YouTube
YouTube is a video-sharing platform, used by experts, social media agents, and industry leaders.is a free video sharing website that lets people upload, view, and share videos.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Annotation Click Rate | Annotation Clickable Impressions |
| Annotation Clicks | Annotation Closable Impressions |
| Annotation Close Rate | Annotation Closes |
| Annotation Impressions | Audience Watch Ratio (Absolute) |
| Average Daily View Duration | Average Percentage Viewed |
| Average View Duration | Campaign |
| Card Click Rate | Card Clicks |
| Card Impressions | Card Teaser Click Rate |
| Card Teaser Clicks | Card Teaser Impressions |
| Channel Name | Channel Shorts Number |
| Channel Subscribers | Channel Videos Number |
| Comments | Date |
| Dislikes | Duration |
| Elapsed Video Time Ratio | Estimated Hours Watched |
| Estimated Minutes Watched | Estimated Red Hours Watched |
| Estimated Red Minutes Watched | Insight Traffic Source Type |
| Is Shorts? | Likes |
| Red Views | Relative Retention Performance |
| Shares | Subscribers Gained |
| Subscribers Lost | Upload Date |
| Video | Video Preview |
| Videos Added To Playlists | Videos Removed From Playlists |
| Views |
| Audience Watch Ratio (Absolute) | Channel Name |
| Date | Elapsed Video Time Ratio |
| Estimated Hours Watched | Estimated Minutes Watched |
| Relative Retention Performance | Upload Date |
| Video |
| Annotation Click Rate | Annotation Clickable Impressions |
| Annotation Clicks | Annotation Closable Impressions |
| Annotation Close Rate | Annotation Closes |
| Annotation Impressions | Average Daily View Duration |
| Average Percentage Viewed | Average View Duration |
| Campaign | Card Click Rate |
| Card Clicks | Card Impressions |
| Card Teaser Click Rate | Card Teaser Clicks |
| Card Teaser Impressions | Channel Name |
| Channel Shorts Number | Channel Subscribers |
| Channel Videos Number | Comments |
| Date | Dislikes |
| Duration | Estimated Hours Watched |
| Estimated Minutes Watched | Estimated Red Hours Watched |
| Estimated Red Minutes Watched | Is Shorts? |
| Likes | Red Views |
| Shares | Subscribers Gained |
| Subscribers Lost | Upload Date |
| Video Preview | Videos Added To Playlists |
| Videos Removed From Playlists | Views |
| Channel Name | Date |
| Estimated Hours Watched | Estimated Minutes Watched |
| Insight Traffic Source Type | Upload Date |
| Video | Views |
| Age Group | Annotation CTR |
| Annotation Clickable Impressions | Annotation Clicks |
| Annotation Closable Impressions | Annotation Close Rate |
| Annotation Closes | Annotation Impressions |
| Audience Watch Ratio | Avg. Time in Playlist |
| Avg. View Duration | Avg. View Percentage |
| Avg. view duration (h:m:s) | Avg. view duration (min) |
| Card CTR | Card Clicks |
| Card Impressions | Card Teaser CTR |
| Card Teaser Clicks | Card Teaser Impressions |
| Comments | Date |
| Dislikes | Estimated Minutes Watched |
| Estimated Red Minutes Watched | Estimated time watched (days) |
| Has Captions | Is Licensed Content |
| Likes | Live Or On Demand |
| Operating System | Playlist Starts |
| Red Views | Relative Retention Performance |
| Shares | Subscriber Status |
| Subscribers Gained | Subscribers Lost |
| Video | Video Age Restriction |
| Video Category | Video Description |
| Video Image | Video Image URL |
| Video Length | Video Privacy Status |
| Video Published At | Video Resolution |
| Video Tags | Video Title |
| Viewer Percentage | Views |
| Views Per Playlist Start | Youtube Product |
| Age Group | Has Captions |
| Is Licensed Content | Subscriber Status |
| Video | Video Age Restriction |
| Video Category | Video Description |
| Video Image | Video Image URL |
| Video Length | Video Privacy Status |
| Video Published At | Video Resolution |
| Video Tags | Video Title |
| Viewer Percentage |
| Audience Watch Ratio | Has Captions |
| Is Licensed Content | Relative Retention Performance |
| Video | Video Age Restriction |
| Video Category | Video Description |
| Video Image | Video Image URL |
| Video Length | Video Privacy Status |
| Video Published At | Video Resolution |
| Video Tags | Video Title |
| Estimated Minutes Watched | Has Captions |
| Is Licensed Content | Operating System |
| Subscriber Status | Video |
| Video Age Restriction | Video Category |
| Video Description | Video Image |
| Video Image URL | Video Length |
| Video Privacy Status | Video Published At |
| Video Resolution | Video Tags |
| Video Title | Views |
| Youtube Product |
| Avg. View Duration | Avg. view duration (h:m:s) |
| Avg. view duration (min) | Estimated Minutes Watched |
| Estimated Red Minutes Watched | Estimated time watched (days) |
| Has Captions | Is Licensed Content |
| Live Or On Demand | Red Views |
| Video | Video Age Restriction |
| Video Category | Video Description |
| Video Image | Video Image URL |
| Video Length | Video Privacy Status |
| Video Published At | Video Resolution |
| Video Tags | Video Title |
| Views | Youtube Product |
| Estimated Minutes Watched | Has Captions |
| Is Licensed Content | Video Age Restriction |
| Video Category | Video Description |
| Video Image | Video Image URL |
| Video Length | Video Privacy Status |
| Video Published At | Video Resolution |
| Video Tags | Video Title |
| Views |
| Estimated Minutes Watched | Has Captions |
| Is Licensed Content | Live Or On Demand |
| Subscriber Status | Video |
| Video Age Restriction | Video Category |
| Video Description | Video Image |
| Video Image URL | Video Length |
| Video Privacy Status | Video Published At |
| Video Resolution | Video Tags |
| Video Title | Views |
| Has Captions | Is Licensed Content |
| Shares | Subscriber Status |
| Video | Video Age Restriction |
| Video Category | Video Description |
| Video Image | Video Image URL |
| Video Length | Video Privacy Status |
| Video Published At | Video Resolution |
| Video Tags | Video Title |
| Avg. Time in Playlist | Estimated Minutes Watched |
| Playlist Starts | Subscriber Status |
| Views | Views Per Playlist Start |
| Avg. Time in Playlist | Estimated Minutes Watched |
| Playlist Starts | Views |
| Views Per Playlist Start |
| Annotation CTR | Annotation Clickable Impressions |
| Annotation Clicks | Annotation Closable Impressions |
| Annotation Close Rate | Annotation Closes |
| Annotation Impressions | Avg. Time in Playlist |
| Avg. View Duration | Avg. View Percentage |
| Avg. view duration (h:m:s) | Avg. view duration (min) |
| Card CTR | Card Clicks |
| Card Impressions | Card Teaser CTR |
| Card Teaser Clicks | Card Teaser Impressions |
| Comments | Date |
| Dislikes | Estimated Minutes Watched |
| Estimated Red Minutes Watched | Estimated time watched (days) |
| Has Captions | Is Licensed Content |
| Likes | Red Views |
| Shares | Subscribers Gained |
| Subscribers Lost | Video Age Restriction |
| Video Category | Video Description |
| Video Image | Video Image URL |
| Video Length | Video Privacy Status |
| Video Published At | Video Resolution |
| Video Tags | Video Title |
| Views |
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