TikTok Ads
TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| 15-second Views (Focused View) | 2-Second Video Views |
| 6-Second Video Views | 6-second Views (Focused View) |
| Ad Format | Ad Group Frequency |
| Ad Group ID | Ad Group Name |
| Ad ID | Ad Name |
| Ad Preview | Ad Status |
| Ad Text | Ad Texts |
| Ad group ID | Ad group Name |
| Ad group Status | Add Billing Rate |
| Advertiser Address | Advertiser Balance |
| Advertiser Company Name | Advertiser Contact |
| Advertiser Country | Advertiser Create Time |
| Advertiser Currency | Advertiser Description |
| Advertiser Display Timezone | Advertiser Email |
| Advertiser ID | Advertiser Industry |
| Advertiser Language | Advertiser License Number |
| Advertiser License URL | Advertiser Name |
| Advertiser Phone Number | Advertiser Reason for Rejection |
| Advertiser Role | Advertiser Status |
| Advertiser Telephone | Advertiser Timezone |
| Age | App Download URL |
| App ID | App Name |
| Audience IDs | Audience Language |
| Audience Minimum Android Version | Audience Minimum iOS Version |
| Audience Network | Audience Rule |
| Audience Type | Bid |
| Bid Method | Bid Strategy |
| Billing Method of Reach & Frequency | Budget |
| Budget Type | Button Click |
| Button Click Consultation Rate | Button Click Rate |
| CIFP (Internal) | CPC |
| CPC (Destination) | CPM |
| CTA Conversion | CTA Purchase |
| CTA Registration | CTR |
| CTR (Destination) | Call To Action |
| Call To Action ID | Campaign ID |
| Campaign Name | Campaign Type |
| Card ID | Carriers |
| Catalog ID | Click Tracking URL |
| Clicks | Clicks (Destination) |
| Client CPC | Client CPM |
| Client Cost Per 1000 Reached | Client Cost Per Conversion |
| Client Real Time Cost Per Conversion | Client Spend |
| Comments | Complete Payment |
| Complete Payment Rate | Consultation Rate |
| Conversion | Conversion (SKAN) |
| Conversion Bid | Conversion Rate |
| Conversion Rate (SKAN) | Conversion Window |
| Cost Per 1000 Reached | Cost Per Add Billing |
| Cost Per Button Click | Cost Per Button Click Consultation |
| Cost Per CTA Conversion | Cost Per CTA Purchase |
| Cost Per CTA Registration | Cost Per Complete Payment |
| Cost Per Consultation | Cost Per Conversion |
| Cost Per Conversion (SKAN) | Cost Per Download Button |
| Cost Per Download Detail | Cost Per Download Start |
| Cost Per Form | Cost Per Form Button |
| Cost Per Form Detail | Cost Per Initiate Checkout |
| Cost Per Landing Page View | Cost Per On Web Order |
| Cost Per Online Consult | Cost Per Page Browse Consultation |
| Cost Per Page Browse View | Cost Per Page Event Search |
| Cost Per Product Details Page Browse | Cost Per Result |
| Cost Per Result (SKAN) | Cost Per Total Achieve Level |
| Cost Per Total Achieve Level (SKAN) | Cost Per Total Add To Cart (SKAN) |
| Cost Per Total Add To Wishlist | Cost Per Total Add To Wishlist (SKAN) |
| Cost Per Total App Event Add To Cart | Cost Per Total Checkout |
| Cost Per Total Checkout (SKAN) | Cost Per Total Complete Tutorial |
| Cost Per Total Complete Tutorial (SKAN) | Cost Per Total Create Gamerole |
| Cost Per Total Create Group | Cost Per Total Create Group (SKAN) |
| Cost Per Total Create Role (SKAN) | Cost Per Total In App Ad Click |
| Cost Per Total In App Ad Click (SKAN) | Cost Per Total In App Ad Impr |
| Cost Per Total In App Ad Impr (SKAN) | Cost Per Total Join Group |
| Cost Per Total Join Group (SKAN) | Cost Per Total Launch App (SKAN) |
| Cost Per Total Loan Apply | Cost Per Total Loan Apply (SKAN) |
| Cost Per Total Loan Credit | Cost Per Total Loan Credit (SKAN) |
| Cost Per Total Loan Disbursement | Cost Per Total Loan Disbursement (SKAN) |
| Cost Per Total Login | Cost Per Total Login (SKAN) |
| Cost Per Total Next Day Open | Cost Per Total Purchase |
| Cost Per Total Purchase (SKAN) | Cost Per Total Ratings |
| Cost Per Total Ratings (SKAN) | Cost Per Total Registration |
| Cost Per Total Registration (SKAN) | Cost Per Total Sales Lead |
| Cost Per Total Sales Lead (SKAN) | Cost Per Total Search |
| Cost Per Total Search (SKAN) | Cost Per Total Spend Credits |
| Cost Per Total Spend Credits (SKAN) | Cost Per Total Start Trial |
| Cost Per Total Start Trial (SKAN) | Cost Per Total Subscribe |
| Cost Per Total Subscribe (SKAN) | Cost Per Total Unlock Achievement |
| Cost Per Total Unlock Achievement (SKAN) | Cost Per Total View Content (In-App) |
| Cost Per Total View Content (Page) | Cost Per Total View Content (SKAN) |
| Cost Per User Registration | Cost Per VTA Conversion |
| Cost Per VTA Purchase | Cost Per VTA Registration |
| Cost Per Web Event Add To Cart | Cost Total Add Payment Info (In-App) |
| Cost Total Add Payment Info (SKAN) | Cost per purchase (Shop) |
| Create Time | Creative Delivery Mode |
| DMA | DMA ID |
| DPA Fallback Type | DPA Open URL Type |
| DPA Retargeting Type | DPA Video TPL ID |
| Date | Dayparting |
| Deep Bid | Deep Bid Type |
| Deep External Action | Delivery Country |
| Device Models | Device Price |
| Display Name | Download Button Rate |
| Download Detail Rate | Download Start |
| Download Start Rate | Enable Inventory Filter |
| Exclude Custom Actions | Excluded Audience IDs |
| Fallback Type | Follows |
| Form | Form Button Rate |
| Form Detail | Form Detail Rate |
| Form Rate | Frequency |
| Frequency Schedule | Gender |
| Gross revenue (Shop) | Image IDs |
| Impression Tracking URL | Impressions |
| Impressions to be Purchased | Include Custom Actions |
| Initiate Checkout | Initiate Checkout Rate |
| Interest Category V2 | Is Automated |
| Is Comment Disable | Is Creative Authorized |
| Is HFSS | Is New Structure |
| Item Duet Status | Item Stitch Status |
| Landing Page URL | Landing Page URLs |
| Landing Page View Rate | Languages |
| Likes | Location |
| Modify Time | Network Type |
| Objective Type | On Web Order |
| On Web Order Rate | Online Consult |
| Online Consult Rate | Open URL |
| Open URL Type | Operating System |
| Operation Status | Opt Status |
| Optimization Goal | Optimized Video Playback Duration |
| PUrl (Internal) | Pacing |
| Package Name | Page Browse Consultation Rate |
| Page Browse View Rate | Page Event Search |
| Page Event Search Rate | Page ID |
| Pangle Audience Package Exclude | Pangle Audience Package Include |
| Pangle Block App List ID | Payment Completion Value (Page) |
| Pixel ID | Placement |
| Placement Type | Playable URL |
| Product Details Page Browse | Product Details Page Browse Rate |
| Product Set ID | Profile Image |
| Profile Visits | Profile Visits Rate |
| Promoted Product Type | Promotional Music Disabled |
| Purchase rate (Shop) | Purchased User Reach |
| Purchases (Shop) | Reach |
| Real Time Conversion | Real Time Conversion Rate |
| Real Time Cost Per Conversion | Real Time Cost Per Result |
| Real Time Result | Real Time Result Rate |
| Result | Result (SKAN) |
| Result Rate | Result Rate (SKAN) |
| Schedule End Time | Schedule Start Time |
| Schedule Type | Shallow Events |
| Shares | Skip Learning Phase |
| Spend | Split Test Ad group IDs |
| Split Test Variable | Statistic Type |
| TikTok Item ID | Total Achieve Level |
| Total Achieve Level (SKAN) | Total Achieve Level Value |
| Total Achieve Level Value (SKAN) | Total Add Payment Info (In-App) |
| Total Add Payment Info (Page) | Total Add Payment Info (SKAN) |
| Total Add To Cart (SKAN) | Total Add To Cart Value (SKAN) |
| Total Add To Wishlist | Total Add To Wishlist (SKAN) |
| Total Add To Wishlist Value | Total Add To Wishlist Value (SKAN) |
| Total Add to Wishlist (Web) | Total App Event Add To Cart |
| Total App Event Add To Cart Value | Total Button Click Value |
| Total Checkout | Total Checkout (SKAN) |
| Total Checkout Value | Total Checkout Value (SKAN) |
| Total Complete Payment Value | Total Complete Tutorial |
| Total Complete Tutorial (SKAN) | Total Complete Tutorial Value |
| Total Complete Tutorial Value (SKAN) | Total Create Gamerole |
| Total Create Gamerole Value | Total Create Group |
| Total Create Group (SKAN) | Total Create Group Value |
| Total Create Group Value (SKAN) | Total Create Role (SKAN) |
| Total Create Role Value (SKAN) | Total Custom Page Event |
| Total Custom Page Event Value | Total Download Start Value |
| Total Form Detail Value | Total Form Value |
| Total In App Ad Click | Total In App Ad Click (SKAN) |
| Total In App Ad Click Value | Total In App Ad Click Value (SKAN) |
| Total In App Ad Impr | Total In App Ad Impr (SKAN) |
| Total In App Ad Impr Value | Total In App Ad Impr Value (SKAN) |
| Total Initiate Checkout Value | Total Join Group |
| Total Join Group (SKAN) | Total Join Group Value |
| Total Join Group Value (SKAN) | Total Landing Page Views |
| Total Launch App | Total Launch App (SKAN) |
| Total Loan Apply | Total Loan Apply (SKAN) |
| Total Loan Credit | Total Loan Credit (SKAN) |
| Total Loan Disbursement | Total Loan Disbursement (SKAN) |
| Total Login | Total Login (SKAN) |
| Total Next Day Open | Total On Web Order Value |
| Total Online Consult Value | Total Page Event Search Value |
| Total Page View | Total Product Details Page Browse Value |
| Total Purchase | Total Purchase (SKAN) |
| Total Purchase Value | Total Purchase Value (SKAN) |
| Total Ratings | Total Ratings (SKAN) |
| Total Ratings Value | Total Ratings Value (SKAN) |
| Total Registration | Total Registration (SKAN) |
| Total Sales Lead | Total Sales Lead (SKAN) |
| Total Sales Lead Value | Total Sales Lead Value (SKAN) |
| Total Search | Total Search (SKAN) |
| Total Spend Credits | Total Spend Credits (SKAN) |
| Total Spend Credits Value | Total Spend Credits Value (SKAN) |
| Total Start Trial | Total Start Trial (SKAN) |
| Total Subscribe | Total Subscribe (SKAN) |
| Total Subscribe (Web) | Total Subscribe Value |
| Total Subscribe Value (SKAN) | Total Unlock Achievement |
| Total Unlock Achievement (SKAN) | Total Unlock Achievement Value |
| Total Unlock Achievement Value (SKAN) | Total User Registration Value |
| Total Value Add Payment Info (Page) | Total View Content (In-App) |
| Total View Content (Page) | Total View Content (SKAN) |
| Total View Content Value (In-App) | Total View Content Value (Page) |
| Total View Content Value (SKAN) | Total Web Event Add To Cart Value |
| User Registration | User Registration Rate |
| VTA Conversion | VTA Purchase |
| VTA Registration | Value Per Add Billing |
| Value Per Button Click | Value Per Button Click Consultation |
| Value Per Checkout | Value Per Complete Payment |
| Value Per Consultation | Value Per Download Button |
| Value Per Download Detail | Value Per Download Start |
| Value Per Form | Value Per Form Button |
| Value Per Form Detail | Value Per Initiate Checkout |
| Value Per On Web Order | Value Per Online Consult |
| Value Per Page Browse Consultation | Value Per Page Browse View |
| Value Per Page Event Search | Value Per Product Details Page Browse |
| Value Per Total Achieve Level | Value Per Total Add To Wishlist |
| Value Per Total App Event Add To Cart | Value Per Total Complete Tutorial |
| Value Per Total Create Gamerole | Value Per Total Create Group |
| Value Per Total In App Ad Click | Value Per Total In App Ad Impr |
| Value Per Total Join Group | Value Per Total Purchase |
| Value Per Total Ratings | Value Per Total Sales Lead |
| Value Per Total Spend Credits | Value Per Total Subscribe |
| Value Per Total Unlock Achievement | Value Per Total View Content (In-App) |
| Value Per User Registration | Value Per Web Event Add To Cart |
| Vast Moat | Video Average Watch Time Per Person |
| Video Average Watch Time Per Video View | Video Download Disabled |
| Video ID | Video Views |
| Video Views at 100% | Video Views at 25% |
| Video Views at 50% | Video Views at 75% |
| Web Event Add To Cart | Web Event Add To Cart Rate |
| iOS Target Device |
| 2-Second Video Views | 6-Second Video Views |
| Ad Group Frequency | Ad Group ID |
| Ad Group Name | Ad group Status |
| Add Billing Rate | Advertiser ID |
| Advertiser Name | Age |
| App Download URL | App ID |
| Audience IDs | Audience Minimum Android Version |
| Audience Minimum iOS Version | Audience Rule |
| Audience Type | Bid |
| Bid Method | Bid Strategy |
| Billing Method of Reach & Frequency | Budget |
| Budget Type | Button Click |
| Button Click Consultation Rate | Button Click Rate |
| CPC (Destination) | CPM |
| CTA Conversion | CTA Purchase |
| CTA Registration | CTR (Destination) |
| Campaign ID | Campaign Name |
| Campaign Type | Carriers |
| Catalog ID | Clicks (Destination) |
| Client CPC | Client CPM |
| Client Cost Per 1000 Reached | Client Cost Per Conversion |
| Client Real Time Cost Per Conversion | Client Spend |
| Comments | Complete Payment |
| Complete Payment Rate | Consultation Rate |
| Conversion | Conversion (SKAN) |
| Conversion Bid | Conversion Rate |
| Conversion Rate (SKAN) | Conversion Window |
| Cost Per 1000 Reached | Cost Per Add Billing |
| Cost Per Button Click | Cost Per Button Click Consultation |
| Cost Per CTA Conversion | Cost Per CTA Purchase |
| Cost Per CTA Registration | Cost Per Complete Payment |
| Cost Per Consultation | Cost Per Conversion |
| Cost Per Conversion (SKAN) | Cost Per Download Button |
| Cost Per Download Detail | Cost Per Download Start |
| Cost Per Form | Cost Per Form Button |
| Cost Per Form Detail | Cost Per Initiate Checkout |
| Cost Per Landing Page View | Cost Per On Web Order |
| Cost Per Online Consult | Cost Per Page Browse Consultation |
| Cost Per Page Browse View | Cost Per Page Event Search |
| Cost Per Product Details Page Browse | Cost Per Result |
| Cost Per Result (SKAN) | Cost Per Total Achieve Level |
| Cost Per Total Achieve Level (SKAN) | Cost Per Total Add To Cart (SKAN) |
| Cost Per Total Add To Wishlist | Cost Per Total Add To Wishlist (SKAN) |
| Cost Per Total App Event Add To Cart | Cost Per Total Checkout |
| Cost Per Total Checkout (SKAN) | Cost Per Total Complete Tutorial |
| Cost Per Total Complete Tutorial (SKAN) | Cost Per Total Create Gamerole |
| Cost Per Total Create Group | Cost Per Total Create Group (SKAN) |
| Cost Per Total Create Role (SKAN) | Cost Per Total In App Ad Click |
| Cost Per Total In App Ad Click (SKAN) | Cost Per Total In App Ad Impr |
| Cost Per Total In App Ad Impr (SKAN) | Cost Per Total Join Group |
| Cost Per Total Join Group (SKAN) | Cost Per Total Launch App (SKAN) |
| Cost Per Total Loan Apply | Cost Per Total Loan Apply (SKAN) |
| Cost Per Total Loan Credit | Cost Per Total Loan Credit (SKAN) |
| Cost Per Total Loan Disbursement | Cost Per Total Loan Disbursement (SKAN) |
| Cost Per Total Login | Cost Per Total Login (SKAN) |
| Cost Per Total Next Day Open | Cost Per Total Purchase |
| Cost Per Total Purchase (SKAN) | Cost Per Total Ratings |
| Cost Per Total Ratings (SKAN) | Cost Per Total Registration |
| Cost Per Total Registration (SKAN) | Cost Per Total Sales Lead |
| Cost Per Total Sales Lead (SKAN) | Cost Per Total Search |
| Cost Per Total Search (SKAN) | Cost Per Total Spend Credits |
| Cost Per Total Spend Credits (SKAN) | Cost Per Total Start Trial |
| Cost Per Total Start Trial (SKAN) | Cost Per Total Subscribe |
| Cost Per Total Subscribe (SKAN) | Cost Per Total Unlock Achievement |
| Cost Per Total Unlock Achievement (SKAN) | Cost Per Total View Content (In-App) |
| Cost Per Total View Content (Page) | Cost Per Total View Content (SKAN) |
| Cost Per User Registration | Cost Per VTA Conversion |
| Cost Per VTA Purchase | Cost Per VTA Registration |
| Cost Per Web Event Add To Cart | Cost Total Add Payment Info (In-App) |
| Cost Total Add Payment Info (SKAN) | Cost per purchase (Shop) |
| Creative Delivery Mode | DPA Retargeting Type |
| Date | Dayparting |
| Deep Bid | Deep Bid Type |
| Deep External Action | Device Models |
| Device Price | Download Button Rate |
| Download Detail Rate | Download Start |
| Download Start Rate | Enable Inventory Filter |
| Exclude Custom Actions | Excluded Audience IDs |
| Follows | Form |
| Form Button Rate | Form Detail |
| Form Detail Rate | Form Rate |
| Frequency | Frequency Schedule |
| Gender | Gross revenue (Shop) |
| Impressions | Impressions to be Purchased |
| Include Custom Actions | Initiate Checkout |
| Initiate Checkout Rate | Interest Category V2 |
| Is Comment Disable | Is HFSS |
| Is New Structure | Landing Page View Rate |
| Languages | Likes |
| Location | Network Type |
| On Web Order | On Web Order Rate |
| Online Consult | Online Consult Rate |
| Operating System | Operation Status |
| Optimization Goal | Optimized Video Playback Duration |
| Pacing | Package Name |
| Page Browse Consultation Rate | Page Browse View Rate |
| Page Event Search | Page Event Search Rate |
| Pangle Audience Package Exclude | Pangle Audience Package Include |
| Pangle Block App List ID | Payment Completion Value (Page) |
| Pixel ID | Placement |
| Placement Type | Product Details Page Browse |
| Product Details Page Browse Rate | Product Set ID |
| Profile Visits | Profile Visits Rate |
| Promoted Product Type | Purchase rate (Shop) |
| Purchased User Reach | Purchases (Shop) |
| Reach | Real Time Conversion |
| Real Time Conversion Rate | Real Time Cost Per Conversion |
| Real Time Cost Per Result | Real Time Result |
| Real Time Result Rate | Result |
| Result (SKAN) | Result Rate |
| Result Rate (SKAN) | Schedule End Time |
| Schedule Start Time | Schedule Type |
| Shallow Events | Shares |
| Skip Learning Phase | Spend |
| Split Test Ad group IDs | Statistic Type |
| Total Achieve Level | Total Achieve Level (SKAN) |
| Total Achieve Level Value | Total Achieve Level Value (SKAN) |
| Total Add Payment Info (In-App) | Total Add Payment Info (Page) |
| Total Add Payment Info (SKAN) | Total Add To Cart (SKAN) |
| Total Add To Cart Value (SKAN) | Total Add To Wishlist |
| Total Add To Wishlist (SKAN) | Total Add To Wishlist Value |
| Total Add To Wishlist Value (SKAN) | Total Add to Wishlist (Web) |
| Total App Event Add To Cart | Total App Event Add To Cart Value |
| Total Button Click Value | Total Checkout |
| Total Checkout (SKAN) | Total Checkout Value |
| Total Checkout Value (SKAN) | Total Complete Payment Value |
| Total Complete Tutorial | Total Complete Tutorial (SKAN) |
| Total Complete Tutorial Value | Total Complete Tutorial Value (SKAN) |
| Total Create Gamerole | Total Create Gamerole Value |
| Total Create Group | Total Create Group (SKAN) |
| Total Create Group Value | Total Create Group Value (SKAN) |
| Total Create Role (SKAN) | Total Create Role Value (SKAN) |
| Total Custom Page Event | Total Custom Page Event Value |
| Total Download Start Value | Total Form Detail Value |
| Total Form Value | Total In App Ad Click |
| Total In App Ad Click (SKAN) | Total In App Ad Click Value |
| Total In App Ad Click Value (SKAN) | Total In App Ad Impr |
| Total In App Ad Impr (SKAN) | Total In App Ad Impr Value |
| Total In App Ad Impr Value (SKAN) | Total Initiate Checkout Value |
| Total Join Group | Total Join Group (SKAN) |
| Total Join Group Value | Total Join Group Value (SKAN) |
| Total Landing Page Views | Total Launch App |
| Total Launch App (SKAN) | Total Loan Apply |
| Total Loan Apply (SKAN) | Total Loan Credit |
| Total Loan Credit (SKAN) | Total Loan Disbursement |
| Total Loan Disbursement (SKAN) | Total Login |
| Total Login (SKAN) | Total Next Day Open |
| Total On Web Order Value | Total Online Consult Value |
| Total Page Event Search Value | Total Page View |
| Total Product Details Page Browse Value | Total Purchase |
| Total Purchase (SKAN) | Total Purchase Value |
| Total Purchase Value (SKAN) | Total Ratings |
| Total Ratings (SKAN) | Total Ratings Value |
| Total Ratings Value (SKAN) | Total Registration |
| Total Registration (SKAN) | Total Sales Lead |
| Total Sales Lead (SKAN) | Total Sales Lead Value |
| Total Sales Lead Value (SKAN) | Total Search |
| Total Search (SKAN) | Total Spend Credits |
| Total Spend Credits (SKAN) | Total Spend Credits Value |
| Total Spend Credits Value (SKAN) | Total Start Trial |
| Total Start Trial (SKAN) | Total Subscribe |
| Total Subscribe (SKAN) | Total Subscribe (Web) |
| Total Subscribe Value | Total Subscribe Value (SKAN) |
| Total Unlock Achievement | Total Unlock Achievement (SKAN) |
| Total Unlock Achievement Value | Total Unlock Achievement Value (SKAN) |
| Total User Registration Value | Total Value Add Payment Info (Page) |
| Total View Content (In-App) | Total View Content (Page) |
| Total View Content (SKAN) | Total View Content Value (In-App) |
| Total View Content Value (Page) | Total View Content Value (SKAN) |
| Total Web Event Add To Cart Value | User Registration |
| User Registration Rate | VTA Conversion |
| VTA Purchase | VTA Registration |
| Value Per Add Billing | Value Per Button Click |
| Value Per Button Click Consultation | Value Per Checkout |
| Value Per Complete Payment | Value Per Consultation |
| Value Per Download Button | Value Per Download Detail |
| Value Per Download Start | Value Per Form |
| Value Per Form Button | Value Per Form Detail |
| Value Per Initiate Checkout | Value Per On Web Order |
| Value Per Online Consult | Value Per Page Browse Consultation |
| Value Per Page Browse View | Value Per Page Event Search |
| Value Per Product Details Page Browse | Value Per Total Achieve Level |
| Value Per Total Add To Wishlist | Value Per Total App Event Add To Cart |
| Value Per Total Complete Tutorial | Value Per Total Create Gamerole |
| Value Per Total Create Group | Value Per Total In App Ad Click |
| Value Per Total In App Ad Impr | Value Per Total Join Group |
| Value Per Total Purchase | Value Per Total Ratings |
| Value Per Total Sales Lead | Value Per Total Spend Credits |
| Value Per Total Subscribe | Value Per Total Unlock Achievement |
| Value Per Total View Content (In-App) | Value Per User Registration |
| Value Per Web Event Add To Cart | Video Average Watch Time Per Person |
| Video Average Watch Time Per Video View | Video Download Disabled |
| Video Views | Video Views at 100% |
| Video Views at 25% | Video Views at 50% |
| Video Views at 75% | Web Event Add To Cart |
| Web Event Add To Cart Rate | iOS Target Device |
| 2-Second Video Views | 6-Second Video Views |
| Ad Format | Ad ID |
| Ad Name | Ad Preview |
| Ad Status | Ad Text |
| Ad Texts | Ad group ID |
| Ad group Name | Add Billing Rate |
| Advertiser ID | Advertiser Name |
| App Name | Button Click |
| Button Click Consultation Rate | Button Click Rate |
| CIFP (Internal) | CPC (Destination) |
| CPM | CTA Conversion |
| CTA Purchase | CTA Registration |
| CTR (Destination) | Call To Action |
| Call To Action ID | Campaign ID |
| Campaign Name | Campaign Type |
| Card ID | Click Tracking URL |
| Clicks (Destination) | Client CPC |
| Client CPM | Client Cost Per 1000 Reached |
| Client Cost Per Conversion | Client Real Time Cost Per Conversion |
| Client Spend | Comments |
| Complete Payment | Complete Payment Rate |
| Consultation Rate | Conversion |
| Conversion Rate | Cost Per 1000 Reached |
| Cost Per Add Billing | Cost Per Button Click |
| Cost Per Button Click Consultation | Cost Per CTA Conversion |
| Cost Per CTA Purchase | Cost Per CTA Registration |
| Cost Per Complete Payment | Cost Per Consultation |
| Cost Per Conversion | Cost Per Download Button |
| Cost Per Download Detail | Cost Per Download Start |
| Cost Per Form | Cost Per Form Button |
| Cost Per Form Detail | Cost Per Initiate Checkout |
| Cost Per Landing Page View | Cost Per On Web Order |
| Cost Per Online Consult | Cost Per Page Browse Consultation |
| Cost Per Page Browse View | Cost Per Page Event Search |
| Cost Per Product Details Page Browse | Cost Per Result |
| Cost Per Total Achieve Level | Cost Per Total Add To Wishlist |
| Cost Per Total App Event Add To Cart | Cost Per Total Checkout |
| Cost Per Total Complete Tutorial | Cost Per Total Create Gamerole |
| Cost Per Total Create Group | Cost Per Total In App Ad Click |
| Cost Per Total In App Ad Impr | Cost Per Total Join Group |
| Cost Per Total Loan Apply | Cost Per Total Loan Credit |
| Cost Per Total Loan Disbursement | Cost Per Total Login |
| Cost Per Total Next Day Open | Cost Per Total Purchase |
| Cost Per Total Ratings | Cost Per Total Registration |
| Cost Per Total Sales Lead | Cost Per Total Search |
| Cost Per Total Spend Credits | Cost Per Total Start Trial |
| Cost Per Total Subscribe | Cost Per Total Unlock Achievement |
| Cost Per Total View Content (In-App) | Cost Per Total View Content (Page) |
| Cost Per User Registration | Cost Per VTA Conversion |
| Cost Per VTA Purchase | Cost Per VTA Registration |
| Cost Per Web Event Add To Cart | Cost Total Add Payment Info (In-App) |
| Cost per purchase (Shop) | Create Time |
| DPA Fallback Type | DPA Open URL Type |
| DPA Video TPL ID | Date |
| Display Name | Download Button Rate |
| Download Detail Rate | Download Start |
| Download Start Rate | Fallback Type |
| Follows | Form |
| Form Button Rate | Form Detail |
| Form Detail Rate | Form Rate |
| Frequency | Gross revenue (Shop) |
| Image IDs | Impression Tracking URL |
| Impressions | Initiate Checkout |
| Initiate Checkout Rate | Is Automated |
| Is Creative Authorized | Is New Structure |
| Item Duet Status | Item Stitch Status |
| Landing Page URL | Landing Page URLs |
| Landing Page View Rate | Likes |
| Modify Time | On Web Order |
| On Web Order Rate | Online Consult |
| Online Consult Rate | Open URL |
| Open URL Type | Opt Status |
| PUrl (Internal) | Page Browse Consultation Rate |
| Page Browse View Rate | Page Event Search |
| Page Event Search Rate | Page ID |
| Payment Completion Value (Page) | Placement |
| Placement Type | Playable URL |
| Product Details Page Browse | Product Details Page Browse Rate |
| Profile Image | Profile Visits |
| Profile Visits Rate | Promotional Music Disabled |
| Purchase rate (Shop) | Purchases (Shop) |
| Reach | Real Time Conversion |
| Real Time Conversion Rate | Real Time Cost Per Conversion |
| Real Time Cost Per Result | Real Time Result |
| Real Time Result Rate | Result |
| Result Rate | Shares |
| Spend | TikTok Item ID |
| Total Achieve Level | Total Achieve Level Value |
| Total Add Payment Info (In-App) | Total Add Payment Info (Page) |
| Total Add To Wishlist | Total Add To Wishlist Value |
| Total Add to Wishlist (Web) | Total App Event Add To Cart |
| Total App Event Add To Cart Value | Total Button Click Value |
| Total Checkout | Total Checkout Value |
| Total Complete Payment Value | Total Complete Tutorial |
| Total Complete Tutorial Value | Total Create Gamerole |
| Total Create Gamerole Value | Total Create Group |
| Total Create Group Value | Total Custom Page Event |
| Total Custom Page Event Value | Total Download Start Value |
| Total Form Detail Value | Total Form Value |
| Total In App Ad Click | Total In App Ad Click Value |
| Total In App Ad Impr | Total In App Ad Impr Value |
| Total Initiate Checkout Value | Total Join Group |
| Total Join Group Value | Total Landing Page Views |
| Total Launch App | Total Loan Apply |
| Total Loan Credit | Total Loan Disbursement |
| Total Login | Total Next Day Open |
| Total On Web Order Value | Total Online Consult Value |
| Total Page Event Search Value | Total Page View |
| Total Product Details Page Browse Value | Total Purchase |
| Total Purchase Value | Total Ratings |
| Total Ratings Value | Total Registration |
| Total Sales Lead | Total Sales Lead Value |
| Total Search | Total Spend Credits |
| Total Spend Credits Value | Total Start Trial |
| Total Subscribe | Total Subscribe (Web) |
| Total Subscribe Value | Total Unlock Achievement |
| Total Unlock Achievement Value | Total User Registration Value |
| Total Value Add Payment Info (Page) | Total View Content (In-App) |
| Total View Content (Page) | Total View Content Value (In-App) |
| Total View Content Value (Page) | Total Web Event Add To Cart Value |
| User Registration | User Registration Rate |
| VTA Conversion | VTA Purchase |
| VTA Registration | Value Per Add Billing |
| Value Per Button Click | Value Per Button Click Consultation |
| Value Per Checkout | Value Per Complete Payment |
| Value Per Consultation | Value Per Download Button |
| Value Per Download Detail | Value Per Download Start |
| Value Per Form | Value Per Form Button |
| Value Per Form Detail | Value Per Initiate Checkout |
| Value Per On Web Order | Value Per Online Consult |
| Value Per Page Browse Consultation | Value Per Page Browse View |
| Value Per Page Event Search | Value Per Product Details Page Browse |
| Value Per Total Achieve Level | Value Per Total Add To Wishlist |
| Value Per Total App Event Add To Cart | Value Per Total Complete Tutorial |
| Value Per Total Create Gamerole | Value Per Total Create Group |
| Value Per Total In App Ad Click | Value Per Total In App Ad Impr |
| Value Per Total Join Group | Value Per Total Purchase |
| Value Per Total Ratings | Value Per Total Sales Lead |
| Value Per Total Spend Credits | Value Per Total Subscribe |
| Value Per Total Unlock Achievement | Value Per Total View Content (In-App) |
| Value Per User Registration | Value Per Web Event Add To Cart |
| Vast Moat | Video Average Watch Time Per Person |
| Video Average Watch Time Per Video View | Video ID |
| Video Views | Video Views at 100% |
| Video Views at 25% | Video Views at 50% |
| Video Views at 75% | Web Event Add To Cart |
| Web Event Add To Cart Rate |
| Ad ID | Ad Name |
| Ad group ID | Ad group Name |
| Advertiser ID | Advertiser Name |
| CPC | CPM |
| CTR | Campaign ID |
| Campaign Name | Campaign Type |
| Clicks | Client CPC |
| Client CPM | Client Cost Per Conversion |
| Client Real Time Cost Per Conversion | Client Spend |
| Conversion | Conversion Rate |
| Cost Per Conversion | Cost Per Landing Page View |
| Cost Per Result | DMA |
| DMA ID | Date |
| Impressions | Landing Page View Rate |
| Real Time Conversion | Real Time Conversion Rate |
| Real Time Cost Per Conversion | Real Time Cost Per Result |
| Real Time Result | Real Time Result Rate |
| Result | Result Rate |
| Spend | Total Landing Page Views |
| Ad ID | Ad Name |
| Ad group ID | Ad group Name |
| Advertiser ID | Advertiser Name |
| Audience Language | CPC |
| CPM | CTR |
| Campaign ID | Campaign Name |
| Campaign Type | Clicks |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Client Real Time Cost Per Conversion |
| Client Spend | Conversion |
| Conversion Rate | Cost Per Conversion |
| Cost Per Landing Page View | Cost Per Result |
| Date | Impressions |
| Landing Page View Rate | Real Time Conversion |
| Real Time Conversion Rate | Real Time Cost Per Conversion |
| Real Time Cost Per Result | Real Time Result |
| Real Time Result Rate | Result |
| Result Rate | Spend |
| Total Landing Page Views |
| Ad ID | Ad Name |
| Ad group ID | Ad group Name |
| Advertiser ID | Advertiser Name |
| Audience Network | CPC |
| CPM | CTR |
| Campaign ID | Campaign Name |
| Campaign Type | Clicks |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Client Real Time Cost Per Conversion |
| Client Spend | Conversion |
| Conversion Rate | Cost Per Conversion |
| Cost Per Landing Page View | Cost Per Result |
| Date | Impressions |
| Landing Page View Rate | Real Time Conversion |
| Real Time Conversion Rate | Real Time Cost Per Conversion |
| Real Time Cost Per Result | Real Time Result |
| Real Time Result Rate | Result |
| Result Rate | Spend |
| Total Landing Page Views |
| 2-Second Video Views | 6-Second Video Views |
| Add Billing Rate | Advertiser Address |
| Advertiser Balance | Advertiser Company Name |
| Advertiser Contact | Advertiser Country |
| Advertiser Create Time | Advertiser Currency |
| Advertiser Description | Advertiser Display Timezone |
| Advertiser Email | Advertiser ID |
| Advertiser Industry | Advertiser Language |
| Advertiser License Number | Advertiser License URL |
| Advertiser Name | Advertiser Phone Number |
| Advertiser Reason for Rejection | Advertiser Role |
| Advertiser Status | Advertiser Telephone |
| Advertiser Timezone | Budget |
| Budget Type | Button Click |
| Button Click Consultation Rate | Button Click Rate |
| CPC (Destination) | CPM |
| CTA Conversion | CTA Purchase |
| CTA Registration | CTR (Destination) |
| Campaign ID | Campaign Name |
| Campaign Type | Clicks (Destination) |
| Client CPC | Client CPM |
| Client Cost Per 1000 Reached | Client Cost Per Conversion |
| Client Real Time Cost Per Conversion | Client Spend |
| Comments | Complete Payment |
| Complete Payment Rate | Consultation Rate |
| Conversion | Conversion (SKAN) |
| Conversion Rate | Conversion Rate (SKAN) |
| Cost Per 1000 Reached | Cost Per Add Billing |
| Cost Per Button Click | Cost Per Button Click Consultation |
| Cost Per CTA Conversion | Cost Per CTA Purchase |
| Cost Per CTA Registration | Cost Per Complete Payment |
| Cost Per Consultation | Cost Per Conversion |
| Cost Per Conversion (SKAN) | Cost Per Download Button |
| Cost Per Download Detail | Cost Per Download Start |
| Cost Per Form | Cost Per Form Button |
| Cost Per Form Detail | Cost Per Initiate Checkout |
| Cost Per Landing Page View | Cost Per On Web Order |
| Cost Per Online Consult | Cost Per Page Browse Consultation |
| Cost Per Page Browse View | Cost Per Page Event Search |
| Cost Per Product Details Page Browse | Cost Per Total Achieve Level |
| Cost Per Total Achieve Level (SKAN) | Cost Per Total Add To Cart (SKAN) |
| Cost Per Total Add To Wishlist | Cost Per Total Add To Wishlist (SKAN) |
| Cost Per Total App Event Add To Cart | Cost Per Total Checkout |
| Cost Per Total Checkout (SKAN) | Cost Per Total Complete Tutorial |
| Cost Per Total Complete Tutorial (SKAN) | Cost Per Total Create Gamerole |
| Cost Per Total Create Group | Cost Per Total Create Group (SKAN) |
| Cost Per Total Create Role (SKAN) | Cost Per Total In App Ad Click |
| Cost Per Total In App Ad Click (SKAN) | Cost Per Total In App Ad Impr |
| Cost Per Total In App Ad Impr (SKAN) | Cost Per Total Join Group |
| Cost Per Total Join Group (SKAN) | Cost Per Total Launch App (SKAN) |
| Cost Per Total Loan Apply | Cost Per Total Loan Apply (SKAN) |
| Cost Per Total Loan Credit | Cost Per Total Loan Credit (SKAN) |
| Cost Per Total Loan Disbursement | Cost Per Total Loan Disbursement (SKAN) |
| Cost Per Total Login | Cost Per Total Login (SKAN) |
| Cost Per Total Next Day Open | Cost Per Total Purchase |
| Cost Per Total Purchase (SKAN) | Cost Per Total Ratings |
| Cost Per Total Ratings (SKAN) | Cost Per Total Registration |
| Cost Per Total Registration (SKAN) | Cost Per Total Sales Lead |
| Cost Per Total Sales Lead (SKAN) | Cost Per Total Search |
| Cost Per Total Search (SKAN) | Cost Per Total Spend Credits |
| Cost Per Total Spend Credits (SKAN) | Cost Per Total Start Trial |
| Cost Per Total Start Trial (SKAN) | Cost Per Total Subscribe |
| Cost Per Total Subscribe (SKAN) | Cost Per Total Unlock Achievement |
| Cost Per Total Unlock Achievement (SKAN) | Cost Per Total View Content (In-App) |
| Cost Per Total View Content (Page) | Cost Per Total View Content (SKAN) |
| Cost Per User Registration | Cost Per VTA Conversion |
| Cost Per VTA Purchase | Cost Per VTA Registration |
| Cost Per Web Event Add To Cart | Cost Total Add Payment Info (In-App) |
| Cost Total Add Payment Info (SKAN) | Cost per purchase (Shop) |
| Create Time | Date |
| Download Button Rate | Download Detail Rate |
| Download Start | Download Start Rate |
| Follows | Form |
| Form Button Rate | Form Detail |
| Form Detail Rate | Form Rate |
| Frequency | Gross revenue (Shop) |
| Impressions | Initiate Checkout |
| Initiate Checkout Rate | Is New Structure |
| Landing Page View Rate | Likes |
| Modify Time | Objective Type |
| On Web Order | On Web Order Rate |
| Online Consult | Online Consult Rate |
| Opt Status | Page Browse Consultation Rate |
| Page Browse View Rate | Page Event Search |
| Page Event Search Rate | Payment Completion Value (Page) |
| Product Details Page Browse | Product Details Page Browse Rate |
| Profile Visits | Profile Visits Rate |
| Purchase rate (Shop) | Purchases (Shop) |
| Reach | Real Time Conversion |
| Real Time Conversion Rate | Real Time Cost Per Conversion |
| Shares | Spend |
| Split Test Variable | Total Achieve Level |
| Total Achieve Level (SKAN) | Total Achieve Level Value |
| Total Achieve Level Value (SKAN) | Total Add Payment Info (In-App) |
| Total Add Payment Info (Page) | Total Add Payment Info (SKAN) |
| Total Add To Cart (SKAN) | Total Add To Cart Value (SKAN) |
| Total Add To Wishlist | Total Add To Wishlist (SKAN) |
| Total Add To Wishlist Value | Total Add To Wishlist Value (SKAN) |
| Total Add to Wishlist (Web) | Total App Event Add To Cart |
| Total App Event Add To Cart Value | Total Button Click Value |
| Total Checkout | Total Checkout (SKAN) |
| Total Checkout Value | Total Checkout Value (SKAN) |
| Total Complete Payment Value | Total Complete Tutorial |
| Total Complete Tutorial (SKAN) | Total Complete Tutorial Value |
| Total Complete Tutorial Value (SKAN) | Total Create Gamerole |
| Total Create Gamerole Value | Total Create Group |
| Total Create Group (SKAN) | Total Create Group Value |
| Total Create Group Value (SKAN) | Total Create Role (SKAN) |
| Total Create Role Value (SKAN) | Total Custom Page Event |
| Total Custom Page Event Value | Total Download Start Value |
| Total Form Detail Value | Total Form Value |
| Total In App Ad Click | Total In App Ad Click (SKAN) |
| Total In App Ad Click Value | Total In App Ad Click Value (SKAN) |
| Total In App Ad Impr | Total In App Ad Impr (SKAN) |
| Total In App Ad Impr Value | Total In App Ad Impr Value (SKAN) |
| Total Initiate Checkout Value | Total Join Group |
| Total Join Group (SKAN) | Total Join Group Value |
| Total Join Group Value (SKAN) | Total Landing Page Views |
| Total Launch App | Total Launch App (SKAN) |
| Total Loan Apply | Total Loan Apply (SKAN) |
| Total Loan Credit | Total Loan Credit (SKAN) |
| Total Loan Disbursement | Total Loan Disbursement (SKAN) |
| Total Login | Total Login (SKAN) |
| Total Next Day Open | Total On Web Order Value |
| Total Online Consult Value | Total Page Event Search Value |
| Total Page View | Total Product Details Page Browse Value |
| Total Purchase | Total Purchase (SKAN) |
| Total Purchase Value | Total Purchase Value (SKAN) |
| Total Ratings | Total Ratings (SKAN) |
| Total Ratings Value | Total Ratings Value (SKAN) |
| Total Registration | Total Registration (SKAN) |
| Total Sales Lead | Total Sales Lead (SKAN) |
| Total Sales Lead Value | Total Sales Lead Value (SKAN) |
| Total Search | Total Search (SKAN) |
| Total Spend Credits | Total Spend Credits (SKAN) |
| Total Spend Credits Value | Total Spend Credits Value (SKAN) |
| Total Start Trial | Total Start Trial (SKAN) |
| Total Subscribe | Total Subscribe (SKAN) |
| Total Subscribe (Web) | Total Subscribe Value |
| Total Subscribe Value (SKAN) | Total Unlock Achievement |
| Total Unlock Achievement (SKAN) | Total Unlock Achievement Value |
| Total Unlock Achievement Value (SKAN) | Total User Registration Value |
| Total Value Add Payment Info (Page) | Total View Content (In-App) |
| Total View Content (Page) | Total View Content (SKAN) |
| Total View Content Value (In-App) | Total View Content Value (Page) |
| Total View Content Value (SKAN) | Total Web Event Add To Cart Value |
| User Registration | User Registration Rate |
| VTA Conversion | VTA Purchase |
| VTA Registration | Value Per Add Billing |
| Value Per Button Click | Value Per Button Click Consultation |
| Value Per Checkout | Value Per Complete Payment |
| Value Per Consultation | Value Per Download Button |
| Value Per Download Detail | Value Per Download Start |
| Value Per Form | Value Per Form Button |
| Value Per Form Detail | Value Per Initiate Checkout |
| Value Per On Web Order | Value Per Online Consult |
| Value Per Page Browse Consultation | Value Per Page Browse View |
| Value Per Page Event Search | Value Per Product Details Page Browse |
| Value Per Total Achieve Level | Value Per Total Add To Wishlist |
| Value Per Total App Event Add To Cart | Value Per Total Complete Tutorial |
| Value Per Total Create Gamerole | Value Per Total Create Group |
| Value Per Total In App Ad Click | Value Per Total In App Ad Impr |
| Value Per Total Join Group | Value Per Total Purchase |
| Value Per Total Ratings | Value Per Total Sales Lead |
| Value Per Total Spend Credits | Value Per Total Subscribe |
| Value Per Total Unlock Achievement | Value Per Total View Content (In-App) |
| Value Per User Registration | Value Per Web Event Add To Cart |
| Video Average Watch Time Per Person | Video Average Watch Time Per Video View |
| Video Views | Video Views at 100% |
| Video Views at 25% | Video Views at 50% |
| Video Views at 75% | Web Event Add To Cart |
| Web Event Add To Cart Rate |
| Ad ID | Ad Name |
| Ad group ID | Ad group Name |
| Advertiser ID | Advertiser Name |
| CPC | CPM |
| CTR | Campaign ID |
| Campaign Name | Campaign Type |
| Clicks | Client CPC |
| Client CPM | Client Cost Per Conversion |
| Client Real Time Cost Per Conversion | Client Spend |
| Conversion | Conversion Rate |
| Cost Per Conversion | Cost Per Landing Page View |
| Cost Per Result | Date |
| Delivery Country | Impressions |
| Landing Page View Rate | Real Time Conversion |
| Real Time Conversion Rate | Real Time Cost Per Conversion |
| Real Time Cost Per Result | Real Time Result |
| Real Time Result Rate | Result |
| Result Rate | Spend |
| Total Landing Page Views |
| 15-second Views (Focused View) | 2-Second Video Views |
| 6-Second Video Views | 6-second Views (Focused View) |
| Ad ID | Ad Name |
| Ad group ID | Ad group Name |
| Advertiser ID | Advertiser Name |
| Age | CPC |
| CPM | CTR |
| Campaign ID | Campaign Name |
| Campaign Type | Clicks |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Client Real Time Cost Per Conversion |
| Client Spend | Conversion |
| Conversion Rate | Cost Per Conversion |
| Cost Per Landing Page View | Cost Per Result |
| Date | Gender |
| Impressions | Landing Page View Rate |
| Real Time Conversion | Real Time Conversion Rate |
| Real Time Cost Per Conversion | Real Time Cost Per Result |
| Real Time Result | Real Time Result Rate |
| Result | Result Rate |
| Spend | Total Landing Page Views |
| Video Views | Video Views at 100% |
| Video Views at 25% | Video Views at 50% |
| Video Views at 75% |
| 2-Second Video Views | Ad ID |
| Ad Name | Ad group ID |
| Ad group Name | Advertiser ID |
| Advertiser Name | CPC |
| CPM | CTR |
| Campaign ID | Campaign Name |
| Campaign Type | Clicks |
| Client CPC | Client CPM |
| Client Cost Per Conversion | Client Real Time Cost Per Conversion |
| Client Spend | Conversion |
| Conversion Rate | Cost Per Conversion |
| Cost Per Landing Page View | Cost Per Result |
| Date | Impressions |
| Landing Page View Rate | Operating System |
| Real Time Conversion | Real Time Conversion Rate |
| Real Time Cost Per Conversion | Real Time Cost Per Result |
| Real Time Result | Real Time Result Rate |
| Result | Result Rate |
| Spend | Total Landing Page Views |
| Ad ID | Ad Name |
| Ad group ID | Ad group Name |
| Advertiser ID | Advertiser Name |
| CPC | CPM |
| CTR | Campaign ID |
| Campaign Name | Campaign Type |
| Clicks | Client CPC |
| Client CPM | Client Cost Per Conversion |
| Client Real Time Cost Per Conversion | Client Spend |
| Conversion | Conversion Rate |
| Cost Per Conversion | Cost Per Landing Page View |
| Cost Per Result | Date |
| Impressions | Landing Page View Rate |
| Placement | Real Time Conversion |
| Real Time Conversion Rate | Real Time Cost Per Conversion |
| Real Time Cost Per Result | Real Time Result |
| Real Time Result Rate | Result |
| Result Rate | Spend |
| Total Landing Page Views |
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