With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
100% Completions | 100% Completions Rate |
25% Completions | 25% Completions Rate |
50% Completions | 50% Completions Rate |
75% Completions | 75% Completions Rate |
Ad | Ad Content |
Ad Headline | Ad ID |
Ad Preview Image | Advertiser |
Advertiser ID | Advertiser Name |
Agency Fee | Avg Time On Content |
Budget | Budget Spent |
CPM Impressions | CTR |
Call To Action | Call To Action Rate |
Campaign | Campaign ID |
Campaign Name | Category |
Clicks | Country |
DMA | Data Analytics Fee |
Data Fee | Date |
Device | Earned Views |
Impressions | Media Budget Spent |
Page Views | Placement |
Platform Fee | Publication |
Publication ID | Publisher |
Publisher ID | Region |
Shares | Supplementary CTR |
Supplementary Clicks | Supplementary Impressions |
Third Party Fee | Total Time On Content |
Video Views | Views From Ad Unit |
vCMP Impressions |
100% Completions | 100% Completions Rate |
25% Completions | 25% Completions Rate |
50% Completions | 50% Completions Rate |
75% Completions | 75% Completions Rate |
Ad | Ad Content |
Ad Headline | Ad ID |
Ad Preview Image | Advertiser ID |
Advertiser Name | Agency Fee |
Avg Time On Content | Budget Spent |
CPM Impressions | CTR |
Call To Action | Call To Action Rate |
Campaign ID | Campaign Name |
Clicks | Data Analytics Fee |
Data Fee | Date |
Earned Views | Impressions |
Media Budget Spent | Page Views |
Platform Fee | Shares |
Supplementary CTR | Supplementary Clicks |
Supplementary Impressions | Third Party Fee |
Total Time On Content | Video Views |
Views From Ad Unit | vCMP Impressions |
100% Completions | 100% Completions Rate |
25% Completions | 25% Completions Rate |
50% Completions | 50% Completions Rate |
75% Completions | 75% Completions Rate |
Advertiser | Advertiser ID |
Agency Fee | Avg Time On Content |
Budget | Budget Spent |
CPM Impressions | CTR |
Call To Action | Call To Action Rate |
Campaign | Campaign ID |
Clicks | Data Analytics Fee |
Data Fee | Date |
Earned Views | Impressions |
Media Budget Spent | Page Views |
Platform Fee | Shares |
Supplementary CTR | Supplementary Clicks |
Supplementary Impressions | Third Party Fee |
Total Time On Content | Video Views |
Views From Ad Unit | vCMP Impressions |
100% Completions | 100% Completions Rate |
25% Completions | 25% Completions Rate |
50% Completions | 50% Completions Rate |
75% Completions | 75% Completions Rate |
Advertiser ID | Advertiser Name |
Agency Fee | Avg Time On Content |
Budget Spent | CPM Impressions |
CTR | Call To Action |
Call To Action Rate | Campaign ID |
Campaign Name | Clicks |
Country | DMA |
Data Analytics Fee | Data Fee |
Date | Earned Views |
Impressions | Media Budget Spent |
Page Views | Platform Fee |
Region | Shares |
Supplementary CTR | Supplementary Clicks |
Supplementary Impressions | Third Party Fee |
Total Time On Content | Video Views |
Views From Ad Unit | vCMP Impressions |
100% Completions | 100% Completions Rate |
25% Completions | 25% Completions Rate |
50% Completions | 50% Completions Rate |
75% Completions | 75% Completions Rate |
Advertiser ID | Advertiser Name |
Agency Fee | Avg Time On Content |
Budget Spent | CPM Impressions |
CTR | Call To Action |
Call To Action Rate | Campaign ID |
Campaign Name | Category |
Clicks | Data Analytics Fee |
Data Fee | Date |
Device | Earned Views |
Impressions | Media Budget Spent |
Page Views | Placement |
Platform Fee | Shares |
Supplementary CTR | Supplementary Clicks |
Supplementary Impressions | Third Party Fee |
Total Time On Content | Video Views |
Views From Ad Unit | vCMP Impressions |
100% Completions | 100% Completions Rate |
25% Completions | 25% Completions Rate |
50% Completions | 50% Completions Rate |
75% Completions | 75% Completions Rate |
Advertiser ID | Advertiser Name |
Agency Fee | Avg Time On Content |
Budget Spent | CPM Impressions |
CTR | Call To Action |
Call To Action Rate | Campaign ID |
Campaign Name | Clicks |
Data Analytics Fee | Data Fee |
Date | Earned Views |
Impressions | Media Budget Spent |
Page Views | Platform Fee |
Publication | Publication ID |
Publisher | Publisher ID |
Shares | Supplementary CTR |
Supplementary Clicks | Supplementary Impressions |
Third Party Fee | Total Time On Content |
Video Views | Views From Ad Unit |
vCMP Impressions |