MatchCraft

MatchCraft

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Account ID Account Name
Actual Begin Date Actual End Date
Answered Available Impressions
Avg. Quality Score Bing Ads Account IDs
Bing Ads Account Numbers Bing Ads Campaign IDs
Bounce Rate Bounces
CTR Call Rating
Call Tracking Number Caller Number
Campaign Actual Begin Date Campaign Actual End Date
Campaign Contract Begin Date Campaign Contract End Date
Campaign ID Campaign Name
Click Type Clicks
Client Media CPC Client Media CPM
Client Media Cost Contract Begin Date
Contract End Date Date
Date / Time Received Destination Number
Device Duration
Goal Completions Goal Value
Google Ads CIDs Google Ads Campaign IDs
Impression Share Impressions
Keyphrase Match Type
Media CPC Media CPM
Media Cost Media Fraction
Page Views Page Views per Visit
Recording ID Retail CPC
Retail CPM Retail Cost
Rollover Search Engine
Segment ID Segment Name
Source Spend Target
Time On Site Total Calls
Transaction Revenue Transactions
Unique Page Views Visits

Account ID Account Name
Answered Bing Ads Account IDs
Bing Ads Account Numbers Call Rating
Call Tracking Number Caller Number
Campaign Actual Begin Date Campaign Actual End Date
Campaign Contract Begin Date Campaign Contract End Date
Campaign ID Campaign Name
Date Date / Time Received
Destination Number Duration
Google Ads CIDs Recording ID

Account ID Account Name
Actual Begin Date Actual End Date
Available Impressions Avg. Quality Score
Bing Ads Account IDs Bing Ads Account Numbers
CTR Campaign ID
Campaign Name Clicks
Client Media CPC Client Media CPM
Client Media Cost Contract Begin Date
Contract End Date Date
Google Ads CIDs Impression Share
Impressions Media CPC
Media CPM Media Cost
Media Fraction Retail CPC
Retail CPM Retail Cost
Rollover Spend Target
Total Calls

Account ID Account Name
Bing Ads Account IDs Bing Ads Account Numbers
Campaign Actual Begin Date Campaign Actual End Date
Campaign Contract Begin Date Campaign Contract End Date
Campaign ID Campaign Name
Click Type Clicks
Client Media CPC Client Media Cost
Date Device
Google Ads CIDs Media CPC
Media Cost Retail CPC
Retail Cost Search Engine
Segment ID Segment Name

Account ID Account Name
Available Impressions Avg. Quality Score
Bing Ads Account IDs Bing Ads Account Numbers
Bing Ads Campaign IDs CTR
Campaign Actual Begin Date Campaign Actual End Date
Campaign Contract Begin Date Campaign Contract End Date
Campaign ID Campaign Name
Clicks Client Media CPC
Client Media CPM Client Media Cost
Date Google Ads CIDs
Google Ads Campaign IDs Impression Share
Impressions Keyphrase
Match Type Media CPC
Media CPM Media Cost
Retail CPC Retail CPM
Retail Cost Search Engine
Segment ID Segment Name

Account ID Account Name
Bing Ads Account IDs Bing Ads Account Numbers
Bounce Rate Bounces
Campaign Actual Begin Date Campaign Actual End Date
Campaign Contract Begin Date Campaign Contract End Date
Campaign ID Campaign Name
Client Media Cost Date
Device Goal Completions
Goal Value Google Ads CIDs
Keyphrase Match Type
Page Views Page Views per Visit
Search Engine Segment ID
Segment Name Source
Time On Site Transaction Revenue
Transactions Unique Page Views
Visits

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