Datorama, now called Salesforce Marketing Cloud Intelligence, offers data integration, data modeling, and interactive dashboards. However, its steep learning curve and pricing lead many to seek alternatives with better API integration, third-party tools, or data visualization capabilities. Add to that, the fact that Salesforce has stopped all future development on the platform and it makes sense that many users are looking for alternatives.

This guide provides a clear comparison for those using Datorama or evaluating marketing analytics platforms. From Google Ads reporting to advanced dashboards, these alternatives help marketing teams and agencies extract valuable insights across multiple marketing channels.

Try TapClicks today and gain deeper insights with less effort.

What Are Marketing Analytics Platforms?

A marketing analytics platform helps businesses collect, analyze, and visualize marketing data from multiple sources, including marketing cloud intelligence, Google Ads, and other data analytics tools. These platforms provide real-time insights, track marketing performance, and simplify data connections to improve decision-making.

Datorama, part of Salesforce Marketing Cloud, is a well-known platform that offers data visualization tools and advanced analytics. However, its steep learning curve and pricing have led some businesses to seek alternatives like TapClicks. 

TapClicks provides automated reporting, seamless data connections, and an intuitive data visualization tool that helps marketing agencies and in-house teams manage all their data more efficiently. The right platform transforms complex marketing data into clear, actionable insights for better performance.

Top 4 Datorama Competitors

The following four platforms are strong alternatives. They offer advanced data visualization tools, automated reporting tasks, and seamless integrations that improve marketing performance.

1. TapClicks

TapClicks is a web-based marketing operations platform that helps you manage and track marketing performance in one place. Designed for marketing agencies, brands, and enterprises, it provides automated data analytics, real-time insights, and seamless data connections to unify all your data across multiple marketing channels.

Core Features

• TapOrders – Designed for media companies, brands, and agencies, this tool automates order entry and provides a calendar-based inventory management system. It integrates with multiple ad platforms to manage campaigns and workflows.

• TapWorkflow – Automates task management for ad operations, billing, and fulfillment. This feature includes alerts and notifications to keep teams updated and allows for time tracking to streamline reporting tasks and improve billing accuracy.

• TapAnalytics – Enables you to analyze marketing performance, optimize campaigns, and gain valuable insights to improve ROI. It helps teams identify opportunities and resolve issues quickly.

• TapReports – Provides interactive dashboards and real-time insights that improve client collaboration. You can use this feature to upsell services, increase retention, and strengthen customer relationships.

Compared to Datorama, TapClicks offers a more user-friendly experience with an intuitive data visualization tool and a shorter learning curve. It is an ideal Datorama competitor for agencies and businesses that need automated reporting, simplified data modeling, and powerful marketing cloud intelligence without the complexity of Salesforce Marketing Cloud.

Ditch the complexity—Schedule a demo today and turn your marketing data into a competitive advantage.

Best For

TapClicks is ideal for digital agencies, media companies, and brands that need a marketing analytics platform focused on marketing performance management. It caters to both small to midsize businesses and enterprise-level companies, with flexible pricing based on company size, monthly ad spend, and data management needs.

If you want to avoid a steep learning curve, TapClicks provides pre-built dashboards and automated reporting tasks. You can gain real-time insights without dedicating extensive resources to setup and training. It’s a strong choice for those who need marketing cloud intelligence without the complexity of traditional business intelligence software.

2. Datorama

Source: Salesforce.com

Owned by Salesforce, Datorama is an AI-powered marketing intelligence platform that helps businesses connect all their data for better marketing performance tracking and decision-making. It is designed to unify marketing data, automate insights, and provide advanced data visualization tools for business intelligence.

Core Features

• Data integration engine – Connects and unifies marketing channels, tools, and reports in one place. Uses machine learning for data cleansing, data modeling, and automated data connections.

• Insights engine – Provides interactive dashboards and AI-powered real-time insights to help businesses optimize marketing performance and visualize key metrics.

• Activation engine – Moves beyond data visualization by enabling goal tracking, workflow automation, and team collaboration.

• App marketplace – Allows businesses to create custom apps or install pre-built solutions, such as the Lead Generation App, Facebook Ads App, and Marketing Cloud Email App.

Source: Salesforce.com

Pros of Datorama

• Highly customizable – Can adapt to specific business needs, particularly for companies requiring custom dashboards, data modeling, and tailored reporting.

Cons of Datorama

• Steep learning curve – Setting up Datorama requires significant effort, especially without pre-built solutions. Users often find the onboarding process challenging.

• Ease of use – Some users find Datorama difficult to navigate, especially for those unfamiliar with data visualization tools. Businesses seeking a more intuitive marketing analytics platform may prefer alternatives with pre-built dashboards and simpler data connections.

Best For

Datorama is suited for small to midsize marketing and advertising companies, including brands, agencies, and publishers that need a highly customizable marketing intelligence platform. Pricing is not publicly available.

3. Tableau

Source: Tableau.com

Tableau is a widely used business intelligence and analytics platform, offering extensive data analytics capabilities beyond marketing. Unlike Datorama, which focuses on marketing cloud intelligence, Tableau serves a broader range of industries and is commonly used by enterprise-level companies for data visualization and reporting.

Core Features

• Tableau Desktop – A WYSIWYG-style editor that allows users to connect, visualize, and analyze data using an interactive dashboard.

• Tableau Server – A browser-based business intelligence application that provides secure, private data analytics for organizations.

• Tableau Prep – A tool designed for data modeling, data cleansing, and preparing data for further analysis. Includes Tableau Prep Builder for building data flows and Tableau Prep Conductor for managing them.

• Tableau Online – A fully cloud-hosted version of Tableau that lets businesses publish and share dashboards.

While Tableau is a great data visualization tool, it is not a marketing-specific platform like Datorama or TapClicks.

Businesses looking for a Datorama competitor with broader business intelligence applications and advanced data connections may find Tableau a strong alternative. However, companies focused solely on marketing analytics may prefer a platform designed specifically for marketing performance management.

Source: Tableau.com

Pros of Tableau

• Analytical power – Tableau offers lets businesses create custom data models, dashboards, and reports. Users appreciate its flexibility in managing complex data analytics.

• AI & machine learning – The Smart Analytics feature enhances insights using natural language interaction, predictive analytics, and machine learning for data preparation.

Cons of Tableau

• Ease of use – While Tableau is not the most difficult platform to learn (rated 4.6/5 on Capterra), it requires significant resources to fully utilize its capabilities.

• Price – Many users report that Tableau's pricing is higher than other data visualization tools, making it less accessible for individuals or small businesses.

While Tableau is a strong alternative to Datorama for business intelligence, it may not be the best choice for businesses looking for a marketing-focused analytics platform with marketing cloud intelligence and real-time insights.

Best For

Tableau is best suited for enterprise-level companies that require advanced business intelligence software and data analytics capabilities. While it supports marketing data, it is primarily used for managing big data across an entire organization. Most Tableau users come from the IT and Services sector, with fewer companies relying on it solely for marketing and advertising.

Businesses looking for a single platform to handle all their data connections across departments—along with dedicated BI training and specialized users—may find Tableau a strong fit. However, those seeking a marketing-focused analytics platform with real-time insights and marketing cloud intelligence may prefer alternatives like TapClicks or Datorama.

4. Domo

Source: Domo.com

Like Tableau, Domo is a business intelligence software designed to connect and analyze all your data across an organization. While it supports marketing analytics, it is primarily built for enterprise-wide data connections, making it a broader BI solution rather than a marketing-specific platform like Datorama or TapClicks.

Core Features

• Connect & transform – Securely integrates and normalizes data from over 1,000 sources to help businesses unify their marketing data and other company-wide information.

• Visualize & analyze – Uses AI and machine learning to provide real-time insights and predictive analytics, helping teams improve marketing performance and other business functions.

• Build apps & extend – A low-to-no-code solution that enables businesses to create custom apps for internal teams, clients, or partners.

While Domo offers strong data visualization tools and marketing cloud intelligence, it is more aligned with businesses that need a BI-focused platform rather than a dedicated marketing analytics platform. Companies searching for a Datorama competitor with deeper marketing integrations may prefer options like TapClicks or Funnel.io.

Source: Domo.com

Pros of Domo

• Extensive data integrations – With 1,000+ pre-built connectors, Domo unifies data across multiple departments.

• Customizable apps – Businesses can build custom applications to extend functionality, though this requires time and resources.

Cons of Domo

• Ease of use – Domo is a powerful BI tool, but requires significant resources to fully utilize. It has an ease-of-use rating of 4.3/5 on Capterra.

• Price – Consumer reviews indicate that Domo’s pricing is higher than many other business intelligence and data visualization tools.

While Domo is a strong alternative to Datorama, its focus on enterprise-wide data analytics makes it more suited for large organizations rather than teams specifically looking for a marketing analytics platform with marketing cloud intelligence and real-time insights.

Best For

Domo is suited for organizations that need company-wide business intelligence rather than a purely marketing analytics platform. It allows users to analyze logistical, payroll, operational, and marketing data in a single system.

Like Tableau, Domo is priced higher than many data visualization tools. It might be a better fit for enterprise-level companies that require advanced data connections, real-time insights, and extensive BI capabilities. Businesses focused primarily on marketing cloud intelligence may prefer alternatives like TapClicks.

Comparing Datorama Competitors: Features, Pricing, and Best Use Cases

This table provides a side-by-side comparison of key features, including data integrations, AI capabilities, ease of use, and pricing.

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Why TapClicks Is a Better Analytics Tool Than Datorama

Among the four alternatives, TapClicks stands out as the best marketing analytics platform for businesses needing automation, real-time insights, and ease of use. Unlike Datorama, which has a steep learning curve, or Tableau and Domo, which focus on enterprise-wide BI, TapClicks offers pre-built dashboards, seamless data integrations, and automated reporting that allow teams to get insights instantly.

With its Orders and Workflow system, you can upgrade operations and improve collaboration. TapClicks is the best Datorama alternative for agencies and marketing teams looking to maximize performance without complexity.

If you're looking for a Datorama competitor that delivers powerful marketing cloud intelligence without the complexity, TapClicks is the solution. Book a demo and get a free trial now!

FAQs About Datorama Competitors

Who are Palantir’s biggest competitors?

Palantir’s biggest competitors include Snowflake, Databricks, IBM Watson, Microsoft Azure, and Google Cloud AI. These platforms offer data analytics, AI-driven insights, and business intelligence solutions like Palantir.

What is the alternative to Datorama?

Some of the best Datorama alternatives include TapClicks, Tableau, Domo, and Google Looker Studio. These platforms provide marketing analytics, data integration, and reporting automation, catering to different business needs.

Is Datorama owned by Salesforce?

Yes, Datorama is owned by Salesforce and is now part of Salesforce Marketing Cloud Intelligence, offering AI-powered marketing analytics and data visualization.

Who are the main competitors of Salesforce?

Salesforce competes with HubSpot, Microsoft Dynamics 365, Oracle, Zoho CRM, and Pipedrive in the CRM and marketing automation space. These platforms provide customer relationship management, sales automation, and business intelligence tools.

What is the best marketing analytics platform for agencies?

For marketing agencies, TapClicks is one of the best platforms, offering pre-built dashboards, automated reporting, real-time insights, and workflow automation—features that simplify marketing performance tracking.