Adobe Advertising Cloud

Adobe Advertising Cloud

Adobe Marketing Cloud is the leading enterprise software company for digital branding. The world’s largest brands and agencies unify their video advertising on Adobe Marketing Cloud's programmatic platform.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

100% Completion Rate 100% Completions
25% Completion Rate 25% Completions
50% Completion Rate 50% Completions
75% Completion Rate 75% Completions
Ad Ad ID
Ad Type Advertiser ID
Banner and Overlay Clicks Billable Data Cost
Budget CPC
CPCV CPM
CPV CTR
Campaign Campaign ID
Campaign Name City
Click Through Conv. Avg. Days Click Through Conversions
Client CPC Client CPCV
Client CPM Client CPV
Client Total Media Cost Companion CTR
Companion Clicks Companion Impressions
Country Daily Avg. % Viewed
Date Duration
Engagements Facebook Fan Page Clicks
Facebook Shares Impression Conv. Avg. Days
Impression Conversions Impressions
Max Bid Package Name
Placement Placement ID
Play Rate Playtime per View
Playtime per View (s) Site ID
Site Name State
Tags Total Ad Clicks
Total Media Cost Twitter Shares
Type Video
Video ID View Conv. Avg. Days
View Conversions Viewed Minutes
Views

100% Completion Rate 100% Completions
25% Completion Rate 25% Completions
50% Completion Rate 50% Completions
75% Completion Rate 75% Completions
Ad Type Banner and Overlay Clicks
Billable Data Cost CPC
CPCV CPM
CPV CTR
Campaign Name Click Through Conv. Avg. Days
Click Through Conversions Daily Avg. % Viewed
Date Engagements
Facebook Fan Page Clicks Facebook Shares
Impression Conv. Avg. Days Impression Conversions
Impressions Play Rate
Playtime per View Total Ad Clicks
Total Media Cost Twitter Shares
View Conv. Avg. Days View Conversions
Viewed Minutes Views

100% Completion Rate 100% Completions
25% Completion Rate 25% Completions
50% Completion Rate 50% Completions
75% Completion Rate 75% Completions
Ad Ad ID
Banner and Overlay Clicks Billable Data Cost
CPC CPCV
CPM CPV
CTR Campaign Name
Click Through Conv. Avg. Days Click Through Conversions
Client CPC Client CPCV
Client CPM Client CPV
Client Total Media Cost Companion CTR
Companion Clicks Companion Impressions
Daily Avg. % Viewed Date
Engagements Facebook Fan Page Clicks
Facebook Shares Impression Conv. Avg. Days
Impression Conversions Impressions
Play Rate Playtime per View
Total Ad Clicks Total Media Cost
Twitter Shares Type
View Conv. Avg. Days View Conversions
Viewed Minutes Views

100% Completion Rate 100% Completions
25% Completion Rate 25% Completions
50% Completion Rate 50% Completions
75% Completion Rate 75% Completions
Advertiser ID Banner and Overlay Clicks
Billable Data Cost CPC
CPCV CPM
CPV CTR
Campaign Campaign ID
Click Through Conv. Avg. Days Click Through Conversions
Client CPC Client CPCV
Client CPM Client CPV
Client Total Media Cost Companion CTR
Companion Clicks Companion Impressions
Daily Avg. % Viewed Date
Engagements Facebook Fan Page Clicks
Facebook Shares Impression Conv. Avg. Days
Impression Conversions Impressions
Play Rate Playtime per View (s)
Total Ad Clicks Total Media Cost
Twitter Shares View Conv. Avg. Days
View Conversions Viewed Minutes
Views

100% Completion Rate 100% Completions
25% Completion Rate 25% Completions
50% Completion Rate 50% Completions
75% Completion Rate 75% Completions
CPC CPCV
CPM CPV
CTR Campaign ID
Campaign Name City
Click Through Conv. Avg. Days Click Through Conversions
Client CPC Client CPCV
Client CPM Client CPV
Client Total Media Cost Companion CTR
Companion Impressions Country
Date Engagements
Facebook Fan Page Clicks Facebook Shares
Impression Conv. Avg. Days Impression Conversions
Impressions Play Rate
Playtime per View State
Total Media Cost Twitter Shares
View Conv. Avg. Days View Conversions
Viewed Minutes Views

100% Completion Rate 100% Completions
25% Completion Rate 25% Completions
50% Completion Rate 50% Completions
75% Completion Rate 75% Completions
Banner and Overlay Clicks Billable Data Cost
Budget CPC
CPCV CPM
CPV CTR
Campaign Name Click Through Conv. Avg. Days
Click Through Conversions Client CPC
Client CPCV Client CPM
Client CPV Client Total Media Cost
Companion CTR Companion Clicks
Companion Impressions Daily Avg. % Viewed
Date Engagements
Facebook Fan Page Clicks Facebook Shares
Impression Conv. Avg. Days Impression Conversions
Impressions Max Bid
Package Name Placement
Placement ID Play Rate
Playtime per View Tags
Total Ad Clicks Total Media Cost
Twitter Shares View Conv. Avg. Days
View Conversions Viewed Minutes
Views

100% Completion Rate 100% Completions
25% Completion Rate 25% Completions
50% Completion Rate 50% Completions
75% Completion Rate 75% Completions
Banner and Overlay Clicks Billable Data Cost
CPC CPCV
CPM CPV
CTR Campaign Name
Client CPC Client CPCV
Client CPM Client CPV
Client Total Media Cost Companion CTR
Companion Clicks Companion Impressions
Daily Avg. % Viewed Date
Engagements Facebook Fan Page Clicks
Facebook Shares Impression Conversions
Impressions Play Rate
Playtime per View Site ID
Site Name Total Ad Clicks
Total Media Cost Twitter Shares
Viewed Minutes Views

100% Completion Rate 100% Completions
25% Completion Rate 25% Completions
50% Completion Rate 50% Completions
75% Completion Rate 75% Completions
Banner and Overlay Clicks Billable Data Cost
CPC CPCV
CPM CPV
CTR Campaign Name
Click Through Conv. Avg. Days Click Through Conversions
Client CPC Client CPCV
Client CPM Client CPV
Client Total Media Cost Companion CTR
Companion Clicks Companion Impressions
Daily Avg. % Viewed Date
Duration Engagements
Facebook Fan Page Clicks Facebook Shares
Impression Conv. Avg. Days Impression Conversions
Impressions Play Rate
Playtime per View Total Ad Clicks
Total Media Cost Twitter Shares
Video Video ID
View Conv. Avg. Days View Conversions
Viewed Minutes Views

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