Looker Studio is a popular marketing reporting and visualization tool widely used by marketing agencies. Here are the top 9 Looker Studio connectors that are available right now. 

If you're a marketing agency that primarily uses Google platforms such as Google Sheets, Google Ads, and Google Analytics, Looker Studio is a great place to pull data and create cohesive reports. 

Formerly known as Google Data Studio, Looker Studio offers 20 free connectors that sync with Google-affiliated platforms and 600 partner connectors that require a fee to connect. 

What Are Looker Studio Connectors?

Looker Studio Connectors help you import data into the Looker Studio dashboard. For example, if you have analytics stored in Google Sheets, you can sync Google Sheets up to Looker Studio to import that data. From there, you can create graphs and charts to help your team and clients make sense of that data. You can also add text or video elements to help further explain how your client should review the report.  

What To Do If Google Doesn't Offer The Connector You Need

If Looker Studio doesn't have the connector you need among their free Google Partner and paid Partner Connector options, you can create your own connector. After the connector has been approved by Google, you can deploy, use, and distribute it in Looker Studio.

Top 9 Looker Studio Connectors

1. Facebook Ads

By connecting Facebook ads to Looker Studio, you can track the performance of your ad campaigns and assess cost per lead, page impressions, total spend, and various other campaign metrics.

Try out TapClicks' Facebook Ads connector for free. 

3. Adobe Ads

TapClicks is one of the only connectors allowing marketers to collect data from Adobe Ads, a unique product within the Looker Studio marketplace. View Adobe advertising campaign metrics for video, display, native, audio, mobile, search, and connected TV with TapClicks' Adobe Ads connector. 

Try out TapClicks' Adobe Ads connector for free. 

4. Google Analytics 4

Google rolled out Google Analytics 4 (GA4) in 2020, the latest iteration of the Google Analytics platform designed to replace Universal Analytics (UA). Google announced that starting July 1, 2023, they will do away with UA entirely and GA4 will be the only option for marketers.

Google Analytics 4 offers insight into web traffic and performance, helping marketers understand how visitors find websites, which pages bring the highest traffic, and how users interact with the site via mobile, desktop, tablet, etc. It's a great way to assess which pages deliver the highest visitors and which marketing campaigns are most effective. By importing Google Analytics 4 data into Looker Studio, marketers can assess clicks, impressions, sessions, page views, and a wide range of other metrics. 

Try out TapClicks' Google Analytics 4 connector for free.

5. Instagram Analytics

By connecting Facebook ads to Looker Studio, you can track the performance of your ad campaigns and assess cost per lead, page impressions, total spend, and various other campaign metrics.

Try out TapClicks' Facebook Ads connector for free. 

6. Twitter Ads

View analytics for promoted Tweets, and promoted accounts, and assess metrics for Twitter ads to review campaign performance, cost per lead, total spend, and more.

Try out TapClicks' Twitter Ads connector for free. 

7. Spotify Ads

More than 1 in 3 global Spotify Free users are ages 18-24, offering a great opportunity to connect with a younger audience. Pull metrics from Spotify Ad Studio into Looker Studio to assess how ads are performing with TapClicks' Spotify Ads connector.

Try out TapClicks' Spotify Ads connector for free. 

8. Microsoft Ads

According to Microsoft, there are 653 million unique users conducting searches on the Microsoft Search Network each month, offering a powerful way to reach a broad audience through advertising. Use TapClicks' Microsoft Ads connector to assess metrics and review how Microsoft ads are performing in Looker Studio.

Try out TapClicks' Microsoft Ads connector for free.

9. Pinterest Ads

Pinterest Ads, which are also called Promoted Pins, offer a unique combination of search engine and social media marketing that helps marketers understand their audience's taste in products, conduct shopping research, and discover new trends. With over 300 million monthly users, Pinterest is a great place to increase engagement and broaden a company's audience. Use TapClicks' Pinterest Ads connector to assess metrics and review how Pinterest ads are performing in Looker Studio.

Try out TapClicks' Pinterest Ads connector for free.

Final Thoughts

Alternatively, if you have found that Looker Studio has too many limitations, try our TapClicks dashboard free for 14 days to see our advanced reporting and analytics platform in action. TapClicks marketing dashboard allows you to manage all campaigns in one place and view all metrics side-by-side, eliminating the need to toggle between dashboards. TapClicks also allows you to create branded reports with your client's logo and provide clients with their own TapClicks login so they can access their dashboard and create reports on their own.