cost | Country Targets |
| Date | Device Targets |
| GEO Targets | Google Ads Conversion Value |
| Google Ads Conversions | Google Ads Viewthrough Conversions |
| Impressions | Number of Transactions |
| SA360 Customer ID | SA360 Customer Name |
| Total Revenue | Visits |
| Ad | Ad Description 1 |
| Ad Description 2 | Ad Display URL |
| Ad Group | Ad Group ID |
| Ad Headline | Ad ID |
| Ad Labels | Ad Landing Page |
| Ad Promotion Line | Ad Type |
| Avg. CPC | Avg. CPM |
| CTR | Campaign ID |
| Campaign Name | Clicks |
| Client Avg. CPC | Client Avg. CPM |
| Client Cost | Cost |
| Date | Google Ads Conversion Value |
| Google Ads Conversions | Google Ads Viewthrough Conversions |
| Impressions | Number of Transactions |
| SA360 Customer ID | SA360 Customer Name |
| Status | Total Revenue |
| Visits |
| Avg. CPC | Avg. CPM |
| Bid Strategy | Budget Delivery Method |
| CTR | Campaign ID |
| Campaign Labels | Campaign Name |
| Campaign Type | City Targets |
| Clicks | Client Avg. CPC |
| Client Avg. CPM | Client Cost |
| Cost | Country Targets |
| Daily Budget | Date |
| Device Targets | GEO Targets |
| Google Ads Conversion Value | Google Ads Conversions |
| Google Ads Viewthrough Conversions | Impressions |
| Language Targets | Network Target |
| Number of Transactions | SA360 Customer ID |
| SA360 Customer Name | Total Revenue |
| Visits |
| Ad Group | Ad Group ID |
| Campaign ID | Campaign Name |
| Conversion Attribution Type | Conversion ID |
| Conversion Quantity | Conversion Revenue |
| Conversion Type | Conversion Visit External Click ID |
| Conversion Visit ID | Date |
| Device Segment | Feed ID |
| Feed Type | Floodlight Activity |
| Floodlight Activity ID | Floodlight Activity Tag |
| Floodlight Group Conversion Type | Floodlight Group Tag |
| Floodlight Order ID | Floodlight Original Revenue |
| SA360 Customer ID | SA360 Customer Name |
| Status |
| Avg. CPC | Avg. CPM |
| CTR | Campaign ID |
| Campaign Name | Clicks |
| Cost | Date |
| Device Segment | Google Ads Conversion Value |
| Google Ads Conversions | Google Ads Viewthrough Conversions |
| Impressions | Number of Transactions |
| SA360 Customer ID | SA360 Customer Name |
| Total Revenue | Visits |
| Campaign ID | Campaign Name |
| Creation Timestamp | Date |
| Floodlight Activity | Floodlight Activity ID |
| Floodlight Activity Tag | Floodlight Group Conversion Type |
| Floodlight Group Tag | SA360 Customer ID |
| SA360 Customer Name | Status |
| Ad Group | Ad Group ID |
| Avg. CPC | Avg. CPM |
| Bid Strategy | CTR |
| Campaign ID | Campaign Name |
| Clicks | Client Avg. CPC |
| Client Avg. CPM | Client Cost |
| Cost | Date |
| Impressions | Keyword Clickserver URL |
| Keyword ID | Keyword Landing Page |
| Keyword Match Type | Keyword Max Bid |
| Keyword Max CPC | Keyword Min Bid |
| Keyword Text | Number of Transactions |
| SA360 Customer ID | SA360 Customer Name |
| Total Revenue | Visits |
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