The Trade Desk
The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Ad Format | Ad Group |
| Ad Group Budget In Impressions | Ad Group ID |
| Advertiser Cost | Advertiser ID |
| Advertiser Name | Advertiser eCPC |
| Advertiser eCPM | App |
| Attribution Model | Browser |
| CPA Post-click | CPA Post-impression |
| CTR | Campaign |
| Campaign End Date | Campaign ID |
| Campaign Start Date | Category |
| City | Clicks |
| Client Advertiser Cost | Client Advertiser eCPC |
| Client Advertiser eCPM | Conversion Device Type |
| Conversion ID | Conversion Time |
| Conversion Time UTC | Country |
| Creative | Creative ID |
| Currency | Data Element |
| Date | Deal ID |
| Device Type | Display Clicks |
| First Display Click Ad Environment | First Display Click Ad Format |
| First Display Click Ad Group Id | First Display Click Ad Group Name |
| First Display Click Campaign Id | First Display Click Campaign Name |
| First Display Click Creative Id | First Display Click Creative Name |
| First Display Click Device Type | First Display Click Time |
| First Display Click Time UTC | First Impression Ad Environment |
| First Impression Ad Format | First Impression Ad Group Id |
| First Impression Ad Group Name | First Impression Campaign Id |
| First Impression Campaign Name | First Impression Creative Id |
| First Impression Creative Name | First Impression Device Type |
| First Impression Time | First Impression Time UTC |
| Fold | Impressions |
| Impressions Bid On | Impressions Won |
| Landing Page URl(s) | Last Display Click Ad Environment |
| Last Display Click Ad Format | Last Display Click Ad Group Id |
| Last Display Click Ad Group Name | Last Display Click Campaign Id |
| Last Display Click Campaign Name | Last Display Click Creative Id |
| Last Display Click Creative Name | Last Display Click Device Type |
| Last Display Click Time | Last Display Click Time UTC |
| Last Impression Ad Environment | Last Impression Ad Format |
| Last Impression Ad Group ID | Last Impression Ad Group Id |
| Last Impression Ad Group Name | Last Impression Campaign ID |
| Last Impression Campaign Id | Last Impression Campaign Name |
| Last Impression Country | Last Impression Creative Format |
| Last Impression Creative Id | Last Impression Creative Name |
| Last Impression Device Type | Last Impression Metro Name |
| Last Impression Region | Last Impression Site |
| Last Impression Time | Last Impression Time UTC |
| Metropolitan Area | Monetary Value |
| Monetary Value Currency | Non-display Clicks |
| OS | OS Family |
| Order ID | Partner Cost |
| Partner ID | Partner eCPC |
| Partner eCPM | Post-click conversions #1 |
| Post-click conversions #1 revenue | Post-click conversions #2 |
| Post-click conversions #2 revenue | Post-click conversions #3 |
| Post-click conversions #3 revenue | Post-click conversions #4 |
| Post-click conversions #4 revenue | Post-click conversions #5 |
| Post-click conversions #5 revenue | Post-click conversions #6 |
| Post-click conversions #6 revenue | Post-impression conversions #1 |
| Post-impression conversions #1 revenue | Post-impression conversions #2 |
| Post-impression conversions #2 revenue | Post-impression conversions #3 |
| Post-impression conversions #3 revenue | Post-impression conversions #4 |
| Post-impression conversions #4 revenue | Post-impression conversions #5 |
| Post-impression conversions #5 revenue | Post-impression conversions #6 |
| Post-impression conversions #6 revenue | Preview |
| Preview Iframe | Preview Url |
| Region | Report Hour UTC |
| Sampled Tracked Impressions | Sampled Viewed Impressions |
| Site | Supply Vendor |
| TD 1 | TD 1 Attribute |
| TD 10 | TD 10 Attribute |
| TD 2 | TD 2 Attribute |
| TD 3 | TD 3 Attribute |
| TD 4 | TD 4 Attribute |
| TD 5 | TD 5 Attribute |
| TD 6 | TD 6 Attribute |
| TD 7 | TD 7 Attribute |
| TD 8 | TD 8 Attribute |
| TD 9 | TD 9 Attribute |
| Third Party Brand Name | Time Zone |
| Total Pixels | Total Pixels #1 |
| Total Pixels #2 | Total Pixels #3 |
| Total Pixels #4 | Total Pixels #5 |
| Total Pixels #6 | Total Post-click conversions |
| Total Post-click conversions revenue | Total Post-impression conversions |
| Total Post-impression conversions revenue | Tracking Tag ID |
| Tracking Tag Name | User Hour Of Week |
| Video 25% Completions | Video 50% Completions |
| Video 75% Completions | Video Accept Invitations |
| Video Closes | Video Collapses |
| Video Completion Rate | Video Completions |
| Video Creative Views | Video Engaged Views |
| Video Errors | Video Expands |
| Video Fullscreens | Video Mutes |
| Video Pauses | Video Resumes |
| Video Rewinds | Video Skips |
| Video Starts | Video Unmutes |
| Viewability % | Win/Bid Ratio |
| Advertiser ID | Advertiser Name |
| Attribution Model | Campaign End Date |
| Campaign Start Date | Conversion ID |
| Conversion Time | Date |
| Display Clicks | Impressions |
| Last Impression Ad Group ID | Last Impression Ad Group Name |
| Last Impression Campaign ID | Last Impression Campaign Name |
| Monetary Value | Non-display Clicks |
| Order ID | TD 1 |
| TD 1 Attribute | TD 10 |
| TD 10 Attribute | TD 2 |
| TD 2 Attribute | TD 3 |
| TD 3 Attribute | TD 4 |
| TD 4 Attribute | TD 5 |
| TD 5 Attribute | TD 6 |
| TD 6 Attribute | TD 7 |
| TD 7 Attribute | TD 8 |
| TD 8 Attribute | TD 9 |
| TD 9 Attribute | Tracking Tag Name |
| Ad Group | Ad Group Budget In Impressions |
| Ad Group ID | Advertiser Cost |
| Advertiser ID | Advertiser Name |
| Advertiser eCPC | Advertiser eCPM |
| CPA Post-click | CPA Post-impression |
| CTR | Campaign |
| Campaign End Date | Campaign ID |
| Campaign Start Date | Clicks |
| Client Advertiser Cost | Client Advertiser eCPC |
| Client Advertiser eCPM | Date |
| Impressions Bid On | Impressions Won |
| Partner Cost | Partner ID |
| Partner eCPC | Partner eCPM |
| Post-click conversions #1 | Post-click conversions #1 revenue |
| Post-click conversions #2 | Post-click conversions #2 revenue |
| Post-click conversions #3 | Post-click conversions #3 revenue |
| Post-click conversions #4 | Post-click conversions #4 revenue |
| Post-click conversions #5 | Post-click conversions #5 revenue |
| Post-click conversions #6 | Post-click conversions #6 revenue |
| Post-impression conversions #1 | Post-impression conversions #1 revenue |
| Post-impression conversions #2 | Post-impression conversions #2 revenue |
| Post-impression conversions #3 | Post-impression conversions #3 revenue |
| Post-impression conversions #4 | Post-impression conversions #4 revenue |
| Post-impression conversions #5 | Post-impression conversions #5 revenue |
| Post-impression conversions #6 | Post-impression conversions #6 revenue |
| Sampled Tracked Impressions | Sampled Viewed Impressions |
| Total Pixels | Total Pixels #1 |
| Total Pixels #2 | Total Pixels #3 |
| Total Pixels #4 | Total Pixels #5 |
| Total Pixels #6 | Total Post-click conversions |
| Total Post-click conversions revenue | Total Post-impression conversions |
| Total Post-impression conversions revenue | Video 25% Completions |
| Video 50% Completions | Video 75% Completions |
| Video Accept Invitations | Video Closes |
| Video Collapses | Video Completion Rate |
| Video Completions | Video Creative Views |
| Video Engaged Views | Video Errors |
| Video Expands | Video Fullscreens |
| Video Mutes | Video Pauses |
| Video Resumes | Video Rewinds |
| Video Skips | Video Starts |
| Video Unmutes | Viewability % |
| Win/Bid Ratio |
| Ad Group | Ad Group ID |
| Advertiser Cost | Advertiser ID |
| Advertiser Name | Advertiser eCPC |
| Advertiser eCPM | Browser |
| CPA Post-click | CPA Post-impression |
| CTR | Campaign |
| Campaign End Date | Campaign ID |
| Campaign Start Date | Clicks |
| Client Advertiser Cost | Client Advertiser eCPC |
| Client Advertiser eCPM | Date |
| Device Type | Impressions Bid On |
| Impressions Won | OS |
| OS Family | Partner Cost |
| Partner ID | Partner eCPC |
| Partner eCPM | Post-click conversions #1 |
| Post-click conversions #1 revenue | Post-click conversions #2 |
| Post-click conversions #2 revenue | Post-click conversions #3 |
| Post-click conversions #3 revenue | Post-click conversions #4 |
| Post-click conversions #4 revenue | Post-click conversions #5 |
| Post-click conversions #5 revenue | Post-click conversions #6 |
| Post-click conversions #6 revenue | Post-impression conversions #1 |
| Post-impression conversions #1 revenue | Post-impression conversions #2 |
| Post-impression conversions #2 revenue | Post-impression conversions #3 |
| Post-impression conversions #3 revenue | Post-impression conversions #4 |
| Post-impression conversions #4 revenue | Post-impression conversions #5 |
| Post-impression conversions #5 revenue | Post-impression conversions #6 |
| Post-impression conversions #6 revenue | Sampled Tracked Impressions |
| Sampled Viewed Impressions | Total Pixels |
| Total Pixels #1 | Total Pixels #2 |
| Total Pixels #3 | Total Pixels #4 |
| Total Pixels #5 | Total Pixels #6 |
| Total Post-click conversions | Total Post-click conversions revenue |
| Total Post-impression conversions | Total Post-impression conversions revenue |
| Video 25% Completions | Video 50% Completions |
| Video 75% Completions | Video Accept Invitations |
| Video Closes | Video Collapses |
| Video Completion Rate | Video Completions |
| Video Creative Views | Video Engaged Views |
| Video Errors | Video Expands |
| Video Fullscreens | Video Mutes |
| Video Pauses | Video Resumes |
| Video Rewinds | Video Skips |
| Video Starts | Video Unmutes |
| Viewability % | Win/Bid Ratio |
| Advertiser ID | Advertiser Name |
| Attribution Model | Campaign End Date |
| Campaign Start Date | Conversion ID |
| Conversion Time | Date |
| Display Clicks | Impressions |
| Last Impression Ad Group ID | Last Impression Ad Group Name |
| Last Impression Campaign ID | Last Impression Campaign Name |
| Monetary Value | Non-display Clicks |
| Order ID | TD 1 |
| TD 1 Attribute | TD 10 |
| TD 10 Attribute | TD 2 |
| TD 2 Attribute | TD 3 |
| TD 3 Attribute | TD 4 |
| TD 4 Attribute | TD 5 |
| TD 5 Attribute | TD 6 |
| TD 6 Attribute | TD 7 |
| TD 7 Attribute | TD 8 |
| TD 8 Attribute | TD 9 |
| TD 9 Attribute | Tracking Tag Name |
| Advertiser Cost | Advertiser ID |
| Advertiser Name | Advertiser eCPC |
| Advertiser eCPM | CPA Post-click |
| CPA Post-impression | CTR |
| Campaign | Campaign End Date |
| Campaign ID | Campaign Start Date |
| Clicks | Client Advertiser Cost |
| Client Advertiser eCPC | Client Advertiser eCPM |
| Currency | Date |
| Impressions Bid On | Impressions Won |
| Partner Cost | Partner ID |
| Partner eCPC | Partner eCPM |
| Post-click conversions #1 | Post-click conversions #1 revenue |
| Post-click conversions #2 | Post-click conversions #2 revenue |
| Post-click conversions #3 | Post-click conversions #3 revenue |
| Post-click conversions #4 | Post-click conversions #4 revenue |
| Post-click conversions #5 | Post-click conversions #5 revenue |
| Post-click conversions #6 | Post-click conversions #6 revenue |
| Post-impression conversions #1 | Post-impression conversions #1 revenue |
| Post-impression conversions #2 | Post-impression conversions #2 revenue |
| Post-impression conversions #3 | Post-impression conversions #3 revenue |
| Post-impression conversions #4 | Post-impression conversions #4 revenue |
| Post-impression conversions #5 | Post-impression conversions #5 revenue |
| Post-impression conversions #6 | Post-impression conversions #6 revenue |
| Sampled Tracked Impressions | Sampled Viewed Impressions |
| Time Zone | Total Pixels |
| Total Pixels #1 | Total Pixels #2 |
| Total Pixels #3 | Total Pixels #4 |
| Total Pixels #5 | Total Pixels #6 |
| Total Post-click conversions | Total Post-click conversions revenue |
| Total Post-impression conversions | Total Post-impression conversions revenue |
| Video 25% Completions | Video 50% Completions |
| Video 75% Completions | Video Accept Invitations |
| Video Closes | Video Collapses |
| Video Completion Rate | Video Completions |
| Video Creative Views | Video Engaged Views |
| Video Errors | Video Expands |
| Video Fullscreens | Video Mutes |
| Video Pauses | Video Resumes |
| Video Rewinds | Video Skips |
| Video Starts | Video Unmutes |
| Viewability % | Win/Bid Ratio |
| Advertiser ID | Advertiser Name |
| Attribution Model | Campaign End Date |
| Campaign Start Date | Conversion Device Type |
| Conversion ID | Conversion Time |
| Conversion Time UTC | Date |
| Display Clicks | First Display Click Ad Environment |
| First Display Click Ad Format | First Display Click Ad Group Id |
| First Display Click Ad Group Name | First Display Click Campaign Id |
| First Display Click Campaign Name | First Display Click Creative Id |
| First Display Click Creative Name | First Display Click Device Type |
| First Display Click Time | First Display Click Time UTC |
| First Impression Ad Environment | First Impression Ad Format |
| First Impression Ad Group Id | First Impression Ad Group Name |
| First Impression Campaign Id | First Impression Campaign Name |
| First Impression Creative Id | First Impression Creative Name |
| First Impression Device Type | First Impression Time |
| First Impression Time UTC | Impressions |
| Last Display Click Ad Environment | Last Display Click Ad Format |
| Last Display Click Ad Group Id | Last Display Click Ad Group Name |
| Last Display Click Campaign Id | Last Display Click Campaign Name |
| Last Display Click Creative Id | Last Display Click Creative Name |
| Last Display Click Device Type | Last Display Click Time |
| Last Display Click Time UTC | Last Impression Ad Environment |
| Last Impression Ad Format | Last Impression Ad Group ID |
| Last Impression Ad Group Id | Last Impression Ad Group Name |
| Last Impression Campaign ID | Last Impression Campaign Id |
| Last Impression Campaign Name | Last Impression Country |
| Last Impression Creative Format | Last Impression Creative Id |
| Last Impression Creative Name | Last Impression Device Type |
| Last Impression Metro Name | Last Impression Region |
| Last Impression Site | Last Impression Time |
| Last Impression Time UTC | Monetary Value |
| Monetary Value Currency | Non-display Clicks |
| Order ID | TD 1 |
| TD 1 Attribute | TD 10 |
| TD 10 Attribute | TD 2 |
| TD 2 Attribute | TD 3 |
| TD 3 Attribute | TD 4 |
| TD 4 Attribute | TD 5 |
| TD 5 Attribute | TD 6 |
| TD 6 Attribute | TD 7 |
| TD 7 Attribute | TD 8 |
| TD 8 Attribute | TD 9 |
| TD 9 Attribute | Tracking Tag ID |
| Tracking Tag Name |
| Ad Format | Ad Group |
| Ad Group ID | Advertiser Cost |
| Advertiser ID | Advertiser Name |
| Advertiser eCPC | Advertiser eCPM |
| CPA Post-click | CPA Post-impression |
| CTR | Campaign |
| Campaign End Date | Campaign ID |
| Campaign Start Date | Clicks |
| Client Advertiser Cost | Client Advertiser eCPC |
| Client Advertiser eCPM | Creative |
| Creative ID | Date |
| Impressions Bid On | Impressions Won |
| Landing Page URl(s) | Partner Cost |
| Partner ID | Partner eCPC |
| Partner eCPM | Post-click conversions #1 |
| Post-click conversions #1 revenue | Post-click conversions #2 |
| Post-click conversions #2 revenue | Post-click conversions #3 |
| Post-click conversions #3 revenue | Post-click conversions #4 |
| Post-click conversions #4 revenue | Post-click conversions #5 |
| Post-click conversions #5 revenue | Post-click conversions #6 |
| Post-click conversions #6 revenue | Post-impression conversions #1 |
| Post-impression conversions #1 revenue | Post-impression conversions #2 |
| Post-impression conversions #2 revenue | Post-impression conversions #3 |
| Post-impression conversions #3 revenue | Post-impression conversions #4 |
| Post-impression conversions #4 revenue | Post-impression conversions #5 |
| Post-impression conversions #5 revenue | Post-impression conversions #6 |
| Post-impression conversions #6 revenue | Preview |
| Preview Iframe | Preview Url |
| Sampled Tracked Impressions | Sampled Viewed Impressions |
| Total Pixels | Total Pixels #1 |
| Total Pixels #2 | Total Pixels #3 |
| Total Pixels #4 | Total Pixels #5 |
| Total Pixels #6 | Total Post-click conversions |
| Total Post-click conversions revenue | Total Post-impression conversions |
| Total Post-impression conversions revenue | Video 25% Completions |
| Video 50% Completions | Video 75% Completions |
| Video Accept Invitations | Video Closes |
| Video Collapses | Video Completion Rate |
| Video Completions | Video Creative Views |
| Video Engaged Views | Video Errors |
| Video Expands | Video Fullscreens |
| Video Mutes | Video Pauses |
| Video Resumes | Video Rewinds |
| Video Skips | Video Starts |
| Video Unmutes | Viewability % |
| Win/Bid Ratio |
| Ad Group | Ad Group ID |
| Advertiser Cost | Advertiser ID |
| Advertiser Name | Advertiser eCPC |
| Advertiser eCPM | CPA Post-click |
| CPA Post-impression | CTR |
| Campaign | Campaign End Date |
| Campaign ID | Campaign Start Date |
| Clicks | Client Advertiser Cost |
| Client Advertiser eCPC | Client Advertiser eCPM |
| Data Element | Date |
| Impressions Bid On | Impressions Won |
| Partner Cost | Partner ID |
| Partner eCPC | Partner eCPM |
| Post-click conversions #1 | Post-click conversions #1 revenue |
| Post-click conversions #2 | Post-click conversions #2 revenue |
| Post-click conversions #3 | Post-click conversions #3 revenue |
| Post-click conversions #4 | Post-click conversions #4 revenue |
| Post-click conversions #5 | Post-click conversions #5 revenue |
| Post-click conversions #6 | Post-click conversions #6 revenue |
| Post-impression conversions #1 | Post-impression conversions #1 revenue |
| Post-impression conversions #2 | Post-impression conversions #2 revenue |
| Post-impression conversions #3 | Post-impression conversions #3 revenue |
| Post-impression conversions #4 | Post-impression conversions #4 revenue |
| Post-impression conversions #5 | Post-impression conversions #5 revenue |
| Post-impression conversions #6 | Post-impression conversions #6 revenue |
| Sampled Tracked Impressions | Sampled Viewed Impressions |
| Third Party Brand Name | Total Pixels |
| Total Pixels #1 | Total Pixels #2 |
| Total Pixels #3 | Total Pixels #4 |
| Total Pixels #5 | Total Pixels #6 |
| Total Post-click conversions | Total Post-click conversions revenue |
| Total Post-impression conversions | Total Post-impression conversions revenue |
| Video 25% Completions | Video 50% Completions |
| Video 75% Completions | Video Accept Invitations |
| Video Closes | Video Collapses |
| Video Completion Rate | Video Completions |
| Video Creative Views | Video Engaged Views |
| Video Errors | Video Expands |
| Video Fullscreens | Video Mutes |
| Video Pauses | Video Resumes |
| Video Rewinds | Video Skips |
| Video Starts | Video Unmutes |
| Viewability % | Win/Bid Ratio |
| Ad Group | Ad Group ID |
| Advertiser Cost | Advertiser ID |
| Advertiser Name | Advertiser eCPC |
| Advertiser eCPM | CPA Post-click |
| CPA Post-impression | CTR |
| Campaign | Campaign End Date |
| Campaign ID | Campaign Start Date |
| City | Clicks |
| Client Advertiser Cost | Client Advertiser eCPC |
| Client Advertiser eCPM | Country |
| Date | Impressions Bid On |
| Impressions Won | Metropolitan Area |
| Partner Cost | Partner ID |
| Partner eCPC | Partner eCPM |
| Post-click conversions #1 | Post-click conversions #1 revenue |
| Post-click conversions #2 | Post-click conversions #2 revenue |
| Post-click conversions #3 | Post-click conversions #3 revenue |
| Post-click conversions #4 | Post-click conversions #4 revenue |
| Post-click conversions #5 | Post-click conversions #5 revenue |
| Post-click conversions #6 | Post-click conversions #6 revenue |
| Post-impression conversions #1 | Post-impression conversions #1 revenue |
| Post-impression conversions #2 | Post-impression conversions #2 revenue |
| Post-impression conversions #3 | Post-impression conversions #3 revenue |
| Post-impression conversions #4 | Post-impression conversions #4 revenue |
| Post-impression conversions #5 | Post-impression conversions #5 revenue |
| Post-impression conversions #6 | Post-impression conversions #6 revenue |
| Region | Sampled Tracked Impressions |
| Sampled Viewed Impressions | Total Pixels |
| Total Pixels #1 | Total Pixels #2 |
| Total Pixels #3 | Total Pixels #4 |
| Total Pixels #5 | Total Pixels #6 |
| Total Post-click conversions | Total Post-click conversions revenue |
| Total Post-impression conversions | Total Post-impression conversions revenue |
| Video 25% Completions | Video 50% Completions |
| Video 75% Completions | Video Accept Invitations |
| Video Closes | Video Collapses |
| Video Completion Rate | Video Completions |
| Video Creative Views | Video Engaged Views |
| Video Errors | Video Expands |
| Video Fullscreens | Video Mutes |
| Video Pauses | Video Resumes |
| Video Rewinds | Video Skips |
| Video Starts | Video Unmutes |
| Viewability % | Win/Bid Ratio |
| Ad Group | Ad Group ID |
| Advertiser Cost | Advertiser ID |
| Advertiser Name | Advertiser eCPC |
| Advertiser eCPM | CPA Post-click |
| CPA Post-impression | CTR |
| Campaign | Campaign End Date |
| Campaign ID | Campaign Start Date |
| Category | Clicks |
| Client Advertiser Cost | Client Advertiser eCPC |
| Client Advertiser eCPM | Date |
| Fold | Impressions Bid On |
| Impressions Won | Partner Cost |
| Partner ID | Partner eCPC |
| Partner eCPM | Post-click conversions #1 |
| Post-click conversions #1 revenue | Post-click conversions #2 |
| Post-click conversions #2 revenue | Post-click conversions #3 |
| Post-click conversions #3 revenue | Post-click conversions #4 |
| Post-click conversions #4 revenue | Post-click conversions #5 |
| Post-click conversions #5 revenue | Post-impression conversions #1 |
| Post-impression conversions #1 revenue | Post-impression conversions #2 |
| Post-impression conversions #2 revenue | Post-impression conversions #3 |
| Post-impression conversions #3 revenue | Post-impression conversions #4 |
| Post-impression conversions #4 revenue | Post-impression conversions #5 |
| Post-impression conversions #5 revenue | Sampled Tracked Impressions |
| Sampled Viewed Impressions | Site |
| Total Pixels | Total Pixels #1 |
| Total Pixels #2 | Total Pixels #3 |
| Total Pixels #4 | Total Pixels #5 |
| Total Pixels #6 | Total Post-click conversions |
| Total Post-click conversions revenue | Total Post-impression conversions |
| Total Post-impression conversions revenue | Video 25% Completions |
| Video 50% Completions | Video 75% Completions |
| Video Accept Invitations | Video Closes |
| Video Collapses | Video Completion Rate |
| Video Completions | Video Creative Views |
| Video Engaged Views | Video Errors |
| Video Expands | Video Fullscreens |
| Video Mutes | Video Pauses |
| Video Resumes | Video Rewinds |
| Video Skips | Video Starts |
| Video Unmutes | Viewability % |
| Win/Bid Ratio |
| Ad Format | Ad Group |
| Ad Group ID | Advertiser Cost |
| Advertiser ID | Advertiser Name |
| Advertiser eCPC | Advertiser eCPM |
| App | CPA Post-click |
| CPA Post-impression | CTR |
| Campaign | Campaign End Date |
| Campaign ID | Campaign Start Date |
| Clicks | Client Advertiser Cost |
| Client Advertiser eCPC | Client Advertiser eCPM |
| Date | Impressions Bid On |
| Impressions Won | Partner Cost |
| Partner ID | Partner eCPC |
| Partner eCPM | Post-click conversions #1 |
| Post-click conversions #1 revenue | Post-click conversions #2 |
| Post-click conversions #2 revenue | Post-click conversions #3 |
| Post-click conversions #3 revenue | Post-click conversions #4 |
| Post-click conversions #4 revenue | Post-click conversions #5 |
| Post-click conversions #5 revenue | Post-click conversions #6 |
| Post-click conversions #6 revenue | Post-impression conversions #1 |
| Post-impression conversions #1 revenue | Post-impression conversions #2 |
| Post-impression conversions #2 revenue | Post-impression conversions #3 |
| Post-impression conversions #3 revenue | Post-impression conversions #4 |
| Post-impression conversions #4 revenue | Post-impression conversions #5 |
| Post-impression conversions #5 revenue | Post-impression conversions #6 |
| Post-impression conversions #6 revenue | Sampled Tracked Impressions |
| Sampled Viewed Impressions | Site |
| Supply Vendor | Total Pixels |
| Total Pixels #1 | Total Pixels #2 |
| Total Pixels #3 | Total Pixels #4 |
| Total Pixels #5 | Total Pixels #6 |
| Total Post-click conversions | Total Post-click conversions revenue |
| Total Post-impression conversions | Total Post-impression conversions revenue |
| Video 25% Completions | Video 50% Completions |
| Video 75% Completions | Video Accept Invitations |
| Video Closes | Video Collapses |
| Video Completion Rate | Video Completions |
| Video Creative Views | Video Engaged Views |
| Video Errors | Video Expands |
| Video Fullscreens | Video Mutes |
| Video Pauses | Video Resumes |
| Video Rewinds | Video Skips |
| Video Starts | Video Unmutes |
| Viewability % | Win/Bid Ratio |
| Ad Group | Ad Group ID |
| Advertiser Cost | Advertiser ID |
| Advertiser Name | Advertiser eCPC |
| Advertiser eCPM | CPA Post-click |
| CPA Post-impression | CTR |
| Campaign | Campaign End Date |
| Campaign ID | Campaign Start Date |
| Clicks | Client Advertiser Cost |
| Client Advertiser eCPC | Client Advertiser eCPM |
| Date | Deal ID |
| Impressions Bid On | Impressions Won |
| Partner Cost | Partner ID |
| Partner eCPC | Partner eCPM |
| Post-click conversions #1 | Post-click conversions #1 revenue |
| Post-click conversions #2 | Post-click conversions #2 revenue |
| Post-click conversions #3 | Post-click conversions #3 revenue |
| Post-click conversions #4 | Post-click conversions #4 revenue |
| Post-click conversions #5 | Post-click conversions #5 revenue |
| Post-click conversions #6 | Post-click conversions #6 revenue |
| Post-impression conversions #1 | Post-impression conversions #1 revenue |
| Post-impression conversions #2 | Post-impression conversions #2 revenue |
| Post-impression conversions #3 | Post-impression conversions #3 revenue |
| Post-impression conversions #4 | Post-impression conversions #4 revenue |
| Post-impression conversions #5 | Post-impression conversions #5 revenue |
| Post-impression conversions #6 | Post-impression conversions #6 revenue |
| Report Hour UTC | Sampled Tracked Impressions |
| Sampled Viewed Impressions | Total Pixels |
| Total Pixels #1 | Total Pixels #2 |
| Total Pixels #3 | Total Pixels #4 |
| Total Pixels #5 | Total Pixels #6 |
| Total Post-click conversions | Total Post-click conversions revenue |
| Total Post-impression conversions | Total Post-impression conversions revenue |
| User Hour Of Week | Video 25% Completions |
| Video 50% Completions | Video 75% Completions |
| Video Accept Invitations | Video Closes |
| Video Collapses | Video Completion Rate |
| Video Completions | Video Creative Views |
| Video Engaged Views | Video Errors |
| Video Expands | Video Fullscreens |
| Video Mutes | Video Pauses |
| Video Resumes | Video Rewinds |
| Video Skips | Video Starts |
| Video Unmutes | Viewability % |
| Win/Bid Ratio |
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