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High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

25% Completed Video Views 25% Video Completions
50% Completed Video Views 50% Video Completions
75% Completed Video Views 75% Video Completions
Action Reaction Address
Address 1 Address 2
Advertiser Code Advertiser Name
Age Archived At
Attention Quality Average Position
Avg Call Duration Budget
CPC CPM
CPV CPW
CTR CVT Type
Call Duration Call to Action Clicks
Caller Name Caller Phone Number
Calls Calls >= 60s
Calls >= 90s Calls Connected
Campaign Cycle Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Channel
Chat Leads Chats
Check in City
Classification Click Through Conversion Rate
Click Through Conversions Clicks
Client Total Spend Comments
Company Completed Video Views
Completed Videos Contact Email
Contact First Name Contact Last Name
Contact Phone Number Contact Phone Type
Conversion Fence ID Conversion Fence Name
Cost Per Priority Page View Cost Per Priority Page Views
Cost Per Submission Cost Per View
Cost Per Walk-in Cost per Call
Count Country
Created At Created Count
Creative ID Creative Name
Creative Size Creative Type
Custom Targeting Impressions Cycle End Date
Cycle Start Date Cycle Status
Date Deleted
Demographic Device
Domain Email
Emails End Date
Event ID Event Name
Event Time Event Type
Event URI External Source
Facebook Leads Facebook Other Lead Gen
Facebook Spend Fax
First Name First Page CPC
Flagged Form Submission CT
Form Submission VT Form Submissions CT
Form Submissions VT Frequency
Full Message Full Screen Video Views
GMAID GMCID
Gender Geofence ID
Geofence Name High Value Web Event
Home Phone ID
Impression Impressions
Influencing Campaign Inline Link Clicks
Is Paid Keyword
Last Name Lead Email Address
Lead Name Lead Phone Number
Lead Type Leads
Likes Line Item ID
Line Item Name Link Click
Master Campaign ID Media Cost
Message Mobile Phone
Muted Video Views Non-Qualified Web Event
Non-lead Chats Non-qualified Web Events
Notes Opens
Organization Other Chats
Other Lead Gen Page Engagement
Paused Video Views Performance Impressions
Platform Platform ID
Post Post Engagement
Post Reaction Postal Code
Priority Page Views CT Priority Page Views VT
Provider Publisher ID
Publisher Name Qualified Web Event
Qualified Web Events Quantity
Reach Read
Referrer Host Referrer Type
Referring URL Remarketing Impressions
Resumed Video Views Sales Chats
Search Activity Spend Sender Email
Sender Name Service Chats
Social Clicks Social Impressions
Social Reach Source
Spend Start Date
State Status
Sub Type Tags
Target Email Title
Top Page CPC Total Call Duration
Total Chats Total Conversions
Total Cost Per Conversion Total Form Submissions
Total Priority Page Views Total Spend
Total Web Events Transcript
Type Unified Display Line Item Clicks
Unified Display Line Item Impressions Unified Display Spend
Universal Interaction Time Unmuted Video Views
VTR Video Average Percent Watched Action
Video Completed Watched Action Video Completion Rate
Video View Completion Rate Video Views
Video Views (Full Screen) Video Views (Muted)
Video Views (Paused) Video Views (Resumed)
Video Views (UnMuted) View Complete Rate
View Through Conversion Rate View Through Conversions
View Through Rate Views
Walk Ins Web Event Name
Web Event URL Web Events
Website Clicks Website Visits VT
Work Phone Xmedia Spend
YouTube Spend Youtube Spend

Advertiser Code Advertiser Name
Avg Call Duration CTR
Calls Calls Connected
Chat Leads Chats
Clicks Client Total Spend
Date Emails
Facebook Leads Facebook Other Lead Gen
Facebook Spend GMAID
Impressions Non-lead Chats
Non-qualified Web Events Other Chats
Qualified Web Events Sales Chats
Search Activity Spend Service Chats
Total Call Duration Total Chats
Total Spend Total Web Events
Unified Display Line Item Clicks Unified Display Line Item Impressions
Unified Display Spend Xmedia Spend
Youtube Spend

Advertiser Code Advertiser Name
CVT Type Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Date
Event Type GMAID
GMCID High Value Web Event
Non-Qualified Web Event Qualified Web Event
Web Event Name Web Event URL

Advertiser Code Advertiser Name
Call Duration Caller Name
Caller Phone Number Calls >= 60s
Calls >= 90s Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Channel
Contact Email Contact First Name
Contact Last Name Contact Phone Type
Date Event ID
Event Time Event URI
External Source GMAID
GMCID ID
Influencing Campaign Platform
Platform ID Referrer Type
Source Sub Type

Advertiser Code Advertiser Name
Avg Call Duration CTR
Calls Calls Connected
Campaign Name Chat Leads
Chats Clicks
Client Total Spend Date
Emails End Date
Facebook Leads Facebook Other Lead Gen
Facebook Spend GMAID
GMCID Impressions
Non-lead Chats Non-qualified Web Events
Other Chats Qualified Web Events
Sales Chats Search Activity Spend
Service Chats Source
Start Date Status
Total Call Duration Total Chats
Total Spend Total Web Events
Type Unified Display Spend
Xmedia Spend YouTube Spend

Advertiser Code Advertiser Name
Campaign End Date Campaign Name
Campaign Source Campaign Start Date
Campaign Status Campaign Type
Channel Contact First Name
Contact Last Name Contact Phone Type
Date Event ID
Event Time Event URI
External Source GMAID
GMCID ID
Influencing Campaign Lead Email Address
Lead Name Lead Phone Number
Lead Type Platform
Platform ID Provider
Referrer Type Referring URL
Source Sub Type
Transcript

Address 1 Address 2
Advertiser Code Advertiser Name
Archived At City
Company Country
Created At Created Count
Date Email
Fax First Name
GMAID Home Phone
Last Name Mobile Phone
Notes Postal Code
State Status
Tags Title
Work Phone

Advertiser Code Advertiser Name
CPW Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Conversion Fence ID
Conversion Fence Name Date
GMAID GMCID
Geofence ID Geofence Name
Spend Walk Ins

Advertiser Code Advertiser Name
CPC CPM
CTR Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Clicks
Cost Per Priority Page View Cost Per Submission
Creative Size Creative Type
Date Form Submissions CT
Form Submissions VT GMAID
GMCID Impressions
Priority Page Views CT Priority Page Views VT
Spend Total Form Submissions
Total Priority Page Views Walk Ins

Advertiser Code Advertiser Name
CPC CPM
CTR Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Clicks
Cost Per Priority Page View Cost Per Submission
Creative Type Date
Form Submissions CT Form Submissions VT
GMAID GMCID
Impressions Priority Page Views CT
Priority Page Views VT Spend
Total Form Submissions Total Priority Page Views
Walk Ins

Advertiser Code Advertiser Name
CPC CTR
Calls Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Clicks
Date Emails
GMAID GMCID
Impressions Leads
Spend Web Events

Advertiser Code Advertiser Name
Budget Campaign Cycle
Campaign End Date Campaign Name
Campaign Source Campaign Start Date
Campaign Status Campaign Type
Clicks Cycle End Date
Cycle Start Date Cycle Status
Date GMAID
GMCID Impressions
Leads Opens
Quantity Spend
Views

Advertiser Code Advertiser Name
CPC CPM
CPW CTR
Calls Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Clicks
Completed Videos Cost Per Priority Page Views
Cost Per Submission Cost per Call
Custom Targeting Impressions Date
Form Submission CT Form Submission VT
GMAID GMCID
Impressions Performance Impressions
Priority Page Views CT Priority Page Views VT
Remarketing Impressions Spend
Total Form Submissions Total Priority Page Views
Video Views View Complete Rate
View Through Rate Walk Ins

25% Completed Video Views 50% Completed Video Views
75% Completed Video Views Advertiser Code
Advertiser Name CPC
CPM CTR
Campaign End Date Campaign Name
Campaign Source Campaign Start Date
Campaign Status Campaign Type
Click Through Conversions Clicks
Completed Video Views Cost Per Priority Page View
Cost Per Submission Cost Per View
Cost Per Walk-in Creative ID
Creative Name Creative Size
Creative Type Date
Form Submissions CT Form Submissions VT
GMAID GMCID
Impressions Organization
Priority Page Views CT Priority Page Views VT
Publisher ID Publisher Name
Spend Total Conversions
Total Cost Per Conversion Total Form Submissions
Total Priority Page Views Video View Completion Rate
Video Views Video Views (Full Screen)
Video Views (Muted) Video Views (Paused)
Video Views (Resumed) Video Views (UnMuted)
View Through Conversions View Through Rate
Walk Ins Website Visits VT

Advertiser Code Advertiser Name
CPC CPM
CTR Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Clicks
Cost Per Priority Page View Cost Per Submission
Date Form Submissions CT
Form Submissions VT GMAID
GMCID Impressions
Priority Page Views CT Priority Page Views VT
Spend Total Form Submissions
Total Priority Page Views Walk Ins

25% Video Completions 50% Video Completions
75% Video Completions Advertiser Code
Advertiser Name Attention Quality
CTR Click Through Conversion Rate
Click Through Conversions Clicks
Completed Video Views Creative ID
Date Full Screen Video Views
GMAID Impressions
Line Item ID Line Item Name
Muted Video Views Paused Video Views
Publisher ID Publisher Name
Resumed Video Views Total Conversions
Universal Interaction Time Unmuted Video Views
Video Completion Rate Video Views
View Through Conversion Rate View Through Conversions
View Through Rate

Address Advertiser Code
Advertiser Name Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Channel
Contact First Name Contact Last Name
Contact Phone Number Contact Phone Type
Date Event ID
Event Time Event URI
External Source Full Message
GMAID GMCID
ID Influencing Campaign
Message Platform
Platform ID Referrer Type
Referring URL Sender Email
Sender Name Source
Sub Type Target Email

Advertiser Code Advertiser Name
CTR Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Clicks
Date Demographic
End Date GMAID
GMCID Impressions
Reach Start Date
Status Type

Action Reaction Advertiser Code
Advertiser Name CPC
CPM CTR
Call to Action Clicks Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Check in
Clicks Comments
Date End Date
Frequency GMAID
GMCID Impression
Inline Link Clicks Leads
Likes Link Click
Other Lead Gen Page Engagement
Post Post Engagement
Post Reaction Reach
Social Clicks Social Impressions
Social Reach Spend
Start Date Status
Type Video Average Percent Watched Action
Video Completed Watched Action Website Clicks

Advertiser Code Advertiser Name
CTR Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Clicks
Date Device
End Date GMAID
GMCID Impressions
Reach Start Date
Status Type

Advertiser Code Advertiser Name
CPC CPM
CPW CTR
Campaign End Date Campaign Name
Campaign Source Campaign Start Date
Campaign Status Campaign Type
Clicks Date
GMAID GMCID
Geofence ID Geofence Name
Impressions Spend
Walk Ins

Advertiser Code Advertiser Name
Average Position CPC
CPM CTR
Campaign End Date Campaign Name
Campaign Source Campaign Start Date
Campaign Status Campaign Type
Clicks Date
First Page CPC GMAID
GMCID Impressions
Keyword Media Cost
Top Page CPC

Advertiser Code Advertiser Name
CPC CPM
CTR Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Clicks
Date GMAID
GMCID Impressions
Media Cost

Advertiser Code Advertiser Name
CTR Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Clicks
Date GMAID
GMCID Impressions
Keyword

Advertiser Code Advertiser Name
CPC CTR
Calls Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Clicks
Date Emails
GMAID GMCID
Impressions Leads
Spend Web Events

Advertiser Code Advertiser Name
CTR Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Clicks
Date Device
GMAID GMCID
Impressions

Advertiser Code Advertiser Name
Campaign Type Count
Date GMAID
Is Paid Master Campaign ID
Referrer Host

25% Completed Video Views 50% Completed Video Views
75% Completed Video Views Advertiser Code
Advertiser Name CPC
CPM CTR
Campaign End Date Campaign Name
Campaign Source Campaign Start Date
Campaign Status Campaign Type
Click Through Conversions Clicks
Completed Video Views Cost Per Priority Page View
Cost Per Submission Cost Per View
Cost Per Walk-in Date
Form Submissions CT Form Submissions VT
GMAID GMCID
Impressions Organization
Priority Page Views CT Priority Page Views VT
Spend Total Conversions
Total Cost Per Conversion Total Form Submissions
Total Priority Page Views Video View Completion Rate
Video Views Video Views (Full Screen)
Video Views (Muted) Video Views (Paused)
Video Views (Resumed) Video Views (UnMuted)
View Through Conversions View Through Rate
Walk Ins Website Visits VT

25% Video Completions 50% Video Completions
75% Video Completions Advertiser Code
Advertiser Name Attention Quality
CTR Click Through Conversion Rate
Click Through Conversions Clicks
Completed Video Views Date
Full Screen Video Views GMAID
Impressions Line Item ID
Line Item Name Muted Video Views
Paused Video Views Resumed Video Views
Total Conversions Universal Interaction Time
Unmuted Video Views Video Completion Rate
Video Views View Through Conversion Rate
View Through Conversions View Through Rate

Advertiser Code Advertiser Name
Count Date
Domain GMAID

Address Advertiser Code
Advertiser Name Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Classification
Date Deleted
Event ID Event Name
Event Time Event URI
Flagged GMAID
GMCID ID
Notes Platform
Read Referring URL
Source

Advertiser Code Advertiser Name
CPC CPM
CPV CTR
Campaign End Date Campaign Name
Campaign Source Campaign Start Date
Campaign Status Campaign Type
Clicks Date
End Date GMAID
GMCID Impressions
Spend Start Date
Status Type
VTR Views

Advertiser Code Advertiser Name
Age CTR
Campaign End Date Campaign Name
Campaign Source Campaign Start Date
Campaign Status Campaign Type
Clicks Date
End Date GMAID
GMCID Impressions
Start Date Status
Type VTR
Views

Advertiser Code Advertiser Name
CTR Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Clicks
Date Device
End Date GMAID
GMCID Impressions
Start Date Status
Type VTR
Views

Advertiser Code Advertiser Name
CTR Campaign End Date
Campaign Name Campaign Source
Campaign Start Date Campaign Status
Campaign Type Clicks
Date End Date
GMAID GMCID
Gender Impressions
Start Date Status
Type VTR
Views

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