Google Ad Manager
Google Ad Manager is a free ad management solution that helps growing publishers sell, schedule, deliver, and measure all of their digital ad inventory.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Activity Group ID | Activity Group Name |
| Activity ID | Activity Name |
| Ad Exchange Average eCPM | Ad Exchange CTR |
| Ad Exchange Clicks | Ad Exchange Impressions |
| Ad Exchange Revenue | Ad Sense Measurable Impression Rate |
| Ad Sense Viewable Impression Rate | Ad Server CPA Revenue |
| Ad Server CPM and CPC Revenue | Ad Server CPM, CPC, CPD AND vCPM Revenue |
| Ad Server Eligible Impressions | Ad Server Measurable Impression Rate |
| Ad Server Measurable Impressions | Ad Server View Revenue |
| Ad Server Viewable Impression Rate | Ad Server Viewable Impressions |
| Ad Unit Name | AdSense Eligible Impressions |
| AdSense Measurable Impression Rate | AdSense Measurable Impressions |
| AdSense Viewable Impression Rate | AdSense Viewable Impressions |
| Advertiser ID | Advertiser Name |
| Average Video Length | CTR |
| City | Click-through Conversions |
| Click-through Revenue | Click-through conversions per click |
| Clicks | Companion Ad Type |
| Companion Creative ID | Companion Name |
| Contracted Quantity | Conversions per Click |
| Conversions per Thousand Impressions | Cost |
| Cost Type | Cost per Unit |
| Country | Creative |
| Creative ID | Creative Type |
| Date | Day Part |
| Day of Week | Delivery Indicator |
| Device | Device Category |
| Device Category ID | Domain |
| Goal Quantity Number | Hour of Day |
| Impressions | Line Item |
| Line Item Creative End Date | Line Item Creative Start Date |
| Line Item End Date | Line Item Goal Quantity |
| Line Item ID | Line Item Priority |
| Line Item Start Date | Line Item Status |
| Line Item Type | Manage in Google Ad Manager |
| Metro ID | Metro Name |
| Nerwork ID | Network ID |
| Network Name | Order |
| Order End Date | Order End Date Time |
| Order Goal Quantity | Order ID |
| Order Start Date | Order Start Date Time |
| Order Status | Preview |
| Preview Thumbnail | Preview URL |
| RPC | RPM |
| Region | Request Type |
| Size | Total Active View Average Viewable Time |
| Total Active View Eligible Impressions | Total Active View Measurable Impression Rate |
| Total Active View Measurable Impressions | Total Active View Viewable Impressions |
| Total Active View Viewable Impressions Rate | Total CPM and CPC Revenue |
| Total Conversions | Total Revenue |
| Type | Unfiltered Clicks |
| Unfiltered Impressions | Video 25% |
| Video 50% | Video 75% |
| Video Click to Plays | Video Completes |
| Video Completion Rate | Video Starts |
| View-through Conversions | View-through Revenue |
| View-through conversions per thousand impressions |
| Activity Group ID | Activity Group Name |
| Activity ID | Activity Name |
| Ad Server CPA Revenue | Advertiser ID |
| Advertiser Name | Click-through Conversions |
| Click-through Revenue | Clicks |
| Contracted Quantity | Conversions per Click |
| Conversions per Thousand Impressions | Cost |
| Date | Impressions |
| Line Item | Network ID |
| Network Name | Order |
| Total Conversions | Total Revenue |
| View-through Conversions | View-through Revenue |
| Ad Exchange Average eCPM | Ad Exchange CTR |
| Ad Exchange Clicks | Ad Exchange Impressions |
| Ad Exchange Revenue | Ad Sense Measurable Impression Rate |
| Ad Sense Viewable Impression Rate | Ad Server CPM and CPC Revenue |
| Ad Server CPM, CPC, CPD AND vCPM Revenue | Ad Server Eligible Impressions |
| Ad Server Measurable Impression Rate | Ad Server Measurable Impressions |
| Ad Server View Revenue | Ad Server Viewable Impression Rate |
| Ad Server Viewable Impressions | AdSense Eligible Impressions |
| AdSense Measurable Impressions | AdSense Viewable Impressions |
| Advertiser ID | Advertiser Name |
| Average Video Length | CTR |
| Click-through Conversions | Click-through Revenue |
| Clicks | Creative |
| Creative ID | Date |
| Impressions | Line Item |
| Nerwork ID | Network Name |
| Order | RPC |
| RPM | Size |
| Total Active View Average Viewable Time | Total Active View Eligible Impressions |
| Total Active View Measurable Impression Rate | Total Active View Measurable Impressions |
| Total Active View Viewable Impressions | Total Active View Viewable Impressions Rate |
| Total CPM and CPC Revenue | Total Conversions |
| Total Revenue | Unfiltered Clicks |
| Unfiltered Impressions | Video 25% |
| Video 50% | Video 75% |
| Video Click to Plays | Video Completes |
| Video Completion Rate | Video Starts |
| View-through Conversions | View-through Revenue |
| Ad Exchange Average eCPM | Ad Exchange CTR |
| Ad Exchange Clicks | Ad Exchange Impressions |
| Ad Exchange Revenue | Ad Sense Measurable Impression Rate |
| Ad Sense Viewable Impression Rate | Ad Server CPM and CPC Revenue |
| Ad Server CPM, CPC, CPD AND vCPM Revenue | Ad Server Eligible Impressions |
| Ad Server Measurable Impression Rate | Ad Server Measurable Impressions |
| Ad Server View Revenue | Ad Server Viewable Impression Rate |
| Ad Server Viewable Impressions | Ad Unit Name |
| AdSense Eligible Impressions | AdSense Measurable Impressions |
| AdSense Viewable Impressions | Advertiser ID |
| Advertiser Name | Average Video Length |
| CTR | Click-through Conversions |
| Click-through Revenue | Clicks |
| Companion Ad Type | Creative |
| Creative ID | Creative Type |
| Date | Impressions |
| Line Item | Line Item Creative End Date |
| Line Item Creative Start Date | Network ID |
| Network Name | Order |
| Preview | Preview Thumbnail |
| Preview URL | RPC |
| RPM | Size |
| Total Active View Average Viewable Time | Total Active View Eligible Impressions |
| Total Active View Measurable Impression Rate | Total Active View Measurable Impressions |
| Total Active View Viewable Impressions | Total Active View Viewable Impressions Rate |
| Total CPM and CPC Revenue | Total Conversions |
| Total Revenue | Unfiltered Clicks |
| Unfiltered Impressions | Video 25% |
| Video 50% | Video 75% |
| Video Click to Plays | Video Completes |
| Video Completion Rate | Video Starts |
| View-through Conversions | View-through Revenue |
| Ad Exchange Average eCPM | Ad Exchange CTR |
| Ad Exchange Clicks | Ad Exchange Impressions |
| Ad Exchange Revenue | AdSense Eligible Impressions |
| AdSense Measurable Impression Rate | AdSense Measurable Impressions |
| AdSense Viewable Impression Rate | AdSense Viewable Impressions |
| Advertiser ID | Advertiser Name |
| CTR | Clicks |
| Creative | Creative ID |
| Date | Impressions |
| Line Item | Line Item ID |
| Metro ID | Metro Name |
| Order | Order ID |
| Ad Exchange Average eCPM | Ad Exchange CTR |
| Ad Exchange Clicks | Ad Exchange Impressions |
| Ad Exchange Revenue | Ad Sense Measurable Impression Rate |
| Ad Sense Viewable Impression Rate | Ad Server CPM and CPC Revenue |
| Ad Server CPM, CPC, CPD AND vCPM Revenue | Ad Server Eligible Impressions |
| Ad Server Measurable Impression Rate | Ad Server Measurable Impressions |
| Ad Server View Revenue | Ad Server Viewable Impression Rate |
| Ad Server Viewable Impressions | AdSense Eligible Impressions |
| AdSense Measurable Impressions | AdSense Viewable Impressions |
| Advertiser ID | Advertiser Name |
| Average Video Length | CTR |
| Click-through Conversions | Click-through Revenue |
| Clicks | Contracted Quantity |
| Date | Device |
| Device Category | Device Category ID |
| Impressions | Line Item |
| Nerwork ID | Network Name |
| Order | RPC |
| RPM | Total Active View Average Viewable Time |
| Total Active View Eligible Impressions | Total Active View Measurable Impression Rate |
| Total Active View Measurable Impressions | Total Active View Viewable Impressions |
| Total Active View Viewable Impressions Rate | Total CPM and CPC Revenue |
| Total Conversions | Total Revenue |
| Type | Video 25% |
| Video 50% | Video 75% |
| Video Click to Plays | Video Completes |
| Video Completion Rate | Video Starts |
| View-through Conversions | View-through Revenue |
| Ad Exchange Average eCPM | Ad Exchange CTR |
| Ad Exchange Clicks | Ad Exchange Impressions |
| Ad Exchange Revenue | Ad Sense Measurable Impression Rate |
| Ad Sense Viewable Impression Rate | Ad Server CPM and CPC Revenue |
| Ad Server CPM, CPC, CPD AND vCPM Revenue | Ad Server Eligible Impressions |
| Ad Server Measurable Impression Rate | Ad Server Measurable Impressions |
| Ad Server View Revenue | Ad Server Viewable Impression Rate |
| Ad Server Viewable Impressions | AdSense Eligible Impressions |
| AdSense Measurable Impressions | AdSense Viewable Impressions |
| Advertiser ID | Advertiser Name |
| Average Video Length | CTR |
| Click-through Conversions | Click-through Revenue |
| Clicks | Contracted Quantity |
| Date | Device |
| Device Category | Device Category ID |
| Impressions | Line Item |
| Nerwork ID | Network Name |
| Order | RPC |
| RPM | Request Type |
| Total Active View Average Viewable Time | Total Active View Eligible Impressions |
| Total Active View Measurable Impression Rate | Total Active View Measurable Impressions |
| Total Active View Viewable Impressions | Total Active View Viewable Impressions Rate |
| Total CPM and CPC Revenue | Total Conversions |
| Total Revenue | Type |
| Video 25% | Video 50% |
| Video 75% | Video Click to Plays |
| Video Completes | Video Completion Rate |
| Video Starts | View-through Conversions |
| View-through Revenue |
| Ad Exchange Average eCPM | Ad Exchange CTR |
| Ad Exchange Clicks | Ad Exchange Impressions |
| Ad Exchange Revenue | AdSense Eligible Impressions |
| AdSense Measurable Impression Rate | AdSense Measurable Impressions |
| AdSense Viewable Impression Rate | AdSense Viewable Impressions |
| Advertiser ID | Advertiser Name |
| CTR | Clicks |
| Date | Domain |
| Impressions | Line Item |
| Line Item ID | Order |
| Order ID |
| Ad Exchange Average eCPM | Ad Exchange CTR |
| Ad Exchange Clicks | Ad Exchange Impressions |
| Ad Exchange Revenue | Ad Server CPM and CPC Revenue |
| Ad Server CPM, CPC, CPD AND vCPM Revenue | Advertiser ID |
| Advertiser Name | City |
| Clicks | Country |
| Date | Impressions |
| Line Item | Network ID |
| Network Name | Order |
| Region | Total CPM and CPC Revenue |
| AdSense Eligible Impressions | AdSense Measurable Impression Rate |
| AdSense Measurable Impressions | AdSense Viewable Impression Rate |
| AdSense Viewable Impressions | Advertiser ID |
| Advertiser Name | CTR |
| Clicks | Date |
| Day Part | Day of Week |
| Hour of Day | Impressions |
| Line Item | Network ID |
| Network Name | Order |
| Ad Exchange Average eCPM | Ad Exchange CTR |
| Ad Exchange Clicks | Ad Exchange Impressions |
| Ad Exchange Revenue | Ad Sense Measurable Impression Rate |
| Ad Sense Viewable Impression Rate | Ad Server CPM and CPC Revenue |
| Ad Server CPM, CPC, CPD AND vCPM Revenue | Ad Server Eligible Impressions |
| Ad Server Measurable Impression Rate | Ad Server Measurable Impressions |
| Ad Server View Revenue | Ad Server Viewable Impression Rate |
| Ad Server Viewable Impressions | AdSense Eligible Impressions |
| AdSense Measurable Impressions | AdSense Viewable Impressions |
| Advertiser ID | Advertiser Name |
| Average Video Length | CTR |
| Click-through Conversions | Click-through Revenue |
| Clicks | Contracted Quantity |
| Cost Type | Cost per Unit |
| Date | Delivery Indicator |
| Goal Quantity Number | Impressions |
| Line Item | Line Item End Date |
| Line Item Goal Quantity | Line Item ID |
| Line Item Priority | Line Item Start Date |
| Line Item Status | Line Item Type |
| Manage in Google Ad Manager | Network ID |
| Network Name | Order |
| Order ID | RPC |
| RPM | Total Active View Average Viewable Time |
| Total Active View Eligible Impressions | Total Active View Measurable Impression Rate |
| Total Active View Measurable Impressions | Total Active View Viewable Impressions |
| Total Active View Viewable Impressions Rate | Total CPM and CPC Revenue |
| Total Conversions | Total Revenue |
| Unfiltered Clicks | Unfiltered Impressions |
| Video 25% | Video 50% |
| Video 75% | Video Click to Plays |
| Video Completes | Video Completion Rate |
| Video Starts | View-through Conversions |
| View-through Revenue |
| Ad Exchange Average eCPM | Ad Exchange CTR |
| Ad Exchange Clicks | Ad Exchange Impressions |
| Ad Exchange Revenue | Ad Sense Measurable Impression Rate |
| Ad Sense Viewable Impression Rate | Ad Server CPM, CPC, CPD AND vCPM Revenue |
| Ad Server Eligible Impressions | Ad Server Measurable Impression Rate |
| Ad Server Measurable Impressions | Ad Server View Revenue |
| Ad Server Viewable Impression Rate | Ad Server Viewable Impressions |
| Ad Unit Name | AdSense Eligible Impressions |
| AdSense Measurable Impressions | AdSense Viewable Impressions |
| Advertiser ID | Advertiser Name |
| Average Video Length | CTR |
| Click-through Conversions | Click-through Revenue |
| Clicks | Companion Ad Type |
| Companion Creative ID | Companion Name |
| Creative | Creative ID |
| Date | Impressions |
| Line Item | Network ID |
| Network Name | Order |
| Preview | Preview Thumbnail |
| Preview URL | RPC |
| RPM | Size |
| Total Active View Average Viewable Time | Total Active View Eligible Impressions |
| Total Active View Measurable Impression Rate | Total Active View Measurable Impressions |
| Total Active View Viewable Impressions | Total Active View Viewable Impressions Rate |
| Total Conversions | Total Revenue |
| Type | Unfiltered Clicks |
| Unfiltered Impressions | Video 25% |
| Video 50% | Video 75% |
| Video Click to Plays | Video Completes |
| Video Completion Rate | Video Starts |
| View-through Conversions | View-through Revenue |
| Ad Exchange Average eCPM | Ad Exchange CTR |
| Ad Exchange Clicks | Ad Exchange Impressions |
| Ad Exchange Revenue | Ad Sense Measurable Impression Rate |
| Ad Sense Viewable Impression Rate | Ad Server CPM and CPC Revenue |
| Ad Server CPM, CPC, CPD AND vCPM Revenue | Ad Server Eligible Impressions |
| Ad Server Measurable Impression Rate | Ad Server Measurable Impressions |
| Ad Server View Revenue | Ad Server Viewable Impression Rate |
| Ad Server Viewable Impressions | AdSense Eligible Impressions |
| AdSense Measurable Impressions | AdSense Viewable Impressions |
| Advertiser ID | Advertiser Name |
| Average Video Length | CTR |
| Click-through Conversions | Click-through Revenue |
| Click-through conversions per click | Clicks |
| Date | Impressions |
| Manage in Google Ad Manager | Network ID |
| Network Name | Order |
| Order End Date | Order End Date Time |
| Order Goal Quantity | Order ID |
| Order Start Date | Order Start Date Time |
| Order Status | RPC |
| RPM | Total Active View Average Viewable Time |
| Total Active View Eligible Impressions | Total Active View Measurable Impression Rate |
| Total Active View Measurable Impressions | Total Active View Viewable Impressions |
| Total Active View Viewable Impressions Rate | Total CPM and CPC Revenue |
| Total Conversions | Total Revenue |
| Unfiltered Clicks | Unfiltered Impressions |
| Video 25% | Video 50% |
| Video 75% | Video Click to Plays |
| Video Completes | Video Completion Rate |
| Video Starts | View-through Conversions |
| View-through Revenue | View-through conversions per thousand impressions |
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