Tracking Facebook / Meta campaigns without the right tools leads to wasted ad spending and poor decisions. While Facebook Ads Manager provides basic insights, many businesses need features to create customizable reports and perform deeper analytics.
In this post, we're going to discuss the important distinction between tools that do reporting versus tools that do reporting and analytics.
Then, we'll show how TapClicks can help you analyze data and report to your clients, gain valuable insights, and even help you use those insights to upsell your services.
Boost your ROI and simplify your Facebook Ads reporting with TapClicks. Book a demo and get our 14-day trial!
Common Issues With In-House Facebook Ads Reporting
When digital marketing agencies piece together in-house reporting processes to analyze Facebook advertising data, they eventually seek out a third-party reporting or analytics tool.
This is because they want to address the following common issues.
Time-Consuming and Error-Prone Process
The more errors made, the more time spent fixing them. Even when you've managed to avoid all errors, using Excel or CSV files to manage your data is still a drain on your resources.
You'll spend time organizing data within Google Sheets or creating charts and graphs with a free tool like Google Data Studio. That could be time spent on more productive and profitable activities like finding more clients.
Difficulty Viewing Facebook Data Within Larger Marketing Operations
Getting data out of Facebook Ads Manager and into a Google Sheet isolates your Facebook data. This makes it challenging to see valuable trends such as multi-touch attribution. An example is when someone converts through a Google Search Ad after seeing a Facebook ad first.
Inability to Use Data for Sales Conversations and Upselling
The inability to get granular with your data limits the valuable insights you're able to discover. Similarly, it reduces your ability to create compelling stories around your marketing efforts.
However, not all of these problems are unique to in-house processes. When marketing agencies usestraight reporting tools (versus tools that do true analytics), they're still limited in how they can manipulate and view data.
For instance, they can't mix and match and layer in different channels or view theirFacebook data in wider business contexts. Even if you have the best Facebook ads, it's difficult to position them to the rest of your marketing data.
To solve all these problems, agencies need Facebook Ads reporting software that's sophisticated in its ability to enable data analysis while also being intuitive to use.
For example, it lets you easily pull in data from LinkedIn Ads, Google Ads, andGoogle Analytics. You can then place it alongside your Facebook ad performance data and understand how the platforms work.
Looking for an all-in-one reporting solution to analyze your entire marketing operation? Book a demo now.
Facebook Ads Reporting Tools vs. Facebook Ads Analytics Tools
Understanding the difference between Facebook Ads reporting tools and Facebook Ads analytics tools is important for choosing the right solution.
While both help track ad performance, they serve different purposes in how data is collected, analyzed, and used for decision-making.
What Are Facebook Ads Reporting Tools?
A reporting tool focuses on gathering data from select data sources, compiling it into compelling charts and visuals, and automatically sending it off to your clients.
Because of this, a reporting tool helps solve the time problem of creating reports for your marketing data.
The disadvantage of simpler reporting tools is that they'll always tell more limitedstories with your data. For example, you might only be able to segment by campaigns, post engagement, page views, video views, ad sets, impressions, clicks, and spending.
Plus, you can't mix and layer your Facebook Insights with your other marketing channels, which means you're not looking at the full picture. This limits the value you can show to your clients. As your needs and customers' expectations evolve, you will want a way to incorporate these additional metrics into your reports.
What Are Facebook Ads Analytics Tools?
A Facebook Analytics tool lets you get more granular with your data. With analytics, you can get to the bottom of which ads are performing and optimize your ad spend.
If you want to see which ads have the highest post engagement or conversion rate, looking within your ad account is sufficient. But if you want to know how that ad fits in with your other social media marketing efforts and the rest of the channels you're advertising in, you'll need a true analytics tool.
Generally, there is overlap between reporting tools and analytic tools, with most major platforms positioning themselves as both.
Top 6 Facebook Ads Analytics and Reporting Tools in 2025
Businesses have access to advanced tools that provide deep insights into their ad campaigns. Below is a list of top Facebook Ads analytics and reporting tools.
1. TapClicks
TapClicks is an all-in-one marketing operations platform that delivers powerful solutions across various aspects of marketing. From campaign setup and workflow management to ad delivery reporting and analysis, TapClicks provides a unified solution to streamline marketing efforts.
Key features include:
Data integration:Connects with over 250+ data sources, including Facebook Ads, Google Ads, LinkedIn Ads, and Google Analytics, providing a unified view of marketing performance.
Customizable dashboards:Offers drag-and-drop widgets to create personalized dashboards tailored to specific business needs.
Automated reporting: Enables scheduling of reports for automatic delivery to clients or team members, reducing manual effort.
White-label solutions:Allows agencies to brand reports and dashboards, enhancing client presentations.
Pricing:
TapClicks offers several pricing tiers to accommodate different business sizes and requirements:
TapDataLite: Starts at $99 per month, includes up to 10 clients, and provides access to 64 connectors and the SmartConnector™.
TapData+: Begins at $349 per month, includes up to 10 clients, and offers access to over 250 connectors, advanced calculations, and additional features.
TapData Max: Priced at $649 per month, includes up to 10 clients and provides advanced data management tools, including Data Exporter and TapAPI Access.
Get a full view of your Facebook ads performance and marketing data with TapClicks. Book a demo and start your free trial today!
2. Varos
Source: Varos.com
Varos is a benchmarking platform that provides real-time performance comparisons for Facebook Ads by aggregating and anonymizing data from eCommerce sites. You can use the platform to track key KPIs against industry peers, including cost per purchase (CPP) and click-through rates (CTR).
Varos integrates with platforms like Facebook Ads, TikTok Ads, Shopify, Google Ads, and Google Analytics. It lets users monitor paid campaigns and filter data based on verticals, average order value (AOV), monthly ad spend, and more.
Pricing:
Pricing for Varos is not publicly available.
3. Social Status
Source: SocialStatus.io
Social Status is a social media analytics and reporting platform that tracks performance across Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitter (X), providing insights for data-driven decision-making. It offers four distinct analytics modules:
Profile analytics for social profiles you own
Competitor analytics for benchmarking against rivals
Ad analytics for tracking paid social campaigns
Influencer analytics for evaluating influencer marketing efforts
You can use it to generate customizable, boardroom-ready reports in formats like PDF, PowerPoint, and Google Slides. Social Status also provides detailed insights into both organic and paid content performance.
Pricing:
Free plan: $0/month, includes one profile for basic analytics.
Micro plan: $9/month, supports up to five profiles for expanded analytics.
Starter plan: $29/month, allows management of up to ten profiles.
Pro plan: $49/month, accommodates up to 40 profiles.
Business plan: $99/month, supports up to 100 profiles.
Agency plan:$199/month, designed for agencies managing up to 250 profiles.
4. DashThis
Source: DashThis.com
DashThis is a marketing reporting tool for creating visually appealing dashboards by integrating data from over 34 platforms, including Google Analytics, Facebook, and LinkedIn.
Users can customize dashboards with editable section headers, company logos, and notes. You can also use its multi-source dashboards, automated data collection, and preset templates.
Each account is assigned a dedicated product specialist to assist with setup and customization.
Pricing:
Individual: $49/mo for three dashboards
Professional: $159/mo for ten dashboards
Business: $309/mo for 25 dashboards
Standard: $479/mo for 50+ dashboards
5. Whatagraph
Source: Whatagraph.com
Whatagraph is a marketing intelligence platform that consolidates data from over 55 integrations into unified, customizable reports. You can use it with Facebook Ads, Google Analytics, and HubSpot.
The platform offers features like data blending, custom metrics, and currency conversion. You can use it to create tailored insights and visualize cross-channel performance.
Whatagraph also provides real-time data updates, collaborative tools, and white-label options for agencies to deliver branded reports at scale.
Pricing:
Pricing for Whatagraph is not publicly available.
6. ReportingNinja
Source: ReportingNinja.com
Reporting Ninja is a marketing reporting tool that offers customizable reports and dashboards for platforms like Google Analytics, Google Ads, and Facebook Ads.
It provides a custom reports platform, Looker Studio connectors, and a Google Sheets add-on. You can use the platform to create cross-platform reports and automate data collection. Features include white-label client portals and a rich widget library.
Pricing:
Starter: $20/mo for 10 reports and 4 users
Small: $40/mo for 30 reports and 8 users
Medium: $70/mo for 70 reports and 12 users
Large: $120/mo for 150 reports and 16 users
Benefits of Finding the Right Facebook Ads Reporting and Analytics Tools
To help find which one works for your agency, let's go over the main benefits of finding the right platform.
1. Organize and Present Your Data in Minutes, Not Hours
If you're using in-house processes to report on your data, then your workflow probably looks a little like this:
Export Facebook Ads data from a specific date range into a Google Sheet or Excel file.
Within that Excel file, rename metrics, adjust columns and rows, and organize the data.
Import that data into something like Google Data Studio or PowerPoint so you can make the data visually appealing.
From there, download your report and send it to your clients.
You're likely sending marketing reports weekly or monthly, which makes this a recurring task. Reporting tools can take this recurring task and automate it.
Now, your marketing team doesn't need to worry about exporting, re-organizing, and importing data. Instead, your metrics are automatically uploaded into your reporting dashboard, a report is created, and then sent to your clients.
AtTapClicks, we know there needs to be flexibility in visualizations, and the mechanism used to create these displays needs to be intuitive. There also needs to be an easy and reliable way to send this information directly to those who need it.
Different users consume information differently some people prefer to log into a dashboard and tinker with the display themselves, while some want a simplePowerPoint deck or PDF report with the salient points. Others want an email with an Excel attachment with all the raw data contained therein.
Flexibility in data sources, visualizations, and distribution is critical so that the platform selected will continue to satisfy the organization's evolving business needs without a requirement to re-train stakeholders on new platforms every year.
If you're doing that level of customization manually, you will need to pay someone just to handle your reporting.
When it comes to organizing and customizing your data in TapClicks, you can:
Set permissions: You can provide different stakeholders with different levels of access (e.g., marketing teams, clients, and executives). They can view and interact with their data in all of the different ways mentioned above based on their needs.
Create custom reports: TapClicks offers pre-designed templates you can customize for each client or make your report template completely from scratch.
Bring in data from over 240+ marketing-specific data sources: We're focused on digital agencies, media companies, and brands, so we make sure that we're able to provide connectors for the most relevant platforms in digital marketing.
Allow for real-time reporting:We've worked with agencies that stopped sending out weekly client reports. Instead, their clients can log in to the dashboard with the appropriate viewing settings and check metrics such as ad performance, click-through rate (CTR), and conversion rate whenever they want.
2. Gain Valuable Insights Across Your Entire Digital Marketing Campaign
One of the biggest differentiators between reporting and analytics platforms is how detailed you can get with your data, as well as how you can view the data from your social media campaigns within the broader context of your marketing strategy.
There are more basic tools that focus on the boilerplate data sets within an advertising platform. For example, you can find dashboards that let you gather impressions, clicks, and ad spend via your Facebook Ads account.
However, it's more difficult to find a tool that lets you blend your Facebook Ads data with your LinkedIn ads data. Or, thinking outside of advertising platforms, how have your Facebook ads impacted your margins?
Impressive conversion metrics don't necessarily always mean a positive return on ad spend, let alone a positive ROI.
With TapClicks, all of your relevant data sets are within reach and can be blended to see their impact on one another.
If you're looking to see how much you're spending across Facebook and Google, you can blend Facebook's cost and Google's ad spend into one metric.
By looking at data in this way, you can better quantify brand awareness. You can also check whether or not the marketing strategies you designed are hitting your target audience.
3. Leverage Facebook Data to Upsell Your Marketing Services
Let's say that your agency sells several digital marketing packages, and you pitch a package to a small business for 50 leads in the next three months. That package comes with a local listing checkup to make sure the client's business info is accurate across the web.
There is a line item to create a Facebook Page (if one doesn't already exist), and there is a Facebook Ads Campaign with a particular budget.
While the campaign is running, you're going to reach back out to the advertiser and give them an update on the campaign's progress. For example, you might tell them that the Facebook Ads Campaign brought in 50 leads from the form placed on their Facebook page.
Depending on the campaign performance and how hungry your clients are for more leads, they may take advantage of the other options that you have available (from SEO to more expansive PPC campaigns). As such, each of the channels through which you advertise benefits from being incorporated into your overall reporting platform.
With TapClicks, we streamline the process ofupselling for marketing agencies by:
Helping agencies identify any marketing-specific services that their clients may be missing. This is easy to do with TapClicks because, through your dashboard, you can see what campaigns are being run and what packages have been purchased by the client. Plus, you can see the stats of what is working and what is not.
Letting agencies create tiers of service for their clients. Your clients can start with the standard analytics dashboard (which you can create custom to match your packages, such as packages for specific social networks). And as a client increases its spending, it's easy to move them to a dashboard with more metrics and data analysis.
Want to simplify your Facebook ads analytics and reporting processes? Try TapClicks today!
Making the Most Out of Your Facebook Ads Data
When you're looking for tools to help with Facebook Ads reporting and analytics, the distinction between tools that just do reporting and tools that do proper analytics is an important one.
So before investing in a tool, you want to make sure to ask yourself:
Are we looking for a tool that simply helps us pull in data from Facebook Ad campaigns and make creating and sending reports easier? Or are we looking for a tool with analytics to provide us with powerful ways to view data in different contexts and generate valuable insights?
If the latter is what you're looking for, and you want the ability to view data sources as parts of a bigger picture, then an analytics tool like TapClicks is the way to go.
If you're ready to start seeing how TapClicks can be customized to fit your agency's current — and future — needs, book a demo and get a free trial.
FAQs About Facebook Ads Reporting Tools
What is the best ad reporting tool for Facebook?
The best Facebook ads reporting tool depends on your needs. For basic tracking, Facebook Ads Manager works well. For automated reporting and advanced analytics, tools like TapClicks offer better integration, customization, and multi-platform reporting.
How to do Facebook Ads reporting?
You can track Facebook ad performance using Facebook Ads Manager, where you can view clicks, impressions, conversions, and ad spending. For deeper insights, use a Facebook ad reporting tool to automate reports, customize dashboards, and compare performance across multiple platforms.
Is $20 a day enough for Facebook Ads?
Yes, $20 a day can be enough for Facebook Ads, depending on your goals and audience. It works well for small businesses looking to test their ad creatives for campaigns or optimize targeting.
How to automate a Facebook Ads report?
You can automate Facebook Ads reports using Facebook Ads Manager's scheduled reports feature or third-party tools like TapClicks, Supermetrics, or Whatagraph. These tools allow businesses to set up automated reports, schedule email deliveries, and track real-time performance without manual work.
What are the key metrics to track in Facebook Ads reporting?
Important Facebook ad metrics include click-through rate (CTR), cost per click (CPC), return on ad spend (ROAS), impressions, conversion rate, and ad frequency. Tracking these metrics helps optimize campaigns and maximize ad performance.
