The Trade Desk

The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile, and more.

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High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Ad Format	Ad Group
Ad Group Budget In Impressions	Ad Group ID
Advertiser Cost	Advertiser ID
Advertiser Name	Advertiser eCPC
Advertiser eCPM	App
Attribution Model	Browser
CPA Post-click	CPA Post-impression
CTR	Campaign
Campaign End Date	Campaign ID
Campaign Start Date	Category
City	Clicks
Client Advertiser Cost	Client Advertiser eCPC
Client Advertiser eCPM	Conversion Device Type
Conversion ID	Conversion Time
Conversion Time UTC	Country
Creative	Creative ID
Currency	Data Element
Date	Device Type
Display Clicks	First Display Click Ad Environment
First Display Click Ad Format	First Display Click Ad Group Id
First Display Click Ad Group Name	First Display Click Campaign Id
First Display Click Campaign Name	First Display Click Creative Id
First Display Click Creative Name	First Display Click Device Type
First Display Click Time	First Display Click Time UTC
First Impression Ad Environment	First Impression Ad Format
First Impression Ad Group Id	First Impression Ad Group Name
First Impression Campaign Id	First Impression Campaign Name
First Impression Creative Id	First Impression Creative Name
First Impression Device Type	First Impression Time
First Impression Time UTC	Fold
Impressions	Impressions Bid On
Impressions Won	Landing Page URl(s)
Last Display Click Ad Environment	Last Display Click Ad Format
Last Display Click Ad Group Id	Last Display Click Ad Group Name
Last Display Click Campaign Id	Last Display Click Campaign Name
Last Display Click Creative Id	Last Display Click Creative Name
Last Display Click Device Type	Last Display Click Time
Last Display Click Time UTC	Last Impression Ad Environment
Last Impression Ad Format	Last Impression Ad Group ID
Last Impression Ad Group Id	Last Impression Ad Group Name
Last Impression Campaign ID	Last Impression Campaign Id
Last Impression Campaign Name	Last Impression Country
Last Impression Creative Format	Last Impression Creative Id
Last Impression Creative Name	Last Impression Device Type
Last Impression Metro Name	Last Impression Region
Last Impression Site	Last Impression Time
Last Impression Time UTC	Metropolitan Area
Monetary Value	Monetary Value Currency
Non-display Clicks	OS
OS Family	Order ID
Partner Cost	Partner ID
Partner eCPC	Partner eCPM
Post-click conversions #1	Post-click conversions #1 revenue
Post-click conversions #10	Post-click conversions #11
Post-click conversions #12	Post-click conversions #13
Post-click conversions #14	Post-click conversions #15
Post-click conversions #16	Post-click conversions #17
Post-click conversions #18	Post-click conversions #19
Post-click conversions #2	Post-click conversions #2 revenue
Post-click conversions #20	Post-click conversions #21
Post-click conversions #22	Post-click conversions #23
Post-click conversions #24	Post-click conversions #25
Post-click conversions #26	Post-click conversions #3
Post-click conversions #3 revenue	Post-click conversions #4
Post-click conversions #4 revenue	Post-click conversions #5
Post-click conversions #5 revenue	Post-click conversions #6
Post-click conversions #6 revenue	Post-click conversions #7
Post-click conversions #8	Post-click conversions #9
Post-impression conversions #1	Post-impression conversions #1 revenue
Post-impression conversions #2	Post-impression conversions #2 revenue
Post-impression conversions #3	Post-impression conversions #3 revenue
Post-impression conversions #4	Post-impression conversions #4 revenue
Post-impression conversions #5	Post-impression conversions #5 revenue
Post-impression conversions #6	Post-impression conversions #6 revenue
Preview	Preview Iframe
Preview Url	Region
Sampled Tracked Impressions	Sampled Viewed Impressions
Site	Supply Vendor
TD 1	TD 1 Attribute
TD 10	TD 10 Attribute
TD 2	TD 2 Attribute
TD 3	TD 3 Attribute
TD 4	TD 4 Attribute
TD 5	TD 5 Attribute
TD 6	TD 6 Attribute
TD 7	TD 7 Attribute
TD 8	TD 8 Attribute
TD 9	TD 9 Attribute
Third Party Brand Name	Time Zone
Total Pixels	Total Pixels #1
Total Pixels #10	Total Pixels #11
Total Pixels #12	Total Pixels #13
Total Pixels #14	Total Pixels #15
Total Pixels #16	Total Pixels #17
Total Pixels #18	Total Pixels #19
Total Pixels #2	Total Pixels #20
Total Pixels #21	Total Pixels #22
Total Pixels #23	Total Pixels #24
Total Pixels #25	Total Pixels #26
Total Pixels #3	Total Pixels #4
Total Pixels #5	Total Pixels #6
Total Pixels #7	Total Pixels #8
Total Pixels #9	Total Post-click conversions
Total Post-click conversions revenue	Total Post-impression conversions
Total Post-impression conversions revenue	Tracking Tag ID
Tracking Tag Name	Video 25% Completions
Video 50% Completions	Video 75% Completions
Video Accept Invitations	Video Closes
Video Collapses	Video Completion Rate
Video Completions	Video Creative Views
Video Engaged Views	Video Errors
Video Expands	Video Fullscreens
Video Mutes	Video Pauses
Video Resumes	Video Rewinds
Video Skips	Video Starts
Video Unmutes	Viewability %
Win/Bid Ratio

Advertiser ID	Advertiser Name
Attribution Model	Campaign End Date
Campaign Start Date	Conversion ID
Conversion Time	Date
Display Clicks	Impressions
Last Impression Ad Group ID	Last Impression Ad Group Name
Last Impression Campaign ID	Last Impression Campaign Name
Monetary Value	Non-display Clicks
Order ID	TD 1
TD 1 Attribute	TD 10
TD 10 Attribute	TD 2
TD 2 Attribute	TD 3
TD 3 Attribute	TD 4
TD 4 Attribute	TD 5
TD 5 Attribute	TD 6
TD 6 Attribute	TD 7
TD 7 Attribute	TD 8
TD 8 Attribute	TD 9
TD 9 Attribute	Tracking Tag Name

Ad Group	Ad Group Budget In Impressions
Ad Group ID	Advertiser Cost
Advertiser ID	Advertiser Name
Advertiser eCPC	Advertiser eCPM
CPA Post-click	CPA Post-impression
CTR	Campaign
Campaign End Date	Campaign ID
Campaign Start Date	Clicks
Client Advertiser Cost	Client Advertiser eCPC
Client Advertiser eCPM	Date
Impressions Bid On	Impressions Won
Partner Cost	Partner ID
Partner eCPC	Partner eCPM
Post-click conversions #1	Post-click conversions #1 revenue
Post-click conversions #10	Post-click conversions #11
Post-click conversions #12	Post-click conversions #13
Post-click conversions #14	Post-click conversions #15
Post-click conversions #16	Post-click conversions #17
Post-click conversions #18	Post-click conversions #19
Post-click conversions #2	Post-click conversions #2 revenue
Post-click conversions #20	Post-click conversions #21
Post-click conversions #22	Post-click conversions #23
Post-click conversions #24	Post-click conversions #25
Post-click conversions #26	Post-click conversions #3
Post-click conversions #3 revenue	Post-click conversions #4
Post-click conversions #4 revenue	Post-click conversions #5
Post-click conversions #5 revenue	Post-click conversions #6
Post-click conversions #6 revenue	Post-click conversions #7
Post-click conversions #8	Post-click conversions #9
Post-impression conversions #1	Post-impression conversions #1 revenue
Post-impression conversions #2	Post-impression conversions #2 revenue
Post-impression conversions #3	Post-impression conversions #3 revenue
Post-impression conversions #4	Post-impression conversions #4 revenue
Post-impression conversions #5	Post-impression conversions #5 revenue
Post-impression conversions #6	Post-impression conversions #6 revenue
Sampled Tracked Impressions	Sampled Viewed Impressions
Total Pixels	Total Pixels #1
Total Pixels #10	Total Pixels #11
Total Pixels #12	Total Pixels #13
Total Pixels #14	Total Pixels #15
Total Pixels #16	Total Pixels #17
Total Pixels #18	Total Pixels #19
Total Pixels #2	Total Pixels #20
Total Pixels #21	Total Pixels #22
Total Pixels #23	Total Pixels #24
Total Pixels #25	Total Pixels #26
Total Pixels #3	Total Pixels #4
Total Pixels #5	Total Pixels #6
Total Pixels #7	Total Pixels #8
Total Pixels #9	Total Post-click conversions
Total Post-click conversions revenue	Total Post-impression conversions
Total Post-impression conversions revenue	Video 25% Completions
Video 50% Completions	Video 75% Completions
Video Accept Invitations	Video Closes
Video Collapses	Video Completion Rate
Video Completions	Video Creative Views
Video Engaged Views	Video Errors
Video Expands	Video Fullscreens
Video Mutes	Video Pauses
Video Resumes	Video Rewinds
Video Skips	Video Starts
Video Unmutes	Viewability %
Win/Bid Ratio

Ad Group	Ad Group ID
Advertiser Cost	Advertiser ID
Advertiser Name	Advertiser eCPC
Advertiser eCPM	Browser
CPA Post-click	CPA Post-impression
CTR	Campaign
Campaign End Date	Campaign ID
Campaign Start Date	Clicks
Client Advertiser Cost	Client Advertiser eCPC
Client Advertiser eCPM	Date
Device Type	Impressions Bid On
Impressions Won	OS
OS Family	Partner Cost
Partner ID	Partner eCPC
Partner eCPM	Post-click conversions #1
Post-click conversions #1 revenue	Post-click conversions #2
Post-click conversions #2 revenue	Post-click conversions #3
Post-click conversions #3 revenue	Post-click conversions #4
Post-click conversions #4 revenue	Post-click conversions #5
Post-click conversions #5 revenue	Post-click conversions #6
Post-click conversions #6 revenue	Post-impression conversions #1
Post-impression conversions #1 revenue	Post-impression conversions #2
Post-impression conversions #2 revenue	Post-impression conversions #3
Post-impression conversions #3 revenue	Post-impression conversions #4
Post-impression conversions #4 revenue	Post-impression conversions #5
Post-impression conversions #5 revenue	Post-impression conversions #6
Post-impression conversions #6 revenue	Sampled Tracked Impressions
Sampled Viewed Impressions	Total Pixels
Total Pixels #1	Total Pixels #2
Total Pixels #3	Total Pixels #4
Total Pixels #5	Total Pixels #6
Total Post-click conversions	Total Post-click conversions revenue
Total Post-impression conversions	Total Post-impression conversions revenue
Video 25% Completions	Video 50% Completions
Video 75% Completions	Video Accept Invitations
Video Closes	Video Collapses
Video Completion Rate	Video Completions
Video Creative Views	Video Engaged Views
Video Errors	Video Expands
Video Fullscreens	Video Mutes
Video Pauses	Video Resumes
Video Rewinds	Video Skips
Video Starts	Video Unmutes
Viewability %	Win/Bid Ratio

Advertiser ID	Advertiser Name
Attribution Model	Campaign End Date
Campaign Start Date	Conversion ID
Conversion Time	Date
Display Clicks	Impressions
Last Impression Ad Group ID	Last Impression Ad Group Name
Last Impression Campaign ID	Last Impression Campaign Name
Monetary Value	Non-display Clicks
Order ID	TD 1
TD 1 Attribute	TD 10
TD 10 Attribute	TD 2
TD 2 Attribute	TD 3
TD 3 Attribute	TD 4
TD 4 Attribute	TD 5
TD 5 Attribute	TD 6
TD 6 Attribute	TD 7
TD 7 Attribute	TD 8
TD 8 Attribute	TD 9
TD 9 Attribute	Tracking Tag Name

Advertiser Cost	Advertiser ID
Advertiser Name	Advertiser eCPC
Advertiser eCPM	CPA Post-click
CPA Post-impression	CTR
Campaign	Campaign End Date
Campaign ID	Campaign Start Date
Clicks	Client Advertiser Cost
Client Advertiser eCPC	Client Advertiser eCPM
Currency	Date
Impressions Bid On	Impressions Won
Partner Cost	Partner ID
Partner eCPC	Partner eCPM
Post-click conversions #1	Post-click conversions #1 revenue
Post-click conversions #10	Post-click conversions #11
Post-click conversions #12	Post-click conversions #13
Post-click conversions #14	Post-click conversions #15
Post-click conversions #16	Post-click conversions #17
Post-click conversions #18	Post-click conversions #19
Post-click conversions #2	Post-click conversions #2 revenue
Post-click conversions #20	Post-click conversions #21
Post-click conversions #22	Post-click conversions #23
Post-click conversions #24	Post-click conversions #25
Post-click conversions #26	Post-click conversions #3
Post-click conversions #3 revenue	Post-click conversions #4
Post-click conversions #4 revenue	Post-click conversions #5
Post-click conversions #5 revenue	Post-click conversions #6
Post-click conversions #6 revenue	Post-click conversions #7
Post-click conversions #8	Post-click conversions #9
Post-impression conversions #1	Post-impression conversions #1 revenue
Post-impression conversions #2	Post-impression conversions #2 revenue
Post-impression conversions #3	Post-impression conversions #3 revenue
Post-impression conversions #4	Post-impression conversions #4 revenue
Post-impression conversions #5	Post-impression conversions #5 revenue
Post-impression conversions #6	Post-impression conversions #6 revenue
Sampled Tracked Impressions	Sampled Viewed Impressions
Time Zone	Total Pixels
Total Pixels #1	Total Pixels #10
Total Pixels #11	Total Pixels #12
Total Pixels #13	Total Pixels #14
Total Pixels #15	Total Pixels #16
Total Pixels #17	Total Pixels #18
Total Pixels #19	Total Pixels #2
Total Pixels #20	Total Pixels #21
Total Pixels #22	Total Pixels #23
Total Pixels #24	Total Pixels #25
Total Pixels #26	Total Pixels #3
Total Pixels #4	Total Pixels #5
Total Pixels #6	Total Pixels #7
Total Pixels #8	Total Pixels #9
Total Post-click conversions	Total Post-click conversions revenue
Total Post-impression conversions	Total Post-impression conversions revenue
Video 25% Completions	Video 50% Completions
Video 75% Completions	Video Accept Invitations
Video Closes	Video Collapses
Video Completion Rate	Video Completions
Video Creative Views	Video Engaged Views
Video Errors	Video Expands
Video Fullscreens	Video Mutes
Video Pauses	Video Resumes
Video Rewinds	Video Skips
Video Starts	Video Unmutes
Viewability %	Win/Bid Ratio

Advertiser ID	Advertiser Name
Attribution Model	Campaign End Date
Campaign Start Date	Conversion Device Type
Conversion ID	Conversion Time
Conversion Time UTC	Date
Display Clicks	First Display Click Ad Environment
First Display Click Ad Format	First Display Click Ad Group Id
First Display Click Ad Group Name	First Display Click Campaign Id
First Display Click Campaign Name	First Display Click Creative Id
First Display Click Creative Name	First Display Click Device Type
First Display Click Time	First Display Click Time UTC
First Impression Ad Environment	First Impression Ad Format
First Impression Ad Group Id	First Impression Ad Group Name
First Impression Campaign Id	First Impression Campaign Name
First Impression Creative Id	First Impression Creative Name
First Impression Device Type	First Impression Time
First Impression Time UTC	Impressions
Last Display Click Ad Environment	Last Display Click Ad Format
Last Display Click Ad Group Id	Last Display Click Ad Group Name
Last Display Click Campaign Id	Last Display Click Campaign Name
Last Display Click Creative Id	Last Display Click Creative Name
Last Display Click Device Type	Last Display Click Time
Last Display Click Time UTC	Last Impression Ad Environment
Last Impression Ad Format	Last Impression Ad Group ID
Last Impression Ad Group Id	Last Impression Ad Group Name
Last Impression Campaign ID	Last Impression Campaign Id
Last Impression Campaign Name	Last Impression Country
Last Impression Creative Format	Last Impression Creative Id
Last Impression Creative Name	Last Impression Device Type
Last Impression Metro Name	Last Impression Region
Last Impression Site	Last Impression Time
Last Impression Time UTC	Monetary Value
Monetary Value Currency	Non-display Clicks
Order ID	TD 1
TD 1 Attribute	TD 10
TD 10 Attribute	TD 2
TD 2 Attribute	TD 3
TD 3 Attribute	TD 4
TD 4 Attribute	TD 5
TD 5 Attribute	TD 6
TD 6 Attribute	TD 7
TD 7 Attribute	TD 8
TD 8 Attribute	TD 9
TD 9 Attribute	Tracking Tag ID
Tracking Tag Name

Ad Format	Ad Group
Ad Group ID	Advertiser Cost
Advertiser ID	Advertiser Name
Advertiser eCPC	Advertiser eCPM
CPA Post-click	CPA Post-impression
CTR	Campaign
Campaign End Date	Campaign ID
Campaign Start Date	Clicks
Client Advertiser Cost	Client Advertiser eCPC
Client Advertiser eCPM	Creative
Creative ID	Date
Impressions Bid On	Impressions Won
Landing Page URl(s)	Partner Cost
Partner ID	Partner eCPC
Partner eCPM	Post-click conversions #1
Post-click conversions #1 revenue	Post-click conversions #10
Post-click conversions #11	Post-click conversions #12
Post-click conversions #13	Post-click conversions #14
Post-click conversions #15	Post-click conversions #16
Post-click conversions #17	Post-click conversions #18
Post-click conversions #19	Post-click conversions #2
Post-click conversions #2 revenue	Post-click conversions #20
Post-click conversions #21	Post-click conversions #22
Post-click conversions #23	Post-click conversions #24
Post-click conversions #25	Post-click conversions #26
Post-click conversions #3	Post-click conversions #3 revenue
Post-click conversions #4	Post-click conversions #4 revenue
Post-click conversions #5	Post-click conversions #5 revenue
Post-click conversions #6	Post-click conversions #6 revenue
Post-click conversions #7	Post-click conversions #8
Post-click conversions #9	Post-impression conversions #1
Post-impression conversions #1 revenue	Post-impression conversions #2
Post-impression conversions #2 revenue	Post-impression conversions #3
Post-impression conversions #3 revenue	Post-impression conversions #4
Post-impression conversions #4 revenue	Post-impression conversions #5
Post-impression conversions #5 revenue	Post-impression conversions #6
Post-impression conversions #6 revenue	Preview
Preview Iframe	Preview Url
Sampled Tracked Impressions	Sampled Viewed Impressions
Total Pixels	Total Pixels #1
Total Pixels #10	Total Pixels #11
Total Pixels #12	Total Pixels #13
Total Pixels #14	Total Pixels #15
Total Pixels #16	Total Pixels #17
Total Pixels #18	Total Pixels #19
Total Pixels #2	Total Pixels #20
Total Pixels #21	Total Pixels #22
Total Pixels #23	Total Pixels #24
Total Pixels #25	Total Pixels #26
Total Pixels #3	Total Pixels #4
Total Pixels #5	Total Pixels #6
Total Pixels #7	Total Pixels #8
Total Pixels #9	Total Post-click conversions
Total Post-click conversions revenue	Total Post-impression conversions
Total Post-impression conversions revenue	Video 25% Completions
Video 50% Completions	Video 75% Completions
Video Accept Invitations	Video Closes
Video Collapses	Video Completion Rate
Video Completions	Video Creative Views
Video Engaged Views	Video Errors
Video Expands	Video Fullscreens
Video Mutes	Video Pauses
Video Resumes	Video Rewinds
Video Skips	Video Starts
Video Unmutes	Viewability %
Win/Bid Ratio

Ad Group	Ad Group ID
Advertiser Cost	Advertiser ID
Advertiser Name	Advertiser eCPC
Advertiser eCPM	CPA Post-click
CPA Post-impression	CTR
Campaign	Campaign End Date
Campaign ID	Campaign Start Date
Clicks	Client Advertiser Cost
Client Advertiser eCPC	Client Advertiser eCPM
Data Element	Date
Impressions Bid On	Impressions Won
Partner Cost	Partner ID
Partner eCPC	Partner eCPM
Post-click conversions #1	Post-click conversions #1 revenue
Post-click conversions #2	Post-click conversions #2 revenue
Post-click conversions #3	Post-click conversions #3 revenue
Post-click conversions #4	Post-click conversions #4 revenue
Post-click conversions #5	Post-click conversions #5 revenue
Post-click conversions #6	Post-click conversions #6 revenue
Post-impression conversions #1	Post-impression conversions #1 revenue
Post-impression conversions #2	Post-impression conversions #2 revenue
Post-impression conversions #3	Post-impression conversions #3 revenue
Post-impression conversions #4	Post-impression conversions #4 revenue
Post-impression conversions #5	Post-impression conversions #5 revenue
Post-impression conversions #6	Post-impression conversions #6 revenue
Sampled Tracked Impressions	Sampled Viewed Impressions
Third Party Brand Name	Total Pixels
Total Pixels #1	Total Pixels #2
Total Pixels #3	Total Pixels #4
Total Pixels #5	Total Pixels #6
Total Post-click conversions	Total Post-click conversions revenue
Total Post-impression conversions	Total Post-impression conversions revenue
Video 25% Completions	Video 50% Completions
Video 75% Completions	Video Accept Invitations
Video Closes	Video Collapses
Video Completion Rate	Video Completions
Video Creative Views	Video Engaged Views
Video Errors	Video Expands
Video Fullscreens	Video Mutes
Video Pauses	Video Resumes
Video Rewinds	Video Skips
Video Starts	Video Unmutes
Viewability %	Win/Bid Ratio

Ad Group	Ad Group ID
Advertiser Cost	Advertiser ID
Advertiser Name	Advertiser eCPC
Advertiser eCPM	CPA Post-click
CPA Post-impression	CTR
Campaign	Campaign End Date
Campaign ID	Campaign Start Date
City	Clicks
Client Advertiser Cost	Client Advertiser eCPC
Client Advertiser eCPM	Country
Date	Impressions Bid On
Impressions Won	Metropolitan Area
Partner Cost	Partner ID
Partner eCPC	Partner eCPM
Post-click conversions #1	Post-click conversions #1 revenue
Post-click conversions #2	Post-click conversions #2 revenue
Post-click conversions #3	Post-click conversions #3 revenue
Post-click conversions #4	Post-click conversions #4 revenue
Post-click conversions #5	Post-click conversions #5 revenue
Post-click conversions #6	Post-click conversions #6 revenue
Post-impression conversions #1	Post-impression conversions #1 revenue
Post-impression conversions #2	Post-impression conversions #2 revenue
Post-impression conversions #3	Post-impression conversions #3 revenue
Post-impression conversions #4	Post-impression conversions #4 revenue
Post-impression conversions #5	Post-impression conversions #5 revenue
Post-impression conversions #6	Post-impression conversions #6 revenue
Region	Sampled Tracked Impressions
Sampled Viewed Impressions	Total Pixels
Total Pixels #1	Total Pixels #2
Total Pixels #3	Total Pixels #4
Total Pixels #5	Total Pixels #6
Total Post-click conversions	Total Post-click conversions revenue
Total Post-impression conversions	Total Post-impression conversions revenue
Video 25% Completions	Video 50% Completions
Video 75% Completions	Video Accept Invitations
Video Closes	Video Collapses
Video Completion Rate	Video Completions
Video Creative Views	Video Engaged Views
Video Errors	Video Expands
Video Fullscreens	Video Mutes
Video Pauses	Video Resumes
Video Rewinds	Video Skips
Video Starts	Video Unmutes
Viewability %	Win/Bid Ratio

Ad Group	Ad Group ID
Advertiser Cost	Advertiser ID
Advertiser Name	Advertiser eCPC
Advertiser eCPM	CPA Post-click
CPA Post-impression	CTR
Campaign	Campaign End Date
Campaign ID	Campaign Start Date
Category	Clicks
Client Advertiser Cost	Client Advertiser eCPC
Client Advertiser eCPM	Date
Fold	Impressions Bid On
Impressions Won	Partner Cost
Partner ID	Partner eCPC
Partner eCPM	Post-click conversions #1
Post-click conversions #1 revenue	Post-click conversions #2
Post-click conversions #2 revenue	Post-click conversions #3
Post-click conversions #3 revenue	Post-click conversions #4
Post-click conversions #4 revenue	Post-click conversions #5
Post-click conversions #5 revenue	Post-impression conversions #1
Post-impression conversions #1 revenue	Post-impression conversions #2
Post-impression conversions #2 revenue	Post-impression conversions #3
Post-impression conversions #3 revenue	Post-impression conversions #4
Post-impression conversions #4 revenue	Post-impression conversions #5
Post-impression conversions #5 revenue	Sampled Tracked Impressions
Sampled Viewed Impressions	Site
Total Pixels	Total Pixels #1
Total Pixels #2	Total Pixels #3
Total Pixels #4	Total Pixels #5
Total Pixels #6	Total Post-click conversions
Total Post-click conversions revenue	Total Post-impression conversions
Total Post-impression conversions revenue	Video 25% Completions
Video 50% Completions	Video 75% Completions
Video Accept Invitations	Video Closes
Video Collapses	Video Completion Rate
Video Completions	Video Creative Views
Video Engaged Views	Video Errors
Video Expands	Video Fullscreens
Video Mutes	Video Pauses
Video Resumes	Video Rewinds
Video Skips	Video Starts
Video Unmutes	Viewability %
Win/Bid Ratio

Ad Format	Ad Group
Ad Group ID	Advertiser Cost
Advertiser ID	Advertiser Name
Advertiser eCPC	Advertiser eCPM
App	CPA Post-click
CPA Post-impression	CTR
Campaign	Campaign End Date
Campaign ID	Campaign Start Date
Clicks	Client Advertiser Cost
Client Advertiser eCPC	Client Advertiser eCPM
Date	Impressions Bid On
Impressions Won	Partner Cost
Partner ID	Partner eCPC
Partner eCPM	Post-click conversions #1
Post-click conversions #1 revenue	Post-click conversions #2
Post-click conversions #2 revenue	Post-click conversions #3
Post-click conversions #3 revenue	Post-click conversions #4
Post-click conversions #4 revenue	Post-click conversions #5
Post-click conversions #5 revenue	Post-click conversions #6
Post-click conversions #6 revenue	Post-impression conversions #1
Post-impression conversions #1 revenue	Post-impression conversions #2
Post-impression conversions #2 revenue	Post-impression conversions #3
Post-impression conversions #3 revenue	Post-impression conversions #4
Post-impression conversions #4 revenue	Post-impression conversions #5
Post-impression conversions #5 revenue	Post-impression conversions #6
Post-impression conversions #6 revenue	Sampled Tracked Impressions
Sampled Viewed Impressions	Site
Supply Vendor	Total Pixels
Total Pixels #1	Total Pixels #2
Total Pixels #3	Total Pixels #4
Total Pixels #5	Total Pixels #6
Total Post-click conversions	Total Post-click conversions revenue
Total Post-impression conversions	Total Post-impression conversions revenue
Video 25% Completions	Video 50% Completions
Video 75% Completions	Video Accept Invitations
Video Closes	Video Collapses
Video Completion Rate	Video Completions
Video Creative Views	Video Engaged Views
Video Errors	Video Expands
Video Fullscreens	Video Mutes
Video Pauses	Video Resumes
Video Rewinds	Video Skips
Video Starts	Video Unmutes
Viewability %	Win/Bid Ratio