Thought Leadership

Drive Your Marketing to New Heights with the Latest Industry Benchmarks In 2024, marketing success is about connecting authentically, creating value, and refining campaigns in real time. Our new report, "Chasing Greatness: TapClicks Marketing Metrics Report" provides crucial insights to help...

As an increasing number of individuals receive the COVID-19 vaccine throughout the U.S., we are seeing several shifts in how users interact with advertising online. Many are spending less time at home on their phones, tablets, and computers and more time with friends and family who th...

Marketers shift efforts to online with the hopes of engaging customers and driving online purchases. COVID-19 has taught marketers the importance of engaging with users in a creative, interactive format that brings human connection to the online experience. Marketers will continue t...

Marketers are innovating during this period of COVID-19 while reaching new levels in their marketing maturity. The TapClicks Marketing Benchmark Report leverages a database of marketing activities across the TapClicks family of brands. Our partners and customers represent the leadin...

TCMO Bureau: What strength is TapClicks trying to infuse in its offerings by acquiring AdStage? Babak Hedayati: Many CMOs and their marketing organizations have a difficult time bringing their data together into a single platform. This is critical from a campaign management perspective. By ac...

  Access Dashboard We have connected European Centre for Disease Prevention and Control (ECDC) data to provide tracking for country profiles on Coronavirus (COVID-19), which allows you to explore the statistics on the coronavirus pandemic across the world in these uncertain times. Th...

Embracing a Marketing Cloud in the New Normal Digital tools, marketing automation, and services around data have shown a continued growth trend. Now more than ever, the need for a single unified platform to help capture, manage, analyze, strategize, and visualize your data is paramo...

Unifying Platforms in a Pandemic: TapClicks’ Consolidation Play

AI Will Play a Bigger Role in the Linking of Meta-Level Data Part 1 Show Notes: 02:16-Usability of AI and its role in the martech industry 04:28-Downmarket companies future on data density and building algorithms 08:17-Linking of the meta-level data 10:07-Is...

The Yin and Yang of Martech 30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. Unification around data analytics and the consolidation of technologies into co...