X Ads (Twitter)
X Ads (Twitter) allows you to do Social Advertising via Promoted Posts, Promoted Tweets, and Promoted Accounts — extending your social reach to the millions of Twitter users.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Account ID | Account Name |
| Ad Engagements | Ad Group |
| Ad Group ID | Ad Name |
| Ad URL Landing Page | App Clicks |
| Approval Status | Automatically Select Bid |
| Bid Amount | Bid Strategy |
| Bid Type | Bid Unit |
| Billed Engagements | Budget |
| CPC | CPM |
| Campaign | Card Name |
| Categories | Charge By |
| Clicks | Client CPC |
| Client CPM | Client Cost per Result |
| Client Spend | Cost per Result |
| Created At | Currency |
| Custom Conversions | Daily Budget |
| Date | Downloads |
| End Date | Engagements |
| Entity Status | Follows |
| Funding Instrument Description | Funding Instrument ID |
| Impressions | Leads |
| Likes | Link Clicks |
| Mobile Achievements Unlocked | Mobile Add to Carts |
| Mobile Add to Wishlists | Mobile Checkouts Initiated |
| Mobile Content Views | Mobile Conversion Rates |
| Mobile Installs | Mobile Invites |
| Mobile Keypage Views | Mobile Levels Achieved |
| Mobile Logins | Mobile Payment Info Additions |
| Mobile Purchases | Mobile Re-Engages |
| Mobile Reservation | Mobile Sale Amount |
| Mobile Searches | Mobile Shares |
| Mobile Sign Ups | Mobile Spent Credits |
| Mobile Tutorials Completed | Mobile Updates |
| Objective | Optimization |
| Order Quantity | Page Views |
| Pay By | Placement |
| Placement Type | Pre-Roll Views |
| Product Type | Promoted Tweet ID |
| Purchases | Qualified Impressions |
| Rate | Remaining Budget |
| Replies | Result Rate |
| Results | Retweets |
| Sale Amount | Site Visits |
| Source Campaign ID | Spend |
| Start Date | Timezone |
| Total Budget | Total Line Items |
| Tweet | Tweet ID |
| Tweet Preview | Updated At |
| Video CTA Clicks | Video Content Starts |
| Video Views | Video Views 3s/100% |
| Video views 100% | Video views 25% |
| Video views 50% | Video views 75% |
| X Ad Group ID | X Campaign ID |
| X Promoted Tweet ID |
| Account ID | Account Name |
| Ad Engagements | Ad Group |
| App Clicks | Automatically Select Bid |
| Bid Amount | Bid Type |
| Bid Unit | Billed Engagements |
| CPC | CPM |
| Campaign | Categories |
| Charge By | Clicks |
| Client CPC | Client CPM |
| Client Spend | Custom Conversions |
| Date | Downloads |
| Engagements | Follows |
| Impressions | Leads |
| Likes | Link Clicks |
| Mobile Achievements Unlocked | Mobile Add to Carts |
| Mobile Add to Wishlists | Mobile Checkouts Initiated |
| Mobile Content Views | Mobile Conversion Rates |
| Mobile Installs | Mobile Invites |
| Mobile Keypage Views | Mobile Levels Achieved |
| Mobile Logins | Mobile Payment Info Additions |
| Mobile Purchases | Mobile Re-Engages |
| Mobile Reservation | Mobile Sale Amount |
| Mobile Searches | Mobile Shares |
| Mobile Sign Ups | Mobile Spent Credits |
| Mobile Tutorials Completed | Mobile Updates |
| Objective | Optimization |
| Order Quantity | Page Views |
| Placement | Pre-Roll Views |
| Product Type | Purchases |
| Qualified Impressions | Rate |
| Replies | Retweets |
| Sale Amount | Site Visits |
| Spend | Video Content Starts |
| Video Views | Video views 100% |
| Video views 25% | Video views 50% |
| Video views 75% | X Campaign ID |
| Account ID | Account Name |
| Ad Engagements | Ad Group |
| Ad Group ID | App Clicks |
| Bid Amount | Bid Strategy |
| Billed Engagements | Budget |
| CPC | CPM |
| Campaign | Categories |
| Clicks | Client CPC |
| Client CPM | Client Spend |
| Custom Conversions | Date |
| Downloads | End Date |
| Engagements | Follows |
| Funding Instrument Description | Funding Instrument ID |
| Impressions | Leads |
| Likes | Link Clicks |
| Mobile Achievements Unlocked | Mobile Add to Carts |
| Mobile Add to Wishlists | Mobile Checkouts Initiated |
| Mobile Content Views | Mobile Conversion Rates |
| Mobile Installs | Mobile Invites |
| Mobile Keypage Views | Mobile Levels Achieved |
| Mobile Logins | Mobile Payment Info Additions |
| Mobile Purchases | Mobile Re-Engages |
| Mobile Reservation | Mobile Sale Amount |
| Mobile Searches | Mobile Shares |
| Mobile Sign Ups | Mobile Spent Credits |
| Mobile Tutorials Completed | Mobile Updates |
| Objective | Order Quantity |
| Page Views | Pay By |
| Placement Type | Pre-Roll Views |
| Product Type | Purchases |
| Qualified Impressions | Rate |
| Remaining Budget | Replies |
| Retweets | Sale Amount |
| Site Visits | Source Campaign ID |
| Spend | Start Date |
| Video Content Starts | Video Views |
| Video views 100% | Video views 25% |
| Video views 50% | Video views 75% |
| X Ad Group ID | X Campaign ID |
| Account ID | Account Name |
| Ad Engagements | App Clicks |
| CPC | CPM |
| Campaign | Clicks |
| Client CPC | Client CPM |
| Client Spend | Cost per Result |
| Custom Conversions | Date |
| Downloads | Engagements |
| Follows | Impressions |
| Leads | Link Clicks |
| Objective | Order Quantity |
| Page Views | Placement |
| Pre-Roll Views | Product Type |
| Purchases | Rate |
| Replies | Result Rate |
| Results | Retweets |
| Sale Amount | Site Visits |
| Spend | X Campaign ID |
| Account ID | Account Name |
| Ad Engagements | App Clicks |
| CPC | CPM |
| Campaign | Clicks |
| Client CPC | Client CPM |
| Client Cost per Result | Client Spend |
| Cost per Result | Currency |
| Custom Conversions | Daily Budget |
| Date | Downloads |
| Engagements | Follows |
| Funding Instrument Description | Funding Instrument ID |
| Impressions | Leads |
| Link Clicks | Objective |
| Order Quantity | Page Views |
| Pre-Roll Views | Product Type |
| Purchases | Rate |
| Remaining Budget | Replies |
| Result Rate | Results |
| Retweets | Sale Amount |
| Site Visits | Source Campaign ID |
| Spend | Timezone |
| Total Budget | Total Line Items |
| X Campaign ID |
| Account ID | Account Name |
| Ad Engagements | Ad Group |
| Ad Group ID | App Clicks |
| Approval Status | Billed Engagements |
| CPC | CPM |
| Campaign | Clicks |
| Client CPC | Client CPM |
| Client Spend | Custom Conversions |
| Date | Downloads |
| Engagements | Follows |
| Impressions | Leads |
| Likes | Link Clicks |
| Mobile Achievements Unlocked | Mobile Add to Carts |
| Mobile Add to Wishlists | Mobile Checkouts Initiated |
| Mobile Content Views | Mobile Conversion Rates |
| Mobile Installs | Mobile Invites |
| Mobile Keypage Views | Mobile Levels Achieved |
| Mobile Logins | Mobile Payment Info Additions |
| Mobile Purchases | Mobile Re-Engages |
| Mobile Reservation | Mobile Sale Amount |
| Mobile Searches | Mobile Shares |
| Mobile Sign Ups | Mobile Spent Credits |
| Mobile Tutorials Completed | Mobile Updates |
| Objective | Order Quantity |
| Page Views | Placement |
| Placement Type | Pre-Roll Views |
| Promoted Tweet ID | Purchases |
| Qualified Impressions | Rate |
| Replies | Retweets |
| Sale Amount | Site Visits |
| Spend | Tweet |
| Tweet ID | Video Content Starts |
| Video Views | Video views 100% |
| Video views 25% | Video views 50% |
| Video views 75% | X Campaign ID |
| Account ID | Account Name |
| Ad Engagements | Ad Group |
| Ad Group ID | Ad Name |
| Ad URL Landing Page | App Clicks |
| Approval Status | Billed Engagements |
| CPC | CPM |
| Campaign | Card Name |
| Clicks | Client CPC |
| Client CPM | Client Spend |
| Created At | Custom Conversions |
| Date | Downloads |
| Engagements | Entity Status |
| Follows | Impressions |
| Leads | Likes |
| Link Clicks | Mobile Achievements Unlocked |
| Mobile Add to Carts | Mobile Add to Wishlists |
| Mobile Checkouts Initiated | Mobile Content Views |
| Mobile Conversion Rates | Mobile Installs |
| Mobile Invites | Mobile Keypage Views |
| Mobile Levels Achieved | Mobile Logins |
| Mobile Payment Info Additions | Mobile Purchases |
| Mobile Re-Engages | Mobile Reservation |
| Mobile Sale Amount | Mobile Searches |
| Mobile Shares | Mobile Sign Ups |
| Mobile Spent Credits | Mobile Tutorials Completed |
| Mobile Updates | Objective |
| Order Quantity | Page Views |
| Placement Type | Pre-Roll Views |
| Promoted Tweet ID | Purchases |
| Qualified Impressions | Rate |
| Replies | Retweets |
| Sale Amount | Site Visits |
| Source Campaign ID | Spend |
| Tweet | Tweet ID |
| Tweet Preview | Updated At |
| Video CTA Clicks | Video Content Starts |
| Video Views | Video Views 3s/100% |
| Video views 100% | Video views 25% |
| Video views 50% | Video views 75% |
| X Campaign ID | X Promoted Tweet ID |
| 3s/100% Video Views | 6s Video Views |
| Account Approval Status | Account Business ID |
| Account Business Name | Account Created Date |
| Account Deleted? | Account ID |
| Account Last Updated Date | Account Salt |
| Account Timezone | Age |
| App Click Rate | App Clicks |
| App Install Rate | App Store Category |
| Audiences | Billed Engagements |
| CPA | CPAC ( Cost Per App Click) |
| CPC | CPE (Cost Per Engagement) |
| CPF (Cost Per Follow) | CPI (Cost Per Install) |
| CPM | CTR |
| Campaign Created Date | Campaign Currency |
| Campaign Daily Budget | Campaign Deleted? |
| Campaign Duration (days) | Campaign End Time |
| Campaign Frequency Cap | Campaign Funding Instrument ID |
| Campaign ID | Campaign Reason Not Servable |
| Campaign Servable? | Campaign Standard Delivery |
| Campaign Start Time | Campaign Status |
| Campaign Total Budget | Campaign Updated Date |
| Clicks | Conversion Site Visits |
| Conversion Tag | Conversions |
| Conversions Rate | Cost Per 1000 Qualified Impressions |
| Cost Per Lead | Cost Per Video View |
| Custom Conversions | Date |
| Downloads | Engagement Rate |
| Engagements | Events |
| Follow Rate | Follows |
| Funding Instrument Able To Fund | Funding Instrument Created Date |
| Funding Instrument Credit Limit | Funding Instrument Credit Remaining |
| Funding Instrument Currency | Funding Instrument Deleted? |
| Funding Instrument Description | Funding Instrument End Date |
| Funding Instrument Funded Amount | Funding Instrument Header |
| Funding Instrument Reason Not Able to Fund | Funding Instrument Start Date |
| Funding Instrument Status | Funding Instrument Type |
| Funding Instrument Updated Date | Funding Intrument ID |
| Gender | Impressions |
| Interests | Keywords |
| Languages | Lead Rate |
| Leads | Likes |
| Line Item Advertiser Domain | Line Item Advertiser User ID |
| Line Item Bid Amount | Line Item Bid Strategy |
| Line Item Bid Unit | Line Item Category |
| Line Item Charge By | Line Item Created Date |
| Line Item Creative Source | Line Item Currency |
| Line Item Deleted | Line Item End Time |
| Line Item ID | Line Item Objective |
| Line Item Optimization | Line Item Placement |
| Line Item Primary Web Event Tag | Line Item Product Type |
| Line Item Start Time | Line Item Status |
| Line Item Target CPA Local | Line Item Total Budget Amount |
| Line Item Updated Date | Location Name |
| Media Engagements | Media View Rate |
| Media Views | Mobile Conversion Achievements Unlocked |
| Mobile Conversion Add to Cart | Mobile Conversion Add to Wishlist |
| Mobile Conversion Added Payment Infos | Mobile Conversion Checkout Initiated |
| Mobile Conversion Content Views | Mobile Conversion Installs |
| Mobile Conversion Invites | Mobile Conversion Key Page Views |
| Mobile Conversion Level Achieved | Mobile Conversion Logins |
| Mobile Conversion Rate | Mobile Conversion Re-Engages |
| Mobile Conversion Reservations | Mobile Conversion Searches |
| Mobile Conversion Shares | Mobile Conversion Spent Credit |
| Mobile Conversion Tutorial Completes | Mobile Conversion Updates |
| Platforms | Promoted Tweet Approval Status |
| Promoted Tweet Created Date | Promoted Tweet Deleted |
| Promoted Tweet ID | Promoted Tweet Status |
| Promoted Tweet Tweet ID | Promoted Tweet Updated Date |
| Purchase | Qualified Impression Rate |
| Qualified Impressions | ReTweets |
| Replies | Sign-ups |
| Similar To Followers | Spend |
| Spend (Micro) | TV Shows |
| Timezone switch at | Total Conversions |
| Total Video Views | Video CTA clicks |
| Video Starts | Video View Rate |
| Video Views (100% complete) | Video Views (25% complete) |
| Video Views (50% complete) | Video Views (75% complete) |
| Account Approval Status | Account Business ID |
| Account Business Name | Account Created Date |
| Account Deleted? | Account ID |
| Account Last Updated Date | Account Salt |
| Account Timezone | Age |
| App Store Category | Audiences |
| Date | Engagement Rate |
| Engagements | Events |
| Follows | Gender |
| Impressions | Interests |
| Likes | Location Name |
| Platforms | ReTweets |
| Replies | Timezone switch at |
| 3s/100% Video Views | 6s Video Views |
| Age | App Click Rate |
| App Clicks | App Install Rate |
| App Store Category | Audiences |
| Billed Engagements | CPA |
| CPAC ( Cost Per App Click) | CPC |
| CPE (Cost Per Engagement) | CPF (Cost Per Follow) |
| CPI (Cost Per Install) | CPM |
| CTR | Campaign Created Date |
| Campaign Currency | Campaign Daily Budget |
| Campaign Deleted? | Campaign Duration (days) |
| Campaign End Time | Campaign Frequency Cap |
| Campaign Funding Instrument ID | Campaign ID |
| Campaign Reason Not Servable | Campaign Servable? |
| Campaign Standard Delivery | Campaign Start Time |
| Campaign Status | Campaign Total Budget |
| Campaign Updated Date | Clicks |
| Conversion Site Visits | Conversion Tag |
| Conversions | Conversions Rate |
| Cost Per 1000 Qualified Impressions | Cost Per Lead |
| Cost Per Video View | Custom Conversions |
| Date | Downloads |
| Engagement Rate | Engagements |
| Events | Follow Rate |
| Follows | Gender |
| Impressions | Interests |
| Keywords | Languages |
| Lead Rate | Leads |
| Likes | Location Name |
| Media Engagements | Media View Rate |
| Media Views | Mobile Conversion Achievements Unlocked |
| Mobile Conversion Add to Cart | Mobile Conversion Add to Wishlist |
| Mobile Conversion Added Payment Infos | Mobile Conversion Checkout Initiated |
| Mobile Conversion Content Views | Mobile Conversion Installs |
| Mobile Conversion Invites | Mobile Conversion Key Page Views |
| Mobile Conversion Level Achieved | Mobile Conversion Logins |
| Mobile Conversion Rate | Mobile Conversion Re-Engages |
| Mobile Conversion Reservations | Mobile Conversion Searches |
| Mobile Conversion Shares | Mobile Conversion Spent Credit |
| Mobile Conversion Tutorial Completes | Mobile Conversion Updates |
| Platforms | Purchase |
| Qualified Impression Rate | Qualified Impressions |
| ReTweets | Replies |
| Sign-ups | Similar To Followers |
| Spend | Spend (Micro) |
| TV Shows | Total Conversions |
| Total Video Views | Video CTA clicks |
| Video Starts | Video View Rate |
| Video Views (100% complete) | Video Views (25% complete) |
| Video Views (50% complete) | Video Views (75% complete) |
| Age | App Store Category |
| Audiences | Billed Engagements |
| CPE (Cost Per Engagement) | CPF (Cost Per Follow) |
| CPM | Date |
| Engagement Rate | Engagements |
| Events | Follows |
| Funding Instrument Able To Fund | Funding Instrument Created Date |
| Funding Instrument Credit Limit | Funding Instrument Credit Remaining |
| Funding Instrument Currency | Funding Instrument Deleted? |
| Funding Instrument Description | Funding Instrument End Date |
| Funding Instrument Funded Amount | Funding Instrument Header |
| Funding Instrument Reason Not Able to Fund | Funding Instrument Start Date |
| Funding Instrument Status | Funding Instrument Type |
| Funding Instrument Updated Date | Funding Intrument ID |
| Gender | Impressions |
| Interests | Likes |
| Location Name | Platforms |
| ReTweets | Replies |
| Spend | Spend (Micro) |
| 3s/100% Video Views | 6s Video Views |
| Age | App Click Rate |
| App Clicks | App Install Rate |
| App Store Category | Audiences |
| Billed Engagements | CPA |
| CPAC ( Cost Per App Click) | CPC |
| CPE (Cost Per Engagement) | CPF (Cost Per Follow) |
| CPI (Cost Per Install) | CPM |
| CTR | Campaign ID |
| Clicks | Conversion Site Visits |
| Conversion Tag | Conversions |
| Conversions Rate | Cost Per 1000 Qualified Impressions |
| Cost Per Lead | Cost Per Video View |
| Custom Conversions | Date |
| Downloads | Engagement Rate |
| Engagements | Events |
| Follow Rate | Follows |
| Gender | Impressions |
| Interests | Keywords |
| Languages | Lead Rate |
| Leads | Likes |
| Line Item Advertiser Domain | Line Item Advertiser User ID |
| Line Item Bid Amount | Line Item Bid Strategy |
| Line Item Bid Unit | Line Item Category |
| Line Item Charge By | Line Item Created Date |
| Line Item Creative Source | Line Item Currency |
| Line Item Deleted | Line Item End Time |
| Line Item ID | Line Item Objective |
| Line Item Optimization | Line Item Placement |
| Line Item Primary Web Event Tag | Line Item Product Type |
| Line Item Start Time | Line Item Status |
| Line Item Target CPA Local | Line Item Total Budget Amount |
| Line Item Updated Date | Location Name |
| Media Engagements | Media View Rate |
| Media Views | Mobile Conversion Achievements Unlocked |
| Mobile Conversion Add to Cart | Mobile Conversion Add to Wishlist |
| Mobile Conversion Added Payment Infos | Mobile Conversion Checkout Initiated |
| Mobile Conversion Content Views | Mobile Conversion Installs |
| Mobile Conversion Invites | Mobile Conversion Key Page Views |
| Mobile Conversion Level Achieved | Mobile Conversion Logins |
| Mobile Conversion Rate | Mobile Conversion Re-Engages |
| Mobile Conversion Reservations | Mobile Conversion Searches |
| Mobile Conversion Shares | Mobile Conversion Spent Credit |
| Mobile Conversion Tutorial Completes | Mobile Conversion Updates |
| Platforms | Purchase |
| Qualified Impression Rate | Qualified Impressions |
| ReTweets | Replies |
| Sign-ups | Similar To Followers |
| Spend | Spend (Micro) |
| TV Shows | Total Conversions |
| Total Video Views | Video CTA clicks |
| Video Starts | Video View Rate |
| Video Views (100% complete) | Video Views (25% complete) |
| Video Views (50% complete) | Video Views (75% complete) |
| Account Approval Status | Account Business ID |
| Account Business Name | Account Created Date |
| Account Deleted? | Account ID |
| Account Last Updated Date | Account Salt |
| Account Timezone | Date |
| Engagement Rate | Engagements |
| Follows | Impressions |
| Likes | ReTweets |
| Replies | Timezone switch at |
| 3s/100% Video Views | 6s Video Views |
| Age | App Click Rate |
| App Clicks | App Install Rate |
| App Store Category | Audiences |
| Billed Engagements | CPA |
| CPAC ( Cost Per App Click) | CPC |
| CPE (Cost Per Engagement) | CPF (Cost Per Follow) |
| CPI (Cost Per Install) | CPM |
| CTR | Clicks |
| Conversion Site Visits | Conversion Tag |
| Conversions | Conversions Rate |
| Cost Per 1000 Qualified Impressions | Cost Per Lead |
| Cost Per Video View | Custom Conversions |
| Date | Downloads |
| Engagement Rate | Engagements |
| Events | Follow Rate |
| Follows | Gender |
| Impressions | Interests |
| Keywords | Languages |
| Lead Rate | Leads |
| Likes | Line Item ID |
| Location Name | Media Engagements |
| Media View Rate | Media Views |
| Mobile Conversion Achievements Unlocked | Mobile Conversion Add to Cart |
| Mobile Conversion Add to Wishlist | Mobile Conversion Added Payment Infos |
| Mobile Conversion Checkout Initiated | Mobile Conversion Content Views |
| Mobile Conversion Installs | Mobile Conversion Invites |
| Mobile Conversion Key Page Views | Mobile Conversion Level Achieved |
| Mobile Conversion Logins | Mobile Conversion Rate |
| Mobile Conversion Re-Engages | Mobile Conversion Reservations |
| Mobile Conversion Searches | Mobile Conversion Shares |
| Mobile Conversion Spent Credit | Mobile Conversion Tutorial Completes |
| Mobile Conversion Updates | Platforms |
| Promoted Tweet Approval Status | Promoted Tweet Created Date |
| Promoted Tweet Deleted | Promoted Tweet ID |
| Promoted Tweet Status | Promoted Tweet Tweet ID |
| Promoted Tweet Updated Date | Purchase |
| Qualified Impression Rate | Qualified Impressions |
| ReTweets | Replies |
| Sign-ups | Similar To Followers |
| Spend | Spend (Micro) |
| TV Shows | Total Conversions |
| Total Video Views | Video CTA clicks |
| Video Starts | Video View Rate |
| Video Views (100% complete) | Video Views (25% complete) |
| Video Views (50% complete) | Video Views (75% complete) |
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