YP: Traffic

YP: Traffic

Yellow Pages is a global, digital, and print media company offering businesses comprehensive media solutions to meet their key marketing objectives and providing consumers with platforms to access reliable local business information.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

CMR ID CMR Name
CTR Category Code
Category Name Clicks
Client Code Customer ID
Customer Name Date
Directory Code Directory Name
Directory State Code Impressions
Product Code Product Name
Purchase Order SRID
SRID Address SRID City
SRID Listed Business Name SRID Primary Phone Number
SRID State SRID Zip
Source ID User Intent
User Intent Clicks

CMR ID CMR Name
CTR Category Code
Category Name Clicks
Client Code Customer ID
Customer Name Date
Directory Code Directory Name
Directory State Code Impressions
Product Code Product Name
Purchase Order SRID
SRID Address SRID City
SRID Listed Business Name SRID Primary Phone Number
SRID State SRID Zip
Source ID

CMR ID CMR Name
Category Code Category Name
Client Code Customer Name
Date Directory Code
Directory Name Directory State Code
Product Code Product Name
Purchase Order SRID
SRID Address SRID City
SRID Listed Business Name SRID Primary Phone Number
SRID State SRID Zip
Source ID User Intent
User Intent Clicks

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