Yahoo! DSP
Yahoo! Ad Tech offers a suite of buy- and sell-side tools, including a multi-channel DSP and Exchange, which helps advertisers, publishers, and partners connect with consumers across ad formats and devices.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| 0% Drop Rate | 100% Completion Rate |
| 100% Completions | 25% Completion Rate |
| 25% Completions | 25% Drop Rate |
| 50% Completion Rate | 50% Completions |
| 50% Drop Rate | 75% Completion Rate |
| 75% Completions | 75% Drop Rate |
| Ad | Ad ID |
| Ad Name | Ad Position |
| Ad Size | Advertiser ID |
| Advertiser Name | Advertiser Spend |
| Advertiser eCPM | Age |
| App Name | Audience Impressions |
| Beacon ID | Beacon Name |
| Browser Type | CPA |
| CPC | CTR |
| Campaign ID | Campaign Name |
| City | Click Through CPA |
| Click Through Conversion Rate | Click Through Conversions |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Click Through CPA | Client Cost |
| Client ROAS | Client View Through CPA |
| Conversion Rate | Conversion Value |
| Conversions | Country |
| Creative ID | Creative Name |
| Cross-Device Conversions | Cross-device Conversions |
| DMA | Date |
| Desktop OS | Device Type |
| Domain Name | Dynamic Conversion Value |
| Estimated Billable Amount | Filtered Clicks |
| Filtered Impressions | Gender |
| Impression Distribution Nonmeasurable | Impression Distribution Nonviewable |
| Impression Distribution Viewable | Impressions |
| Line Billing Method | Line Goal Type |
| Line ID | Line Name |
| MOAT AVOC Rate | MOAT Measurability Rate |
| Management Fee | Media Type |
| Moat AVFH | Moat AVOC Impressions |
| Moat Analyzed Impressions | Moat Measurable Impressions |
| Moat Viewable Impressions | Moat Viewable Rate |
| Network Profit | Network eCPM |
| Non-Viewable Impressions | Order Management Fee |
| Package ID | Package Name |
| Platform Fee | Publisher Cost |
| Publisher eCPM | ROAS |
| Skiped Ads | State |
| Sub Domain Name | Targeted Audience: Group A ID |
| Targeted Audience: Group A Name | Third Party Data Fee |
| Total Data Fee | Total Variable Cost |
| Video Starts | View Through CPA |
| View Through Conversion Rate | View Through Conversions |
| Yahoo Data Fees | Yahoo Measurable Impressions |
| Yahoo Measurable Rate | Yahoo Non-Measurable Impressions |
| Yahoo Viewable Impressions | Yahoo Viewable Rate |
| 0% Drop Rate | 100% Completion Rate |
| 100% Completions | 25% Completion Rate |
| 25% Completions | 25% Drop Rate |
| 50% Completion Rate | 50% Completions |
| 50% Drop Rate | 75% Completion Rate |
| 75% Completions | 75% Drop Rate |
| Ad | Ad Position |
| Ad Size | Advertiser ID |
| Advertiser Name | Advertiser Spend |
| Advertiser eCPM | Audience Impressions |
| CPA | CPC |
| CTR | Campaign ID |
| Campaign Name | Click Through CPA |
| Click Through Conversion Rate | Click Through Conversions |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Click Through CPA | Client Cost |
| Client ROAS | Client View Through CPA |
| Conversion Rate | Conversion Value |
| Conversions | Cross-device Conversions |
| Date | Dynamic Conversion Value |
| Estimated Billable Amount | Filtered Clicks |
| Filtered Impressions | Impression Distribution Nonmeasurable |
| Impression Distribution Nonviewable | Impression Distribution Viewable |
| Impressions | Line ID |
| Line Name | MOAT AVOC Rate |
| MOAT Measurability Rate | Management Fee |
| Moat AVFH | Moat AVOC Impressions |
| Moat Analyzed Impressions | Moat Measurable Impressions |
| Moat Viewable Impressions | Moat Viewable Rate |
| Network Profit | Network eCPM |
| Non-Viewable Impressions | Order Management Fee |
| Platform Fee | Publisher Cost |
| Publisher eCPM | ROAS |
| Skiped Ads | Third Party Data Fee |
| Total Data Fee | Total Variable Cost |
| Video Starts | View Through CPA |
| View Through Conversion Rate | View Through Conversions |
| Yahoo Data Fees | Yahoo Measurable Impressions |
| Yahoo Measurable Rate | Yahoo Non-Measurable Impressions |
| Yahoo Viewable Impressions | Yahoo Viewable Rate |
| 0% Drop Rate | 100% Completion Rate |
| 100% Completions | 25% Completion Rate |
| 25% Completions | 25% Drop Rate |
| 50% Completion Rate | 50% Completions |
| 50% Drop Rate | 75% Completion Rate |
| 75% Completions | 75% Drop Rate |
| Advertiser ID | Advertiser Name |
| Advertiser Spend | Advertiser eCPM |
| Audience Impressions | CPA |
| CPC | CTR |
| Campaign ID | Campaign Name |
| Click Through CPA | Click Through Conversion Rate |
| Click Through Conversions | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client Click Through CPA |
| Client Cost | Client ROAS |
| Client View Through CPA | Conversion Rate |
| Conversion Value | Conversions |
| Cross-device Conversions | Date |
| Dynamic Conversion Value | Estimated Billable Amount |
| Filtered Clicks | Filtered Impressions |
| Impression Distribution Nonmeasurable | Impression Distribution Nonviewable |
| Impression Distribution Viewable | Impressions |
| MOAT AVOC Rate | MOAT Measurability Rate |
| Management Fee | Moat AVFH |
| Moat AVOC Impressions | Moat Analyzed Impressions |
| Moat Measurable Impressions | Moat Viewable Impressions |
| Moat Viewable Rate | Network Profit |
| Network eCPM | Non-Viewable Impressions |
| Order Management Fee | Platform Fee |
| Publisher Cost | Publisher eCPM |
| ROAS | Skiped Ads |
| Third Party Data Fee | Total Data Fee |
| Total Variable Cost | Video Starts |
| View Through CPA | View Through Conversion Rate |
| View Through Conversions | Yahoo Data Fees |
| Yahoo Measurable Impressions | Yahoo Measurable Rate |
| Yahoo Non-Measurable Impressions | Yahoo Viewable Impressions |
| Yahoo Viewable Rate |
| Advertiser ID | Advertiser Name |
| Beacon ID | Beacon Name |
| Campaign ID | Campaign Name |
| Click Through Conversions | Cross-Device Conversions |
| Date | Line ID |
| Line Name | Package ID |
| Package Name | View Through Conversions |
| 0% Drop Rate | 100% Completion Rate |
| 100% Completions | 25% Completion Rate |
| 25% Completions | 25% Drop Rate |
| 50% Completion Rate | 50% Completions |
| 50% Drop Rate | 75% Completion Rate |
| 75% Completions | 75% Drop Rate |
| Advertiser ID | Advertiser Name |
| Advertiser Spend | Advertiser eCPM |
| Age | Audience Impressions |
| CPA | CPC |
| CTR | Campaign ID |
| Campaign Name | Click Through CPA |
| Click Through Conversion Rate | Click Through Conversions |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Click Through CPA | Client Cost |
| Client ROAS | Client View Through CPA |
| Conversion Rate | Conversion Value |
| Conversions | Cross-device Conversions |
| Date | Dynamic Conversion Value |
| Estimated Billable Amount | Filtered Clicks |
| Filtered Impressions | Gender |
| Impression Distribution Nonmeasurable | Impression Distribution Nonviewable |
| Impression Distribution Viewable | Impressions |
| Line ID | Line Name |
| MOAT AVOC Rate | MOAT Measurability Rate |
| Management Fee | Moat AVFH |
| Moat AVOC Impressions | Moat Analyzed Impressions |
| Moat Measurable Impressions | Moat Viewable Impressions |
| Moat Viewable Rate | Network Profit |
| Network eCPM | Non-Viewable Impressions |
| Order Management Fee | Platform Fee |
| Publisher Cost | Publisher eCPM |
| ROAS | Skiped Ads |
| Third Party Data Fee | Total Data Fee |
| Total Variable Cost | Video Starts |
| View Through CPA | View Through Conversion Rate |
| View Through Conversions | Yahoo Data Fees |
| Yahoo Measurable Impressions | Yahoo Measurable Rate |
| Yahoo Non-Measurable Impressions | Yahoo Viewable Impressions |
| Yahoo Viewable Rate |
| 0% Drop Rate | 100% Completion Rate |
| 100% Completions | 25% Completion Rate |
| 25% Completions | 25% Drop Rate |
| 50% Completion Rate | 50% Completions |
| 50% Drop Rate | 75% Completion Rate |
| 75% Completions | 75% Drop Rate |
| Advertiser ID | Advertiser Name |
| Advertiser Spend | Advertiser eCPM |
| Audience Impressions | Browser Type |
| CPA | CPC |
| CTR | Campaign ID |
| Campaign Name | Click Through CPA |
| Click Through Conversion Rate | Click Through Conversions |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Click Through CPA | Client Cost |
| Client ROAS | Client View Through CPA |
| Conversion Rate | Conversion Value |
| Conversions | Cross-device Conversions |
| Date | Desktop OS |
| Device Type | Dynamic Conversion Value |
| Estimated Billable Amount | Filtered Clicks |
| Filtered Impressions | Impression Distribution Nonmeasurable |
| Impression Distribution Nonviewable | Impression Distribution Viewable |
| Impressions | Line ID |
| Line Name | MOAT AVOC Rate |
| MOAT Measurability Rate | Management Fee |
| Moat AVFH | Moat AVOC Impressions |
| Moat Analyzed Impressions | Moat Measurable Impressions |
| Moat Viewable Impressions | Moat Viewable Rate |
| Network Profit | Network eCPM |
| Non-Viewable Impressions | Order Management Fee |
| Platform Fee | Publisher Cost |
| Publisher eCPM | ROAS |
| Skiped Ads | Third Party Data Fee |
| Total Data Fee | Total Variable Cost |
| Video Starts | View Through CPA |
| View Through Conversion Rate | View Through Conversions |
| Yahoo Data Fees | Yahoo Measurable Impressions |
| Yahoo Measurable Rate | Yahoo Non-Measurable Impressions |
| Yahoo Viewable Impressions | Yahoo Viewable Rate |
| 0% Drop Rate | 100% Completion Rate |
| 100% Completions | 25% Completion Rate |
| 25% Completions | 25% Drop Rate |
| 50% Completion Rate | 50% Completions |
| 50% Drop Rate | 75% Completion Rate |
| 75% Completions | 75% Drop Rate |
| Advertiser ID | Advertiser Name |
| Advertiser Spend | Advertiser eCPM |
| App Name | Audience Impressions |
| CPA | CPC |
| CTR | Campaign ID |
| Campaign Name | Click Through CPA |
| Click Through Conversion Rate | Click Through Conversions |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Click Through CPA | Client Cost |
| Client ROAS | Client View Through CPA |
| Conversion Rate | Conversion Value |
| Conversions | Cross-device Conversions |
| Date | Domain Name |
| Dynamic Conversion Value | Estimated Billable Amount |
| Filtered Clicks | Filtered Impressions |
| Impression Distribution Nonmeasurable | Impression Distribution Nonviewable |
| Impression Distribution Viewable | Impressions |
| MOAT AVOC Rate | MOAT Measurability Rate |
| Management Fee | Moat AVFH |
| Moat AVOC Impressions | Moat Analyzed Impressions |
| Moat Measurable Impressions | Moat Viewable Impressions |
| Moat Viewable Rate | Network Profit |
| Network eCPM | Non-Viewable Impressions |
| Order Management Fee | Platform Fee |
| Publisher Cost | Publisher eCPM |
| ROAS | Skiped Ads |
| Sub Domain Name | Third Party Data Fee |
| Total Data Fee | Total Variable Cost |
| Video Starts | View Through CPA |
| View Through Conversion Rate | View Through Conversions |
| Yahoo Data Fees | Yahoo Measurable Impressions |
| Yahoo Measurable Rate | Yahoo Non-Measurable Impressions |
| Yahoo Viewable Impressions | Yahoo Viewable Rate |
| 0% Drop Rate | 100% Completion Rate |
| 100% Completions | 25% Completion Rate |
| 25% Completions | 25% Drop Rate |
| 50% Completion Rate | 50% Completions |
| 50% Drop Rate | 75% Completion Rate |
| 75% Completions | 75% Drop Rate |
| Advertiser ID | Advertiser Name |
| Advertiser Spend | Advertiser eCPM |
| Audience Impressions | CPA |
| CPC | CTR |
| Campaign ID | Campaign Name |
| City | Click Through CPA |
| Click Through Conversion Rate | Click Through Conversions |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Click Through CPA | Client Cost |
| Client ROAS | Client View Through CPA |
| Conversion Rate | Conversion Value |
| Conversions | Country |
| Cross-device Conversions | DMA |
| Date | Dynamic Conversion Value |
| Estimated Billable Amount | Filtered Clicks |
| Filtered Impressions | Impression Distribution Nonmeasurable |
| Impression Distribution Nonviewable | Impression Distribution Viewable |
| Impressions | Line ID |
| Line Name | MOAT AVOC Rate |
| MOAT Measurability Rate | Management Fee |
| Moat AVFH | Moat AVOC Impressions |
| Moat Analyzed Impressions | Moat Measurable Impressions |
| Moat Viewable Impressions | Moat Viewable Rate |
| Network Profit | Network eCPM |
| Non-Viewable Impressions | Order Management Fee |
| Platform Fee | Publisher Cost |
| Publisher eCPM | ROAS |
| Skiped Ads | State |
| Third Party Data Fee | Total Data Fee |
| Total Variable Cost | Video Starts |
| View Through CPA | View Through Conversion Rate |
| View Through Conversions | Yahoo Data Fees |
| Yahoo Measurable Impressions | Yahoo Measurable Rate |
| Yahoo Non-Measurable Impressions | Yahoo Viewable Impressions |
| Yahoo Viewable Rate |
| 0% Drop Rate | 100% Completion Rate |
| 100% Completions | 25% Completion Rate |
| 25% Completions | 25% Drop Rate |
| 50% Completion Rate | 50% Completions |
| 50% Drop Rate | 75% Completion Rate |
| 75% Completions | 75% Drop Rate |
| Advertiser ID | Advertiser Name |
| Advertiser Spend | Advertiser eCPM |
| Audience Impressions | CPA |
| CPC | CTR |
| Campaign ID | Campaign Name |
| Click Through CPA | Click Through Conversion Rate |
| Click Through Conversions | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client Click Through CPA |
| Client Cost | Client ROAS |
| Client View Through CPA | Conversion Rate |
| Conversion Value | Conversions |
| Cross-device Conversions | Date |
| Dynamic Conversion Value | Estimated Billable Amount |
| Filtered Clicks | Filtered Impressions |
| Impression Distribution Nonmeasurable | Impression Distribution Nonviewable |
| Impression Distribution Viewable | Impressions |
| Line Billing Method | Line Goal Type |
| Line ID | Line Name |
| MOAT AVOC Rate | MOAT Measurability Rate |
| Management Fee | Media Type |
| Moat AVFH | Moat AVOC Impressions |
| Moat Analyzed Impressions | Moat Measurable Impressions |
| Moat Viewable Impressions | Moat Viewable Rate |
| Network Profit | Network eCPM |
| Non-Viewable Impressions | Order Management Fee |
| Platform Fee | Publisher Cost |
| Publisher eCPM | ROAS |
| Skiped Ads | Third Party Data Fee |
| Total Data Fee | Total Variable Cost |
| Video Starts | View Through CPA |
| View Through Conversion Rate | View Through Conversions |
| Yahoo Data Fees | Yahoo Measurable Impressions |
| Yahoo Measurable Rate | Yahoo Non-Measurable Impressions |
| Yahoo Viewable Impressions | Yahoo Viewable Rate |
| 0% Drop Rate | 100% Completion Rate |
| 100% Completions | 25% Completion Rate |
| 25% Completions | 25% Drop Rate |
| 50% Completion Rate | 50% Completions |
| 50% Drop Rate | 75% Completion Rate |
| 75% Completions | 75% Drop Rate |
| Ad ID | Ad Name |
| Ad Position | Ad Size |
| Advertiser ID | Advertiser Name |
| Advertiser Spend | Advertiser eCPM |
| Audience Impressions | Beacon ID |
| Beacon Name | CPA |
| CPC | CTR |
| Campaign ID | Campaign Name |
| Click Through CPA | Click Through Conversion Rate |
| Click Through Conversions | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client Click Through CPA |
| Client Cost | Client ROAS |
| Client View Through CPA | Conversion Rate |
| Conversion Value | Conversions |
| Creative ID | Creative Name |
| Cross-device Conversions | Date |
| Dynamic Conversion Value | Estimated Billable Amount |
| Filtered Clicks | Filtered Impressions |
| Impression Distribution Nonmeasurable | Impression Distribution Nonviewable |
| Impression Distribution Viewable | Impressions |
| Line ID | Line Name |
| MOAT AVOC Rate | MOAT Measurability Rate |
| Management Fee | Moat AVFH |
| Moat AVOC Impressions | Moat Analyzed Impressions |
| Moat Measurable Impressions | Moat Viewable Impressions |
| Moat Viewable Rate | Network Profit |
| Network eCPM | Non-Viewable Impressions |
| Order Management Fee | Package ID |
| Package Name | Platform Fee |
| Publisher Cost | Publisher eCPM |
| ROAS | Skiped Ads |
| Targeted Audience: Group A ID | Targeted Audience: Group A Name |
| Third Party Data Fee | Total Data Fee |
| Total Variable Cost | Video Starts |
| View Through CPA | View Through Conversion Rate |
| View Through Conversions | Yahoo Data Fees |
| Yahoo Measurable Impressions | Yahoo Measurable Rate |
| Yahoo Non-Measurable Impressions | Yahoo Viewable Impressions |
| Yahoo Viewable Rate |
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