Adventive
Adventive is an end-to-end rich media production and ad serving platform that provides publishers and advertisers powerful, yet easy-to-use tools to build, serve and track digital ad campaigns across desktop, tablet and mobile.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Ad Unit ID | Ad Unit Name |
| Advertiser ID | Advertiser Name |
| CTR | Campaign ID |
| Campaign Name | Clicks |
| Collapses | Completes |
| Created Date | Date |
| End Date | Engagement Rate |
| Engagements | Expands |
| First Quartiles | Hovers |
| Impressions | Midpoints |
| Placement ID | Placement Name |
| Preview | Preview URL |
| Site ID | Site Name |
| Start Date | Starts |
| Third Quartiles | Unique Clicks |
| Unique Engagements | Unique Impressions |
| Ad Unit ID | Ad Unit Name |
| Advertiser ID | Advertiser Name |
| CTR | Campaign ID |
| Campaign Name | Clicks |
| Collapses | Completes |
| Date | Engagement Rate |
| Engagements | Expands |
| First Quartiles | Hovers |
| Impressions | Midpoints |
| Placement ID | Placement Name |
| Preview | Preview URL |
| Site ID | Site Name |
| Starts | Third Quartiles |
| Unique Clicks | Unique Engagements |
| Unique Impressions |
| Advertiser ID | Advertiser Name |
| CTR | Campaign ID |
| Campaign Name | Clicks |
| Collapses | Completes |
| Created Date | Date |
| End Date | Engagement Rate |
| Engagements | Expands |
| First Quartiles | Hovers |
| Impressions | Midpoints |
| Start Date | Starts |
| Third Quartiles | Unique Clicks |
| Unique Engagements | Unique Impressions |
| Advertiser ID | Advertiser Name |
| CTR | Campaign ID |
| Campaign Name | Clicks |
| Collapses | Completes |
| Date | Engagement Rate |
| Engagements | Expands |
| First Quartiles | Hovers |
| Impressions | Midpoints |
| Placement Name | Site ID |
| Site Name | Starts |
| Third Quartiles | Unique Clicks |
| Unique Engagements | Unique Impressions |
| Advertiser ID | Advertiser Name |
| CTR | Campaign ID |
| Campaign Name | Clicks |
| Collapses | Completes |
| Date | Engagement Rate |
| Engagements | Expands |
| First Quartiles | Hovers |
| Impressions | Midpoints |
| Site Name | Starts |
| Third Quartiles | Unique Clicks |
| Unique Engagements | Unique Impressions |
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