dotdigital
Home of Engagement Cloud - everything you need to connect, engage, and create customer relationships that last.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Account ID | Account Name |
| Campaign ID | Campaign Name |
| Campaign Sent Date | Clicks |
| Clicks to Open Rate | Contact Email |
| Contact ID | Date |
| Date Clicked | Date First Opened |
| Date Last Opened | Delivered |
| Delivered Rate | Estimated Forwards |
| Estimated Text Forwards | Estimates Forwards |
| First Opened IP | Forwards |
| From Address | From Address ID |
| From Name | Hard Bounce Rate |
| Hard Bounced | Hard Bounces |
| IP Address | ISP Complaints |
| Is Email a Split Test? | Keyword |
| Link URL | Mail Blocks |
| Open Rate | Opens |
| Page Views | Plain Text |
| Preview | Recipient Click Rate |
| Recipients Clicked | Replies |
| Reply Action | Reply Rate |
| Reply to Address | Sent |
| Sent Date | Soft Bounce Rate |
| Soft Bounced | Soft Bounces |
| Status | Subject |
| Text Clicks | Text Delivered |
| Text Forwards | Text Hard Bounces |
| Text ISP Complaints | Text Mail Blocks |
| Text Opens | Text Page Views |
| Text Replies | Text Sent |
| Text Soft Bounces | Text Unsubscribes |
| Total Clicks | Total Delivered |
| Total Estimated Forwards | Total Hard Bounces |
| Total ISP Complaints | Total Mail Blocks |
| Total Opens | Total Page Views |
| Total Replies | Total Sent |
| Total Soft Bounces | Total Unique Opens |
| Total Unsubscribes | Unique Open Rate |
| Unique Opens | Unique Text Opens |
| Unsubscribe Rate | Unsubscribed |
| Unsubscribes | User Agent |
| Account ID | Account Name |
| Campaign ID | Campaign Name |
| Clicks | Clicks to Open Rate |
| Date | Delivered |
| Delivered Rate | Estimated Forwards |
| Estimated Text Forwards | Forwards |
| From Address | From Address ID |
| From Name | Hard Bounce Rate |
| Hard Bounces | ISP Complaints |
| Is Email a Split Test? | Mail Blocks |
| Open Rate | Opens |
| Page Views | Plain Text |
| Preview | Recipient Click Rate |
| Recipients Clicked | Replies |
| Reply Action | Reply Rate |
| Reply to Address | Sent |
| Sent Date | Soft Bounce Rate |
| Soft Bounces | Status |
| Subject | Text Clicks |
| Text Delivered | Text Forwards |
| Text Hard Bounces | Text ISP Complaints |
| Text Mail Blocks | Text Opens |
| Text Page Views | Text Replies |
| Text Sent | Text Soft Bounces |
| Text Unsubscribes | Total Clicks |
| Total Delivered | Total Estimated Forwards |
| Total Hard Bounces | Total ISP Complaints |
| Total Mail Blocks | Total Opens |
| Total Page Views | Total Replies |
| Total Sent | Total Soft Bounces |
| Total Unique Opens | Total Unsubscribes |
| Unique Open Rate | Unique Opens |
| Unique Text Opens | Unsubscribe Rate |
| Unsubscribes |
| Account ID | Account Name |
| Campaign ID | Campaign Name |
| Contact Email | Contact ID |
| Date | Date Clicked |
| IP Address | Keyword |
| Link URL | Status |
| Subject | User Agent |
| Account ID | Account Name |
| Campaign ID | Campaign Name |
| Campaign Sent Date | Contact Email |
| Contact ID | Date |
| Date First Opened | Date Last Opened |
| Estimates Forwards | First Opened IP |
| Forwards | Hard Bounced |
| Page Views | Soft Bounced |
| Status | Subject |
| Total Clicks | Total Opens |
| Total Replies | Unsubscribed |
HIPAA DPA | Website Terms of Use | Customer Terms | Partner Terms | Security Commitment TapClicks © 2024. All Rights Reserved
